Content Marketing Institute
AUGUST 24, 2023
Imagine you could prove content marketing’s long-term value in a way the CFO would understand. Avinash Kaushik, formerly of Google, is working to make it possible. For now, he shares five tips to make your metrics more relevant today.
Aspiration Marketing
AUGUST 24, 2023
Webinars have proven to be incredibly effective marketing tools, allowing businesses to connect with their audience in a more personal and interactive way. However, webinars are only effective if you can keep your audience engaged, and doing so can be a challenge. It requires strategic planning and the use of effective engagement tactics. You're not alone if you're struggling to keep your audience hooked.
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Search Engine Land
AUGUST 24, 2023
Code Interpreter in ChatGPT has been a game-changer for many search marketers since its launch in March. John Mcalpin has recently covered how the native OpenAI plugin can be used for several SEO use cases. Code Interpreter also holds significant potential for aiding PPC marketers in swiftly revealing actionable insights. Let’s explore how. Getting started with Code Interpreter Code Interpreter is “an experimental ChatGPT model that can use Python, handle uploads and downloads,” according
Girl Power Marketing
AUGUST 24, 2023
With autumn just around the corner, we’re preparing to say goodbye to 2023 and usher in a new year filled with fresh marketing ideas and strategies. To prepare for what’s to come, it’s wise to look back at this year—where we’ve been, where we are now, and where we expect to go. One tactic that continues in importance is influencer marketing, especially as a strategy for marketing to women.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Search Engine Land
AUGUST 24, 2023
Meta is widely rolling out its web version of Threads. This move is aligned with the company’s goal of introducing fresh features to tackle its retention challenges. Why we care. The expansion to the web could potentially enhance Threads’ active user count and provide a solution to its retention issue. While Threads currently doesn’t display ads, brands utilizing its paid promotion options might experience substantial growth in reach and potentially higher conversions.
Martech
AUGUST 24, 2023
The universal goal of most marketing leaders is to create seamless, personalized customer experiences that resonate with audiences on a profound level, inspiring trust and loyalty. However, the path to delivering personalized content across channels can be complex and exhaustive. Join marketing experts who will share how machine learning and AI-driven optimization can be the catalyst for your brand’s success.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
AUGUST 24, 2023
This month, Lyft introduced in-app ads to personalize its riders’ experiences and generate more revenue from the Lyft Media ecosystem. The rideshare service partnered with ecommerce technology company Rokt, which uses machine learning intelligence and its network of advertisers to deliver the right ads to the right Lyft customers in-app. Lyft Media has added a number of digital and out-of-home touchpoints to make the rider experience more engaging and to provide opportunities for advertisers.
Search Engine Land
AUGUST 24, 2023
Meta has launched a new search tool that tracks branded content campaigns. The feature, titled “Search Branded Content”, is located in the Ads Library and gives users the option to filter the database by platform, date range (currently, only the previous seven days is available) and username. From here, you’ll get deeper insights into competitor strategies, including details on their approach, creator-business relationships and campaign frequency.
Social Media Examiner
AUGUST 24, 2023
Looking for ways to streamline the production of your videos and written content? Wondering what AI tools can speed up your work? In this article, you’ll discover AI tools for content creators. Do Creators Really Need AI Tools? The AI genie is well and truly out of the bottle. There's no longer a question of […] The post Advanced AI Tools for Video, Newsletters, and Articles appeared first on Social Media Examiner.
Search Engine Land
AUGUST 24, 2023
First-party data is a valuable and essential resource to leverage across PPC ad platforms. It used to be a “nice-to-have,” particularly in Google Ads for ecommerce advertisers with limited value in using interest audiences or audiences generated from these lists. But in this automation era, data enriches the quality of your targeting, whether you use it directly or not.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Martech
AUGUST 24, 2023
With generative AI hype overinflating expectations, 63% of marketing leaders say they plan to invest in the technology in the next 24 months, according to two reports from Gartner. Dig deeper: How to make AI-driven segments work in composable CDPs Generative AI for sales and emotion AI were both deemed to be at the “Peak of Inflated Expectations” by Gartner.
Search Engine Land
AUGUST 24, 2023
Google will automatically upgrade vehicle ad campaigns to Performance Max (PMax) from September. PMax with vehicle feeds uses Google AI to help marketers “reach their conversion goals, including qualified leads and dealership visits.” Why we care. The upgrade will enable car advertisers to reach customers across more touchpoints in their research and shopping journey, such as YouTube, Display, Gmail and Discover.
Hubspot Marketing
AUGUST 24, 2023
Another Pride month just wrapped, and plenty of brands celebrated along with the LGBTQ+ community. Many of those brands have already officially gone back to business as usual. However, celebrating the LGBTQ+ community is more than just showing up for them during one month of the year. Doing that is like celebrating someone’s birthday with them and then ghosting them for the rest of the year.
