Marketing Insider Group

AUGUST 1, 2023

Learning about your audience to connect with them effectively requires extensive research. While interviews are a great way to gain insight into your target audience, they can be extremely time-consuming. Additionally, it can be difficult to get interviewees to open up and deliver the information you’re searching for. With the help of AI, you can gain powerful insights about your marketing segments to help cater your website strategy to your audience.

Marketing 91

Marketing Marketers Communications Market Segmentation 91

Aspiration Marketing

AUGUST 1, 2023

Efficient operations are vital for businesses to thrive in today's competitive landscape. But, as businesses grow, they often face issues such as disconnected systems, data silos, and inefficient processes. Fortunately, HubSpot Operations Hub can help companies to overcome these challenges. The Operations Hub offers a centralized platform that synchronizes and unifies data, automates workflows, and provides robust reporting and analytics capabilities.

Analytics 218

Analytics 218

Martech

AUGUST 1, 2023

Image: The Metropolitan Museum of Art, Roblox. Visiting New York’s Metropolitan Museum of Art is about to get meta. The museum is launching Replica, a new hybrid experience that allows visitors to “capture” works of art from the collection and show off virtual versions of them on Roblox. The experience, which includes virtual and augmented reality elements, was designed by the multidisciplinary company UNIT9 and Verizon, in partnership with Roblox, strategy and production company Ode to Joy, and

Product 98

Product Branding B2C Marketing 98

Search Engine Land

AUGUST 1, 2023

Google Analytics 4 has rolled out a new Audience report. Marketers can use this new feature to identify their most engaged and profitable audiences. The report includes any audience that has at least one user in the specified time period. Why we care. Finding out who is engaging most with their campaigns and websites will enable marketers to better understand who their target audience is.

Analytics 98

Analytics Search Marketers Marketing Marketers 98

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Martech

AUGUST 1, 2023

It can be difficult to put our heads around what successful agile marketing looks like because it is about culture change, which is highly subjective. However, after seeing so many companies chasing after the wrong measurements (or none at all), I want to share with you how we measure success with our clients and why these are meaningful metrics. Understand your desired outcomes with agile Many companies lose sight of why they want to implement agile marketing in the first place.

Marketing 97

Marketing Marketers Place Communications 97

Search Engine Land

AUGUST 1, 2023

Many large sites overlook the power of internal search and behavioral data. Internal search provides crucial insights into what your customers want. Here’s why it’s an indispensable tool for your SEO strategy. Context is key to SEO success Internal search and behavioral data provide the context that unlocks the “why” behind the “what.” It helps you move beyond the naked keyword and toward a fuller understanding of customer needs and intent.

SEO 97

SEO User-Generated Market Trends Analytics 97

Search Engine Land

AUGUST 1, 2023

Meta is launching a range of AI-powered chatbots that could improve its targeted advertising capabilities. The chatbots, which could come as early as September, reportedly have the ability to collect large amounts of data regarding users’ interests. It’s expected that the new technology will also boost engagement across Meta’s platforms, as the chatbots, which all exhibit different personalities, will be able to have humanlike conversations with Meta’s 4 billion users, re

User-Generated 96

User-Generated New Technology Advertising Advertisers 96

Rock Content

AUGUST 1, 2023

While AI-powered content creation is indeed an extremely fast-growing trend in 2023, the scope of artificial intelligence is expanding beyond the written word. Reflecting this paradigm shift, a remarkable 91% of top companies worldwide are steadfast in their investment in AI, recognizing that its applications extend into diverse areas of content creation.

Transform 90

Transform User-Generated SEO Communications 90

Search Engine Land

AUGUST 1, 2023

Google is testing showing links directly in the snapshot answered generated by Google’s new Search Generative Experience. And by links, I don’t mean the cards at the top right section of the AI-generated answer but within the answer itself. What it looks like. Here are two screenshots Shalom Goodman sent me after he posted about this on Twitter : You can see links by each section, showing where Google is getting these answers from.

SEO 96

SEO 96

Hubspot Marketing

AUGUST 1, 2023

Meta has an answer to Twitter, and it's Threads. The social media conglomerate launched Threads in July, and the platform amassed 100 million users in just five days. If you're a brand looking to hop on the Threads train sooner rather than later, you're likely wondering what your leveraging of the app should look like. Specifically, who should your brand be on Threads and should you tweak your personal branding?

