Wed.Apr 26, 2023

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How to Target the Right Keywords for Your Company

Influence & Co

Keywords are neither negative nor positive. Marketers often find themselves in a curious situation: They can see that a particular keyword has a high monthly search volume and a relatively low keyword difficulty. This match should provide a great SEO content opportunity for a company, yet leaders or subject matter experts just don’t want to use that word.

SEO 69
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10 Best Google Optimize Alternatives for 2023 via @sejournal, @lorenbaker

Search Engine Journal

Google’s freemium web analytics and testing tool is being discontinued. Here’s a look at some of your alternatives to Optimize. The post 10 Best Google Optimize Alternatives for 2023 appeared first on Search Engine Journal.

Analytics 141
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How to Use Social Media for Market Research

Hootsuite

Ask any marketer what they wish their superpower was, and they would tell you: “To read minds.” To know exactly what people want is a marketer’s dream. After all, understanding your audience’s preferences and needs is the key to business success. Having accurate, insightful information gives you the chance to deliver the best products, write the best messages, and build engagement and customer loyalty.

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Sprout Tested: The answer to why you put links in the comments on LinkedIn

Sprout Social

LinkedIn has become a different kind of social space. What used to be a place to post job openings has become a go-to hub of thought leadership and engaging content for job-seekers, employees, investors and customers alike. This content explosion isn’t imagined. According to LinkedIn, platform members viewed 22% more Feed updates in 2022, year over year.

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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Maximizing Your Social Media Strategy: The Top Aggregator Tools to Use

Hubspot Marketing

Creating and managing content is more challenging than ever. With so many channels, keeping track of all of your posts can be cumbersome. Enter social media aggregators. These tools can help you oversee your digital presence and distribute information to your audience. In this post, you’ll learn about the different types of social media aggregators and what they can do for your team.

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2023 Forecast: SEO & Content Marketing Trends You Need To Know via @sejournal, @lorenbaker

Search Engine Journal

Discover new ways to update your content marketing and SEO strategy with 2023's marketing trends and changes in mind. The post 2023 Forecast: SEO & Content Marketing Trends You Need To Know appeared first on Search Engine Journal.

More Trending

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The SEO hierarchy of needs for local businesses on a budget

Search Engine Land

Up to 98% of people used the internet to find information about a local business in 2022, according to BrightLocal research. And 87% of consumers used Google to evaluate a local business. For local businesses with limited time, money and resources, it can be hard to know where to focus marketing efforts. One thing is for sure: The ability for people to find local businesses online is critical.

SEO 117
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Capture, Categorize, Create: A System for Capturing Your Ideas and Using Them To Create Content

Buffer Marketing

We’re in an era where if you are trying to create a personal brand online or share your work, you do that by creating content — and creating content is a fantastic way to build your brand, make new connections, and level up your knowledge. When you add it all up, though, it can be a lot of content to create, even with the right tools in place.

Food 114
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What the “Whole Self” Movement Means to Marketers

Businesses Grow

In the last few years, there has been a lot of attention placed on bringing the “whole self” to the workplace as a leader, a marketer, and an employee. Much of this discussion was kicked off with a book by consultant Mike Robbins called (of course) Bring Your Whole Self to Work. According to Robbins, it’s “essential” to create a work environment “where people feel safe enough to bring all of who they are to work.

Marketing 108
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Watch Your Language: How To Win at Global Customer Service Content

Content Marketing Institute

Deliver the right message to the right person at the right time. But global companies face an added challenge – doing that in the customer’s native language. That's a translation strategy that must accompany their content strategy.

Customer 103
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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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HubSpot’s March 2023 releases: The manager’s guide

Martech

In addition to the generative AI content assistant and ChatSpot alpha product, HubSpot’s March releases include pop-up CTA tracking in campaigns and adding event data to customer journey maps. Here are the latest HubSpot updates relevant for managers: AI content assistant (Beta) ChatSpot: combining ChatGPT and HubSpot CRM (Alpha) Associate “Pop-up CTAs” with campaigns (Beta) Use event integration data in Customer Journeys reporting Filters for date properties on object index pa

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Pros Of ChatGPT For Customer Experience

CMO Network

AI is advancing at a breakneck pace and is undoubtedly the future of customer experience.

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From clicks to conversions: Drive performance with marketing AI

Martech

With changes happening to measurement and attribution, many advertisers are examining the effectiveness of their ad placements and casting a critical eye on the reliability of the systems they have in place to properly measure their marketing efforts. Join industry experts Bhanu Bhardwaj, media and data science leader at Meta, Bryan Karas, CEO of Playbook Media and Yehonathan Barnea, VP of customer success at Pecan AI, as they discuss how AI unlocks customer potential and campaign performance.

Marketing 102
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How to measure social media ROI for your business

Sprout Social

Is your business really getting something out of its social media efforts? If it’s hard to tell, you’re not alone. According to the latest Sprout Social Index™ , proving social media ROI was the second biggest challenge for social media teams. So if you’re struggling with measuring social media ROI yourself, we get it. Measuring the return on metrics such as engagement rate or customer satisfaction often feels like a guessing game.

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Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

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MarTech Salary and Career: Monique Battiste on charging ahead

Martech

As part of the MarTech Salary and Career Survey , we interviewed people about their experiences in marketing. Today we’re talking to Monique Battiste , senior social media specialist at Solera , a business that offers risk management and asset protection software and services to the automotive industry and property insurance marketplace (Interview edited for length and clarity.

