CMO Network

NOVEMBER 20, 2023

With U.S. marketers spending in excess of $350B on advertising in 2023, napkin math suggests that even a little waste is a lot of money.

Advertising 90

Advertising Advertisers CMO Marketing 90

Search Engine Land

NOVEMBER 20, 2023

Are you looking for some examples of how companies are using AI for SEO successfully? You are in the right place. Maybe you are playing with the idea of using AI for tangential SEO. Maybe you are already an SEO pro looking to improve your content generation efficiency. Or you simply want to learn more about the state of AI for SEO. Whichever is the case, these companies using AI for SEO will provide you with the inspiration you need. 1.

SEO 122

SEO Affiliate Marketing User-Generated Finance 122

CMO Network

NOVEMBER 20, 2023

The 3rd Generation President and CEO of the renamed Enterprise Mobility reveals how she's repositioning the iconic rental car brand and her growth plans from here.

Branding 145

Branding CMO 145

TechWyse

NOVEMBER 20, 2023

Staying in the loop on upcoming (and recent) trends is the secret sauce to setting up your business for success. In an ever-changing and highly competitive market, it’s a surefire way of staying one step ahead of your competitors. Whether it’s SEO and Content or Social Media, you need to keep an eye out on the different facets of the digital marketing realm so that you don’t risk falling behind.

Digital Marketing 52

Digital Marketing User-Generated Social Media Marketing Marketing 52

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

Hubspot Marketing

NOVEMBER 20, 2023

When I think of influencers, I think of smiling content creators posting unique, relatable content promoting a service or product and how their work helps humanize brands and tap into audiences. So, how could artificial intelligence change influencer marketing if the goal is to humanize a brand or organization to boost awareness and profits? It turns out, like all things marketing, AI has the potential to alter influencer marketing significantly.

Influencer Marketing 139

Influencer Marketing User-Generated Marketing Marketers 139

Businesses Grow

NOVEMBER 20, 2023

OK, I’ve had enough of this. In four out of my last five coaching calls , the business leader on the other end of Zoom told me their main platform for content is LinkedIn. No blog. No content on a website. Just LinkedIn. No, no, no. Also, no. It’s time to stop the insanity. Today I’m turning you from the dark side and explaining why LinkedIn cannot be your primary content platform.

SEO 136

SEO Place Education Branding 136

Martech

NOVEMBER 20, 2023

Picture this: You’re at a private art showing. The curator greets you, recalling your love for impressionist art and leads you to an unseen Monet. It’s perfect. They remembered what you liked, and it shows. That feeling of being special? That’s what we’re aiming for in B2B marketing. Your inbox should be more than a drop zone for flyers.

Email Marketing 136

Email Marketing Transform Whitepaper Marketing 136

Sprout Social

NOVEMBER 20, 2023

If you’re looking to grow your online presence in a creative and authentic way, influencer marketing may be your best bet. Influencer marketing revolves around partnering with popular users on social media—typically platforms like Instagram, TikTok and YouTube—so their audience discovers your business and its products or services. However, creating a successful influencer marketing program involves a lot of work.

Influencer Marketing 135

Influencer Marketing Affiliate Marketing eCommerce User-Generated 135

Marketing Insider Group

NOVEMBER 20, 2023

At Marketing Insider Group, we believe in the power of quality. Just as a gourmet dish relies on the finest ingredients, the outcomes of a generative AI model hinge on the quality of its inputs. Enter the world of prompt engineering. Much like a chef carefully selects and combines ingredients for the best culinary experience, prompt engineers craft precise inputs, known as prompts , to optimize interactions within an AI tool.

Transform 127

Transform User-Generated SEO Digital Marketing 127

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

Retail

Search Engine Land

NOVEMBER 20, 2023

Google Ads has confirmed that it is going to update the Location asset requirements in December. The update will clarify the types of location assets that are not permitted on Google Ads. Locations that will not be allowed as Location assets include: Locations that are closed Locations that are not recognized by Google Locations that do not match the business running the ad.

Search Marketers 123

Search Marketers Product Marketing Marketers 123

Martech

NOVEMBER 20, 2023

Best of the Bot showcases MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for marketing technology professionals.

Key Performance Indicator 122

Key Performance Indicator User-Generated Analytics Customer 122

Search Engine Land

NOVEMBER 20, 2023

After months of seeing Google’s Search Generative Experience (SGE) in action, it’s not the digital marketer’s apocalypse many thought it would be. Despite some hiccups, it has presented several opportunities for those who have gained a deeper understanding of the experiences SGE seeks to provide users – giving perfect answers right on SERPs.

User-Generated 119

User-Generated SEO Marketing Marketers 119

Martech

NOVEMBER 20, 2023

Adobe’s $20 billion bid for cloud-based product design platform Figma is being hit with an antitrust complaint by E.U. regulators. An in-depth investigation by the European Commission came to the preliminary conclusion the deal could significantly reduce competition for interactive product design tools, vector editing tools and raster editing tools.

Price 120

Price Analytics Product Customer 120

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

Event Marketing

Search Engine Land

NOVEMBER 20, 2023

Google has officially added a new filter to its shopping search results to show just products offered by small businesses. Businesses can mark themselves as being a small business in the Google Business Profile or Merchant Center account as of earlier this month and now Google officially rolled out a way for searchers to filter by that attribute. This feature seemed to launch shortly after the small business attribute went live but Google now officially announced it.