Branding 87

Branding Energy Food Retail 87

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Search Engine Land

AUGUST 1, 2023

Meta has offered to get consent from all users in Europe before collecting their data for targeted advertising purposes. The company put forward the proposal in a bid to try and end a year-long dispute with the European Union over the legality of its targeted ad operations. Although the changes could have a catastrophic impact on the effectiveness of its targeted ads, Meta has assured that marketers will still be able to promote personalised ad campaigns on the platform in Europe regardless.

Advertising 96

Advertising Advertisers Law Promotion 96

Marketing Insider Group

AUGUST 1, 2023

Ever feel like your social media metrics are whispering secrets to you? Like they’re trying to tell a story about your audience, your brand, and your online performance? Well, you’re not far off. Social media metrics are constantly gathering intel, ready to report back with crucial insights about how much your audience is digging your content, how loyal they are to your brand, and much more.

Whitepaper 87

Whitepaper Thought Leadership Promotion Customer loyalty 87

Search Engine Land

AUGUST 1, 2023

An issue is causing too many ads to show at the top of Google’s search results. The issue. The search engine is showing five sponsored posts at the top of SERPs, when there should only be four, for some queries. For example: SERPs error. Marketers raised the ads display issue on X (the platform previously known as Twitter), noting that Google has historically said that it only displays four ads at the top of search results pages.

Search Marketers 95

Search Marketers Product Marketing Marketers 95

Social Media Examiner

AUGUST 1, 2023

Did you miss the latest changes to Threads? Wondering which new features are important to marketers? In this article, we explore changes from Threads that matter to marketers. #1: About Threads Threads, the text-first app built by the Instagram team, launched on July 6, 2023 and grew to 100,000,000 users within days. The app is […] The post Threads Updates Marketers Need to Know appeared first on Social Media Examiner.

Marketing 86

Marketing Marketers Social Media Marketing 86

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Search Engine Land

AUGUST 1, 2023

X has modified the appearance of ad labels on promoted posts, making them “less noticeable.” Twitter Ads (X Ads?) now features the word “Ad” in the top right corner of posts, next to the three-dot menu button. Previously, the word “Promoted” would appear in the bottom left corner of posts, along with an arrow icon.

Promotion 95

Promotion Advertising Advertisers Branding 95

Social Media Examiner

AUGUST 1, 2023

Looking for new ways to target your LinkedIn ads delivery? Wondering how to align your audience targeting with your prospects’ interests? In this article, you’ll learn how to use interest targeting to improve your LinkedIn advertising outcomes. Why Marketers Should Care About LinkedIn Ads Interest Targeting If your LinkedIn advertising strategies tend to focus on […] The post How to Improve Your LinkedIn Ads Results appeared first on Social Media Examiner.

Advertising 85

Advertising Advertisers Marketing Marketers 85

Search Engine Land

AUGUST 1, 2023

YouTube has started testing AI-generated summaries, which can appear on search and watch pages. These new AI-generated summaries won’t replace the video descriptions written by creators, the company said. The test was added yesterday to the YouTube test features and experiments page. Why we care. While this is a limited, English-only experiment right now, if auto-generated summaries are rolled out it could impact whether someone decides whether to click on and watch your YouTube video.

User-Generated 93

User-Generated Product SEO 93

Hubspot Marketing

AUGUST 1, 2023

It’s a reality we can’t ignore: Customers are increasingly exploring different brands and shopping options. Product unavailability and depleted inventory shelve coupled with rising prices have made even the most loyal customers inclined to venture beyond their go-to brands. Does that mean brand loyalty is dead? Our new research report at 84.51°, “The loyalty shift decoded,” finds that’s not the case.

Customer loyalty 84

Customer loyalty Shoppers Customer Retail 84

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Search Engine Land

AUGUST 1, 2023

Is anyone still creating artificial opposition between SEO and PPC (e.g., “We rank first organically, so we don’t need to pay for an ad”)? How about hiring a PPC- or SEO-only agency or keeping in-house teams in silos? I know you’re out there. I still encounter these situations more frequently than I’d like to admit. The truth is, any brand or agency marketer not fully committed to using SEO and PPC to make each other stronger is doing their organization (or client) a disservice.

