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Marketing has traditionally served as the “guardian of the brand,” ensuring organizational consistency across all channels. AI creates brand assets at scale, offering speed and efficiency. However, it also introduces new risks. Here’s how it changes guardrails and governance and what to do about it. Guardrails vs. governance While closely related, guardrails and governance serve different but complementary functions in AI-powered marketing organizations.
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Influencer marketing and social media management platform Later announced Friday it acquired Mavely for $250 million. Mavely has a network of more than 120,000 creators who the company says drove more than $1 billion in gross merchandising volume for more than 1,400 major brands, including Nike, Anthropologie, Lululemon, Macy’s, Old Navy and Adidas.
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/ A/B Testing The ultimate guide to ecommerce A/B testing: Expert tips, tools and examples By Josh Gallant. Updated on January 3, 2025. 14 min read Ever found yourself clicking on a promising ad only to be met with a landing page that just didnt live up to the hype? Its like being excited for a movie and ending up in a theater with a screen thats too small and sound thats out of sync.
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Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
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