Martech

OCTOBER 9, 2023

I recently attended the Henry Stewart Digital Asset Management (DAM) conference in New York City, where I moderated some sessions and workshops. I was also able to interact with my fellow colleagues, catching up on all the pertinent issues affecting marketing and creative management. It’s my pleasure to report that martech is so alive and that we still need digital asset management (DAM) platforms to be the core of all we do in those efforts.

Transform 115

Transform CRM Customer Journey Management 115

Aspiration Marketing

OCTOBER 9, 2023

Do you feel like HubSpot isn't meeting expectations? Are you only using a fraction of its features, don't know what to do next, and don't see the forest for the trees? HubSpot is a powerful CRM platform that can help businesses of all sizes to grow. However, with so many features and tools available, it can be challenging to know where to start or how to make the most of your investment.

CRM 244

CRM Management 244

Search Engine Land

OCTOBER 9, 2023

Google-Extended , the new standalone product token, to tell Google through your robots.txt to not use your site content for Bard and Vertex AI and other AI projects does not work for the AI-answers and snapshots provided in the Search Generative Experience. Google told us that Google-Extended does not work for SGE. “SGE is a Search experiment so website administrators should continue to use the Googlebot user agent through robots.txt and the NOINDEX meta tag to manage their content in sear

User-Generated 143

User-Generated Management Product SEO 143

Aspiration Marketing

OCTOBER 9, 2023

Niche marketing is becoming more relevant and for a good reason. When done right, it's a fantastic way to get your message in front of the right people, in the right place, and at the right time. Notice how we said, "When done right?" You'll often find it much easier to do wrong than right.

Marketing 232

Marketing Marketers Place Inbound Marketing 232

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Martech

OCTOBER 9, 2023

In first part of a two-part article , Kath Pay takes a deep dive into writing prompts for a genAI-created campaign brief. In the second part, we’ll see how the LLM responded. Persuasion is at the heart of so much of what we do as marketers, no matter which channel we’re working in. As marketers, we can be most effective when we understand why we humans do what we do and use that information to help our customers make decisions others make on matters that concern us.

eCommerce 133

eCommerce Price Email Marketing Retail 133

Search Engine Land

OCTOBER 9, 2023

X (formerly known as Twitter) has started rolling out a new ad product that cannot be blocked or reported. The new format doesn’t include an ad label so users are not informed that what they’re seeing is an advert. There also isn’t an account associated with the promoted posts, so users also can’t tell who the advertiser is either.

Advertising 131

Advertising Advertisers Promotion Management 131

Search Engine Land

OCTOBER 9, 2023

Google is testing a toned-down, more subtle version of the Search Generative Experience. Some are calling this version the lite SGE, where Google is showing a couple of lines of text from the AI-generated snapshot with the ability to expand that answer to see more. What it looks like. Here are screenshots that Glenn Gabe provided on social media: Here are more screenshots: SGE continues to evolve.

Real Estate 123

Real Estate User-Generated SEO 123

Sprout Social

OCTOBER 9, 2023

There are a few universal questions that keep CMOs up during the quiet hours of the night: How do we do more with fewer resources? And how do we make a greater impact without burning out our teams? When Lisa Cole, Chief Marketing Officer at Cellebrite, stepped into her role last year, these were the questions constantly on her mind. She wanted to illustrate the marketing department’s ability to drive results and improve work-life balance for employees.

User-Generated 112

User-Generated Marketing Marketers CMO 112

Search Engine Land

OCTOBER 9, 2023

Digital advertising could be on the cusp of changing forever. The antitrust lawsuit against Google is one of the most significant filed by the U.S. Department of Justice (DOJ) in over 25 years. While there are numerous digital advertising providers, Google still captures approximately 28% of digital ad spend , making it the industry’s predominant player.

