Aspiration Marketing
MARCH 19, 2024
Imagine a world where your website speaks every language. Customers across the globe discover your brand, seamlessly navigating your content in their native tongue. This is the power of multilingual SEO. The hreflang tag can be your secret weapon for conquering international search.
illumin
MARCH 19, 2024
Marketers relying on AI-generated content for their social media could find themselves in hot water in 2024. Meta’s top policy executive announced on February 5, 2024 , that it will require all users to label AI-generated audio and visual content on its platforms. The social media giant’s long-term goal is to develop technology to detect and label all AI-created content on its platform internally.
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Sprout Social
MARCH 19, 2024
Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innov
Buffer Marketing
MARCH 19, 2024
You could be making the most attention-grabbing, helpful, entertaining videos — if you’re not leveraging the power of YouTube SEO, you’re leaving views on the table. YouTube is effectively the video version of its parent company, Google, so the way users discover videos on the social media platform is a lot like how they search for something on the search engine.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Set Up
MARCH 19, 2024
To celebrate women in the marketing profession and to continue highlighting them throughout Women’s History Month, we asked women marketing leaders to contribute to our Women in Marketing Series detailing their personal triumphs, tribulations, and advice about working in the marketing industry. Featured Leaders: Paige Farrow | Former Senior Director of Brand, Creative, & Social Strategy at NAPA Auto Parts Tiffany Grinstead | Vice President-Personal Lines Marketing at Nationwide Mary Beth Sha
SmartBrief - Marketing
MARCH 19, 2024
In today’s fast-paced world, ethical and sustainable marketing has emerged as a powerful tool for brands seeking to connect with a more conscious consumer. This has become a movement that generations from baby boomers to Generation Z have embraced. These consumers demand transparency and authenticity from brands. Ethical marketing and sustainable practices are principles that serve as a foundation for building lasting relationships with consumers who have become more informed and discerning than
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Hubspot Marketing
MARCH 19, 2024
Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? What challenges are they facing? And, what are their plans and expectations for 2024 and beyond?
Social Media Examiner
MARCH 19, 2024
Are you up to date on updates from YouTube? Wondering which recent YouTube changes are important to marketers and business owners? In this article, we explore YouTube updates that affect your marketing. #1: YouTube Shorts YouTube has introduced a new feature that allows users to remix their favorite music videos on Shorts, providing even more […] The post YouTube Updates: Shorts Features, Creator Tools, Podcasts, and More appeared first on Social Media Examiner.
Search Engine Land
MARCH 19, 2024
In this article, I will expand upon Google’s concept of E-E-A-T by adding “notability” and “transparency.” These additional elements are often overlooked but are crucial for demonstrating credibility to Google. Notability reflects the impact or recognition in a specific field, while transparency emphasizes openness about who is behind the content or business.
Martech
MARCH 19, 2024
“Customer expectations will continue to grow year-over-year. How do we as marketers meet those expectations and set our brands apart?” asked Talisha Padgett, Microsoft’s general manager, martech platforms and AI, in her keynote kicking off Day 1 of The MarTech Conference. “I personally believe it’s all about infusing AI, from planning all the way through analytics, which will also enable a unique customer experience.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
The LeadG2 Blog
MARCH 19, 2024
In this episode, we’re diving into the many benefits that come with implementing a solid inbound marketing strategy. Chief among them? How your company is better able to reach and educate your ideal prospects. Here, we ask questions like: What kind of problems and needs does an inbound marketing strategy help solve? Why is it important to be creating new educational content?
Martech
MARCH 19, 2024
Google Search Ads 360 launched a closed beta for offsite retail media campaigns to help retailers and brands achieve common goals with shoppers, boost product visibility and increase sales, the search ad company told us. Google announced these new features yesterday in Search Ads 360: Google added offsite retail media capabilities to Search Ads 360 to help retailers and brands sell more products together by combining unique retailer audiences with Google AI and scale across channels.
Rock Content
MARCH 19, 2024
If you’re in B2B marketing, you needn’t be told that success is more than just getting the word out about your products and services. It’s about reaching the right people and convincing them that your brand has the solution they’ve been searching for. Successful B2B marketing strategies aim to generate qualified leads with the potential to become ideal customers.
Content Marketing Institute
MARCH 19, 2024
The mega-hit Friends producers adopted a behind-the-scenes strategy that balanced the budget and delivered some of the best episodes. Consider a similar strategy for your budget-impacted content plan.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Rock Content
MARCH 19, 2024
Various media have always been a huge part of the story when it comes to how brands reach and connect with target audiences. However, the internet has changed that in some incredible ways since it first became part of people’s everyday lives. The rise of the creator economy is just one example, but it’s one that forever changed the face of digital marketing as we know it.
yorCMO
MARCH 19, 2024
How do I pick the right AI tools and solutions for my business? The ultimate guide to choosing the right AI tools and solutions for you.
Customers.ai
MARCH 19, 2024
Having been in the SEO space for quite some time, I can tell you the hardest part about SEO isn’t growing organic traffic. The hardest part is understanding where that organic traffic is in the funnel and converting those visitors into actual customers. This is reflected in conversion rate data. With average organic conversion rates hovering around 2.35% across industries, it’s clear a significant portion of organic traffic is just passing through, often too top-of-the-funnel, or landing on page
Fractional CMO
MARCH 19, 2024
Imagine a fun day out at the movies - you’re fully immersed in the storyline and are having a great time. In the middle of the movie, you realize you’re hungry but the snack station at the cinemas is unappealing. Thankfully, you find that there’s a food court in the building, and you can quickly browse through the many options and pick something that you like.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Martech
MARCH 19, 2024
Last year, my content and SEO teammates drastically changed their approach to content writing. We realized our blog drove visitors but not conversions. The issue? We had an abundance of top-of-the-funnel (TOFU) content, such as: “What is appointment setting?” “Who is an SDR?” “What is a lead?” Materials like these couldn’t demonstrate details of what we do and how our experience can help our clients.
Backlinko
MARCH 19, 2024
ChatGPT has been a game-changer, but it’s not the only player in the AI field. The world of large language models (LLMs) is vast and varied, each offering unique features and advantages. Whether you’re after affordability, specific functionalities, or just exploring, there’s an LLM out there for you. We’ve tested and used many of these tools, and we’re here to guide you through the best of them.
Martech
MARCH 19, 2024
Everyone is now a martech leader. Depending on your perspective, that’s either a threat or great news. But in 2024, I’m leveraging it as a call to action to focus more attention on personalized experiences for customers. It was always personal For more than 10 years, we all enjoyed being on the frontier as martech came into its own, led by leading voices such as Scott Brinker and dedicated thought leaders in this space.
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