Shoppers 118

Shoppers Retail Product SEO 118

yorCMO

NOVEMBER 20, 2023

Discover the art of aligning Sales and Marketing seamlessly with your Unique Selling Proposition (USP). Elevate your strategy, engage your audience, and boost conversions with this essential guide to unlocking the full potential of your brand's unique value.

Marketing 104

Marketing Marketers Branding 104

Search Engine Land

NOVEMBER 20, 2023

Google is updating the language in some child and teen ads policies next month, including: Ads & made for kids content. Ad-serving protections for children. Ad-serving protection for teens. The search engine explained that while there are no enforcement changes, it is tweaking policy language to provide more clarity and transparency for brands and advertisers.

Advertising 107

Advertising Advertisers Search Marketers Branding 107

Hubspot Marketing

NOVEMBER 20, 2023

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.

Energy 104

Energy Management Place Product 104

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

SEO

Search Engine Land

NOVEMBER 20, 2023

Google’s automatically-created assets (ACA) for responsive search ads have been causing confusion amongst marketers. The feature was rolled out in September for general availability in eight languages: Dutch English French German Italian Japanese Portuguese Spanish Now, two months on, the Google team is still receiving questions from perplexed advertisers that it would like to address.

Marketing 105

Marketing Marketers Performance Marketing Advertising 105

Customers.ai

NOVEMBER 20, 2023

With only two weeks until the Black Friday Cyber Monday (BFCM) showdown, ecommerce experts, including our founder and CEO, Larry Kim, gathered for a crash course in savvy last-minute strategies. Hosted by our friends at Justuno , eight industry pros spilled the tea on CRO, reviews, loyalty, and more. Each expert dished out their standout BFCM tips, turning this AMA into a goldmine for businesses hustling for success.

eCommerce 101

eCommerce Shoppers Promotion Partner Marketing 101

Search Engine Land

NOVEMBER 20, 2023

Sam Altman, ousted on Nov. 17 , won’t return to OpenAI as its CEO. That’s because he has joined Microsoft, announced Satya Nadella, Microsoft chairman and CEO. New AI team. Altman, OpenAI co-founder Greg Brockman and more “colleagues” are joining Microsoft, Nadella posted on X : “We’re extremely excited to share the news that Sam Altman and Greg Brockman, together with colleagues, will be joining Microsoft to lead a new advanced AI research team.

Search Marketers 103

Search Marketers Product Customer Marketing 103

Digital Marketer

NOVEMBER 20, 2023

If generative AI is the future of marketing (and media in general), how can you compete with other marketers if ALL OF US have access to the same tools? We can all create amazing images, videos (soon), and articles. We can all use the most amazing copywriter as a template to write our own copy. We can even develop entire marketing plans in SECONDS. We can also research almost any topic to justify the claims that we make for the products and services we’re trying sell… in almost no ti

User-Generated 95

User-Generated Marketing Marketers Copywriting 95

Advertisement

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

Search Engine Land

NOVEMBER 20, 2023

Many articles detail the top-level costs of SEO. While the fee you will pay an SEO consultant or agency is part of the cost to do SEO, getting results also requires a contribution in time and effort from the business. This article will look beyond the surface at the full spectrum of costs associated with doing SEO well, enabling you to approach 2024 well-prepared for SEO success.

SEO 101

SEO Customer Acquisition Communications User-Generated 101

Litmus

NOVEMBER 20, 2023

Did you know that building emails is the biggest bottleneck in the email production cycle ? If efficiency is the name of your game, then tools that help reduce the need for manual coding could very well become your secret weapon. What tools are out there? We may be biased, but our favorite is none other than our very Litmus Personalize ! It’s packed with tools designed to make email personalization a breeze.

Promotion 95

Promotion Customer Management Branding 95

Search Engine Land

NOVEMBER 20, 2023

Google Ads has stopped supporting Store Sales Direct (SSD) as a standalone product. The update means that SSD conversion upload requests to the Google Ads API are also no longer supported. Why we care. If you relied on SSD, Google sa id to review the Store Sales onboarding guide to understand your eligibility for ongoing store sales measurement. Work with your Google Ads account team to update the feature.

Manufacturing 94

Manufacturing Retail Search Marketers Product 94

CMO Network

NOVEMBER 20, 2023

Snoop Dogg, the ultimate celebrity stoner, revealed that "giving up smoke" was, in fact, an ad for a smokeless stove. The maneuver imparts valuable lessons for leaders.

Branding 81

Branding CMO 81

Speaker: Speakers:

Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.

Marketing

Litmus

NOVEMBER 20, 2023

It’s 2023, and artificial intelligence (AI) is everywhere. From generative AI tools like ChatGPT to coding assistants like GitHub Copilot, the potential of AI is top of mind for almost everyone in the digital landscape. However, evaluating its use requires a judicious approach, to say the least. Read on as we dive into key aspects for email marketers to consider when evaluating the use of AI in their workflows.

Email Marketing 77

Email Marketing Copywriting Marketing Marketers 77

CMO Network

NOVEMBER 20, 2023

The digital age has ushered in an era where individuals can easily access insights and data about their prospective employers.

Gen Z 80

Gen Z CMO 80

Rock Content

NOVEMBER 20, 2023

AI tools is a tech solution that has transformed the operations of businesses in various industries for good, including SaaS. For SaaS businesses, this cutting-edge innovation proves particularly useful by offering features that increase efficiency and productivity, enabling companies to make data-driven decisions, streamline processes, automate repetitive tasks, and improve overall customer experience.

Transform 52

Transform User-Generated SEO Digital Marketing 52