Aspiration Marketing
JANUARY 27, 2023
Identifying your target audience is crucial for any business or marketing campaign. Once you understand who your ideal customers are, you can create more effective marketing strategies, increase conversions, and ultimately, drive more revenue. Regarding identifying your target audience, there are two key tools: ideal customer profiles (ICPs) and buyer personas.
Jeff Bullas
JANUARY 27, 2023
Writing is both an art and a science. The “art” of writing involves discovering your unique “voice” and having fun incorporating creative wordplay that is both meaningful and engaging. The skill of storytelling is also crucial in holding readers’ attention. The “science” is correct grammar and spelling. Using data to discover what titles and sub-topics work and what doesn’t is also important.
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Martech
JANUARY 27, 2023
Whew! We made it to 2023! As we closed in on the end of the year in December, the finish line seemed awfully far away. Many marketers told me they were busier than ever. I myself was fielding calls for strategy help, working on business deals and managing the chaos all the way to the eve of Christmas Eve, something that rarely happens in my 20-plus-year career.
Search Engine Roundtable
JANUARY 27, 2023
A new Twitter poll shows that most SEOs do not yet feel comfortable recommending using AI to write client content. The poll asked, "Would you recommend using an AI writer to your clients?" Most SEOs said no.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Buffer Marketing
JANUARY 27, 2023
Empathy is a powerful way to build trust, but leaning in too far can also backfire. Something I’ve come to wonder after 3.5 years at Buffer as a Customer Advocate is how can we use empathy effectively to enhance the customer support experience? "The action of understanding, being aware of, being sensitive to, and vicariously experiencing the feelings, thoughts, and experience of another of either the past or present without having the feelings, thoughts, and experience fully communica
Martech
JANUARY 27, 2023
Marketing laws and regulations are nothing new. Until relatively recently, marketing regulations rarely went beyond the realms of trademark, truth in advertising and similar areas of consumer protection. The 21st century changed much of that. Data got faster, cheaper and more voluminous. Search engines, social networks, tracking widgets and more have made it easy for even the most novice of two-bit marketing organizations to get the most direct form of customer insight — in the form of something
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Aspiration Marketing
JANUARY 27, 2023
As your startup’s CEO and chief bottle washer, you’ve undoubtedly spent a fair bit of time compiling your ideal buyer persona. There’s so much to know about who you’re targeting your widget at, demographics, psychographics, geographics, et al., right? And once you have all of that data sorted, sifted, and parsed, the last thing you want to do is more sorting, sifting, and parsing.
Search Engine Journal
JANUARY 27, 2023
A review of ethical concerns regarding how ChatGPT and other large language models use web content without attribution The post Is ChatGPT Use Of Web Content Fair? appeared first on Search Engine Journal.
Search Engine Land
JANUARY 27, 2023
In the early 2000s, web search was mostly limited to search engines and online directories available at the time. But we have come a long way since then. Optimizing for search remains important today. But users no longer solely rely on traditional search engines to look up information. I believe it’s time for SEO professionals to think beyond Google and search engines and start looking at search holistically.
Social Media Examiner
JANUARY 27, 2023
Looking for a way to accelerate your Web3 project growth? Wondering how to partner with notable brands and projects in Web3? In this article, you'll discover how to create brand partnerships from a Web3 perspective. Why Strategic Partnerships Are Important in Web3 Strategic partnerships are essential for a variety of reasons. Three reasons top the […] The post How to Create Web3 Brand Partnerships appeared first on Social Media Examiner.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Content Marketing Institute
JANUARY 27, 2023
It's happened. As predicted, content marketing is now just marketing. And that means it's time to get serious about optimizing the value of ideas, experiences, and products in a marketplace of content. Here's how.
Search Engine Roundtable
JANUARY 27, 2023
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Ads now supports negative keywords on the account level. SEOs trust YMYL content less if AI writes it.
Search Engine Land
JANUARY 27, 2023
A former employee allegedly leaked a Yandex source code repository, part of which contained more than 1,900 factors the search engines uses for ranking search results. Why we care. This leak has revealed 1,922 ranking factors Yandex used in its search algorithm, at least as of July 2022. Perhaps Martin MacDonald put it best on Twitter today: “The Yandex hack is probably the most interesting thing to have happened in SEO in years.” Yandex is not Google.
