Kuno Creative

MARCH 9, 2023

Stating that it's vital to keep your company’s website design ahead of the curve is like noting that the sky is blue, right? Not exactly.

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Aspiration Marketing

MARCH 9, 2023

Choosing the right email tool is crucial for a successful marketing strategy. With the suitable method, you can significantly impact the effectiveness and efficiency of your email campaigns. If you’re unsure where to start, the HubSpot CMS offers a variety of email and marketing tools to make the process easier. Two of its most helpful tools are marketing emails and sequences.

Marketing 246

Marketing Marketers Marketing Strategy Email Marketing 246

Hubspot Marketing

MARCH 9, 2023

In today's world, brands have to generate their own buzz. Consumers aren't waiting for the daily newspaper anymore to get their news. Instead, they're scanning headlines on Twitter, Facebook, and other social media platforms. One way to control the narrative surrounding your brand is through press releases. Whether it's sharing a new product release or changes in your organizational structure, a regular cadence of meaningful news can help a company stand out and build mindshare with journalists

PR 145

PR Transform User-Generated Promotion 145

Hootsuite

MARCH 9, 2023

Meta Blueprint (previously known as Facebook Blueprint) courses can boost Facebook ad practitioners’ skills. Getting certified can be especially helpful if you’re new to the industry or are stuck in a rut. But you might still be wondering, should I take the plunge? Or will this be a time-consuming piece of digital fluff thrown onto my resume? Well, we’ve got the answers in this post.

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Social Media Marketing Customer Journey Digital Marketing Advertisers 145

Advertisement

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. It’s a beautiful thing when our employer is the data source. If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research.

Place 140

Place Content Marketing Non-Profit Whitepaper 140

Content Marketing Institute

MARCH 9, 2023

You’re in a new content battleground. But it doesn’t have to be humans vs. machines. It can be humans AND machines to make your content better and please both Google search and the people in your target audience.

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Sprout Social

MARCH 9, 2023

Corporate communications cover many verticals and each of them needs a separate strategy and skill set. In a world of information overload, corporate communications is your way to expand your reach and build your brand. You need to be able to convey your message clearly and consistently across a variety of stakeholders. It can be difficult to correlate corporate communication efforts to business impact.

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Communications PR Key Performance Indicator Thought Leadership 128

Hubspot Marketing

MARCH 9, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Chili’s is back with a new commercial, this time served up with a side of nostalgia. The brand’s infamous “I want my baby back ribs” commercials of the Y2K era were classics (the *NSYNC commercial in particular lives rent-free in my head).

Millennials 128

Millennials Customer User-Generated Marketing 128

Lynton Web

MARCH 9, 2023

Once you’ve created your buyer persona interviews and compiled your findings, you’ve made a huge step toward effectively targeting your ideal customers. But you’re not done yet. The next phase is to use the information throughout your inbound marketing plan and strategy. Start with three to five of the personas you want to target first, keeping in mind that each may interact with your website, products, and services a bit differently.

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eBook Inbound Marketing Entertainment Marketing 119

Social Media Examiner

MARCH 9, 2023

Need more leads but don't have the budget to run ads? Looking for an organic LinkedIn prospecting process that works? In this article, you’ll discover how to use LinkedIn Messages to develop relationships and sell. The Power of LinkedIn Messaging for Connecting With Prospects Do you want to make six-figure sales on LinkedIn? Yes, you […] The post How to Use LinkedIn Messages for More Qualified Leads and Sales appeared first on Social Media Examiner.

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Social Media Marketing Marketers Marketing 118

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketing

Martech

MARCH 9, 2023

Modern marketers are obsessed with data — and for a good reason. It gives us direction and informs our strategies, among many other benefits. But not all data is equally useful or helpful. The wrong data sets can be just as damaging to your marketing program as having none. It’s essential to know how to identify the right data, so your insights accurately guide your decision-making.

Email Marketing 116

Email Marketing eCommerce Analytics Traditional Marketing 116

CopyBlogger

MARCH 9, 2023

Are content creators entrepreneurs? Four simple words, one big question. And the answer to that question is a favorite of. Continue Reading The post Are Content Creators Entrepreneurs? appeared first on Copyblogger.

Content Marketing 112

Content Marketing Marketers Marketing 112

Neil Patel

MARCH 9, 2023

Facebook has just under 3 billion active monthly users. 1.8 billion of those users participate in Facebook Groups. Creating yo ur own group is an inexpensive and effective way to reach your target market. If you’re not already familiar with Facebook Groups , it’s essentially a community within Facebook’s platform that users can join and participate in the discussion.

Promotion 112

Promotion User-Generated Advertisers Advertising 112

AWeber

MARCH 9, 2023

About Zumba with Alycia, Fitness Coach Alycia is a licensed Zumba Instructor. Her in person and online Zumba with Alycia classes are designed with modifications and fitness variations to cater to all participants from beginner to expert. Problem Alycia was using a sign up form linked to her Facebook page as a way to capture interest subscribers. The problem was the sign up form didn't include additional information about Alycia's classes, so visitors didn’t see the reasons why they should sign u

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Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketing

Martech

MARCH 9, 2023

Whether selling to businesses or consumers, buyers need access to various types of product content — emotionally-driven visual assets and objective information. This helps them feel most confident when making buying decisions. Delivering this experience requires digital asset management (DAM) and product information management (PIM) tools. Join this webinar and learn how to create a 360-degree view of their product content will be best equipped to create experiences that empower their customers

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Management Product Customer Performance Marketing 106

AWeber

MARCH 9, 2023

Newsletters are a great way to build connection with your audience and put your business on the path towards growth. And that can ultimately lead to more revenue. Why, because one of the easiest ways to make revenue is through your existing customers. In fact, your current customers are 4X more likely to buy from you than new customers. So each time you send a newsletter, everyone who receives it will think, “Oh yeah, Jerry’s Business.

