Trade Press Services Newsletter

DECEMBER 5, 2024

With new technologies, strategies, and challenges constantly emerging, today’s professionals need to stay on top of the latest trends and best practices. From newsletters and blogs to webinars and podcasts, there’s no shortage of insights shaping the future of B2B marketing. As 2024 comes to a close, we’re taking a look back at the B2B marketing content that made the biggest impact over the past year.

Market Trends 273

Market Trends Marketers Marketing Customer Journey 273

Aspiration Marketing

DECEMBER 5, 2024

Securing that next B2B meeting can sometimes feel like scaling Mount Everest. You craft the perfect email, personalize endless connection requests, and even pick up the phone to hear nothing but the dial tone. It's a frustrating reality for many salespeople – the struggle to stand out from the crowd and actually connect with decision-makers.

175

175

Martech

DECEMBER 5, 2024

Most deliverability advice looks only at email list issues and how to design, send and manage your email campaigns. However, not all deliverability problems are solved by removing inactive subscribers and spam complainers, or tunin up your email coding to avoid triggering a spam filter. Instead, seemingly unrelated business decisions can affect the wider application of your email program and undermine its deliverability.

User-Generated 117

User-Generated Promotion Customer Journey Email Marketing 117

Social Media Examiner

DECEMBER 5, 2024

Are you struggling to keep up with YouTube's latest features? Wondering how to take advantage of the latest video trends? In this article, you'll discover key YouTube updates and learn how to adapt your content strategy for maximum impact. Why YouTube Matters for Marketers in 2024: Market Share and Monetization YouTube has established itself as […] The post YouTube Updates for 2025: What Marketers Need to Know appeared first on Social Media Examiner.

Marketers 111

Marketers Marketing Social Media Marketing 111

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

Email Marketing

Martech

DECEMBER 5, 2024

“You’re damned if you do and damned if you don’t.” This expression applies when trying to create and execute personalized campaigns. If you go too deep into understanding prospects’ or customers’ needs and preferences, you can’t scale the campaign. If you go too shallow, then the message lacks relevance and connection to buyers. It’s a challenge we’ve faced while working with clients over the years.

Whitepaper 117

Whitepaper Marketers Marketing Analytics 117

illumin

DECEMBER 5, 2024

The big topic of 2024 was third-party cookies – so what’s their status going into 2025? While Google abandoned its plans to phase out cookies, other tech companies have stuck to their guns. Consumers are certainly in favor of cookieless approaches, so will Google’s decision to stick with their old but trusted targeting methods influence marketers? Despite the search giant’s decisive lack of action, forecasters predict that cookies will go away eventually.

Advertising 96

Advertising Advertisers Influencer Marketing Performance Marketing 96

Backlinko

DECEMBER 5, 2024

What Is Local Search Marketing? Local search marketing is the process of optimizing a local business online presence. It uses paid and unpaid tactics, like search advertising and local SEO, to help the business appear more prominently in local searches. In other words, local search engine marketing aims to increase the chances of your business showing up in search results when customers look for specific products or services in a particular location.

Search Marketers 80

Search Marketers Marketers Marketing SEO 80

Martech

DECEMBER 5, 2024

Artificial intelligence is heavily disrupting marketing teams, particularly in medium to large companies. In fact, its estimated that up to 40% of traditional marketing spend is under incredible pressure to be reallocated – if it hasnt already. Join The 40% Shift: How AI is Radically Reshaping Marketing Budgets for a practical deep dive into the financial and organizational implications of AI in marketing (B2C & B2B).

B2C 100

B2C Traditional Marketing Marketers Marketing 100

Animalz blog

DECEMBER 5, 2024

Words can plant ideas in your mind forever. You read them, they click, they stick. Often, we attribute such insights to books — Growth Hacking , Inbound Marketing , The Lean Startup. Books certainly spread breakthrough ideas, but it’s rarely where they’re born. Each of the examples I just mentioned started from somewhere else: blockbuster blogs.

Transform 109

Transform Law Manufacturing Inbound Marketing 109

Practical eCommerce - Marketing

DECEMBER 5, 2024

The "death of the keyword" prediction isn't new, and Search campaigns without keywords already exist. The post Keywordless Search Ads Are Coming appeared first on Practical Ecommerce.

eCommerce 96

eCommerce 96

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

eBook

Martech

DECEMBER 5, 2024

“You can’t keep adding bodies. That math does not work,” said Velia Carboni, CIO with appliances company SharkNinja. “The unlock with Agentforce versus historical chatbots will be authenticity. Agentforce gives us that opportunity. It feels more personal, more like a dialogue than a black-and-white ‘I ask this question, I get that answer.'” AI agents, assistants, copilots — whatever the preferred term — are a hot topic in the customer experience space right no

Customer 97

Customer Product Branding Management 97

Buffer Marketing

DECEMBER 5, 2024

Where do you turn for meaningful stats on your social media marketing ? I'm grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media. How have my followers grown this month? Which type of content performs best? Which times make the most sense to post? The answers are out there, and there are tools to help you find them.

Analytics 79

Analytics Price Social Media Marketing Key Performance Indicator 79

Martech

DECEMBER 5, 2024

IAB, in collaboration with IAB Europe and leading retail media networks (RMNs), released finalized definitions and standards for proving the impact of RMN campaigns. The standards were originally introduced and opened up for public comment in September at the IAB Connected Commerce Summit. “These standards lay the groundwork for transparency and consistency in in-store retail media by focusing on what matters — clear definitions and measurement methodologies,” said IAB VP, measurement addressabi

Retail 79

Retail Shoppers Advertisers Advertising 79

Customers.ai

DECEMBER 5, 2024

BFCM isnt just a few big sales days anymore. It’s a whole week of pre-party madness that kicks off the holiday shopping season. And for our customers? They were already seeing massive wins even before the official Black Friday buzzer! Spoiler alert: If you werent sending pre-Black Friday emails, you missed out. But no worries, were here to help you crush it next year.

Shoppers 87

Shoppers eCommerce Outbound Marketing Customer 87

Advertisement

Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Backlinko

DECEMBER 5, 2024

The real secret to continuously ranking well in search engines lies in consistent, strategic maintenance. In this guide, were going to show you exactly how to maintain your SEO the right way. Lets kick things off with some basics. What Is SEO Maintenance? SEO maintenance is the ongoing process of monitoring, updating, and optimizing your website to maintain and improve its search engine rankings.

SEO 78

SEO Health User-Generated Analytics 78

Customers.ai

DECEMBER 5, 2024

Whats that saying? Email marketing is a beast and client segmentation is the leash. Hmmwell maybe thats not the saying but you get the idea. Targeted emails perform better but really targeted emails perform the best. When it comes to email, basic segmentation isnt cutting it anymore. Brands using advanced segmentation see a 760% increase in revenue from their email campaigns.

eCommerce 81

eCommerce Shoppers Key Performance Indicator Email Marketing 81

Scoop.it!

DECEMBER 5, 2024

Do you want to learn the best way to proofread your content before you hit publish? If so, you’re in the right place! Whether you’re a blogger, marketer, or solopreneur, the quality of your content directly impacts your credibility and reader engagement. We found that nearly 50% of shoppers read 3-5 blog posts before making a purchase from a new business, so it’s easy to see why this aspect of your content marketing strategy is so crucial to your success.

Affiliate Marketing 59

Affiliate Marketing Shoppers User-Generated Education 59

Duct Tape Marketing

DECEMBER 5, 2024

Why Most Goals Fail (And How to Beat the Odds) written by Jarret Redding read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Jon Acuff In this episode of the Duct Tape Marketing Podcast , I interviewed Jon Acuff , a New York Times bestselling author of nine books, including All It Takes Is A Goal. Known for his humor and actionable insights, Jon has addressed audiences worldwide, from Microsoft to FedEx, helping people unlock their potential and achieve lasting success.

Energy 60

Energy Health Marketers Marketing 60

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Transform

Marketing Insider Group

DECEMBER 5, 2024

Modern businesses need strong, thoughtful strategies to stay ahead. Combining CRM tools with SEO tactics greatly improves marketing efforts by interlinking customer data and digital optimization. CRM SEO integration strengthens both customer relationships and search engine strategies, so it’s the perfect time to learn how to use it. Quick Takeaways: CRM systems centralize customer data, providing insights for targeted SEO campaigns.

CRM 57

CRM Management SEO Transform 57

Hubspot Marketing

DECEMBER 5, 2024

Shortly after news spread that Google was pushing back the release of its long awaited AI model called Gemini, Google announced its launch. As part of the release, they published a demo showcasing impressive downright unbelievable capabilities from Gemini. Well, you know what they say about things being too good to be true. Lets dig into what went wrong with the demo and how it compares to OpenAI.

User-Generated 70

User-Generated Marketing Marketers 70

SMA Marketing

DECEMBER 5, 2024

Lead generation involves attracting potential clients, also known as prospects, who may be interested in using your services. For lawyers, a lead is someone who could become a paying client. Law firms and solo attorneys that prioritize marketing and lead generation can attract a consistent flow of quality leads. Why Is Lead Generation Important for.

Law 52

Law Marketers Marketing SEO 52

SmartBrief - Marketing

DECEMBER 5, 2024

Email marketing is one of the most cost-effective ways to convey your message and promote your products or services. It helps you reach out to the masses and generate awareness about your brand. The prerequisite of designing an effective email marketing campaign is to have an email list full of people who are interested in what you have to offer. But segmenting your email list is easier said than done.

Market Segmentation 91

Market Segmentation Email Marketing Marketing Marketers 91

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management