Aspiration Marketing

JANUARY 22, 2025

Did you know that the consistent presentation of a brand has been seen to increase revenue by up to 33%? That's the power of a strong brand identity! Brand guidelines are essentially your brand's rulebook, ensuring every interaction, from your logo to your customer service, reflects a unified and memorable image. By establishing clear guidelines, you build brand recognition, foster customer trust, and ensure consistent messaging across all platforms.

Branding 263

Branding Customer 263

Sprout Social

JANUARY 22, 2025

B2B brands cant afford to put off their LinkedIn content marketing strategy. Because there’s no better place on social media to position yourself as a leader in your industry. From networking and recruiting to building credibility and beyond, the value of LinkedIn marketing is clear. That said, creating a content strategy on LinkedIn is a different ballgame from Instagram or TikTok.

Marketing Strategy 129

Marketing Strategy Content Marketing Thought Leadership Marketers 129

Buffer Marketing

JANUARY 22, 2025

There’s a bit of a misconception that it’s “too late” to get started as a creator in 2025. Sure, the TikTok boom of 2020 is behind us (RIP days where videos of your sourdough starter got 10K views), but that doesn’t mean you’ve missed the boat. For one thing, it’s probably never going to be as easy as it is right now, ever again.

Gen Z 115

Gen Z Analytics Fashion Management 115

Martech

JANUARY 22, 2025

Business owners, managers and digital service providers often face a simple yet complex question: “How much will this cost?” Whether you’re a service provider offering a quote or a client seeking a price, answering that question isnt as straightforward as it seems. The key to avoiding miscommunication, budget overruns and unsatisfied expectations lies in how you define the project upfront.

Price 120

Price eCommerce Education Management 120

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

Event Marketing

Hubspot Marketing

JANUARY 22, 2025

When we hear the word organic, we usually think natural, pure, and unaltered. A delicious juice, perhaps. Well, the same goes for organic marketing minus the juice part. Organic marketing is all about naturally attracting your audience to your brand or business. Its about grabbing their attention and winning them over without paying for it. But how do you do that especially in a saturated market like 2025?

Gen Z 116

Gen Z Social Media Marketing User-Generated Inbound Marketing 116

Hubspot Marketing

JANUARY 22, 2025

Im a tinkerer at heart. As a content marketer, I cant help it theres that perfect word hiding somewhere. Thats the mentality I bring to landing pages I create for companies, too. You might love your pages first iteration just like how I love the first draft. But, you know its due for a rewrite. Landing page split testing helps you conduct an effective page rewrite by showing your pages performance among your audience to improve conversions and user experience.

Place 119

Place User-Generated eBook Marketers 119

Martech

JANUARY 22, 2025

Meta properties saw 15% ad spend growth in Q4 2024, while TikTok, facing an unknown future in the U.S., dropped 51 percentage points from Q4 2023 to 13%, according to digital advertising company Tinuiti. These latest figures show the momentum that social media and commerce carry into 2024, although digital advertising overall expects a slowdown in growth in the coming year.

Advertisers 114

Advertisers Advertising Product Place 114

SocialPilot

JANUARY 22, 2025

Jimit Bagadiya Jan 22, 2025 10 Mins. to read Moz Local All-In-One local SEO tool and software Best For : Freelancers, Large Enterprises, Mid Size Businesses, and Small Businesses Pricing: $24 Visit Website About Reviews Features Pricing Alternatives Quick Summary Moz Local Moz Local offers powerful tools for managing the online reputation of your business.

Price 79

Price Non-Profit Analytics User-Generated 79

Martech

JANUARY 22, 2025

After years of virtual-only connections and hesitant hybrid attempts, in-person events are roaring back and it’s a breath of fresh air. Even more fascinating is how companies aren’t returning to traditional event marketing. They’re reinventing it. This is one reason why nearly 65% of corporate event planners expect attendance figures for live meetings to increase over the next three years.

Event Marketing 112

Event Marketing Finance Customer loyalty Marketers 112

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

SEO

Duct Tape Marketing

JANUARY 22, 2025

Why Your Focus Groups Are Failing and What to Do Instead written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Jacqueline Lieberman In this episode of the Duct Tape Marketing Podcast, I interviewed Jacqueline Lieberman, founder of Brand Crudo and creator of the Anti-Focus Group method. Jacqueline is a brand strategist who works with global giants like Google, Unilever, and Lexus to uncover raw truths and develop innovative brand strategies.