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Email Marketing Promotion Food Management 105

Martech

MARCH 9, 2023

Today, Grammarly announced GrammarlyGO, a generative AI product slated for beta release in April. GrammarlyGO is a content creation tool for businesses and individuals, aiming to generated relevant text that matches a personal voice, as well as brand style and context for professional use cases. “Generative AI represents an inflection point in innovation that Grammarly can incorporate to deliver even more value for our customers,” said Rahul Roy-Chowdhury, Grammarly’s global head of product, in

User-Generated 106

User-Generated CRM Education Product 106

Scoop.it!

MARCH 9, 2023

Your email list is one of the most important elements that can help you boost your conversions and grow your sales. Like contact numbers, email addresses are very personal information. So not everyone would let you have access to it. This means that anyone who gives you their email addresses is genuinely interested in your business. They really want to know more about your business, stay updated about your offers and other relevant information through your newsletters.

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User-Generated Email Marketing Product Customer 105

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

Marketing

Search Engine Journal

MARCH 9, 2023

Refreshing your existing PPC strategy? Looking for new ways to reach your audience? Explore these areas as you seek to boost your returns this year. The post 6 PPC Strategies To Focus On Now appeared first on Search Engine Journal.

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Martech

MARCH 9, 2023

While it may seem like magic to some, making it into the inbox doesn’t have to be a guessing game. You can take real, actionable steps to improve your email deliverability — all while increasing customer engagement and eliminating wasted spend. Email deliverability (sometimes called inbox placement) can be very complex — but it’s worth trying to understand.

Digital Marketing 103

Digital Marketing Marketing Marketers Whitepaper 103

Rock Content

MARCH 9, 2023

Along with a plethora of other new features and tools , LinkedIn has recently announced Collaborative Articles. This new feature is designed to bring in opinions and advice from professionals across the platform in answer to prompts from AI. The new feature is intended to provide several benefits: Members get help and advice from real people who’ve been there and done that rather than from the general internet.

Digital Marketing 98

Digital Marketing Promotion Place Marketing 98

Martech

MARCH 9, 2023

Cookie-based advertising is on its last legs, but not enough marketers have moved on. A full 75% of marketers still rely heavily on third-party cookies, according to a new Adobe study. Going in the wrong direction. Some 45% of marketers are spending at least half their budgets on campaigns and other activations based on third-party cookies, according to the study.

Marketing 102

Marketing Marketers Advertisers Advertising 102

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

Marketing

yorCMO

MARCH 9, 2023

A FinTech company based on Silicon Valley, worth $1 Billion in revenue, with 5000+ employees, and a leader in delivering branded payment solutions was facing a major business growth challenge and they urgently needed a solution. The post How A Leading Financial Technology Company Closed Their $75m Marketing Gap in A Competitive Post-Lockdown Market. appeared first on yorCMO.

Marketing 98

Marketing Marketers Branding 98

Search Engine Journal

MARCH 9, 2023

Watch Google's Martin Splitt share opinions & insights on various technical SEO topics: semantic HTML, Google Search Console, indexing, client- and server-side rendering, and more. The post Q&A With Google’s Martin Splitt: Semantic HTML, Search & Google Search Console appeared first on Search Engine Journal.

SEO 91

SEO 91

Search Engine Roundtable

MARCH 9, 2023

Google has revamped the Google Trends interface adding real-time trends to the home page, updating those trends hourly and linking them to the news articles. This update comes years after Google has last updated Google Trends.

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Search Engine Journal

MARCH 9, 2023

SEO conferences are the place to be if you want to know anything about SEO. Here are some of the upcoming events you can attend. The post The Best SEO Conferences For 2023 (Virtual And In-Person) appeared first on Search Engine Journal.

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SEO Place 90

Speaker: Speakers:

Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.

Transform

Search Engine Land

MARCH 9, 2023

Google and Bing “exception lists” In 2011, Google and Bing revealed at SMX West that they have “exception lists” for websites that might get hit by some algorithm signals. Neither search engine suggested that these lists were used to boost sites in their search results or exempt them from any overall algorithm changes. However, some sites might be excluded from the impact of particular ranking signals on Google, according to its spam chief, Matt Cutts.

Search Marketers 87

Search Marketers User-Generated Marketing Marketers 87

Search Engine Journal

MARCH 9, 2023

Microsoft shares an upbeat report on continued growth in users and engagement for Bing search and Edge Browser The post Bing AI-Powered Search & Edge Browser Grow Users & Engagement appeared first on Search Engine Journal.

SEO 89

SEO 89

Search Engine Land

MARCH 9, 2023

In a LinkedIn announcement, Rob Wilk, Corporate Vice President – Global Head of Microsoft Advertising, announced he was stepping down from his post. “This is one of the toughest posts I have ever made on LinkedIn. I have made the decision to leave Microsoft to take the next step in my career.” Enter Kya Sainsbury-Carter. Taking over for Wilk is Kya Sainsbury-Carter, Vice President, Microsoft Advertising.

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Advertisers Advertising Fashion Product 82

Search Engine Roundtable

MARCH 9, 2023

Did you know that Bing Chat also can give you an answer card or box under the chat-based response with citations? We saw Bing provide news cards, local cards, shopping cards, and more but not answer cards.

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Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing