Trade Press Services Newsletter

DECEMBER 5, 2024

With new technologies, strategies, and challenges constantly emerging, today’s professionals need to stay on top of the latest trends and best practices. From newsletters and blogs to webinars and podcasts, there’s no shortage of insights shaping the future of B2B marketing. As 2024 comes to a close, we’re taking a look back at the B2B marketing content that made the biggest impact over the past year.

Market Trends 247

Market Trends Marketing Marketers Customer Journey 247

Martech

DECEMBER 5, 2024

Most deliverability advice looks only at email list issues and how to design, send and manage your email campaigns. However, not all deliverability problems are solved by removing inactive subscribers and spam complainers, or tunin up your email coding to avoid triggering a spam filter. Instead, seemingly unrelated business decisions can affect the wider application of your email program and undermine its deliverability.

User-Generated 122

User-Generated Promotion Customer Journey Email Marketing 122

Social Media Examiner

DECEMBER 5, 2024

Are you struggling to keep up with YouTube's latest features? Wondering how to take advantage of the latest video trends? In this article, you'll discover key YouTube updates and learn how to adapt your content strategy for maximum impact. Why YouTube Matters for Marketers in 2024: Market Share and Monetization YouTube has established itself as […] The post YouTube Updates for 2025: What Marketers Need to Know appeared first on Social Media Examiner.

Marketing 140

Marketing Marketers Social Media Marketing 140

Martech

DECEMBER 5, 2024

Almost half of advertisers now “completely” or “mostly” trust AI adtech to make decisions about campaigns without human oversight — up from 25% last year, according to a report from Advertiser Perceptions, a business intelligence provider. Source: Advertiser Perceptions’ report Artificial Intelligence & Machine Learning in Advertising 2024 Previously, advertisers “somewhat trusted” these ad technologies to make investment and optimization decisions without human involvement.

Food 117

Food User-Generated Advertising Advertisers 117

Advertisement

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

Backlinko

DECEMBER 5, 2024

What Is Local Search Marketing? Local search marketing is the process of optimizing a local business online presence. It uses paid and unpaid tactics, like search advertising and local SEO, to help the business appear more prominently in local searches. In other words, local search engine marketing aims to increase the chances of your business showing up in search results when customers look for specific products or services in a particular location.

Search Marketers 96

Search Marketers Marketing Marketers SEO 96

Martech

DECEMBER 5, 2024

IAB, in collaboration with IAB Europe and leading retail media networks (RMNs), released finalized definitions and standards for proving the impact of RMN campaigns. The standards were originally introduced and opened up for public comment in September at the IAB Connected Commerce Summit. “These standards lay the groundwork for transparency and consistency in in-store retail media by focusing on what matters — clear definitions and measurement methodologies,” said IAB VP, measurement addressabi

Retail 108

Retail Shoppers Advertising Advertisers 108

Martech

DECEMBER 5, 2024

Artificial intelligence is heavily disrupting marketing teams, particularly in medium to large companies. In fact, its estimated that up to 40% of traditional marketing spend is under incredible pressure to be reallocated – if it hasnt already. Join The 40% Shift: How AI is Radically Reshaping Marketing Budgets for a practical deep dive into the financial and organizational implications of AI in marketing (B2C & B2B).

B2C 112

B2C Traditional Marketing Marketing Marketers 112

illumin

DECEMBER 5, 2024

The big topic of 2024 was third-party cookies – so what’s their status going into 2025? While Google abandoned its plans to phase out cookies, other tech companies have stuck to their guns. Consumers are certainly in favor of cookieless approaches, so will Google’s decision to stick with their old but trusted targeting methods influence marketers? Despite the search giant’s decisive lack of action, forecasters predict that cookies will go away eventually.

Advertising 96

Advertising Advertisers Influencer Marketing Performance Marketing 96

Martech

DECEMBER 5, 2024

“You can’t keep adding bodies. That math does not work,” said Velia Carboni, CIO with appliances company SharkNinja. “The unlock with Agentforce versus historical chatbots will be authenticity. Agentforce gives us that opportunity. It feels more personal, more like a dialogue than a black-and-white ‘I ask this question, I get that answer.'” AI agents, assistants, copilots — whatever the preferred term — are a hot topic in the customer experience space right no

Customer 114

Customer Product Branding Management 114

Aspiration Marketing

DECEMBER 5, 2024

Securing that next B2B meeting can sometimes feel like scaling Mount Everest. You craft the perfect email, personalize endless connection requests, and even pick up the phone to hear nothing but the dial tone. It's a frustrating reality for many salespeople – the struggle to stand out from the crowd and actually connect with decision-makers.

245

245

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketing

Animalz blog

DECEMBER 5, 2024

Words can plant ideas in your mind forever. You read them, they click, they stick. Often, we attribute such insights to books — Growth Hacking , Inbound Marketing , The Lean Startup. Books certainly spread breakthrough ideas, but it’s rarely where they’re born. Each of the examples I just mentioned started from somewhere else: blockbuster blogs.