Advertising 120

Advertising Advertisers Price Search Marketers 120

Ariyh

OCTOBER 9, 2023

New to Ariyh ? This is a 3min practical summary of a scientific study 🎓 Join 22,652 evidence-based marketers that grow using science, not opinions 📈 Subscribe here Today’s insight is brought to you by… Storyblok Curious to see how a headless CMS differs from a traditional one like WordPress? It's a world of difference. The freedom you will feel is hard to describe.

Branding 110

Branding Real Estate eCommerce Copywriting 110

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Search Engine Land

OCTOBER 9, 2023

Whether you’re working in SEO , PPC or somewhere in between, salaries are always a contentious subject. They can be hard to talk about, challenging to quantify and difficult to change. There are a lot of guides out there that help with salary negotiations, but in this article, I want to talk specifically about negotiating your marketing salary.

Search Marketers 116

Search Marketers Pharmaceutical Marketing Marketers 116

CMO Network

OCTOBER 9, 2023

Dylan Mulvaney speaks to a room of some of the world's most influential chief marketers at the Forbes CMO Summit.

CMO 139

CMO Marketing Marketers 139

Search Engine Land

OCTOBER 9, 2023

Overstock relaunched as Bed Bath & Beyond on Aug. 1. Many SEO professionals have been critical of the move as the community has begun analyzing early data. The primary complaint is that overstock.com did not cleanly 301 redirect all URLs to an equal counterpart on bedbathandbeyond.com. Thousands of URLs have not been redirected, and many more were blanketly redirected to the bedbathandbeyond.com homepage.

SEO 108

SEO Retail Product Search Marketers 108

Hubspot Marketing

OCTOBER 9, 2023

“Whether you have a full-time staff member responsible for social media or someone that posts occasionally, I highly recommend having some kind of social presence — whatever that looks like.” This advice comes from Terri Johnson , Director of Donor Relations & Special Events at the Boys & Girls Clubs of Greater Washington (BGCGW). Johnson’s team wears many hats (as many nonprofit employees do), and that includes managing BGCGW’s social media strategy.

User-Generated 104

User-Generated Promotion Branding Management 104

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Businesses Grow

OCTOBER 9, 2023

I came across this graph that seems to capture a feeling in our world today: The theory here is that however we perceive the rate of change today, it will be double that next year, and the perceived rate of change will be 32 times where we are today five years from now. Is this true? Who can say? But even if it’s off by 50%, that’s still a lot for us to handle.

Health 102

Health eCommerce Education Management 102

Hubspot Marketing

OCTOBER 9, 2023

Creators and users on the app formerly known as Twitter can now earn money thanks to a new program rollout. X's new ad revenue-sharing feature is the latest change to come to the platform after the social media site was acquired by Elon Musk and rebranded as X. To access the program, users must subscribe to X Premium, previously known as Twitter Blue.

User-Generated 102

User-Generated Social Media Marketing Marketing Marketers 102

Buffer Marketing

OCTOBER 9, 2023

Everyone is focused on the YouTube Shorts algorithm as the key to growing as a creator on the platform. While it’s an important part of growth, it’s only one piece of the puzzle. Instead of hyper-focusing on what you can’t control (the Algorithm ), focus on what you can – your own results. And how do you find these results?

Analytics 98

Analytics Entertainment Promotion SEO 98

Digital Marketer

OCTOBER 9, 2023

As we gear up for 2024, the marketing and sales landscape is evolving at breakneck speed, with Artificial Intelligence (AI) at its core. To ensure you not only keep up but thrive, let’s dive deep into the actionable steps you need to take. We’ll also explore real-world case studies of how other digital marketers are leveraging these concepts for unparalleled success. 1.

Customer Journey 98

Customer Journey CRM Marketing Marketers 98

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Rock Content

OCTOBER 9, 2023

I’ll be honest—I’ve never been the biggest fan of numbers. When I first entered college, I chose communications, partly because I believed it would be a perfect fit for someone who wasn’t particularly fond of calculations—a typical misconception for a young university student. However, as I continued my studies and delved deeper into this field, I gradually came to recognize that numbers are invaluable allies in any planning process.