SEO 92

SEO Communications Education Search Marketers 92

Rock Content

AUGUST 1, 2023

Since Elon Musk acquired Twitter in October of last year for a modest $44 billion, he has terminated approximately 80% of its staff and introduced controversial changes to the platform, leading to frustration among users. In 2022, we compiled some of these changes and presented a retrospective on Twitter’s controversial year. About a month ago, he announced limitations on the number of posts and DMs within the platform, primarily targeting users without the blue verification mark.

Advertising 80

Advertising Advertisers Entertainment Marketing 80

Search Engine Land

AUGUST 1, 2023

Microsoft has enabled code-free conversion goals across all Advertising Smart Campaigns globally. Instead of manually adding code snippets to a website, marketers can now simply select the relevant buttons and leverage conversion tracking in a matter of minutes. Check the Enable Microsoft Clarity box in the goal setup workflow to set up this feature.

Advertising 92

Advertising Advertisers Search Marketers Marketing 92

Buffer Marketing

AUGUST 1, 2023

As a breakfast and baked goods company, innovation in my industry typically comes in the form of launching a new flavor or a line extension to a product we already offer. But, when my team saw the #pancakecereal trend taking TikTok by storm during the height of the pandemic, we felt we had to get in on the action—in a way that might change how our company thinks about innovation forever.

Product 80

Product PR Retail Influencer Marketing 80

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

Search Engine Land

AUGUST 1, 2023

In my SEO career, I’ve worked with various enterprise organizations, including major CDNs, encrypted email providers, American insurance companies, and commercial passenger airlines. One underlying challenge in these enterprise organizations is stakeholder management and the wider buy-in of SEO activities. I’ve learned and worked with organizations with unique internal culture, communication and team interaction approaches.

SEO 86

SEO Key Performance Indicator Transform Education 86

Content Marketing Institute

AUGUST 1, 2023

You already know how storytelling connects your brand with audiences. But you might not realize how powerful it can be in product marketing, too.

Product Marketing 89

Product Marketing Product Marketing Marketers 89

Search Engine Land

AUGUST 1, 2023

Marketing and SEO leaders are tasked with consistent reporting on SEO performance to the C-suite to convey current impact and increase SEO visibility. Yet, most execs don’t know what SEO is, how it really works, or how it impacts their core business objectives. Join Conductor’s SEO experts as they break down how to report the right way to increase SEO visibility with this audience and turn execs into champions of SEO.

SEO 81

SEO Whitepaper Marketing Marketers 81

Digital Marketer

AUGUST 1, 2023

Building a powerful and talented team is the most essential step to creating a successful business. Hiring the right people is the most important part of that process. But there’s one huge dilemma in finding the right new employees: All the great ones are already hired, and more often than not valued in their companies, simply because they are awesome.

User-Generated 73

User-Generated Advertising Advertisers Target Market 73

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Tiecas

AUGUST 1, 2023

When it comes to creating manufacturing content for engineers, it is crucial to understand their unique needs and challenges. Engineers are problem solvers by nature, and they seek content that provides practical solutions to their work-related issues. It is important to focus on the value proposition of your product or service when writing compelling content for industrial buyers.

Manufacturing 52

Manufacturing Whitepaper Education Content Marketing 52

Buffer Marketing

AUGUST 1, 2023

As a breakfast and baked goods company, innovation in my industry typically comes in the form of launching a new flavor or a line extension to a product we already offer. But, when my team saw the #pancakecereal trend taking TikTok by storm during the height of the pandemic, we felt we had to get in on the action—in a way that might change how our company thinks about innovation forever.

Product 52

Product PR Retail Influencer Marketing 52

SmartBrief - Marketing

AUGUST 1, 2023

Forget the mall food court, the parking lot behind the 7-Eleven and the local bar when it comes to youth hangouts. For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. Deloitte Vice Chair Jana Arbanas explained that modern video games provide “interaction, socialization and utility and their popularity with younger generations could potentially transform the media and entertainment industry.

Customer 52

Customer Millennials Transform Gen Z 52

Base.ai

AUGUST 1, 2023

“I am a firm believer that AI is a singularity, it’s not going anywhere, it is here to stay, there is not going to be this hype cycle that we saw with NFTs and web three, there’s too much at stake and the genie is proverbially out of the bottle.” As the Principal Marketing Manager of Offline Community and Advocacy at HubSpot, Christina Garnett clearly knows her stuff, and her presentation titled “Unlocking the Power of AI: Building a Symbiotic Relationship between A

Customer Marketing 52

Customer Marketing Customer Management Branding 52

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Branding