Marketing Insider Group
MAY 17, 2023
Marketing used to be easy. You could throw a sign up in the yard, call up the newspaper for an ad, and print up some flyers to pretty much knock out a complete strategy. The remarkable convenience of digital communication means that you have to worry about evolving methods of self-promotion more than ever. If you want to know what works best, you should look to successful digital marketing examples.
Aspiration Marketing
MAY 17, 2023
A website that delivers a great user experience (UX) is crucial for success. But did you know UX also significantly affects search engine optimization (SEO)? UX can directly impact several key SEO factors, including bounce rate, dwell time, and click-through rate (CTR).
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Search Engine Journal
MAY 17, 2023
SEO pros and digital marketers, this guide is useful when you need to compare data from different sources. The post How To Blend Data In Looker Studio With Practical Examples appeared first on Search Engine Journal.
Content Marketing Institute
MAY 17, 2023
Successful content marketing strategies take all the guesswork out of execution, letting the creative flourish. To help get the details straight, use this Creating Valuable Content checklist.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Hubspot Marketing
MAY 17, 2023
If you're reading this, you likely want to ask for a promotion but are unsure how to approach the topic. It makes sense because asking for a promotion can be nerve-wracking, but it's necessary for career growth. If you want to know how to ask for a promotion , you've come to the right blog. Here's how you can prepare for the conversation beforehand and how to discuss it with your superiors.
Campaign Monitor
MAY 17, 2023
It’s true — marketers don’t think about email open rates as much as they used to. Yet, to get your reader to the actual content of your email — to make that conversion — you have to get them to actually open the email. Their engagement starts with a subject line that captures their attention, one which they won’t simply swipe and delete. If you struggle to write open-worthy subject lines, and your campaigns always seem to be sinking into a pool of failed marketing, don’t worry — you’re in good
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Journal
MAY 17, 2023
Learn how to integrate AI-powered content marketing into your workflow to create compelling SEO copy that outperforms competitors on SERPs. The post 3 Exciting Ways To Safely Embrace AI-Generated Content & Opportunities appeared first on Search Engine Journal.
Martech
MAY 17, 2023
In earlier parts of this series, I have covered two out of five interconnected points of a framework for designing a high-performing marketing organization : Proposition. How do you align and concentrate your creative marketing firm’s or in-house agency’s services with a focused vision, positioning strategy and value proposition? Principles.
Buffer Marketing
MAY 17, 2023
Picture this: two popular influencers from different niches join forces to create engaging and exciting content, reaching millions of followers across platforms. The result? A viral collaboration that benefits both parties and their audiences. Even if you replace “popular influencers” with “micro creators” and “millions of followers” with “thousands of followers,” there’s no denying that a collaboration done right can have a spectacu
Search Engine Land
MAY 17, 2023
An entity is a uniquely identifiable object or thing characterized by its name(s), type(s), attributes, and relationships to other entities. An entity is only considered to exist when it exists in an entity catalog. I used this definition in my entity SEO article. The first part of this entity SEO series should be used when you need to justify a tactic associated with optimizing for an entity.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Martech
MAY 17, 2023
Regularly auditing your martech stack must be part of your organization’s process. During an audit, you will likely identify a handful of tools that can be retired for various reasons. Perhaps your company has undergone a merger or acquisition, and you have duplicate tools that perform the same function. Maybe other tools in your stack might have added functionality, making a tool redundant.
Search Engine Land
MAY 17, 2023
Google has released a new crawler, a new Googlebot, named Google-InspectionTool. This new Google crawler will be how Google identifies crawling activity for the crawler used by Google Search’s testing tools, like the rich results test and Google Search Console’s URL inspection tool. Google-InspectionTool. Google posted details about this new crawler in its help document over here.
Hubspot Marketing
MAY 17, 2023
Whether you’re already using AI in your role or still on the fence, there’s no denying that the way we work is about to change drastically. Just like computers revolutionized the workplace in the late 1900s, AI’s ushering in a new era that not only makes us more productive, but maybe even happier. AI isn’t here to take over our jobs, but by saving the average professional a whopping 2.5 hours a day, AI helps us spend more time on the most impactful, creative, and enjoyable parts of our roles.
Search Engine Land
MAY 17, 2023
Meta is starting to issue refunds to advertisers impacted by a glitch last month that resulted in overspending and higher than usual CPAs. Why we care. Meta needs to make this right for all of its advertisers of all sizes. It’s good that the refunds are starting, but it’s been over a month and this still is not resolved. May 12. Some advertisers got their refunds starting on May 12.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Hubspot Marketing
MAY 17, 2023
Do you sigh internally when you open a cluttered and chaotic spreadsheet? Same. Spreadsheets can be complex to navigate — even for experienced pros — and an unformatted one just worsens things. But there’s an easy way to spruce things up a bit — wrapping text. And we’ve got you covered with simple step-by-step instructions on how to wrap text in Google Sheets.
