Social Media Examiner

DECEMBER 6, 2023

Want to position your agency as an industry leader? Wondering how hosting a live event can help? In this article, you’ll discover how producing live events can yield results for your marketing agency. Lessons From an Agency Owner and Conference Host In the ultra-competitive world of marketing agencies, sustaining a business for more than 26 […] The post How to Improve Your Marketing Agency’s Reputation With Live Events appeared first on Social Media Examiner.

Marketing 102

Marketing Marketers 102

Aspiration Marketing

DECEMBER 6, 2023

Web traffic is the lifeblood of online success. Among the various sources of this invaluable traffic, organic search stands out as a beacon of opportunity for modern businesses. Here to guide you through digital marketing success, this blog will shed light on organic search and why it's crucial for your business.

Digital Marketing 225

Digital Marketing Inbound Marketing Marketing Marketers 225

Calvyn Lee Blog

DECEMBER 6, 2023

Search engine optimization (SEO) may seem complex and intimidating at first glance. However, mastering a few core concepts can help unlock the full potential of SEO for driving targeted organic traffic, boosting conversions, and maximizing revenue for your business. This comprehensive guide breaks down the key elements of SEO into bite-sized, actionable strategies SEO for beginners.

SEO 130

SEO Customer Acquisition Analytics Management 130

Martech

DECEMBER 6, 2023

This February, Google and Yahoo will begin enforcing new requirements for bulk email senders. The guidelines largely focus on three areas: authentication of outgoing emails, reported spam rates and the ability to easily unsubscribe from email lists. Google defined bulk senders in an early-October announcement as “those who send more than 5,000 messages to Gmail addresses in one day,” which caught the attention of email marketers in both B2B and B2C circles.

Email Marketing 132

Email Marketing User-Generated B2C Education 132

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Calvyn Lee Blog

DECEMBER 6, 2023

Google recently provided Reddit with the biggest boost in search engine rankings that the site has ever seen. As an odd sort of thank you, Reddit threatened to block Google from crawling its pages. This drama between the two internet giants has caught bloggers and content creators like us right in the middle. The Rise of Reddit in Google Rankings This surprising saga began in June 2022 when journalist Charlie Warzel wrote an article in The Atlantic about the poor quality of Google’s search resul

Affiliate Marketing 130

Affiliate Marketing Fashion Promotion Branding 130

CMO Network

DECEMBER 6, 2023

The generations that proudly wear the labels of tech-savvy, socially conscious, and effortlessly unconventional have, unsurprisingly, ushered in a new era of coffee.

Gen Z 136

Gen Z CMO 136

Content Marketing Institute

DECEMBER 6, 2023

What’s ahead in content and marketing for 2024? AI gets a lot of attention in these predictions, but in surprising ways. Plus, these experts forecast the impact of social media and world turmoil and give a healthy dose of hope.

Content Marketing 125

Content Marketing Marketing Marketers 125

Search Engine Land

DECEMBER 6, 2023

Generative AI is revolutionizing SEO , especially for large websites dealing with complex technical challenges. AI’s exceptional capacity to analyze data, forecast trends, aid content creation and automate tasks can help shift your SEO approach from reactive to proactive. Discover 10 ways to enhance your SEO using generative AI tools like ChatGPT, Bing Chat and Claude by Anthropic. 1.

SEO 130

SEO User-Generated Transform Market Trends 130

Sprout Social

DECEMBER 6, 2023

Every member of a procurement team is more than just a professional—they’re people. Parents, pickleball players, podcast enthusiasts—and those are just the P’s. On and off the clock, they research potential purchases just as everyone else might. There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience.

Influencer Marketing 118

Influencer Marketing Branding B2C Marketing 118

Search Engine Land

DECEMBER 6, 2023

Google today announced Gemini, a multimodal large language model, and confirmed the AI model will be added to Search and Ads next year. Gemini in Search. Gemini will become available in Search, Ads and other Google products in the coming months. Meanwhile, Google Search is already testing Gemini, which has reduced the latency of Search Generative Experience responses by 40% for English in the U.S. and led to other unspecified quality improvements, Google said.

User-Generated 121

User-Generated Product SEO 121

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Customers.ai

DECEMBER 6, 2023

For years, Meta Ads have been a mainstay in digital marketing strategies, with companies predicted to spend between $36.5 billion and $40 billion in Q4 2023 alone. However, the landscape is undergoing a seismic shift, with the repercussions of privacy changes reverberating across the advertising sphere. The recent implementation of iOS 17 changes and the impending removal of third-party cookies in Google Chrome in 2024 are casting shadows on the once-expansive reach of Meta Ads.

Outbound Marketing 114

Outbound Marketing CRM Advertising Advertisers 114

Search Engine Land

DECEMBER 6, 2023

Google is providing advertisers with the option to opt out of the Search Partner Network (SPN). This decision comes in the wake of an Adalytics report claiming that Google search ads were appearing on inappropriate non-Google websites through the SPN, creating potential risks for brand safety. The flagged websites referenced in the research contain pornographic, sanctioned, and pirated content.

Advertising 118

Advertising Advertisers Branding Search Marketers 118

Martech

DECEMBER 6, 2023

Google is providing advertisers with the option to opt out of the Search Partner Network (SPN). This decision comes in the wake of an Adalytics report claiming that Google search ads were appearing on inappropriate non-Google websites through the SPN, creating potential risks for brand safety. The flagged websites referenced in the research contain pornographic, sanctioned, and pirated content.

Advertising 111

Advertising Advertisers Branding Customer 111

Search Engine Land

DECEMBER 6, 2023

Google’s November 2023 core update took about 26 days to fully roll out and was completed on November 28th. Now that the update is done, I wanted to share some data on how this November core update compared to the data on the October 2023 core update. In short, the data shows that the November 2023 core update was more volatile than the October 2023 core update.

Health 118

Health SEO Retail 118

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Martech

DECEMBER 6, 2023

We’re excited to share WordPress VIP’s 2023 Content Marketing Tech Report. This in-depth research of over 1,500 marketing professionals reveals key insights into how top brands are leveraging martech tools and AI to drive business growth through content. This report is essential reading for anyone looking to maximize their content marketing results.

Transform 107

Transform Digital Marketing Content Marketing Marketing 107

Search Engine Land

DECEMBER 6, 2023

In an era influenced by powerful algorithms, the intersection of SEO and PR is crucial but often overlooked by enterprise leadership. This partnership has its challenges. PR may not always acknowledge the intricacies of SEO. While SEO, focused on shaping the customer experience, may overlook the human stories conveyed by PR. By harnessing the methodical prowess of SEO and the storytelling of PR, the enterprise can orchestrate an integrated marketing campaign that resonates in a way that influenc

PR 113

PR SEO Transform Customer Journey 113

Martech

DECEMBER 6, 2023

Channel99, the B2B performance marketing platform, has launched its new “view-through” technology for digital campaigns. The technology uses a universal, cookie-free impression pixel that customers can add to digital campaign content to track reach, engagement and impact. The aim is to distinguish efficient channels for messaging customers and eliminate the waste of those channels that are ineffective.

B2C 106

B2C CRM Performance Marketing Customer 106

Search Engine Land

DECEMBER 6, 2023

For years, CTV and linear television have been battling it out for viewership numbers. And it looks like CTV is coming out on top. Seeking more flexibility and lower costs, consumers have cut cords en masse , resulting in CTV viewership surpassing linear. With ~230 million users in the U.S. alone, CTV offers a clear opportunity for advertisers to reach new audiences.

Advertising 110

Advertising Advertisers Transform Manufacturing 110

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Martech

DECEMBER 6, 2023

Negotiating with martech vendors requires a strategic approach that goes beyond budget considerations. From defining core needs to mastering emotional intelligence, here is a roadmap to navigate the nuances of vendor dynamics. Dealing with martech vendors Martech vendor negotiations are never the same – even when dealing with a company you already do business with.

Price 106

Price Communications Management Product 106

Search Engine Land

DECEMBER 6, 2023

Google Search Console will stop reporting on the product search results within the Performance reports in Search Console and the Search Console API starting in January 2024. Those websites that have product pages will soon no longer be able to click on the search appearance filter and see the product results option. Announcement. Google posted this news at around 3:45 am ET on X, saying, “Earlier this year, Search Console split the Product results search appearance into two: Merchant listi

Product 108

Product Place SEO 108

Businesses Grow

DECEMBER 6, 2023

Over the past few months, I’ve been immersed in projects and research that have reinforced the idea that creators and community are driving huge changes in commercial strategies. These new dynamics are re-inventing what we used to think of as media and media buying. It’s already happening. Consider that a YouTube star like Mr. Beast has a bigger following than all the prime-time American news channels combined.

