Tue.Aug 15, 2023

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How to Use Dynamic Email Content to Increase Engagement

Litmus

If you’re looking to create more relevant, engaging content that meets subscribers where they’re at—look no further than dynamic email content. These highly tailored emails that target subscribers’ wants, likes, and needs are more likely to prompt engagement (and conversions) from subscribers—since you’re serving them something relevant to the interests they already have.

Shoppers 103
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How to Create CES Surveys with HubSpot Service Hub

Aspiration Marketing

In today's competitive business landscape, customer satisfaction and loyalty are paramount to an organization's success. CES (Customer Effort Score) surveys are a powerful tool for gauging customer experience and identifying pain points in the service process. Businesses can streamline their feedback management and unlock valuable insights by integrating CES surveys into HubSpot Service Hub.

Customer 241
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How HubSpot's Email Team is Responding to iOS 15

Hubspot Marketing

As email marketers, one of the key metrics we use to determine if our audience is actually reading our content is the open rate. Tracking email opens allows us to determine whether our subject lines are resonating with our audience. If we can't get them to open an email, we can't get them to click and move further along the buyer's journey. With the rollout of Apple iOS 15's new privacy protection features , our open rates are in jeopardy.

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What Does it Mean to Have Branding Guidelines?

Aspiration Marketing

In today's fiercely competitive market, establishing a strong and recognizable brand is crucial for businesses aiming to thrive and stand out. Branding guidelines are fundamental in achieving this goal by providing a blueprint for creating a consistent and cohesive brand identity. From defining key components to outlining the process of developing practical branding guidelines, we'll explore how these guidelines can help establish trust, enhance brand recognition, and streamline decision-making

Branding 130
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How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

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ChatGPT Prompts for Content Ideas

Practical eCommerce - Marketing

Specificity and persistence are keys for generating meaningful results from ChatGPT. The post ChatGPT Prompts for Content Ideas appeared first on Practical Ecommerce.

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MarTech’s CDP experts to follow

Martech

The CDP Institute defines a customer data platform as “packaged software that creates a persistent, unified customer database that is accessible to other systems.” That’s a great place to start, but the CDP space is constantly evolving. A number of high-profile CDPs have been acquired by broader digital experience platforms over the past few years; big players like Adobe and Oracle have created their own CDPs; and rather than ingesting data from numerous sources, some CDPs are now offering the o

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Schedule Your Facebook Reels: The Fastest Way to Grow Your Audience

Buffer Marketing

From today, you can schedule Facebook Reels within Buffer. With 2.9 billion active users , Facebook is the most popular social network of them all. We reckon publishing Reels on Facebook is the fastest way to grow your audience. Read on to see how. 👇 Why Facebook Reels? As per the first-quarter data of 2023 , Facebook boasts a whopping 200 million daily active users in North America and a staggering 2 billion globally.

Product 98
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The Ins and Outs of AI (and Why It Should Matter to Marketers)

Kuno Creative

Artificial intelligence (AI) has dominated tech industry headlines for years, but earlier this year, the conversation exploded. Since the ChatGPT prototype launched in December 2022, everyone has something to say about AI. Amidst the buzz and sensationalism, it’s easy to lose sense of what AI means and its potential for marketing. Plus, it’s so complex and nuanced, it’s especially off-putting for those of us in non-technical roles.

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How named entity recognition (NER) helps marketers discover brand insights

Sprout Social

With trends emerging every day, social networks introducing new additions (hello, Threads!)—not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. Staying agile seems daunting and finding meaningful insights from non-stop social and online chatter feels akin to finding a needle in a haystack. Add to that, tight budgets and limited manpower.

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AI In The Aisles: The Executive's Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

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How to Quickly Create Quality YouTube Shorts

Social Media Examiner

Want to publish more shorts on YouTube? Looking for an easy-to-use tool? In this article, you'll discover why you should prioritize short-form content for YouTube. You'll also learn how to create shorts from existing videos with YouTube native tools. Why Marketers Should Pay Attention to YouTube Shorts in 2023 Over the past 2 years, YouTube […] The post How to Quickly Create Quality YouTube Shorts appeared first on Social Media Examiner.

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Boosting On-demand Businesses: Lessons from Successful Start-ups

Zumvu

The blog discusses the lessons to be learned from successful startups that help you while creating On-Demand Business App Solutions.

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TikTok Updates Marketers Need to Know About

Social Media Examiner

Did you miss the latest TikTok changes? Wondering which new updates are important to marketers? In this article, we explore changes from TikTok that matter for marketers. #1: TikTok Algorithm To align with the European Union’s Digital Services Act (DSA), TikTok announced that users in the EU will soon have to option to switch off […] The post TikTok Updates Marketers Need to Know About appeared first on Social Media Examiner.

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Relo Metrics boosts sponsorship measurement with VideoAmp viewership data

Martech

Sponsorship analytics platform Relo Metrics (formerly GumGum Sports ) will be adding viewership data from ad measurement company VideoAmp to deliver better measurement of brand exposure during live events. Relo Metrics uses visual AI models to detect logos at live sports events that are seen by fans on broadcast and streaming video, as well as shared on social media.

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Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

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Revolutionize Content Creation by Overcoming These Antiquated Beliefs

Content Marketing Institute

You spend too much time focused on the antiquated ideas about content performance, distribution, and outcomes and not enough time on how you arrived at the publish button. Learn how to give the content creation the process it deserves.

