Jeff Bullas
DECEMBER 19, 2022
Revenue in the global online education market is projected to reach $146.9 billion by the end of 2022. Why it matters. This large and lucrative online education market provides the opportunity to transform your knowledge into a digital product and sell it online. This opportunity is available for everyone today (not just the big boys like the universities and colleges!).
Hubspot Marketing
DECEMBER 19, 2022
As a marketer, you know digital content like blogs, videos, and social media are integral to your marketing strategy, but figuring out the frequency you should post digital content can be tricky. Fortunately, HubSpot surveyed over 1,200 marketers to determine how often you should publish content across various channels. Here's what you need to know.
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AWeber
DECEMBER 19, 2022
2022 was a good year for email, what with all the disruptions on social media platforms, the rise of AI-generated content, and ongoing improvements in email technologies like AMP for email. We’re expecting 2023 email marketing trends to be even more interesting, especially after asking 20 email marketing experts what they think will be the big in 2023.
Search Engine Journal
DECEMBER 19, 2022
Learn how expert digital marketers adapted to changes within the digital landscape in 2022, as well as what's new in marketing for 2023. The post Digital Marketing In 2023: 600 Marketing Agencies Share Expert Insights appeared first on Search Engine Journal.
Speaker: Speakers:
Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.
Hubspot Marketing
DECEMBER 19, 2022
Few marketing trends last forever. In reality, they come and go at rapid speed — and marketers must adapt. Because marketing is always evolving, your marketing playbook should, too. But if your strategy looks the same as years prior, it's time to do some housekeeping. Here, we'll cover five marketing trends that are losing steam and how marketers can respond. 1.
Marketing Insider Group
DECEMBER 19, 2022
Emotional headlines are one of the most powerful marketing tools. A correctly-used emotional headline will make an immediate impression on readers and spark interest in your content. By using specific language in content marketing and copywriting, you can nudge your audience towards engaging with and sharing your content, ultimately driving more traffic to your site.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Content Marketing Institute
DECEMBER 19, 2022
How do you measure content's impact? Learn to prove the value of your content campaigns with these metrics pointers.
Search Engine Journal
DECEMBER 19, 2022
In response to a thread on Reddit, Google Search Advocate John Mueller says there’s no inherent SEO advantage to WordPress over coding a website yourself. The post Google’s John Mueller: WordPress Not Inherently Better For SEO appeared first on Search Engine Journal.
Practical eCommerce - Marketing
DECEMBER 19, 2022
The rise of consumer privacy initiatives will likely upend cross-platform ad tracking. Or it already has. Welcome to the "first-party data arms race". The post A Gathering Storm for Digital Ad Tracking? appeared first on Practical Ecommerce.
Martech
DECEMBER 19, 2022
In B2B sales and marketing, intent has become an essential ingredient as salt and pepper are in cooking. You wholeheartedly believe it is required in every recipe, but you’re not always sure of the right amount or when to apply it. With our increasing reliance on intent data and its broadening definition, now is a good time to assess the state of intent and plan on what might be ahead.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Social Media Examiner
DECEMBER 19, 2022
Want to create Instagram stories that people will remember and engage with? Looking for inspiration for your content? In this article, you’ll find ideas and examples you can model for your Instagram stories. You'll discover tips you can put to work right away. #1: Combine Product Stickers With Demos in Instagram Stories Want to get […]. The post How to Create Unforgettable Instagram Stories appeared first on Social Media Examiner.
Hubspot Marketing
DECEMBER 19, 2022
Nano-influencers and micro-influencers — which are content creators and key opinion leaders (KOLs) with smaller audiences ranging from 10,000 to 75,000 followers — often slip under the radar. However, despite a smaller following, their conversion rates stack up against celebrities and those with bigger audiences. In fact, according to Forbes, micro-influencers drive 60% higher campaign engagement rates than their macro-influencer counterparts.
Martech
DECEMBER 19, 2022
Over the past few years, brands and marketers have been bombarded with an ever-changing landscape around identity and privacy regulations. Throw in Apple’s privacy restrictions and Google’s impending deprecation of third-party cookies , and it’s no wonder everyone’s dizzy trying to keep their data-driven campaigns from falling off a cliff.
Internet Marketing Ninjas
DECEMBER 19, 2022
Artificial Intelligence is taking the SEO industry by storm, and as it often happens in our community, there have been lots of discussions about how to use AI to manipulate ranking signals scale, especially content. AI tools can write original content, and, from the reader’s point of view, good content. In fact, some AI-written content is scary good.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Search Engine Journal
DECEMBER 19, 2022
Learn how to create the type of content that social media audiences will want to share with their connections. The post 9 Examples of Highly Shareable Content appeared first on Search Engine Journal.