Management 82

Management Communications Price Customer 82

Vertical Response

OCTOBER 9, 2023

In today’s digital age, content is king. Every email marketer knows the value of creating valuable and engaging content to attract and retain subscribers. But have you ever wondered how to take your content to the next level and turn it into cold, hard cash? In this article, we will explore creative ways to monetize your content in 2024, uncovering new strategies and leveraging digital platforms to maximize your profits.

Non-Profit 67

Non-Profit Affiliate Marketing Transform Email Marketing 67

Lynton Web

OCTOBER 9, 2023

Ah, the marketing agency relationship. It's a bit like dating. At first, everything is rosy. The honeymoon phase is in full swing, and you think you've found "the one." But as time passes, you might notice some cracks. Maybe the results aren't what you expected, or the communication has waned. So, how do you know when it's time to stick it out or move on?

Customer Acquisition 64

Customer Acquisition Key Performance Indicator Communications Marketing 64

SmartBrief - Marketing

OCTOBER 9, 2023

Meta launched the Threads app on July 5 , and barely a month later, the Instagram spinoff lost nearly 80% of its daily active users. Insider Intelligence forecasts that the Threads app will have 23.7 million monthly active users in the US by the end of this year. By comparison, X (the social platform formerly known as Twitter) will have 56.1 million monthly active users.

User-Generated 52

User-Generated CMO Digital Marketing Promotion 52

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

Rock Content

OCTOBER 9, 2023

A truly effective digital marketing campaign is more than just effective at raising awareness about a particular product or service. It’s capable of connecting with an audience on an entirely new level. When done correctly, amazing marketing leaves consumers feeling heard, understood, and curious enough about a brand to take those crucial next steps, such as making a purchase.

Market Research 52

Market Research Marketing Marketers Law 52

Set Up

OCTOBER 9, 2023

Welcome to Set up Pulse for Brands and Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on. Read about what’s being talked about this week! Trending Topics Gmail Gets More Secure Starting in February 2024, anyone who sends more than 5K messages daily will be required to meet strict requirements, including having a spam rate below 0.3% and honoring a 48 hour unsubscribe.

Advertising 52

Advertising Advertisers Branding Customer 52

SMA Marketing

OCTOBER 9, 2023

In the age of AI, business owners often believe blogging is a waste of time and money. Regardless of this perception, the facts about blogging for business reveal quite the opposite. Business blogs offer the flexibility to elaborate and provide detailed information about your products and services. A blog enables you to reach your target audience through organic search rather than relying on the ever-changing algorithms of social media platforms.

SEO 52

SEO Education Promotion Content Marketing 52

Fractional CMO

OCTOBER 9, 2023

Create custom zaps in Zapier like a pro with this advanced guide. Learn to build multi-step Zaps, harness webhooks, and more for a seamless zapier automation.

Customer 52

Customer 52

Advertisement

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

InTouch Marketing

OCTOBER 9, 2023

Here is your ultimate local SEO checklist that will help your business get found locally and boost your website traffic. This is exactly what you need to.

SEO 52

SEO 52

Martech

OCTOBER 9, 2023

The percentage of marketers using CDPs dropped from 31% in 2022 down to 25% in 2023, according to a report from the CDP Institute. It’s the first time the number has dropped in the history of the annual survey which began in 2017. Marketers using other kinds of unified data customer databases also dropped in the same period, from 38% to 33%. However, 20% of organizations say they have a CDP in place and are delivering high value with it.

CRM 112

CRM Marketing Automation Platform Marketing Marketers 112

Buffer Marketing

OCTOBER 9, 2023

Get the need-to-know highlights from the social media industry that happened the week of October 2-6. Meta 1. Agencies Rethink Meta's Platforms Digiday reports a decline in agency investments in Meta due to diminishing returns. This could lead to lower advertising competition and costs on Meta platforms. 2. Meta's Subscription Model WSJ unveils Meta’s ad-free subscription pricing, impacting ad visibility on Instagram and Facebook – this may affect ad engagement rates.

Gen Z 82

Gen Z User-Generated Transform Education 82