Search Engine Journal
MARCH 8, 2023
Here are 5 paid media tactics that help you focus on getting the right traffic, not the most traffic. The post Smarter Ads: 5 Cost-Efficient Ways To Get Higher Return On Paid Media appeared first on Search Engine Journal.
Aspiration Marketing
MARCH 8, 2023
Do you want more traffic, more leads, and more sales? You can optimize your website performance regularly to facilitate search engine optimization (SEO) or a website redesign. An improved website design will increase your marketing performance, get you more traffic, higher conversion, and, ultimately, a better return on your efforts. Many of these factors are covered in the Core Web Vitals report.
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Hootsuite
MARCH 8, 2023
Free Instagram caption generator Instagram Caption Generator Pick a style from the dropdown list, describe your post, and let AI write your caption for you. Tone Select a style None -- Tone -- Casual Cheeky Cheerful Confident Direct Dry Educational Firm Flowery Formal Frank Friendly Fun Grumpy Helpful Inspirational Irreverent Matter-of-fact Mysterious Playful Respectful Sophisticated Succinct Unhinged Witty -- Voice -- 18th-century poet ASMRtist Bestie Boomer Cyborg Emo teenager Fitness influenc
Hubspot Marketing
MARCH 8, 2023
When I discover a new brand and land on its Instagram profile, the first thing I do is read its bio. Their bio gives me a peek into the brand, what they stand for, and even the special offers they have. Getting your bio right can help you entice visitors and make sales. In this post, you’ll learn what makes a good Instagram bio and see brand examples.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Sprout Social
MARCH 8, 2023
When I was a social media manager, I was asked the question many of us know oh-so well: “Do you want to be the face of our social channels?” There’s a new pressure on social media teams to not only make more videos, but to also star in them. Some social practitioners are all about it. But it’s not for everyone. If you can feel your leadership team about to pop “the question,” don’t worry—you can remain behind the lens while still featuring human beings on your channels.
Hubspot Marketing
MARCH 8, 2023
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Practical eCommerce - Marketing
MARCH 8, 2023
De-influencers address consumers' desire for authenticity and transparency. It's the anecdote to over-to-top marketing pitches. The post The Rise of De-influencers appeared first on Practical Ecommerce.
Search Engine Roundtable
MARCH 8, 2023
Google Ads announced that Performance Max for travel goals will be available globally over the next few weeks. Performance Max for travel goals helps hotels create ads in multiple formats and in one campaign reach more travelers across Google properties.
Content Marketing Institute
MARCH 8, 2023
This busy marketing manager tried many popular task management tools, but nothing worked. Then, she figured out the right combination of tool and framework. Here’s how to create your own.
Search Engine Roundtable
MARCH 8, 2023
Google announced yesterday that Google Local Service Ads now supports 70 service types across five new categories. The categories include education, people care, pet care, wellness and health care.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Martech
MARCH 8, 2023
I recently had an epiphany about agile marketing. We’re 10 years behind our software counterparts! That may not be surprising, as agile marketing started about 10 years after it did in software development, but why are we still so far behind? What are the barriers that are getting in our way and how can we remove them? In this article, I’m going to share with you three reasons why I think marketers are behind with agile implementations and what we can do to catch up. 1.
Search Engine Roundtable
MARCH 8, 2023
A few weeks ago, I reported that Google has updated its help documentation to specify that Google Discover visibility can be impacted not just by the core updates but also specifically by the helpful content update. I asked Google when this changed and after flip-flopping a bit on the answer, Danny Sullivan of Google said this changed around October 2022.
Martech
MARCH 8, 2023
The Salesforce Spring ‘23 Release Notes are out, with hundreds of new features. Sounds overwhelming, right? This two-part guide summarizes the 630 pages and the most notable updates. Part 1 covers commerce and content management features, specifically the new Lighting Web Runtime template and enhancements to Salesforce Payments and CMS. Overall, this release provides a more user-friendly interface that simplifies the platform without sacrificing performance.
Search Engine Roundtable
MARCH 8, 2023
We all want to see how much traffic the new Bing Chat feature will send us and we know Bing Webmaster Tools will eventually add it. But how about analytics? Well, there are signs Bing Chat is adding some tracking variables for analytics software.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Search Engine Land
MARCH 8, 2023
Google has rolled out the site names, updated favicons, and sponsored labels on desktop search after launching this on mobile search last October. Google has been testing the desktop version since last November , and now it is officially live both on desktop and mobile search. What it looks like. Here is a screenshot of the new Sitename and updated favicon in desktop search – note, the old interface just had the URL, not the site name or the favicon: Here is the “sponsored” lab
Search Engine Roundtable
MARCH 8, 2023
Here is a recap of what happened in the search forums today.
