Why Quality Case Studies Matter (And How to Create a Case Study)
Aspiration Marketing
SEPTEMBER 22, 2022
Humans love stories. We also happen to love data. And what do you get when you mix data with storytelling? For our purposes, a case study.
Thu.Sep 22, 2022
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The 7 Keys to Writing a Better List Post
CopyBlogger
SEPTEMBER 22, 2022
A lot of smart writers can’t stand list posts. What’s a list post? It’s also known as a numbered list. Continue Reading. The post The 7 Keys to Writing a Better List Post appeared first on Copyblogger.
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How Businesses Are Using Gamification to Spice Up Their Marketing
Hubspot Marketing
SEPTEMBER 22, 2022
You win! It’s a short, simple phrase, but a powerful one — and it’s the basis for gamification in marketing. By incorporating game elements into marketing efforts such as brand awareness, reward programs, or new product promotions, businesses can turn basic campaigns into connective efforts that keep customers coming back for more. The challenge? While it’s easy to find anecdotal evidence of gamification making marketing efforts better, it’s more difficult to track down a gamification guide that
What The Zuck - A Web3 Metaverse Roadmap
CMO Network
SEPTEMBER 22, 2022
As organizations, big and small, begin to place their bets, knowing when to invest is as important as where. What I’m asked most often is: what should my company do now. Let’s call it the NOWverse to do list.
A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
6 Exceptional Content Marketers (and the Traits That Make Them Stand Out)
Content Marketing Institute
SEPTEMBER 22, 2022
Ever wonder what makes a content marketer shine? The six 2022 Content Marketer of the Year finalists (including the two winners) offer promising clues. Take a look at some of the traits we noticed – then let us know what you think makes a content marketer great.
30 Proven Tips to Improve SEO Performance
Hubspot Marketing
SEPTEMBER 22, 2022
The easier it is for customers to find your webpage, the better your chances of engaging new visitors and driving new conversions. In practice, however, this means more than having great content — it means taking steps to improve SEO performance so that search engine algorithms will be more likely to return your page as a top result. We’ve created this blog to help you make the most of your SEO efforts — here’s a list of 30 tactical search engine tips. 30 Tips to Help Improve Your SEO.
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Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
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Topical Content vs. Evergreen Content: How Both can Boost Traffic
Hubspot Marketing
SEPTEMBER 22, 2022
The more traffic your blog or site receives, the better. But drive-bys aren’t enough to drive user engagement and ultimately boost sales — instead, you need to convince potential customers that it’s worth sticking around. Topical content and its counterpart, evergreen content, can help you achieve this goal.Consider that 38% of people will leave your site if the content or layout is unattractive.
Sprout on Sprout: How to boost your proactive marketing strategy with Brand Keywords
Sprout Social
SEPTEMBER 22, 2022
There’s no formula for creating a wow-worthy post on social media. A post that took hours to put together can be met with little fanfare. Off-the-cuff ideas can blow up at random. At the end of the day, it’s more random than not. Your social media engagement strategy is a different story. A proactive marketing strategy can improve your customer relationships, brand reputation and your standing amongst key competitors.
Google's John Mueller On When, Where & How To Use Hreflang
Search Engine Roundtable
SEPTEMBER 22, 2022
Google's John Mueller often posts detailed and thoughtful responses on Reddit related to SEO and also general gadget tinkering. In one of his latest SEO posts, he posted a very detailed and throughout post on when, where and how to go about using hreflang on your site.
Chatbot Analytics 101: Essential Metrics to Track
Hootsuite
SEPTEMBER 22, 2022
To get the most out of your chatbot , you need to dive into chatbot analytics. Implementing conversational AI can be a huge asset to your business. But to maximize your chatbot’s potential, you’ll need to measure its performance. Of course, you already understand the importance of tracking key metrics for success. But we know it’s easy to get overwhelmed by the volume of data available.
From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
5 Writing Tricks to Make Your SEO Content Rank Higher
Zumvu
SEPTEMBER 22, 2022
We know that Google loves quality content, so we try hard to make ours comprehensive, well-formatted, and valuable for the audience.
YouTube tags: The complete guide for marketers
Sprout Social
SEPTEMBER 22, 2022
YouTube tags are an important part of YouTube SEO. They help YouTube understand the content of your video and help your video show up in search results. If you’re looking to promote your content to new audiences or show up in more relevant search results, then you need to be using YouTube tags. In this comprehensive guide, we’ll show you everything you need to know about YouTube tags, including what youtube tags are and how to add them to your videos.
How To Sourcing From China 1688 Suppliers
Calvyn Lee Blog
SEPTEMBER 22, 2022
If you’re looking to source products from China, you have likely come across 1688.com. The platform is China’s leading online B2B marketplace for businesses dealing with wholesale orders and sourcing. 1688.com caters to businesses of all sizes, including those looking to open eCommerce stores and is a cost-effective option when considering wholesale marketplaces.
Survey Says Again: Links The Most Challenging Area Of SEO
Search Engine Roundtable
SEPTEMBER 22, 2022
About a year ago, Brodie Clark posted a poll asking SEOs which area of SEO do you find the most challenging. The response a year ago was by far link acquisition and the response this time around is the same, link acquisition. Surprise, surprise.
Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
SEO For News Publishers: Your Next Must-Attend Event via @sejournal, @NewsSEO_
Search Engine Journal
SEPTEMBER 22, 2022
On October 4 & 5, get access to the best minds in the SEO and publishing industries who will be sharing their insights and expertise. The post SEO For News Publishers: Your Next Must-Attend Event appeared first on Search Engine Journal.