Content Marketing Institute
DECEMBER 19, 2022
Hallmark holiday movies are variations of the same plot. That familiarity has drawn millions and inspired other networks and streaming services to do the same. Here are seven ways to use that strategy in your content marketing.
Search Engine Journal
DECEMBER 19, 2022
Instagram is rolling out four new Reels templates that allow users to create a narrated video of their 2022 highlights. The post New Instagram Templates: Create Year-In-Review Highlight Reels appeared first on Search Engine Journal.
Search Engine Land
DECEMBER 19, 2022
Facebook is the most-used social media platform in the world. It boasts 2.96 billion monthly active users. Most likely, you’re on Facebook and use it often. But is your business on Facebook? Not only that, is your business on Facebook and using a content marketing strategy? If your audience hangs out on the social media giant, you should answer “yes” to all of the above.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Search Engine Journal
DECEMBER 19, 2022
For those looking to level up their SEO, discover what you can do with programming languages. Here are the top 7 along with their benefits. The post 7 Best Programming Languages To Learn (For SEO) appeared first on Search Engine Journal.
AWeber
DECEMBER 19, 2022
2022 was a good year for email, what with all the disruptions on social media platforms, the rise of AI-generated content, and ongoing improvements in email technologies like AMP for email. We’re expecting 2023 email marketing trends to be even more interesting, especially after asking 20 email marketing experts what they think will be the big in 2023.
Search Engine Journal
DECEMBER 19, 2022
Google retired the Web Light service that made the Internet faster for users in countries where mobile connections were slow. The post Google Retires Web Light Webpage Transcoding appeared first on Search Engine Journal.
Search Engine Roundtable
DECEMBER 19, 2022
Last Wednesday, December 14th, Google began to roll out the December 2022 link spam update, and it seems, at least based on the chatter and tracking tools I follow, this link spam update has some teeth. I am seeing a nice number of real reports of sites feeling the impact in a big way and Google really being able to zone in on links it never did prior with other link algorithms.
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Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
CMO Network
DECEMBER 19, 2022
What is truth? I thought that was a great question to ask ChatGPT, the new AI project from OpenAI. For a moment, I was amazed and then I was terrified. Here’s the response that amazed me.
Search Engine Roundtable
DECEMBER 19, 2022
Google is testing a light gray colored font for the links in the Google Search knowledge panel box. Google often tests various font sizes and colors and is constantly testing small and large user interface changes in Google Search, so this test should be no surprise.
Search Engine Journal
DECEMBER 19, 2022
Sports marketing is filled with star power and money. You could never do the same with your marketing. Or could you? The post Journalism to PR to Marketing to Sports – A Journey [Podcast] appeared first on Search Engine Journal.
Search Engine Roundtable
DECEMBER 19, 2022
Google's John Mueller said that Google has no plans to release another core update in 2022. This was in response to a number of SEOs worrying that Google might release one by year's end. John said on Twitter, "just to be clear, there's no core update lined up for the rest of the year.
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Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Neil Patel
DECEMBER 19, 2022
Not only is the SEO landscape getting more competitive, but you need a team that can understand it all. The right SEO software can make all the difference in taking your site’s SEO to the next level. There are several SEO tools out there, but which one makes the most sense for your business? Maybe you have a smaller budget or a team still learning about SEO marketing?
OnDemand CMO
DECEMBER 19, 2022
In soccer, they say communication is the twelfth player. A field has eleven players on each side, but communication — the twelfth player — is perhaps most vital to a team’s success. Players need to know where teammates are heading, what to look out for, and who to guard. Communication is the glue binding the team, and in that case, silent games are both unsuccessful and boring.
Digital Marketer
DECEMBER 19, 2022
It’s getting harder to remember a time when the internet didn’t dominate the business landscape. In retail, entertainment, and many other industries, ecommerce and digital services have long surpassed their high-street counterparts. So, how exactly has ecommerce changed the way we do business? And, in turn, how has that changed the way we market? First, let’s look at how ecommerce affected the balance of the economy.
Search Engine Roundtable
DECEMBER 19, 2022
Google posted an updated policy update in the Google Merchant Center section for a new "linked account suspension." In short, this impacts a suspended Google Ads account linked to your Merchant Center account.
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Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
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