ConsumerTalk
MARCH 8, 2023
2023 could deliver a new line of corporate sponsorship trends for brands to consider as they make plans for the year. Here are a few of the biggest sponsorship marketing trends to watch.
Martech
MARCH 8, 2023
Today is International Women’s Day (IWD) and this year’s theme, “DigitALL: Innovation and technology for gender equality,” should resonate with the martech community. “IWD 2023 is a great opportunity for businesses to reflect on the progress they have made with their diversity and inclusion initiatives, and how far they still have to go,” says Lauren Wetzel, chief operating officer of InfoSum, a data collaboration platform vendor.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Search Engine Journal
MARCH 8, 2023
A new Google Ads feature lets you access the GA4 audience builder directly in the Google Ads UI. The post Google Ads Simplifies Audience Creation W/ GA4 Audience Builder appeared first on Search Engine Journal.
Zumvu
MARCH 8, 2023
The growth of contact centers in both fast-developing and developed nations and the increasing utilization of telecommunication solutions are the reasons for the software's continued growth.
ConsumerTalk
MARCH 8, 2023
Implementing a CPG corporate responsibility program in 2023 is more necessary than ever as many consumers expect brands they follow to help communities and the environment. The good news is such programs don't have to be expensive.
Search Engine Land
MARCH 8, 2023
Google has launched a new look and feel for the Google Trends portal. This update brings a new look, with real-time trends on the home page, updated hourly with links directly to publishers’ news articles, the company announced. What it looks like. Here is a screenshot of the top portion of the Google Trends home page from this morning: What is new.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Litmus
MARCH 8, 2023
Welcome to our new monthly blog series where I, your humble Senior Community Evangelist, recap our latest Litmus Talks and note key takeaways (and offer a few thoughts of my own) to occupy your precious brain space. This month, I’m sharing my thoughts on our Live Email Optimization virtual event, where Litmus’ Director of Email Marketing, Jaina Mistry along with our Email Marketing Specialist Carin Slater and Email Design and Production Specialist Hannah Tiner review five submitted emails by our
Martech
MARCH 8, 2023
Today, HubSpot introduced a new generative AI tool, ChatSpot. The new app, currently in alpha, combines technology from HubSpot’s own CRM with OpenAI’s ChatGPT, DALL-E 2 and Google Docs applications like Google Sheets and Google Slides, according to a video posted by HubSpot founder and CTO Dharmesh Shah ( see below ). This week, Salesforce also unveiled Einstein GPT , integrating ChatGPT functionality with their CRM, sales clouds and Slack.
Search Engine Land
MARCH 8, 2023
Did Google move too slowly with AI? Is that why Google is now scrambling to put AI into everything? Two new reports paint two entirely different pictures of Google before – and since – the launch of ChatGPT. The Google search revolution that never happened. Two Google researchers created a chatbot that supposedly would “revolutionize the way people searched the internet and interacted with computers,” more than two years ago, as reported by The Wall Street Journal.
Sachs Marketing Group
MARCH 8, 2023
Are you curious about the benefits of ChatGPT in digital marketing? In today’s digital age, businesses of all sizes turn to AI technology to optimize their marketing efforts. From content creation and personalization to SEO and social media, AI has the potential to streamline workflows, improve customer engagement, and ultimately drive more conversions.
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
Search Engine Land
MARCH 8, 2023
In the modern e-commerce world, personalization is everything. It’s what engages customers, inspires them, and keeps them coming back. As the global economy moves closer to a recession, it’s important to apply those personalization tactics to your tried-and-true customer communication strategy — email marketing. First-party data is key to driving successful email personalization initiatives.
Search Engine Land
MARCH 8, 2023
As an ecommerce retailer, having an appealing virtual store is essential. Without a brick-and-mortar space to decorate, you must create an engaging online store, especially in a competitive marketplace like Amazon. Even the tiniest details can make a huge difference. Setting up an Amazon Store is quick and easy. Below are best practices to help you stand out from the crowd.
Animalz blog
MARCH 8, 2023
When does it make sense to invest in content quality? When is the time and expense—the research and interviewing, editorial review, structuring and optimisation, UX and design—worthwhile? And when is it not necessary? These are hard questions to answer, and something every marketing leader has to wrestle with. Here’s a framework to help. The Quality Cliff All content has a minimum quality threshold that needs to be surpassed in order to generate any results.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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