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How Chime is activating data to communicate with customers

Martech

Financial services tech company Chime is digitally mature due to the security and regulatory compliance required in the sector. However, when looking at CDPs and other high-end solutions to boost their data capabilities, the company opted for a simpler data activation platform or “composable” CDP instead of a traditional CDP. “We know personalization matters,” said Natalie Miles, Chime’s head of marketing technology and personalization, at The MarTech Conference.

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Everything You Need to Know About AI Cybersecurity

Hubspot Marketing

AI has become an indispensable weapon in the combat against cybercrime. According to Forbes, 76% of businesses are earmarking AI and machine learning as key priorities within their IT budgets. This escalating trend is largely fueled by the exponential increase in data required to detect cyber threats. For example, connected devices alone will generate 79 zettabytes of data by 2025 , an unmanageable volume for manual human analysis.

Price 97
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4 steps to faster DAM search: Creating a file naming convention

Martech

A file naming convention is a necessary standard for digital asset management (DAM) implementation because it accomplishes several things. Naming conventions: Power DAM search functionality by providing search terms within names that do not require further tagging. Simplify automated workflow processes by providing directional text cues indicating “where” files should be stored within the DAM taxonomy.

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B2B SEO vs. LMO: Whats the Difference and Why It Matters

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

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2023 free fall GIF guide

AWeber

GIFs are more than just fun images to look at — they can drastically increase your marketing results, too. That's because eye-catching visuals always boost engagement, but when those visual move, engagement goes up even more. So whether you're using animated gifs in social media posts, in blog posts, on thank you pages or in your emails, gifs can attract the attention you want and have a positive effect on revenue.

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How to target highly competitive organic keywords: An advanced approach

Search Engine Land

Whether you’re on the agency or in-house side of SEO , I’m guessing you’ve fielded a request to “get us on top of the search results” for keywords dominated by giant competitors or entities. The good news is that a giant can’t simply outspend you to outrank you. The bad news? Standard SEO tactics likely won’t get you at the top of the search results in this situation.

CRM 88
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How to Write a Whitepaper? The Content that Drives B2B Engagement

Rock Content

While there are many written assets that can really help put a company on the map as a trustworthy industry authority, whitepapers are truly in a class of their own. A whitepaper is an in-depth written document that covers a specific subject or issue in great detail. Years ago, mostly government entities, non-profit organizations, and similar establishments used whitepapers to explore public opinion on policy changes and similar factors before enacting them.

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Google invites advertisers to sign up for Demand Gen beta to ‘upgrade Discovery ads’

Search Engine Land

Google is giving advertisers access to Demand Gen’s new features to upgrade thier Discovery ads. By signing up for the platform’s beta, marketers can explore the redesigned UI, create new Demand Gen campaigns and begin optimising them for maximum performance using the platform’s latest tools. Why we care. It’s important to stay up-to-date with Google’s latest products as Demand Gen’s new tools offer improved reach, enhanced engagement and more effective campai

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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How Customers.ai Became a Fastest-Growing Inc. 5000 Company: 5 Things You Can Do

Customers.ai

How do you know you’ve “made it”? If you own a business or are part of a growing startup, you’ve probably asked yourself this. Just before my first company, WordStream, was acquired for $150 million by Gannett Co, I observed 21 signs that your company is on its way to success — or maybe has already made it. #1) Hiring employee #1.

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Email subject line tips and best practices (with examples!) by Digital Marketing Depot

Search Engine Land

Your subject line communicates your email’s value to the recipient and encourages them to read further and, potentially, to engage with your brand on a deeper level by responding to your call to action (CTA). A poor subject line is more than just bad: It can contribute to your email being marked as spam, dinging your reputation with your customer and search engines.

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Clients Flee The AOR Pitch And Audition Agencies Through Project Work.

CMO Network

As AORs decline, project-based work increases.

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Google Search Generative Experience adds SGE while browsing

Search Engine Land

Google is releasing a number of new features for its new Search Generative Experience today. Those features include SGE while browsing, definition overlays in the SGE responses, and color-coded with syntax highlighting and other coding improvements within the SGE answers. Google wrote these new features “help you better learn and make sense of information on the web: whether it’s deepening your understanding of complicated concepts, boosting your coding skills or tracking down details with

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Aligning Sales & Marketing to Drive Demand & Build Pipeline

Speaker: Speakers:

Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.

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Charting Profits: How a Clear Vision can Amplify Your Marketing Results

Duct Tape Marketing

Charting Profits: How a Clear Vision can Amplify Your Marketing Results written by John Jantsch read more at Duct Tape Marketing A company's vision is its roadmap for the future. It encompasses the organization's long-term goals and aspirations and lays out its desired destination. Experience tells me that a successful vision is more than just an aspirational concept.

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X (Twitter) tells advertisers that promoted accounts are over

Search Engine Land

X, the company formerly known as Twitter, has started depreciating promoted accounts. Moving forward, advertisers will no longer be able to promote their brands in timelines using the ad format, which makes more than $100 million in global revenue for the platform Why we care. The removal of promoted accounts serves as a warning to advertisers as to why they should never rely too heavily on one ad product, as this move is inevitably going to negatively impact reach for some brands.

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Marketers: Get all in on AI

SmartBrief - Marketing

Every day, it seems like there’s something new and shiny about AI. It’s almost as if marketers are running around on a hamster wheel trying to learn the latest AI news. But there comes a time when we have to step off and take a deep dive so that we truly understand how AI is affecting marketing, technology and our day-to-day work. That time is now. SmartBrief is putting together its first virtual AI Impact Summit , Sept. 27 and 28.