Hootsuite

JUNE 1, 2022

If you’re an influencer, there are a lot of different ways you can use your influence. Convincing people that Crocs are cool again , for instance. One of the more appealing ways to wield your power, IMO? Making some dang money through brand partnerships by leveraging a really great brand pitch deck. Let’s back up, though. If you’re new to the influencer game, you might be wondering: “How exactly do you get those brand partnerships ?

Branding 145

Branding Food PR Analytics 145

Orbit Media Studios

JUNE 1, 2022

“Content marketing is a test of generosity. The company or person who gives away the most helpful, useful information wins.”. We’ve said that 100 times in articles and presentations. And it’s true. Educational content is the foundation of most content marketing programs. How-to articles are the basis for most blogs. Ask 1000 bloggers what they publish and most of them will tell you “how-to articles.”.

Transform 145

Transform Thought Leadership Copywriting Education 145

Search Engine Roundtable

JUNE 1, 2022

Last week, on May 26th, Google released the long awaited Google May 2022 core update. The update really kicked into high gear quickly, with a ton of volatility noticed within 24-hours after it was formally launched.

SEO 144

SEO 144

Search Engine Journal

JUNE 1, 2022

Take a closer look at various SEO considerations and learn how you can more effectively use keywords to drive search traffic. The post 12 Actions That Help Improve Your Google Keyword Rankings appeared first on Search Engine Journal.

SEO 143

SEO 143

Advertisement

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

Content Marketing Institute

JUNE 1, 2022

If you dread content audits, take preventive measures now. A forward-thinking process will let you quickly find content to update – and may even make updates unnecessary altogether. Ann Gynn explains how.

142

142

Practical eCommerce - Marketing

JUNE 1, 2022

This installment of our long-running content ideas series suggests focusing on patriotic holidays, newsletters, culture, and more. The post 5 Content Marketing Ideas for July 2022 appeared first on Practical Ecommerce.

Content Marketing 142

Content Marketing eCommerce Marketing Marketers 142

Hootsuite

JUNE 1, 2022

Instagram Reels have taken over as the fastest-growing feature on the IG app. In fact, the average Instagram user spends 30 minutes per day watching Reels. And while Reels are a great way to share a quick video update with your followers, it can be difficult to record and edit a new video every day. If you’re looking for a way to schedule your Reels–so you can continue to post fresh content without feeling like you’re chained to your phone–we’ve got good news.

Entertainment 136

Entertainment Social Media Marketing Video Marketing Management 136

Hubspot Marketing

JUNE 1, 2022

Outstanding leadership is key to any organization's success. Without it, a business is prone to low morale and frequent turnover. One way to help yourself grow as a leader is to set actionable, trackable leadership goals. These goals should be focused on addressing your weaknesses and building upon your strengths. Whether you’re a seasoned leader, or you’ve just stepped into your first management role, you should always make a point to improve your leadership skills.

Management 132

Management Product Communications Promotion 132

Search Engine Journal

JUNE 1, 2022

Twitter is dropping support for the Mac version of TweetDeck on July 1, at which time it will only be accessible through a web browser. The post Twitter Removing TweetDeck For Mac In July appeared first on Search Engine Journal.

126

126

Martech

JUNE 1, 2022

Third-party cookies are going the way of the dodo. The looming cookieless world has many marketers more than a little nervous. With Universal Analytics sunsetting and the rise of what’s being called Google Analytics 4 in its place, digital marketing analytics can be a confusing place, so let’s make things clear… and know that I even got some input from Google digital marketing evangelist Avinash Kaushik too!

Analytics 123

Analytics Marketing Marketers User-Generated 123

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketing

Econsultancy

JUNE 1, 2022

Social commerce is maturing. As Accenture states in its ‘ Future of Shopping ‘ report: “Rather than a handful of big retailers and brands selling to mass markets of millions, we’re now seeing millions of individuals and smaller businesses selling to one another within a vast social commerce ecosystem.” Consequently, social commerce is expected to grow three times faster than traditional ecommerce to reach a value of $1.2 trillion by 2025 (Accenture research, 20

Branding 120

Branding User-Generated Transform Retail 120

David Meerman Scott

JUNE 1, 2022

The “metaverse” is a catch-all term that technology companies and the media are using to generate hype about the future. Remember how the word “ cyberspace ” was used several decades ago to describe the early Web, mainly by people who didn’t understand the early Web? That’s the metaverse.

116

116

Martech

JUNE 1, 2022

Are you equally left- and right-brained? Love working with people and numbers? In front of the camera and on spreadsheets? Our marketing services manager position may be for you. We’re seeking a motivated self-starter to join our growing marketing services team. You’ll participate with our customers and your team members in the ideation, creation, and execution of marketing programs that unearth prospective customers.

Succession Management 113

Succession Management Management New Technology Marketing 113

Hubspot Marketing

JUNE 1, 2022

Admittedly, when I opened my Etsy shop last year, I half-expected the sales to pour in naturally. In reality, opening an online store is half the battle — you also need a solid strategy for generating ecommerce sales. The same is true for ecommerce veterans. If you've been in the game for a while, you've likely weathered periods of slumps or plateaus.

eCommerce 112

eCommerce User-Generated Shoppers Promotion 112

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketing

Martech

JUNE 1, 2022

Despite the sea of information available to the 4.95 billion internet users today, fresh content is being generated by the second. Producing engaging content that can distinguish itself within this volume takes a considerable amount of time and effort. In this context, it is critical to develop strategies to keep your audience engaged and further develop your customer base.