What We're Seeing From The Google Product Reviews Update #5
Search Engine Roundtable
SEPTEMBER 22, 2022
As you know, Google began to roll out the fifth Google product reviews update on September 20th during the roll-out of the September 2022 core update. I promised to return and share some of what we're seeing with this update, as it rolls out.
Voice Search: What Is It & How Does It Work? via @sejournal, @rio_seo
Search Engine Journal
SEPTEMBER 22, 2022
With more smart devices on the rise, keep up with your competitors when you tailor-fit your SEO strategy to accommodate voice search. Here's how. The post Voice Search: What Is It & How Does It Work? appeared first on Search Engine Journal.
Webinar: If the customer is always right, your tech should be too
Martech
SEPTEMBER 22, 2022
According to a new survey from Forrester, 56% of your marketing peers plan to increase investment in advertising/marketing solutions over the next year. Where do they plan to invest? Join this webinar to hear experts from AWS, Forrester, Merkle and Treasure Data discuss findings from the study about the state of customer experiences and the advertising and marketing technologies that influence your ability to meet customer expectations.
Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Ask Buffer: How Can You Batch Content for Social Media?
Buffer Marketing
SEPTEMBER 22, 2022
Question: I have a lot of great ideas, but I find that I don’t have enough time to make all of them come to life. What do you recommend? Creating content can be fun, especially when you have many ideas to work on, but it’s also super time-consuming. There are many workarounds to this, from content repurposing and cross-posting to content batching – the highlight of today’s article.
How Do I Stop Keyword Cannibalization When My Products Are All Similar? via @sejournal, @rollerblader
Search Engine Journal
SEPTEMBER 22, 2022
For ecommerce product pages, It can be tricky to have multiple products that are all equal but not unique enough. Here are two possible fixes. The post How Do I Stop Keyword Cannibalization When My Products Are All Similar? appeared first on Search Engine Journal.
How to Leverage Social Media for Promoting Your Content Marketing Campaign
Scoop.it!
SEPTEMBER 22, 2022
With more than 4.6 billion users worldwide, social media are so much more than places to meet friends online. These platforms are quickly becoming ideal places for brands that aim to expand their reach and increase awareness– from big corporates to freshly-new startups. Today, nearly 97% of all Fortune 500 enterprises use at least one social media platform to promote their brands.
Google Search Console International Targeting Tool Is No Longer Available
Search Engine Roundtable
SEPTEMBER 22, 2022
As we reported last month, Google has now officially deprecated the International Targeting report in Google Search Console. If you try to access the report, Google will show you a message that says "This report is no longer available here.
Unlocking the Power of Martech for the Non-Technical Marketing Leader
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Preparing people for Customer Journey Orchestration: Getting started on CJO
Martech
SEPTEMBER 22, 2022
Customer Journey Orchestration (CJO) offers brands the ability to create omnichannel personalized experiences for consumers, which increases the likelihood of both initial conversions and long-term loyalty. Doing this well requires a combination of people, process, and platforms working in harmony. This means that in order to understand how to be successful, we should look at it in terms of those three categories: people, processes, and platforms.
This Googler Applied To Google 19 Times Before Being Accepted
Search Engine Roundtable
SEPTEMBER 22, 2022
3 ways Panasonic embraces a customer-centric approach using technology
Martech
SEPTEMBER 22, 2022
Successful marketers embraced a customer-centric approach long before the pandemic. But changes over the last two years have impacted what customers expect from experiences, and marketers need to use every technology they can in order not to leave their customers behind. “The way we engage has changed significantly over the past few years,” said Brian Rowley, VP of marketing for Panasonic System Solutions Company of North America, who spoke at The MarTech Conference last spring.
Google Results About You Search Beta
Search Engine Roundtable
SEPTEMBER 22, 2022
Google is testing a new my account section named "results about you." This is part of the feature where Google Search allows you to remove information about yourself from Search and other places in Google.
The AI Revolution: Why B2B Buyers Expect More than Just a Website
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
How to make the time to solve marketing problems
Martech
SEPTEMBER 22, 2022
Hey, thanks for stopping by to read my latest article here on MarTech. But before I share my advice for this month, I’m going to make you do a little work. It should take you no more than five minutes, and it will help you apply my advice to your daily work. That’s always been my goal with this column. . Here’s what I want you to do: Grab a piece of paper and a pen or pencil.
Seeing Through The Mud: Promoting Political Advertising Literacy
CMO Network
SEPTEMBER 22, 2022
Researchers have found that political advertising literacy in the U.S. is low. The article discusses the underlying reasons for this low literacy and what the Politcal Advertising Literacy Group is doing to help voters better understand political advertising.
At Dreamforce, a new data platform and enhancements to Slack
Martech
SEPTEMBER 22, 2022
After experimenting in 2021 with a virtual experience extended over several weeks, Dreamforce went back to in-person in San Francisco this week — with continued virtual access too. The key announcements included the availability of a new data platform solution, Genie, and innovations around Slack, which Salesforce acquired last year. Attendance is estimated at 40,000 , a sharp decline on the 171,000 reported in 2019.
Growth Marketing for Logistics Companies
Industrial Marketer
SEPTEMBER 22, 2022
Logistics companies are important parts of the industrial supply chain. They are leading innovators in improving supply chain management, maximizing efficiency, and streamlining business operations. Because of the nature of their offerings, logistics companies often focus on maximizing their operational value but have little time to think about strategies for growth, such as growth marketing.
State of AI in Sales & Marketing 2025
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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