Search Engine Land
MAY 17, 2023
Every PPC marketer aims to deliver improved performance month after month. But once your Google Ads account is well-managed, optimized, and humming along, where should you turn to keep improving on performance? Often, your next area of focus should be content – and everything that happens after a prospect clicks on your ad. Who are your ideal customers?
Duct Tape Marketing
MAY 17, 2023
Redefining Success In Sales With The Unsold Mindset written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Garrett Brown and Colin Coggings In this episode of the Duct Tape Marketing Podcast , I interview Garrett Brown and Colin Coggins. They are l ongtime sales leaders, practitioners, and professors of Entrepreneurship at the University of Southern California’s Marshall School of Business.
Search Engine Land
MAY 17, 2023
When it comes to your work orchestration efforts, how would you rate the work management “maturity” of your business today? Businesses with high maturity levels have a competitive advantage along multiple work performance indicators, including capacity, time to market, cost efficiency, work quality, and even employee satisfaction. Join transformation experts from Adobe and learn five steps for maturing your work management orchestration model.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Rock Content
MAY 17, 2023
The marketing world has been evolving pretty fast. In the first few months of 2023 Artificial Intelligence brought lots of new possibilities and challenges to professionals around the globe. Keeping up with the trends is a must if you are willing to be a successful marketer. We can easily see trends on social media, but in order to make complex decisions, deeper information is required.
Martech
MAY 17, 2023
When it comes to your work orchestration efforts, how would you rate the work management “maturity” of your business today? Businesses with high maturity levels have a competitive advantage along multiple work performance indicators, including capacity, time to market, cost efficiency, work quality, and even employee satisfaction. Join transformation experts from Adobe and learn five steps for maturing your work management orchestration model.
Digital Marketer
MAY 17, 2023
To be competitive as a brand, it’s essential to constantly offer value to your customers. Customer value is what makes the wheels of commerce go around. It’s what makes your customers buy from you, engage with you, follow your accounts, give you positive reviews, and recommend you to their friends. If you’re familiar with our Customer Value Journey framework, you’ll already know a lot about how to create and curate customer value.
Influence & Co
MAY 17, 2023
There's no doubt social media can be an effective tool for businesses. But social media can take a brand beyond just a new product launch or company announcements. Social media is a powerful tool to help build and reinforce a positive company culture. A great company reputation is essential for bringing in new hires, keeping current employees happy, and driving overall success.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
CMO Network
MAY 17, 2023
Employee recognition plays a crucial role in strengthening workplace community and employee loyalty.
Search Engine Journal
MAY 17, 2023
You provide more than just SEO. Learn how consulting for equity can help you get paid for the value you provide. The post Consulting for Equity and Avoiding the SEO Hamster Wheel [Podcast] appeared first on Search Engine Journal.
CMO Network
MAY 17, 2023
RH understands the power of CX. Instead of cutting corners and slashing costs, RH leans into the customer experience to build a brand people love.
SMA Marketing
MAY 17, 2023
Sometimes I sit down to write a serious blog about marketing. More often than not, my blogs are about pay-per-click (PPC) and everything you should know about running digital ads. However, this isn’t the right time of year for a serious blog, at least not if you live in New Orleans. It’s Mardi Gras time! All I really want to do is write about King Cake , super Krewes , and fancy balls , but I have people to answer to, so I’ll make this somewhat educational.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
GrowPowerful
MAY 17, 2023
Boost your Company Growth with the ‘Moneyball Method’ We’re all feeling like the Oakland A’s before 2002 right now. Have you ever seen the movie, Moneyball? I’m betting most of you have. I’m also betting that most of you are feeling like Brad Pitt Billy Beane before he ‘moneyballed’ baseball. Some of the symptoms may include some or all of the following: Losing.
Six & Flow
MAY 17, 2023
Are you looking to boost your skills and career growth? Then, join the world in celebrating HubSpot's World Certification Week from May 15-19.
Hootsuite
MAY 17, 2023
Almost half (46%) of realtors say their highest quality leads come from social media, compared to MLS (30%) and relationship management (26%). And yet, 24% of realtors spend less than $50 a month on lead generation. But given that 96% of home buyers look for listings online and 80% of sellers contact only one real estate agent before hiring them(!), you should really up that budget.
Martech
MAY 17, 2023
Year by year, our MarTech Salary and Career Survey has exposed a persistent pay gap between respondents identifying as women and respondents identifying as men. The gap is manifest right up to the C-suite. One question that arises is whether women should negotiate more aggressively for higher salaries or whether the job market should respond better to their skills and qualifications.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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