Customer Acquisition 113

Customer Acquisition Analytics Customer loyalty Customer 113

Search Engine Journal

JUNE 1, 2022

Sitewide audits can be daunting but are worth the time and effort. Here's how to conduct an enterprise SEO audit to inform your overall strategy. The post 24-Point Enterprise SEO Audit For Large Sites & Organizations appeared first on Search Engine Journal.

SEO 111

SEO Analytics 111

Martech

JUNE 1, 2022

ABM is more than just another marketing channel to add to your mix. It’s a complete go-to-market strategy that requires new processes, better collaboration, and more accountability. But don’t let that intimidate you. We’re here to help you get started and create a clear path for iteration and scalability. Register today for “Take a Crawl, Walk, Run Approach to Multi-Channel ABM” presented by Terminus.

Marketing Strategy 110

Marketing Strategy Marketing Marketers Performance Marketing 110

Search Engine Journal

JUNE 1, 2022

How you structure your remote SEO team is essential to its success. Let's talk about company structure, salaries for international workers, and benefits to start. The post How To Build A Remote Team For SEO: Planning & Structure appeared first on Search Engine Journal.

SEO 110

SEO 110

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

Marketing

Martech

JUNE 1, 2022

Zeta Global has announced that its Zeta Marketing Platform (ZMP) will become available in the Amazon Web Services Marketplace. The Marketplace does list individual martech solutions such as marketing automation platform Mautic and Suite CRM, but ZMP is a more comprehensive marketing suite comprising customer data management, identity management, omnichannel activation and analytics.

Marketing Automation Platform 107

Marketing Automation Platform CRM Marketing Marketers 107

Search Engine Journal

JUNE 1, 2022

Here are simple steps any copywriter can take to make their content more SEO friendly (that don’t take years of training to perfect). The post 4 SEO Copywriting Tips For Sharper, More Effective Copy appeared first on Search Engine Journal.

Copywriting 108

Copywriting SEO 108

Internet Marketing Ninjas

JUNE 1, 2022

Content that spreads is hard to create. How to come up with ideas that go viral? How would one help to spread things to help them go viral? What is influence marketing and how does it help amplify content assets? To discuss viral content, Jim Boykin, CEO of Internet Marketing Ninjas , and Ann Smarty, IMN’s analyst, invited Rand Fishkin, Co-founder SparkToro , founder and former CEO of Moz and author of Lost and Founder: A Painfully Honest Field Guide to the Startup World.

Influencer Marketing 104

Influencer Marketing SEO Branding Content Marketing 104

Search Engine Journal

JUNE 1, 2022

Reminder that on June 30, Google will no longer allow creation and editing of expanded text ads. Here's what you can do to prepare. The post Reminder: Google Ending Expanded Text Ads This Month appeared first on Search Engine Journal.

106

106

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

Marketers

Many Chat

JUNE 1, 2022

Despite going through all the steps to create a successful Instagram marketing plan for your business on Instagram (IG), your marketing campaigns aren’t getting the results you want. That means it’s time to take a good look at your Instagram analytics. . Instagram analytics will help you understand your audience’s behavior, patterns, and even break down your audience’s demographics.

Analytics 98

Analytics Key Performance Indicator Price User-Generated 98

Search Engine Journal

JUNE 1, 2022

Learn how you can easily use log file insights to improve crawling, indexing, and rank with log files. The post Get Content Crawled & Ranked Faster: 5 Tips From An SEO Expert appeared first on Search Engine Journal.

SEO 105

SEO 105

Industrial Marketer

JUNE 1, 2022

According to Startup Genome, the value of the global startup economy is nearly a whopping 3 trillion dollars. Startups have been booming in recent years, making the field more competitive — and making it increasingly important that marketing strategies for startups are more innovative, defined, and cost-effective. The right marketing strategies for startups can help.

Marketing Strategy 98

Marketing Strategy Marketing Marketers Social Media Marketing 98

Duct Tape Marketing

JUNE 1, 2022

Building A ?LinkedIn Profile For Business Success written by Sara Nay read more at Duct Tape Marketing. About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today.

Law 96

Law Marketing Marketers 96

Speaker: Speakers:

Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.

Transform

yorCMO

JUNE 1, 2022

Marketing is an area that business leaders often find the most challenging. Every business wants to grow, but far too many of them waste money on disorganized marketing tactics that, in the end, don’t support that goal. The post The 3 Marketing Fundamentals Every Business Leader Needs To Know appeared first on yorCMO.

Marketing 96

Marketing Marketers 96

Duct Tape Marketing

JUNE 1, 2022

Content Planning Made Easy With Planable written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Xenia Muntean. In this episode of the Duct Tape Marketing Podcast , I interview Xenia Muntean. Xenia is the CEO and Co-Founder of Planable, a content review and marketing collaboration platform used by over 5,000 teams behind brands such as Hyundai, Christian Louboutin, Viber, and United Nations.

Logistics 94

Logistics Customer Journey Product Digital Marketing 94

Search Engine Journal

JUNE 1, 2022

In 7 steps, SEO and marketing agencies can learn how to stay profitable and competitive by offering new services and partnerships. The post How To Increase Agency Revenue With New Services & Partnerships appeared first on Search Engine Journal.

SEO 88

SEO Marketing Marketers 88

Search Engine Roundtable

JUNE 1, 2022

Google Search Console has yet another reporting bug, this one is with the Google News performance report. The data between May 12, 2022 and May 26, 2022 may show a drop due to a logging error. Google said there was no real drop in Google Search even if the reports showed one.

86

86

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketers