Influence & Co
JULY 19, 2023
Content marketing is a strategy best served over the long term. A long-term strategy brings together many elements associated with a higher success rate: consistency, investment, and experimentation, to name a few. To achieve the best possible content marketing ROI, you will need a commitment to developing the value of content marketing over time.
Aspiration Marketing
JULY 19, 2023
In a world where the highly competitive job market, holding onto your best employees can make or break an organization's success. The key to achieving long-term success and staying ahead of the game is to focus on engaging and retaining top talent. Retaining top talent is crucial in today's fiercely competitive job market, and a company's employer branding strategy is critical to achieving this.
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Search Engine Journal
JULY 19, 2023
Whether you need to save time, have data privacy concerns, or simply want to try a new tool, discover our top 10 Google Analytics alternatives. The post 10 Great Google Analytics Alternatives appeared first on Search Engine Journal.
Search Engine Land
JULY 19, 2023
Microsoft’s Performance Max is now in open beta. Select marketers can now access its full inventory and serve ads across its network. Why we care. Microsoft’s Performance Max offers new features which aim to simplify marketers’ workloads and give them back time to focus on the creative and help them to reach untapped audiences. Being able to work directly with Microsoft on Performance Max campaigns will also give advertisers more transparency and detail into that asset level of
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Martech
JULY 19, 2023
As part of our Salary and Career Survey , we interviewed people about their experiences in marketing. Today we’re talking to Kristin Carey who, like so many marketers, has worn many hats during her career. She’s done everything from cold calling to cutting-edge B2B marketing. (Interview edited for length and clarity.) Q: How did you get to where you are today?
Search Engine Land
JULY 19, 2023
Instagram is rolling out new features on Reels that will make it easier for brands to jump on trends, increase reach and edit videos. For the first time, you can search the Template Browser via category, making the Meta-owned platform far simpler to navigate. You will also now have access to more editing capabilities than ever before as the platform has made it less time-consuming to customise templates.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Land
JULY 19, 2023
Google is removing support for the related search operator , a special search command where Google can tell you what other websites are related to another site. Danny Sullivan, Google’s Search Liaison, confirmed via Twitter the related search operator is going away, saying: “It hasn’t really worked that well for some time, as in some cases, the information was dated.” What is the related search operator.
Sprout Social
JULY 19, 2023
Driving conversion through compelling video is a common goal in social media video marketing. Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Video content is a must for brand awareness and reach, but to continue justifying investments, teams need strong video conversion rates too.
Search Engine Land
JULY 19, 2023
Are you looking for new ways to save time doing research and competitive analysis? Then these five handy SEO tools and plugins – which are completely free to use – should help: Competitor research: Wayback Machine Data analysis: Copy Selected Links Design and layout: GoFullPage Research and data formatting: Docs Online Viewer Reformat content from an image: OneNote 1.
Content Marketing Institute
JULY 19, 2023
People should take vacations. It’s a healthy thing to do. Of course, doing so often disrupts the regular work of the content marketers left behind. When you face a forced lull, do these five things.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Search Engine Land
JULY 19, 2023
To grow your agency, you need to lose some clients. While it sounds crazy at first, there is actually value in that thought. Understanding why clients leave enables you to improve your acquisition and retention approach. So if you’re an agency owner and you don’t track churn rate, this article is for you. What is churn rate? A simple definition Churn rate refers to the rate at which customers or subscribers discontinue or cancel their subscription or service within a specific period.
Hubspot Marketing
JULY 19, 2023
Duo, Duolingo’s big green mascot, might be the most famous owl of the post-tootsie roll pop commercial era. The language-learning app first established a TikTok presence in early 2021 and found its stride by sharing funny videos featuring the sassy owl Duo. Since then, Duolingo’s TikTok account has grown to nearly 7 million followers and accumulated over 147 million likes from various viral videos.
Search Engine Land
JULY 19, 2023
Google Ads can be useful for nonprofits, particularly for driving donations. Many nonprofits limit themselves to a Google Grants account. Usually, they are worried they won’t have the necessary budget. But that’s a mistake – one that can stop now. Here are some lessons you can apply to your own nonprofit based on the advertising journey of one of our nonprofit clients.
Search Engine Journal
JULY 19, 2023
GA4 is here and there are essential reports for SEO measurement and reporting to know. Here are the reports you need to get familiar with The post Essential GA4 Reports You Need To Measure Your SEO Campaigns appeared first on Search Engine Journal.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Practical eCommerce - Marketing
JULY 19, 2023
Google sometimes co-mingles ads for brand and non-brand queries. The new settings ensure traffic and reporting are funneled to the right campaigns. The post Google Ads Improves Brand Settings appeared first on Practical Ecommerce.
