Wed.Apr 12, 2023

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Best Tools for Improving Your Marketing Strategy in 2023

ConsumerTalk

Marketing strategies can confound even the savviest marketers and CPG brand leaders. With software tools built to automate and quickly manage performance marketing tasks and measure results, you can improve your CPG marketing strategy in 2023 and be on your way to meeting all your goals, no matter how ambitious.

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Strategies for Marketing Your Recruitment Effectively

Aspiration Marketing

As a people specialist in your organization, attracting top talent is crucial for driving growth, increasing productivity and success, and fostering a positive company culture. That's where recruitment marketing comes into play - by promoting your organization as an employer of choice and crafting a strong, positive image in the minds of potential candidates.

Marketing 246
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How to Track LinkedIn Hashtag Analytics for Better Reach

Hootsuite

The message behind every cheesy coming-of-age movie is true: What makes you nerdy is actually your superpower. For LinkedIn power users, that superpower is LinkedIn hashtag analytics skills. If you arrived at this article hoping for excitement and intrigue, sorry. But if you clicked to find out how hashtags fuel LinkedIn audience growth, and — most importantly — how to tell if your LinkedIn hashtag strategy is working, then you’re in the right place. #1 Social Media Tool Create.

Analytics 142
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Everything You Need to Know About Slack

Hubspot Marketing

If you work in an office, chances are that you've heard of Slack, or you might even be using it right now. Slack is a cloud-based messaging tool taking the business world by storm. In fact, it now has more than 10 million daily users around the world, powering tens of thousands of businesses. If you've recently started using Slack and are just figuring out the platform — or if you're still trying to decide if you should implement it for your business — we've got you covered.

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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How To Get Your Audience To Give Their Data for Personalized Content

Content Marketing Institute

If consumers find personalized content valuable, they’re likely to exchange their personal data for it. Follow these tips to foster that environment and gain helpful information to create even more customized content.

Customer 137
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What is GPT-3? The Complete Guide

Hubspot Marketing

GPT-3 is everywhere. The AI tool has sent the internet into a frenzy, as users marvel at its accelerated text generation capabilities and fixate on its potential business use cases. But what exactly is GPT-3, and how does it work? And, most importantly, is it worth all of the hype? Below, we answer all of your questions about the modern AI tool in this complete guide to GPT-3.

Transform 137

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LinkedIn SEO guide: Optimizing your profile for more connections, better leads

Search Engine Land

LinkedIn is a powerful search engine capable of generating targeted, substantial traffic to your profile. Moreover, this traffic can develop into valuable professional connections and new clients. In this guide, you’ll learn how to optimize your profile to tap into that power and make LinkedIn work for you – driving more connections and better clients.

SEO 117
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How Monetized Content Has Supported my Retail Store to Build a Six-Figure Business

Buffer Marketing

In my dream world, I’d be a content creator full-time. I’ve been an influencer at heart since 2009, before that was even a thing you could be, and have spent my career looking for ways to make a sustainable living from sharing my passions and expertise with the world. As the face of Period Nirvana —the most comprehensive website and educational resource on the topics of menstrual cups and other reusable menstrual products—I spend a good portion of my time making fake

Retail 115
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GA4 vs. Universal Analytics, The Side-by-Side comparison [VIDEO] Plus, Input from 10 Angry Marketers

Orbit Media Studios

“This wasn’t built for marketers.” “Why did they make this so difficult?” “I can’t find my reports.” “Who asked for this??” I hear these things when I talk to people about GA4, the new version of Google Analytics. The tone is pure dread. But it’s also a tone of urgency. GA4 launched in October 2020, giving us years to learn it. But most marketers waited.

Analytics 114
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DTC marketers planning to up CTV/OTT spend this year

Martech

Direct-to-consumer (DTC) marketers are flooding into connected TV (CTV) and over-the-top (OTT) digital TV advertising, according to a new survey from digital performance media company Digital Remedy and research firm Dynata. Over two-thirds of DTC brands use these channels, and 57% plan to increase spending in CTV/OTT in the first half of 2023. This is a significant jump in interest from the first half of 2022, when 43% of DTC expected to up their spend.

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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Google’s Gary Illyes On Sudden Keyword Ranking Drops via @sejournal, @MattGSouthern

Search Engine Journal

Learn why websites vanish from Google's search results, learn investigative steps, and explore the causes of keyword ranking drops. The post Google’s Gary Illyes On Sudden Keyword Ranking Drops appeared first on Search Engine Journal.

SEO 111
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Connected TV’s results transcend the TV screen by MNTN

Martech

The tides of paid search and other performance channels seem to be shifting rapidly these days. Companies are changing hands, algorithms are updating and transparency is diminishing. With marketers looking for ad channels that they can consider both reliable and effective, this is where connected TV can enter the scene and support an already successful search strategy.

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Google April 2023 Reviews Update Focuses Heavily On Experience via @sejournal, @martinibuster

Search Engine Journal

Signals of experience play a strong role in Google's April 2023 Reviews System update The post Google April 2023 Reviews Update Focuses Heavily On Experience appeared first on Search Engine Journal.

SEO 105
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MetLife uses agile marketing to unleash pet insurance sales

Martech

Image provided by MetLife “Pet insurance is a business that has a huge amount of white space,” said Sabrina Sebastian. “There was a significant opportunity to expand awareness and penetration rate of pet insurance which is less than 3% for all pet parents today.” In 2019, global insurance provider MetLife had acquired PetFirst, a pet health insurance company founded in 2004.

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Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

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How to Hone Your Writing Voice as a Thought Leader

Influence & Co

Take a peek at your bookshelf. Flip through your Kindle library. Or just think back to the last five great reads you couldn’t put down. What made them so appealing to you? Chances are that part of what drew you in was the voice of the writer. And if part of your thought leadership strategy is to publish (as it should be), you’ll want to better define your own style and voice in writing.

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Marketo’s March releases: A manager’s guide

Martech

Dynamic Chat is at the forefront of Marketo’s March 2023 releases. From minor updates like the introduction of roles and permissions to more major updates like adding inferred attributes, Adobe continues refining Dynamic Chat ( see past updates here ). There were quite a few enhancements to the landing page UX — with the biggest callout being the removal of the toggle switch (in other words, the Classic Experience will no longer be available).

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The Story Of Mad Rabbit: Identifying A Pain Point In The Tattoo Industry

CMO Network

Founded by two Miami University alumni, Mad Rabbit has changed the game in the tattoo aftercare market. They are doing so by bringing change to an industry that is thousands of years old but one that has been largely resistant to innovation until recently.

CMO 98
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Rocking Content Scaling: Our Step-by-Step Process

Rock Content

If you know Rock Content, you are probably aware that we are a real beast when it comes to content creation, no false modesty. We have blogs in English, Portuguese, and Spanish that surpass 8 million monthly sessions. And what’s the secret behind that? First, as marketers at Rock Content, we are fortunate to be promoting a top-notch content marketing company with exceptional tools and resources.

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Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

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Seamless Website Upgrade: Migrating from WordPress to HubSpot CMS Made Simple

Fractional CMO

As a business owner, your website is the primary representation of your business online. A good conversion-optimized website that is easy to navigate, visually appealing, and user-friendly is essential.

CMO 98
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Google releases April 2023 reviews update

Search Engine Land

Google has released the April 2023 reviews update. This update goes beyond Google’s prior product reviews updates to evaluate reviews of any topic that is reviewable, including: Services and businesses. Destinations. Media (e.g., games, movies). The big takeaway. Google has changed the name of its “product reviews system” to “reviews system” and has altered the language in multiple parts of its guidance documentation around product reviews to now apply to all types

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How To Choose A Domain Name via @sejournal, @martinibuster

Search Engine Journal

Here are 11 tips for choosing the best domain name that potential site visitors will remember. The post How To Choose A Domain Name appeared first on Search Engine Journal.

SEO 92
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What is the ROI of a blue check mark?

Businesses Grow

On the latest episode of The Marketing Companion, I decided to take a deep dive into the nooks and crannies of social media marketing, and there’s nobody better to accompany me than marketing genius Dennis Yu. Dennis studies the art and science of social media success to the Nth degree and we get into some fascinating discussions that include: The ROI of a blue check mark The viral power of feel-good stories A social media platform that is killing it right now How social media platforms ar

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Unlocking the Power of Martech for the Non-Technical Marketing Leader

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

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Google’s Webspam Report Explains Role Of SpamBrain via @sejournal, @martinibuster

Search Engine Journal

Google's annual webspam report highlights the incredible advances SpamBrain has made over the past year The post Google’s Webspam Report Explains Role Of SpamBrain appeared first on Search Engine Journal.

SEO 89
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5 Python scripts for automating SEO tasks

Search Engine Land

Python is a powerful programming language that has gained popularity in the SEO industry over the past few years. With its relatively simple syntax, efficient performance and abundance of libraries and frameworks, Python has revolutionized how many SEOs approach their work. Python offers a versatile toolset that can help make the optimization process faster, more accurate and more effective.

SEO 85
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Google Warns Against Cloaking HTTP Status Codes via @sejournal, @MattGSouthern

Search Engine Journal

Learn why cloaking HTTP status codes is risky, Google's stance on it, and the importance of ethical SEO practices. The post Google Warns Against Cloaking HTTP Status Codes appeared first on Search Engine Journal.

SEO 81
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U.S. search ad revenue hit a record $84.4 billion in 2022

Search Engine Land

Paid search advertising grew again in 2022 – just not as much as it did in 2021. In total, search accounted for $84.4 billion of the $209.7 billion in U.S. digital advertising revenues, according to the IAB’s Internet Advertising Revenue Report: Full Year 2022, released today. As has also been the case in prior years, the IAB pointed out that the growth of search revenues wasn’t as strong as other formats – it lost 1.2 percentage points in total revenue share.

Retail 83
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The AI Revolution: Why B2B Buyers Expect More than Just a Website

Speaker: Speakers:

Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.

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How This New Ethical Marketplace Is Shaping Customers Purchasing Decisions To Ignite Positive Change And Impact

CMO Network

AllPeople Marketplace is a new entrant to the world of ethical marketplaces. Their ambition is to change the way we use our voices and our wallets by gathering high-quality, safe products that prioritize environmental and social impacts and having customers at the top of its business model.

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Microsoft Ads introduces PLA Extensions

Search Engine Land

PLA Extensions are the first fully integrated retail media solution from Microsoft allowing brands to serve product ads both onsite and offsite with a single budget while automatically optimizing for the best balance of performance and reach. How it works. Previously limited by ad supply constraints onsite (advertising products on a retailer’s website), brands will now be able to reach a significantly larger number of in-market shoppers offsite.

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How A Chief Product Officer Is Infusing AI Into The Product Roadmap

CMO Network

AI has rapidly become a key priority for product teams in all manner of software companies, but it’s often not easy to incorporate the technology.

Product 55
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Connected TV’s results transcend the TV screen by MNTN

Search Engine Land

The tides of paid search and other performance channels seem to be shifting rapidly these days. Companies are changing hands, algorithms are updating and transparency is diminishing. With marketers looking for ad channels that they can consider both reliable and effective, this is where connected TV can enter the scene and support an already successful search strategy.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.