Search Engine Roundtable
JANUARY 27, 2023
Did you know that in some browsers, specifically on Android on Chrome and maybe others, that you can scroll to see more of a longer and truncated snippet in the Google Search results? I didn't but Kamran Badal spotted this the other day and Glenn Gabe was able to replicate it.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Search Engine Land
JANUARY 27, 2023
SEO professionals can access many free and paid platforms, tools, and software. But if you and your competitors are all using the same tools, data, and approaches – how can you set yourself apart? At SMX Next, I shared the SEO tools that will make up my toolkit in 2023. If you missed the session, read on as I share some highlights. Before we dive in, it’s worth noting that true to the fast pace of SEO, there’s already been a change in how you might think of one of the tools – but we’ll get to th
Traackr
JANUARY 27, 2023
Your monthly beauty analysis featuring Rare Beauty, Maybelline, and NYX!
Search Engine Journal
JANUARY 27, 2023
It can be challenging to write compelling content. From favorite tools to recommended books and SEO recommendations, here are 17 industry experts' advice. The post 8 Content Writing Tips From Experts In 2023 appeared first on Search Engine Journal.
Search Engine Roundtable
JANUARY 27, 2023
Gary Illyes, from the Google Search Relations team, said on LinkedIn that Google Search handles the marquee HTML tag "appropriately." What does it mean by appropriately? That is Gary for you.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Neil Patel
JANUARY 27, 2023
Quick: What time of the year is it? Is the World Cup on? Is it Christmas? Is it summertime? I ask this because, depending on the time of year, you can beef up your strategy using seasonal SEO. Some things are trendy year-round. Then we see the popularity of some things change with the seasons. Think costumes close to Halloween or swimwear in the summer.
Search Engine Roundtable
JANUARY 27, 2023
Lily Ray ran a Twitter poll asking SEOs if they trust content in the YMYL, your money or your life, category more, less or the same if it was written by AI. The vast majority of responses said they trust AI-generated content less than human-generated content.
Search Engine Journal
JANUARY 27, 2023
The mass exodus from Twitter is a challenge for digital advertisers, especially with the Super Bowl coming up. Here's what you should know. The post Where Are The Advertisers Leaving Twitter Going For The Super Bowl? appeared first on Search Engine Journal.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Search Engine Land
JANUARY 27, 2023
To prevent unwanted impressions or clicks from certain search terms across multiple campaigns, advertisers can create a negative keyword list at the account level and then apply it to relevant campaigns. This will save you the effort of adding the same negative keywords to individual campaigns and make it easier to manage future changes to negative keywords across campaigns.
CMO Network
JANUARY 27, 2023
How, with hybrid cloud, in alignment with their multi-cloud implementations, organizations can continue to have their own private, on-premises IT infrastructure for their most mission critical data and systems, while also bringing in public cloud resource using a hybrid data architecture.
Marketing Sherpa
JANUARY 27, 2023
I recently answered a couple of questions that came up in a LiveClass with the MECLABS SuperFunnel Research Cohort (MECLABS is parent organization of MarketingSherpa). We are sharing them today on the blog as well in case they help you with your own efforts using content to help attract leads into your funnel.
Digital Marketer
JANUARY 27, 2023
Happy customers love to share their experience, but sometimes they need some encouragement to do so. The cool thing is, once they do, they become even more loyal to your brand. So, at this stage of the Customer Value Journey, ask people to share their positive experience with your brand by writing a review or sharing a social media post. Once you get to stage seven, the Customer Value Journey is going to get a whole lot easier for you.
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
Search Engine Roundtable
JANUARY 27, 2023
As I mentioned briefly last week, Google announced mass layoffs last week, and I discuss what I know so far about it. There are also reports that Google is pushing advertisers to use third-party resellers and not their internal staff. The DOJ sued Google again to break.
CMO Network
JANUARY 27, 2023
Ad industry icons David Droga and Nick Law share their perspectives on the evolution of marketing creativity and creative.
Search Engine Journal
JANUARY 27, 2023
For subscription-model-based businesses such as yours, pivot your SEO strategy to maintain performance and return on investment using this guide. The post Sustaining A SaaS Brand & Organic Channel During A Recession appeared first on Search Engine Journal.
CMO Network
JANUARY 27, 2023
The number of Chief Sustainability Officers (CSOs) at corporations globally is skyrocketing. Here's what it takes to be a great, impactful CSO.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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