Mon.Aug 12, 2024

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5 Marketing Plugins for WordPress We Continue to Love

Marketing Insider Group

Marketing plugins are essential for any WordPress site, empowering users to quickly streamline and enhance their online marketing efforts. These plugins offer a range of features designed to optimize SEO , boost engagement, and track performance, making them indispensable for achieving marketing success. With just a few clicks, even beginners can implement powerful strategies that drive traffic and increase conversions.

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SEO Success: How to Rank High On Google with Unique Content

Aspiration Marketing

Are you wondering whether unique content is responsible for SEO success and your ranking position? Well, good news for you: this blog will discuss in detail the importance of unique content and how it can help you get on the top searches. First things first, you must understand that we are living in a highly competitive digital marketing world, and getting on the top search pages is a big achievement for any website or blog owner/manager.

SEO 263
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4 Ideas for Better Blog Content

Marketing Insider Group

Having a blog just for the sake of having a company blog is pointless. There are so many better ways to spend your marketing budget and time. However, that’s not to say blogging doesn’t work. If you’re willing to commit yourself to consistently creating highly captivating content that resonates with your readers, it can certainly be worth the investment.

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Meet my research team: Gemini, ChatGPT, and Perplexity

Martech

Over the past weeks, I spent hours in front of the TV watching endless commercials punctuated with short periods of sports coverage. Is it just me, or were there more commercials than usual during these Olympic Games? I saw the Google Gemini and Microsoft Copilot commercials what seemed like a thousand times. I was completely sucked into the vision of typing in a simple request and Gemini or MS Copilot creating a meeting summary, action plan, and a visually compelling presentation all with the c

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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Founder-Led Content: Lessons From Reclaim’s Henry Shapiro on Authentic Engagement

Animalz blog

Many startup CEOs spend all their time on product roadmaps and investor decks. Henry Shapiro of Reclaim.ai makes sure he also has time for LinkedIn. This isn’t a distraction from his “real work” — it’s a key part of his growth strategy, one that’s proving as valuable as feature releases and VC pitches. In this interview, Henry explains his content creation process, revealing how he turns everyday business experiences into authentic, value-packed posts that resonate with his aud

Shipping 117
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CDP and customer experience: Best of the MarTechBot

Martech

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

Customer 116

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Consumers share what they want from brands by Wunderkind

Martech

If only marketers could explore inside the minds of consumers, we might know what they really want. In the rapidly evolving landscape of digital commerce, understanding consumer behavior is key to staying ahead. Our upcoming webinar , based on Wunderkind’s 2024 Consumer Insights Report for Digital Commerce, is designed to give you a comprehensive understanding of the latest trends and actionable insights.

Branding 121
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Facebook Ads 2024 data: Clicks and conversions up, costs down

Search Engine Land

Facebook advertising continues to offer strong ROI for businesses in 2024, with some key metrics improving year-over-year according to a report released by Wordstream. Why it matters. As Google faces antitrust scrutiny and rising ad costs , Facebook is maintaining relatively stable pricing and performance for advertisers. By the numbers: Average click-through rate for lead campaigns: 2.53% (up from 2.50% in 2023) Average cost per click for lead campaigns: $1.88 (down from $1.92) Average conversi

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22 must-have reports for measuring CRM health

Martech

Even the best CRM is nearly useless without clean data. Worse still, bad data creates huge costs for companies, like wasted labor, lost revenue, and higher customer churn. On the flip side, clean data lets you excel at tasks like prospecting, reporting, tracking capacity and ensuring your emails get delivered. Knowing where contacts are in their customer journey lets you see whether they should be handed off to sales or further nurtured by Marketing — and how to communicate with them when you do

Health 123
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B2B Website Design Trends 2024

Exposure Ninja

Good B2B web design is about creating a website that looks nice. Great B2B web design is about creating a website that looks nice and generates quality leads for your business. Otherwise, it’s like designing a beautiful shop window display but always keeping your door locked. In some cases, the website design gets so out of hand that it’s like making your customers go through a maze before they can even get to the front door.