Energy 101
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yorCMO Expands Bench of Fractional CMOs with Addition of Marketing Leader Marguerite Yeo

yorCMO

Marguerite is a strategic and data-driven seasoned marketing executive with startup and large company tech experience in branding, product marketing, pipeline growth strategies, field marketing, and communications. The post yorCMO Expands Bench of Fractional CMOs with Addition of Marketing Leader Marguerite Yeo appeared first on yorCMO.

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Artificial Intelligence and Content Marketing: What Are The Potential Impacts?

Rock Content

If you haven’t spent 500 days in a cave and out of touch with society, you know that Artificial Intelligence (AI) has taken over social media and blogs. It’s almost impossible to go through a LinkedIn or Instagram timeline without coming across a post with thousands of amazing prompts or a huge list of AI tools you need to know about. But AI makes content creators apprehensive.

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Google updates site names in search results after numerous complaints

Search Engine Land

Google pushed out a fix to resolve some of the inappropriate or unexpected site names selections displayed in its search results. This comes days after Google posted a web form asking for user feedback about site names that were inaccurate, inappropriate, or wrong, as we reported earlier this week. Google added site names months ago on desktop and last year on mobile search.

CMO 95
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Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

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TikTok Shop: Social Commerce For Brands And Influencers via @sejournal, @kristileilani

Search Engine Journal

TikTok Shop allows merchants to sell products through videos, LIVE streams, and profiles. Discover how this changes social commerce for brands and influencers. The post TikTok Shop: Social Commerce For Brands And Influencers appeared first on Search Engine Journal.

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Bed Bath & Beyond: Another Preventable Demise From Disruption

CMO Network

Bed Bath & Beyond has announced it will wind down its operations during bankruptcy. Its demise was predictable - and preventable. Research behind disruptive innovations explains why.

CMO 88
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YouTube Unveils AI-Powered Music Ads To Connect With Gen Z via @sejournal, @MattGSouthern

Search Engine Journal

YouTube unveils AI-powered ad solutions targeting Gen Z's diverse music preferences on long-form and Shorts formats. The post YouTube Unveils AI-Powered Music Ads To Connect With Gen Z appeared first on Search Engine Journal.

Gen Z 90
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From clicks to conversions: Drive performance with marketing AI by Cynthia Ramsaran

Search Engine Land

With changes happening to measurement and attribution, many advertisers are examining the effectiveness of their ad placements and casting a critical eye on the reliability of the systems they have in place to properly measure their marketing efforts. Join industry experts Bhanu Bhardwaj, media and data science leader at Meta, Bryan Karas, CEO of Playbook Media and Yehonathan Barnea, VP of customer success at Pecan AI, as they discuss how AI unlocks customer potential and campaign performance.

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Unlocking the Power of Martech for the Non-Technical Marketing Leader

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

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Google Search Console API: A Powerful Tool For Data-Driven Optimization via @sejournal, @MattGSouthern

Search Engine Journal

Google Search Console API offers developers four in-depth search performance data methods, enabling data-driven website optimization and improved performance. The post Google Search Console API: A Powerful Tool For Data-Driven Optimization appeared first on Search Engine Journal.

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Stop wasting your search budget by Digital Marketing Depot

Search Engine Land

How are you identifying where you can reduce your marketing costs and increase profitability, without hurting revenue? If you’re a PPC advertiser, chances are you are throwing money away on brand terms. “Lone Rangers” are your brand terms that rank #1 in both paid and organic search but have no other competitors bidding on them. Why pay for those clicks?

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Do AI-Based Tools Understand Diversity Biases?

CMO Network

From a multicultural marketing perspective, the surge of AI-based tools may well represent an opportunity, as it can enhance and empower individuals to learn more about relevant topics in their lives, including their culture and traditions, but it can also represent risks.

CMO 83
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Meta’s ad revenue is up 4.3% in Q1

Search Engine Land

The “year of efficiency” for Meta is starting out relatively decent in terms of revenue, with a 3% increase overall. And despite their plan to cut an additional 10,000 jobs this quarter, things seem to be looking up. At least for now, anyways. Meta shows growth for advertising and its Family of Apps but a decline in revenue for its other major business segment, Reality Labs.

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The AI Revolution: Why B2B Buyers Expect More than Just a Website

Speaker: Speakers:

Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.

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Crucial Steps to Converting Browsers into Buyers

Digital Marketer

There’s something comforting and enjoyable about creating a routine where people know you, whether that’s a favorite coffee shop or place to walk or a local beer store where they call your dog by name. Many businesses can create this personalized shopping experience to convert more browsers into buyers. But, it can be tough to do that online where you can’t look into a customer’s eyes or easily ask what they need as they browse digital shelves.

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Google Ads is testing a gold verification badge

Search Engine Land

No, your eyes aren’t deceiving you. This isn’t Twitter. It’s Google and they’re testing a new gold verification badge. The badge was noticed by Alex Kubica who posted about it on Twitter. Just saw a gold badge [link] pic.twitter.com/Zsbc4oHShT — Alex Kubica אלכס קוביצה (@alexkubica_eth) April 24, 2023 Other advertisers noticed it, too.

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3 Examples of How to Find and Partner with Top Influencers

Traackr

Top influencers can help you reach new audiences, but how do you find them?

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Google now supports 25 more countries with new return policy structured data

Search Engine Land

Google expanded displaying shipping and return information in its search results last week and added new return policy documentation in the product structured data help section specific for merchant listings. Today, Google has expanded the number of countries that can use applicableCountry required property from 25 countries to a total of 50 countries.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.