Hootsuite
JULY 19, 2023
You know how the right neighborhood can sell a house? Realtor hashtags are a little like that. The right hashtags put your posts in front of the right people, categorizing them in the places people are looking. The better your hashtags, the more visible you’ll become. In this blog, we’ve got 71 realtor hashtags that will help increase the curb appeal of your social media strategy PLUS our free tool that makes generating hashtags a breeze.
Buffer Marketing
JULY 19, 2023
I’ve dreamed of working for myself forever. My senior project in high school was writing a business plan, I have notebooks full of ideas for new companies, and I even went to school for entrepreneurship. But, instead of jumping into doing my own thing after graduating, I spent years unhappily working for other people. What stopped me from going out on my own?
CMO Network
JULY 19, 2023
Unfortunately, most of the time when brands are publishing this imagery, they aren’t aware of the negative impact it has on potential customers, and ultimately their b.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Orbit Media Studios
JULY 19, 2023
These are some of the biggest challenges/opportunities for content marketers: See the performance of content in various channels Use that data to inform decisions about what to publish Align topics with promotion channels The best tools for these jobs are very powerful, but they’re new to a lot of people, so doing this kind of content analysis feels daunting.
Rock Content
JULY 19, 2023
At WriterAccess , Rock Content ’s content marketplace, our primary objective is to empower our clients with the ability to create exceptionally high-quality content. With the introduction of the AI Content Wizard , we’ve unlocked a new level of productivity. We’ve been closely monitoring the exciting developments in AI that can boost productivity and transform content creation.
Spiralytics
JULY 19, 2023
When it comes to building accessible websites, WordPress is the topmost choice, and for good reason. Many brands prefer WordPress for its user-friendliness and low costs, so it’s perfect for both small and large businesses. However, keep in mind that WordPress is a CMS (content management system). This means that just launching a WordPress site is not enough; you also have to put in the work to improve your website’s position on search results.
Search Engine Journal
JULY 19, 2023
ChatGPT Plus users can now enjoy an expanded limit of 50 messages every three hours on the GPT-4 model, enhancing conversation depth. The post OpenAI Increases GPT-4 Message Cap To 50 For ChatGPT Plus Users appeared first on Search Engine Journal.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Orbit Media Studios
JULY 19, 2023
By Andy Crestodina These are some of the biggest challenges/opportunities for content marketers: See the performance of content in various channels Use that data to inform decisions about what to publish Align topics with promotion channels The best tools for these jobs are very powerful, but they’re new to a lot of people, so doing this kind of content analysis feels daunting.
Search Engine Journal
JULY 19, 2023
Twitter is about to launch new features for Verified Organizations to post jobs listings to Twitter profiles. The post Twitter To Launch Job Listings For Verified Organizations appeared first on Search Engine Journal.
ConsumerTalk
JULY 19, 2023
What is brand voice? It is your brand’s personality. It’s found on your social media accounts, on your website, and in the way that you manage customer service. If your company is a story, your brand voice is the main character, allowing customers to relate to your company and its journey.
Search Engine Journal
JULY 19, 2023
Apple is reportedly developing its own AI chatbot, "Apple GPT," to compete with big tech companies and many productivity tools in the App Store. The post Rumored ‘Apple GPT’ AI Chatbot To Compete With Big Tech Rivals appeared first on Search Engine Journal.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Six & Flow
JULY 19, 2023
Before you can launch any inbound marketing campaigns, you must first ensure your inbound marketing strategy clearly indicates who your segmented audience group is. These are not just the audience groups that your company wants to target, but rather the ones that you should target. This crucial step is rooted in deep research, understanding, and analysis, and it forms the strategic backbone of everything you do.
CopyBlogger
JULY 19, 2023
As the volume of content output increases, it’s becoming more difficult to capture attention, which also means that the value. Continue Reading The post How to Make Money With SEO (With Examples) appeared first on Copyblogger.
Zumvu
JULY 19, 2023
In the fast-paced world of eCommerce, speed plays a crucial role in satisfying customer expectations and staying ahead of the competition.
Hubspot Marketing
JULY 19, 2023
It was halftime during one of my 7th-grade football games. And we were losing 14 - 0. With our knees planted in the grass, my team was quietly huddled, drenched in sweat and defeat. Suddenly, it was game over. That's when our assistant coach burst into our circle and shattered our pity party, delivering one of the best motivational speeches I've heard to this day.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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