Transform 109

Transform Law Manufacturing Inbound Marketing 109

Backlinko

DECEMBER 5, 2024

The real secret to continuously ranking well in search engines lies in consistent, strategic maintenance. In this guide, were going to show you exactly how to maintain your SEO the right way. Lets kick things off with some basics. What Is SEO Maintenance? SEO maintenance is the ongoing process of monitoring, updating, and optimizing your website to maintain and improve its search engine rankings.

SEO 94

SEO Health User-Generated Analytics 94

Duct Tape Marketing

DECEMBER 5, 2024

Why Most Goals Fail (And How to Beat the Odds) written by Jarret Redding read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Jon Acuff In this episode of the Duct Tape Marketing Podcast , I interviewed Jon Acuff , a New York Times bestselling author of nine books, including All It Takes Is A Goal. Known for his humor and actionable insights, Jon has addressed audiences worldwide, from Microsoft to FedEx, helping people unlock their potential and achieve lasting success.

Energy 73

Energy Health Marketing Marketers 73

Scoop.it!

DECEMBER 5, 2024

Do you want to learn the best way to proofread your content before you hit publish? If so, you’re in the right place! Whether you’re a blogger, marketer, or solopreneur, the quality of your content directly impacts your credibility and reader engagement. We found that nearly 50% of shoppers read 3-5 blog posts before making a purchase from a new business, so it’s easy to see why this aspect of your content marketing strategy is so crucial to your success.

Affiliate Marketing 59

Affiliate Marketing Shoppers User-Generated Education 59

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketing

Marketing Insider Group

DECEMBER 5, 2024

Modern businesses need strong, thoughtful strategies to stay ahead. Combining CRM tools with SEO tactics greatly improves marketing efforts by interlinking customer data and digital optimization. CRM SEO integration strengthens both customer relationships and search engine strategies, so it’s the perfect time to learn how to use it. Quick Takeaways: CRM systems centralize customer data, providing insights for targeted SEO campaigns.

CRM 58

CRM Management SEO Transform 58

Customers.ai

DECEMBER 5, 2024

BFCM isnt just a few big sales days anymore. It’s a whole week of pre-party madness that kicks off the holiday shopping season. And for our customers? They were already seeing massive wins even before the official Black Friday buzzer! Spoiler alert: If you werent sending pre-Black Friday emails, you missed out. But no worries, were here to help you crush it next year.

Shoppers 87

Shoppers eCommerce Outbound Marketing Customer 87

Hubspot Marketing

DECEMBER 5, 2024

Shortly after news spread that Google was pushing back the release of its long awaited AI model called Gemini, Google announced its launch. As part of the release, they published a demo showcasing impressive downright unbelievable capabilities from Gemini. Well, you know what they say about things being too good to be true. Lets dig into what went wrong with the demo and how it compares to OpenAI.

User-Generated 84

User-Generated Marketing Marketers 84

Customers.ai

DECEMBER 5, 2024

Whats that saying? Email marketing is a beast and client segmentation is the leash. Hmmwell maybe thats not the saying but you get the idea. Targeted emails perform better but really targeted emails perform the best. When it comes to email, basic segmentation isnt cutting it anymore. Brands using advanced segmentation see a 760% increase in revenue from their email campaigns.

eCommerce 81

eCommerce Shoppers Key Performance Indicator Email Marketing 81

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

Marketing

SMA Marketing

DECEMBER 5, 2024

Lead generation involves attracting potential clients, also known as prospects, who may be interested in using your services. For lawyers, a lead is someone who could become a paying client. Law firms and solo attorneys that prioritize marketing and lead generation can attract a consistent flow of quality leads. Why Is Lead Generation Important for.

Law 52

Law Marketing Marketers SEO 52

SmartBrief - Marketing

DECEMBER 5, 2024

Email marketing is one of the most cost-effective ways to convey your message and promote your products or services. It helps you reach out to the masses and generate awareness about your brand. The prerequisite of designing an effective email marketing campaign is to have an email list full of people who are interested in what you have to offer. But segmenting your email list is easier said than done.

Market Segmentation 111

Market Segmentation Email Marketing Marketing Marketers 111

Practical eCommerce - Marketing

DECEMBER 5, 2024

The "death of the keyword" prediction isn't new, and Search campaigns without keywords already exist. The post Keywordless Search Ads Are Coming appeared first on Practical Ecommerce.

eCommerce 114

eCommerce 114

Martech

DECEMBER 5, 2024

“You’re damned if you do and damned if you don’t.” This expression applies when trying to create and execute personalized campaigns. If you go too deep into understanding prospects’ or customers’ needs and preferences, you can’t scale the campaign. If you go too shallow, then the message lacks relevance and connection to buyers. It’s a challenge we’ve faced while working with clients over the years.

Whitepaper 129

Whitepaper Marketing Marketers Analytics 129

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

Marketing