Logistics 73

Logistics Transform Branding Customer 73

Martech

JANUARY 22, 2025

Change is the only thing you can rely on in digital marketing. Banner ads and social media campaigns + shifting consumer behavior and privacy regulations = something new. Retail media networks (RMNs) are a big part of that something. RMNs let brands reach consumers with laser-like precision when they are ready to buy. At The MarTech Conference , Ted Svikas, Amplitude’s field CTO, used the story of Ben & Jerry’s partnership with the Asian food delivery giant Foodpanda to demonstra

Gen Z 109

Gen Z Retail Food Millennials 109

Orbit Media Studios

JANUARY 22, 2025

By Andy Crestodina Its good to get a second opinion. Its hard to see things objectively, especially when youre very close to it for a very long time. Marketing is one of those things. Its good to get an outside perspective, especially one that has a lot of knowledge. AI is one of those perspectives. In the next few minutes, youll learn how to use AI to examine your own marketing with an unflinching eye.

Branding 65

Branding SEO Whitepaper CMO 65

Welcome Software

JANUARY 22, 2025

Keep reading to uncover the key reasons AEM customers might choose to migrate to Optimizely DXP , including faster time-to-market, a more flexible and efficient platform, and continuous innovation that meets market demands. The problem with staying with AEM AEM may have been a strong contender historically, but it now lags in terms of innovation, ease of use, and cost efficiency.

Customer 52

Customer Price eCommerce CRM 52

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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

Marketing Insider Group

JANUARY 22, 2025

There’s no getting around it: you need an online advertising strategy. From Google Ads to social media campaigns, online marketing can and will make or break a company’s success. According to Statista, there are 5.52 billion internet users worldwide, or 67.5% of the global population. The United States alone has over 330 million people online.

Management 52

Management Key Performance Indicator Advertisers Advertising 52

Welcome Software

JANUARY 22, 2025

One of the main challenges for us content marketers is the c o n s t a n t need to churn out fresh, vibey, new content on a regular basis. Which is exactly why we love content repurposing. Repurposing existing content is efficient, in respect to cost and our precious, precious time. Who doesn't love doing more with less? But what if we could make it even more efficient?

Transform 52

Transform User-Generated Target Market Content Marketing 52

Dreamgrow

JANUARY 22, 2025

Welcome to my DataCamp review, freshly updated for 2025. You've probably seen the ads for. Read more The post Complete Datacamp Review (Six-Figure Salary in 80 Hours?) appeared first on Dreamgrow.

130

130

SocialPilot

JANUARY 22, 2025

Jimit Bagadiya Jan 23, 2025 11 Mins. to read Yext Putting business on the map. Best For : Local businesses, multi-location businesses, mid-size businesses, non-profits and multi-location brands Pricing: $19 Visit Website About Reviews Features Pricing Alternatives Quick Summary of Yext Yext is a cloud-based platform designed to help multi-location services manage their online listings, reviews, and business information across a wide variety of platforms.

Non-Profit 83

Non-Profit User-Generated Price Analytics 83

Speaker: Speakers:

Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.

Marketers

verse.ai

JANUARY 22, 2025

Meeting customers where they are is no longer a nice-to-have; today, its a must. Omnichannel marketing is all about satisfying customer expectations and streamlining the experience across all channels. B2C companies know how important it is to stay connected to their audience across multiple touchpoints. Rather than just being present and engaging on multiple channels, omnichannel marketing requires thoughtful cohesion, integration, and personalization that carries throughout the entire customer

Customer Journey 59

Customer Journey B2C Marketers Marketing 59

yorCMO

JANUARY 22, 2025

Explore how yorCMO is shortening the Time to Value in fractional CMO services tailored for fast-paced businesses.

CMO 59

CMO 59

Use Insider

JANUARY 22, 2025

Email is still the most used marketing channel by B2C (business to consumer) brands across the world. This presents both challenges and opportunities for B2C marketers: On the one hand, customers expect to share their email at some point when interacting with brands online. Theyre also used to receiving all sorts of promotional and transactional emails.

B2C 52

B2C Email Marketing User-Generated Customer Journey 52