The Advertising Industry’s Existential Crisis
CMO Network
NOVEMBER 20, 2023
With U.S. marketers spending in excess of $350B on advertising in 2023, napkin math suggests that even a little waste is a lot of money.
CMO Network
NOVEMBER 20, 2023
With U.S. marketers spending in excess of $350B on advertising in 2023, napkin math suggests that even a little waste is a lot of money.
Search Engine Land
NOVEMBER 20, 2023
Are you looking for some examples of how companies are using AI for SEO successfully? You are in the right place. Maybe you are playing with the idea of using AI for tangential SEO. Maybe you are already an SEO pro looking to improve your content generation efficiency. Or you simply want to learn more about the state of AI for SEO. Whichever is the case, these companies using AI for SEO will provide you with the inspiration you need. 1.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
CMO Network
NOVEMBER 20, 2023
The 3rd Generation President and CEO of the renamed Enterprise Mobility reveals how she's repositioning the iconic rental car brand and her growth plans from here.
Businesses Grow
NOVEMBER 20, 2023
OK, I’ve had enough of this. In four out of my last five coaching calls , the business leader on the other end of Zoom told me their main platform for content is LinkedIn. No blog. No content on a website. Just LinkedIn. No, no, no. Also, no. It’s time to stop the insanity. Today I’m turning you from the dark side and explaining why LinkedIn cannot be your primary content platform.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Martech
NOVEMBER 20, 2023
Picture this: You’re at a private art showing. The curator greets you, recalling your love for impressionist art and leads you to an unseen Monet. It’s perfect. They remembered what you liked, and it shows. That feeling of being special? That’s what we’re aiming for in B2B marketing. Your inbox should be more than a drop zone for flyers.
Search Engine Land
NOVEMBER 20, 2023
Google Ads has confirmed that it is going to update the Location asset requirements in December. The update will clarify the types of location assets that are not permitted on Google Ads. Locations that will not be allowed as Location assets include: Locations that are closed Locations that are not recognized by Google Locations that do not match the business running the ad.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Land
NOVEMBER 20, 2023
Google has officially added a new filter to its shopping search results to show just products offered by small businesses. Businesses can mark themselves as being a small business in the Google Business Profile or Merchant Center account as of earlier this month and now Google officially rolled out a way for searchers to filter by that attribute. This feature seemed to launch shortly after the small business attribute went live but Google now officially announced it.
Customers.ai
NOVEMBER 20, 2023
With only two weeks until the Black Friday Cyber Monday (BFCM) showdown, ecommerce experts, including our founder and CEO, Larry Kim, gathered for a crash course in savvy last-minute strategies. Hosted by our friends at Justuno , eight industry pros spilled the tea on CRO, reviews, loyalty, and more. Each expert dished out their standout BFCM tips, turning this AMA into a goldmine for businesses hustling for success.
Search Engine Land
NOVEMBER 20, 2023
Google is updating the language in some child and teen ads policies next month, including: Ads & made for kids content. Ad-serving protections for children. Ad-serving protection for teens. The search engine explained that while there are no enforcement changes, it is tweaking policy language to provide more clarity and transparency for brands and advertisers.
Martech
NOVEMBER 20, 2023
Adobe’s $20 billion bid for cloud-based product design platform Figma is being hit with an antitrust complaint by E.U. regulators. An in-depth investigation by the European Commission came to the preliminary conclusion the deal could significantly reduce competition for interactive product design tools, vector editing tools and raster editing tools.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Search Engine Land
NOVEMBER 20, 2023
Google’s automatically-created assets (ACA) for responsive search ads have been causing confusion amongst marketers. The feature was rolled out in September for general availability in eight languages: Dutch English French German Italian Japanese Portuguese Spanish Now, two months on, the Google team is still receiving questions from perplexed advertisers that it would like to address.
Martech
NOVEMBER 20, 2023
Best of the Bot showcases MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for marketing technology professionals.
Search Engine Land
NOVEMBER 20, 2023
Sam Altman, ousted on Nov. 17 , won’t return to OpenAI as its CEO. That’s because he has joined Microsoft, announced Satya Nadella, Microsoft chairman and CEO. New AI team. Altman, OpenAI co-founder Greg Brockman and more “colleagues” are joining Microsoft, Nadella posted on X : “We’re extremely excited to share the news that Sam Altman and Greg Brockman, together with colleagues, will be joining Microsoft to lead a new advanced AI research team.
Marketing Insider Group
NOVEMBER 20, 2023
At Marketing Insider Group, we believe in the power of quality. Just as a gourmet dish relies on the finest ingredients, the outcomes of a generative AI model hinge on the quality of its inputs. Enter the world of prompt engineering. Much like a chef carefully selects and combines ingredients for the best culinary experience, prompt engineers craft precise inputs, known as prompts , to optimize interactions within an AI tool.
Advertisement
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Search Engine Land
NOVEMBER 20, 2023
Google Ads has stopped supporting Store Sales Direct (SSD) as a standalone product. The update means that SSD conversion upload requests to the Google Ads API are also no longer supported. Why we care. If you relied on SSD, Google sa id to review the Store Sales onboarding guide to understand your eligibility for ongoing store sales measurement. Work with your Google Ads account team to update the feature.
Digital Marketer
NOVEMBER 20, 2023
If generative AI is the future of marketing (and media in general), how can you compete with other marketers if ALL OF US have access to the same tools? We can all create amazing images, videos (soon), and articles. We can all use the most amazing copywriter as a template to write our own copy. We can even develop entire marketing plans in SECONDS. We can also research almost any topic to justify the claims that we make for the products and services we’re trying sell… in almost no ti
Ariyh
NOVEMBER 20, 2023
New to Ariyh ? This is a 3min practical summary of a scientific study 🎓 Join 24,075 evidence-based marketers that grow using science, not opinions 📈 Subscribe here Today’s insight is brought to you by… Storyblok The only content management system you will ever need. Rated by Gartner as the only ‘ Customer's Choice CMS ’ based on 775 reviews with an average rating of 4.4 out of 5.
yorCMO
NOVEMBER 20, 2023
Discover the art of aligning Sales and Marketing seamlessly with your Unique Selling Proposition (USP). Elevate your strategy, engage your audience, and boost conversions with this essential guide to unlocking the full potential of your brand's unique value.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Litmus
NOVEMBER 20, 2023
Did you know that building emails is the biggest bottleneck in the email production cycle ? If efficiency is the name of your game, then tools that help reduce the need for manual coding could very well become your secret weapon. What tools are out there? We may be biased, but our favorite is none other than our very Litmus Personalize ! It’s packed with tools designed to make email personalization a breeze.
Hubspot Marketing
NOVEMBER 20, 2023
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.
CMO Network
NOVEMBER 20, 2023
Snoop Dogg, the ultimate celebrity stoner, revealed that "giving up smoke" was, in fact, an ad for a smokeless stove. The maneuver imparts valuable lessons for leaders.
Litmus
NOVEMBER 20, 2023
It’s 2023, and artificial intelligence (AI) is everywhere. From generative AI tools like ChatGPT to coding assistants like GitHub Copilot, the potential of AI is top of mind for almost everyone in the digital landscape. However, evaluating its use requires a judicious approach, to say the least. Read on as we dive into key aspects for email marketers to consider when evaluating the use of AI in their workflows.
Advertisement
Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
CMO Network
NOVEMBER 20, 2023
The digital age has ushered in an era where individuals can easily access insights and data about their prospective employers.
Customers.ai
NOVEMBER 20, 2023
With only two weeks until the Black Friday Cyber Monday (BFCM) showdown, ecommerce experts, including our founder and CEO, Larry Kim, gathered for a crash course in savvy last-minute strategies. Hosted by our friends at Justuno , eight industry pros spilled the tea on CRO, reviews, loyalty, and more. Each expert dished out their standout BFCM tips, turning this AMA into a goldmine for businesses hustling for success.
CMO Network
NOVEMBER 20, 2023
Sabra’s CEO, Joey Bergstein has been at the helm since August 2021, focused on solidifying purpose and increasing sustainability.
Rock Content
NOVEMBER 20, 2023
AI tools is a tech solution that has transformed the operations of businesses in various industries for good, including SaaS. For SaaS businesses, this cutting-edge innovation proves particularly useful by offering features that increase efficiency and productivity, enabling companies to make data-driven decisions, streamline processes, automate repetitive tasks, and improve overall customer experience.
Advertisement
Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
illumin
NOVEMBER 20, 2023
Media buying is a crucial component of any advertising campaign. It involves the strategic planning, negotiation, and purchase of ad space and time on various media channels to reach a target audience effectively and, with the rise of digital advertising, media buying has evolved to include both traditional and digital channels. What is media buying?
Sachs Marketing Group
NOVEMBER 20, 2023
Advertising on Google is a crucial step for businesses looking to enhance their online presence. It involves creating and running ads through Google Ads, Google’s online advertising platform. This allows businesses to reach a wider audience, target potential customers, and drive traffic to their websites. In today’s digital age, making your business visible online is more important than ever.
Vertical Response
NOVEMBER 20, 2023
The holiday season is a crucial time for businesses across all industries. It’s not only a time for spreading cheer and joy but also an excellent opportunity for boosting sales and engagement. In today’s digital age, email marketing has emerged as one of the most effective channels to connect with customers and drive conversions. As an email marketer, it’s essential to understand the importance of holiday email marketing and be fully prepared to craft engaging campaigns for the
Search Engine Land
NOVEMBER 20, 2023
Many articles detail the top-level costs of SEO. While the fee you will pay an SEO consultant or agency is part of the cost to do SEO, getting results also requires a contribution in time and effort from the business. This article will look beyond the surface at the full spectrum of costs associated with doing SEO well, enabling you to approach 2024 well-prepared for SEO success.
Advertisement
Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
Let's personalize your content