Search Engine Land
AUGUST 24, 2023
Many publishers are getting less traffic from X, formerly known as Twitter, this year compared to a year ago. Why we care. Being visible in social media remains important for brands even as social media continues to lose importance as a referral source for some publishers. But that doesn’t mean it’s safe to ignore X or social media entirely – watch your traffic data to see whether it’s time to revisit your audience and traffic growth strategies.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
OnDemand CMO
AUGUST 24, 2023
Whenever a potential client approaches me with the statement, “We just need a new website,” or “We need a redesign,” I can’t help but cringe a little. The reason behind my reaction? I can’t help but equate it to putting lipstick on a farm animal – a futile endeavor that wastes time, effort, and money. The idea that an organization would entertain the thought of rebrand vs. redesign without conducting competitive research, SEO analysis, and formulating a compre
Search Engine Land
AUGUST 24, 2023
Google Business Profile and other types of Google-related phone scams are on the rise in 2023, according to data shared with Search Engine Land by voice security service Hiya. Why we care. If anyone calls you about your listing – telling you it “needs to be verified,” “has been flagged for review,” or “may be suspended” and promises to help you for a fee, it’s a scam.
Duct Tape Marketing
AUGUST 24, 2023
How To Get Back Your Entrepreneurial Freedom written by John Jantsch read more at Duct Tape Marketing  Marketing Podcast with Dr. Sabrina Starling In this episode of the Duct Tape Marketing Podcast , I interview Dr. Sabrina Starling. She is the Business Psychologist and is the international bestselling author of How to Hire the Best and The 4 Week Vacation: The Entrepreneur’s Ultimate Guide to Taking Your Life Back from Your Business.
Search Engine Land
AUGUST 24, 2023
Google plans to share more insights into how targeted ads are served to users in the European Union. The search engine is going to provide access to additional data and also roll out a new transparency center in a bid to comply with evolving EU online content rules. Under the new regulations that roll out on Friday, known as the Digital Services Act (DSA), more onus is being put on large platforms that have more than 45 million regional users, such as Google and Meta.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
SmartBrief - Marketing
AUGUST 24, 2023
In the ever-evolving landscape of retail media , three key opportunities stand out as transformative game-changers for brands and retailers. As retailers continue to fortify their media ecosystems and influence, growth will depend on how fast they can unlock new in-store marketing tactics, their efforts to earn valuable first-party data and expand off-site, and their ability to standardize their processes and measurement.
Search Engine Land
AUGUST 24, 2023
The universal goal of most marketing leaders is to create seamless, personalized customer experiences that resonate with audiences on a profound level, inspiring trust and loyalty. However, the path to delivering personalized content across channels can be complex and exhaustive. Join marketing experts who will share how machine learning and AI-driven optimization can be the catalyst for your brand’s success.
Use Insider
AUGUST 24, 2023
What is Black Friday (and why is it so important)? You’d be forgiven for thinking Black Friday is exclusively a US tradition. It’s where it started—the day after Thanksgiving, as the start of the holiday shopping season. However, fueled by enticing discounts and (sometimes literally) doorbuster deals, Black Friday quickly gained popularity and is now recognized by 60% of countries around the world.
Set Up
AUGUST 24, 2023
The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up Founder & CEO, Joe Koufman , virtually sat down with Lauren Weinberg , the Chief Marketing Officer at Square, to discuss how she gained the confidence to advocate for herself in her career, how Michael Jordan inspires her, and more.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Welcome Software
AUGUST 24, 2023
Canary deployment is a deployment strategy that gradually rolls out a new version of an application to a small percentage of users. It allows you to test in production without exposing it to all of your users. If there are any problems with the new version, you can quickly roll it back without affecting most users. It's a continuous deployment technique used to test new features, updates, or changes on a small and controlled subset of users before gradually rolling it out to all end users.
Spiralytics
AUGUST 24, 2023
Social media content writing is a way to shape your brand and connect with your audience. One of the ways to achieve effective social media branding is by publishing cohesive content across platforms such as Instagram, LinkedIn, TikTok, and YouTube. Captivating captions, witty tweets and posts, and friendly responses inject life into your brand, fostering an authentic personality that deeply resonates with your audience.
Sprout Social
AUGUST 24, 2023
As a brand, ensuring the satisfaction of your customers throughout the customer journey is crucial. However, gauging your support team’s performance without the proper tools for collecting and interpreting these metrics can be challenging. This is where customer service reports comes into play. Customer service reports offer businesses comprehensive feedback on the performance of the customer support team based on customer data.
Scoop.it!
AUGUST 24, 2023
It’s a well-known cliche that content is king; it can include everything from simple product descriptions to social media posts to lengthy technical blogs. But all your content has one thing in common; you want it to engage existing and potential customers, and you want it to perform well. Bland, boring content is likely to have a negative effect and send that important demographic base scurrying to one of your competitors.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Martech
AUGUST 24, 2023
Is your marketing team overwhelmed by the constant demand for fresh, engaging content? Too many businesses face this same issue: the pressure to produce high-quality content consistently and at scale. It gets even more frustrating when you realize your content isn’t reaching as many people as you’d like despite your best efforts. In other words, you’re investing time, resources and energy into creating content, but it’s still not getting the visibility it deserves.
Hootsuite
AUGUST 24, 2023
The algorithm giveth and the algorithm taketh away. Such is the cycle of social media. After launching their native carousel post format in July 2022, LinkedIn recently announced their removal of it less than a year later. Why? Apparently because of user feedback that LinkedIn carousels (and link stickers and profile videos) weren’t hittin’ the mark for content creators on the platform.
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