Fashion 105

Fashion Food Entertainment Advertising 105

AWeber

DECEMBER 6, 2023

As a coach, you enjoy the rare honor of transforming people’s lives on a daily basis. Behind the scenes, though, you’re probably juggling a to-do list that would give most people nightmares. If you’re nodding in agreement, you’re not alone. This is where the best coaching platforms step in to ease your workload and improve your efficiency. Imagine delivering courses with ease, effortlessly managing invoicing, collections, and taxes, and seamlessly managing appointments.

Finance 104

Finance User-Generated Transform Communications 104

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

Search Engine Land

DECEMBER 6, 2023

The purchase journey of a B2B buyer differs greatly from that of a B2C shopper. With the proper strategy, SEO can become a strong acquisition channel for any organization in the B2B space. Below are top tips for ensuring your SEO strategy is set up for success across every stage of the B2B buyer’s journey. Understanding the B2B buyer’s journey The buyer’s journey can still be viewed through the traditional purchase funnel lens of awareness, consideration and decision.

SEO 104

SEO CRM B2C eBook 104

Sprout Social

DECEMBER 6, 2023

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. As Florence explains, “Social is a non-negotiable part of driving brand awareness and building connections with patients, physicians and community members. But it can be a challenge for the marketing teams on the digital front lines to overcome the concerns of security and privacy teams—especially at the int

Health 104

Health Law Education Branding 104

Martech

DECEMBER 6, 2023

For years, CTV and linear television have been battling it out for viewership numbers. And it looks like CTV is coming out on top. Seeking more flexibility and lower costs, consumers have cut cords en masse , resulting in CTV viewership surpassing linear. With ~230 million users in the U.S. alone, CTV offers a clear opportunity for advertisers to reach new audiences.

Advertising 97

Advertising Advertisers Transform Manufacturing 97

Hubspot Marketing

DECEMBER 6, 2023

It’s been an eventful week for Spotify. As reported by our sister newsletter The Hustle , the company announced a round of layoffs just days after the launch of its annual campaign Spotify Wrapped. While The Hustle talked about the business and employee implications of Spotify’s recent layoffs immediately following Wrapped, I’d like to take a look at this series of events from a marketing perspective.

User-Generated 93

User-Generated Branding Marketing Marketers 93

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Martech

DECEMBER 6, 2023

Can you recall a piece of content you were working on that was either all text or all imagery? As marketers, we often work with a mix of text and visuals — social posts, ebooks, blog posts, email campaigns, white papers, landing pages and paid advertising. Our best tactics combine words and images to help tell a memorable story, emotionally connect with our audience, and create meaning.

Whitepaper 94

Whitepaper eBook Advertising Advertisers 94

Hubspot Marketing

DECEMBER 6, 2023

In the competitive realm of digital advertising, understanding your PPC competitors is crucial. If your ads aren‘t performing at their best, it’s likely because you're not fully tuned into what others in the space are doing. Competitors might be employing tactics you haven't considered or even mirroring your brand to divert your audience. A thorough PPC competitor analysis helps you pinpoint these strategies, allowing you to refine your campaigns for better performance.

Price 91

Price Advertising Advertisers SEO 91

CMO Network

DECEMBER 6, 2023

The global aviation industry is expected to experience a significant increase in passenger traffic in 2024, says the IATA.

CMO 110

CMO 110

SocialPilot

DECEMBER 6, 2023

One of the best personal branding examples that I see happening everyday is, when one of my room mates asks me if I’ve seen their iPhone or if we have any band-aids. Not all phones are iPhones and not all bandages are Band-Aids but these brands have become so popular that they’ve overtaken the noun, how crazy is that? Google was founded in 1998 so 20 years ago the verb ‘to Google’ didn’t exist.

Branding 86

Branding Promotion Analytics Place 86

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Branding