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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Supercharge Email & Ad Remarketing Reach with Customers.ai Shopify App

Customers.ai

Hey DTC marketers! We’ve got some news that’s going to make your life a whole lot easier and a lot more profitable if your store is on Shopify. At Customers.ai, we help DTC businesses like yours grow, scale, and crush your sales goals. So while you’re busy building your brand and driving customer acquisition and retention initiatives, Customers.ai’s Shopify app for email and ad remarketing boosts your store’s sales by increasing the reach and efficiency of your highest performing m

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How to overcome bias in PPC for better ad performance

Search Engine Land

One reason pay-per-click ( PPC ) marketing is so challenging is there isn’t one right answer to any problem. When considering account structure, there’s an argument to be made for single keyword ad groups (SKAGs), single theme ad groups (STAGs), dynamic search ads (DSA) and Performance Max. This applies to bidding and creative as well. Post from Boris Beceric on “wrong” ways to run Google Ads However, if you rely too heavily on Google Ads strategies that seemed successful early in your PPC

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YouTube is My Business’s Biggest Source of Organic Traffic — Here’s How I’ve Streamlined and Monetized It

Buffer Marketing

When you look at my YouTube channel today, you might think I’ve had this thing figured out from the get-go. With over 13,700 subscribers, a new video every two weeks, and YouTube driving more organic traffic to my search engine optimization (SEO) consultancy than any other channel, you’d think it all came quite easily… But I promise it wasn’t always this way.

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Is your marketing too dull to survive the bots?

Businesses Grow

I’m a good writer because I’ve been working on it for 50 years. Now, with no training, a person who has never studied writing can be a competent writer instantly through ChatGPT. She has unearned status. I’m not whining. It’s great AI can provide a creative voice to anybody. This is a plus for the world, not a minus. But let’s think this through.

B2C 71
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Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

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Consumers share what they want from brands by Wunderkind

Search Engine Land

If only marketers could explore inside the minds of consumers, we might know what they really want. In the rapidly evolving landscape of digital commerce, understanding consumer behavior is key to staying ahead. Our upcoming webinar , based on Wunderkind’s 2024 Consumer Insights Report for Digital Commerce, is designed to give you a comprehensive understanding of the latest trends and actionable insights.

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Navigating Tech Messaging: Strategies for Effective Communication

yorCMO

We’ll talk about why clear tech messaging matters more than ever and how you can master them and integrate to your strategy.

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“This is disgusting, try some”: Marketing Chicago’s vile-tasting liqueur

Hubspot Marketing

This week’s Masters in Marketing is near and dear to my heart, if not my taste buds. As a naturalized Chicagoan, it is my duty and honor to introduce you to one of the city’s most disgusting — and most beloved — substances. The herbaceous flavor of Jeppson’s Malört (Swedish for “wormwood,” the drink’s only flavoring) was (in)famously described by comedian John Hodgman as “pencil shavings and heartbreak.

Marketing 108
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HubSpot’s July 2024 updates: Big moves toward better efficiency and security

Martech

HubSpot rolled out another huge batch of updates in July, and we’ve sifted through them to pick out the game-changers from the nice-to-haves. This month, the big news is all about improved data management, making customer interactions smoother and cutting down the time you spend on busy work. Sales teams, get ready to level up with awesome new tools for managing leads.

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Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

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The Evolution of Search: 5 SEO Trends in 2024 and 2025 [+ New Data]

Hubspot Marketing

“I’m excited but exhausted by so many changes,” Victor Pan wrote in a HubSpot Slack channel just before dropping half a dozen links to the latest AI news. He’s a product SEO here, and he sounds like he needs a hug. And no wonder. Even in tech, an industry that thrives on rapid change, AI is accelerating everything it touches by orders of magnitude. AI-powered search engines like Perplexity are gaining mainstream momentum, SearchGPT is securing deals with publishers to sidestep copyright issues,

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The high cost of PPC efficiency

Search Engine Land

Addressing the tension between running efficient paid search campaigns and driving business growth is crucial. While building paid search accounts has become easier, using them effectively to grow a business is more challenging than ever. Focusing solely on optimizing for maximum return on ad spend (ROAS) and the lowest cost-per-lead (CPL) may yield short-term gains, but overemphasizing these efficiency metrics can hinder long-term business growth.

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Lusha Sets a New Standard for Privacy with ISO 31700 Certification

Lusha

We’re so excited—nay, honored…? Proud. Let’s go with proud. Want to know why? Lusha is the first sales intelligence platform to achieve ISO 31700 certification! This milestone is a big deal because it highlights how seriously we take your privacy and data protection. What is ISO 31700? ISO 31700 is a new international standard that sets clear rules for how organizations should handle your personal information.