Tue.Jan 24, 2023

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The 18 Best Sites To Buy TikTok Followers [2023, Real & Cheap]

Jeff Bullas

Social media trends come and go… From MySpace to Periscope and beyond, the life of a social media network is often unknown. But there is the odd social media unicorn that breaks the trend. Facebook did it. Instagram and Snapchat did it. And now, TikTok is on track to take over them all! TikTok began its life as musical.ly and then went through a drastic rebranding to give us what we have come to know today.

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Weighing the Pros and Cons of Growth-Driven Design Methodologies

Aspiration Marketing

In a world where the internet has become the lifeblood of commerce, having the proper web presence is essential for marketing, outreach, and a company's survival. Relying on the traditional outbound marketing approach of yesteryear is insufficient in today's e-commerce environment. Today's most successful businesses have mastered inbound marketing, tailoring experiences to current and prospective customers rather than flooding the market with the content of little or no interest.

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Avoid These 9 Costly Work-From-Home Mistakes to Stay Productive

Jeff Bullas

Sure, working from home has its perks, but it can also be really challenging to stay productive! When working from home, it’s easy to fall into bad habits that lead to less-than-stellar productivity. And I speak from experience! To avoid falling into the abyss of procrastination, be sure to set a regular schedule, take breaks, and create a dedicated workspace.

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Shame Marketing Boosts Sales but Reduces Loyalty

SMEI

Are you a marketer looking for a quick and dirty way to boost sales? If so, then shame marketing may be right up your alley. Shame marketing is a cynical form of advertising that involves exploiting the insecurities of young people in order to sell them products. It’s an effective technique, but it comes at a cost. Shame marketing not only reduces customer loyalty, but it also creates harmful feelings of low self-esteem in its victims.

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Aligning Sales & Marketing to Drive Demand & Build Pipeline

Speaker: Speakers:

Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.

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AI Images in Marketing: What to Consider Before Leveraging Them

Hubspot Marketing

The use of artificial intelligence in business is growing, and marketers are eager to learn how to leverage it for new and unique campaigns. Creating high-quality imagery and collateral is a time-consuming and expensive process, but with the introduction of AI imagery, businesses can save money and time. However, the sudden popularity of the software has raised concerns about its ethicality in the creative community — questioning if its use should even be encouraged in the first place.

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How To Help the Perfectionist on Your Content Team, Even If It’s You

Content Marketing Institute

Striving for excellence? Great. Chasing perfection at the expense of the bigger picture? Not great for your team or your career. Try these tips to recognize and counter unrealistic expectations that derail deadlines and delay goals.

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10 steps to target and connect with potential customers effectively

Martech

Every business needs new customers. Fortunately, some proven tactics work to consistently attract and convert customers like clockwork. You can use one or all of these tactics to fill your pipeline and grow your business no matter the time of year or the state of the economy. And the best part is, they don’t require a massive budget. Check out these 11 proven tactics you can use to generate more customers for your business. 1.

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The Role of Social Media in Super Bowl LVII Advertising

Hubspot Marketing

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. The Super Bowl isn’t just the biggest event of football season — it’s the biggest event for advertising as well. Instead of solely relying on a 30-second spot during the big game, more and more brands are incorporating social campaigns into their Super Bowl advertising strategies.

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5 Ways To Drive LinkedIn Success

Calvyn Lee Blog

Now that you’ve identified which accounts are researching your product, it’s time to launch your campaign. But before you do that, it’s important to know how to craft the perfect target segments and messaging so you can make sure your ads are as effective as possible. 1. Build a list of targeted accounts Cast your net wide, then narrow it down as you learn more about your audience.

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Top 10 TikTok Influencers in 2023 [+ How to Become One]

Hootsuite

Have you ever wanted to become a TikTok influencer? You’re not alone. Some of TikTok’s top influencers make thousands of dollars daily with sponsored posts and featured content. Not to mention, they’re inspiring the entire social media platform’s community with their creativity. What is the fastest way to become an influencer?

Fashion 126
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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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How to Lower Your CAC on LinkedIn

Calvyn Lee Blog

Launching social ads can sometimes feel like taking a shot in the dark. But what if you were given a light that instantly illuminated every prospective buyer who is actively researching your product? Suddenly, the world of social advertising would seem a little less precarious. If social ads are the depths of a cave, then the G2 Buyer Intent + LinkedIn Matched Audiences Integration is your flashlight.

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Google To Sunset Google Optimize On September 30, 2023

Search Engine Roundtable

Google will be sunsetting, killing off, the Google Optimize product on September 30, 2023. "Google Optimize and Optimize 360 will no longer be available after September 30, 2023. Your experiments and personalizations can continue to run until that date," Google wrote.

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LinkedIn’s New Feature Can Help You Find Must-Read Newsletters via @sejournal, @MattGSouthern

Search Engine Journal

LinkedIn's new feature allows users to see which newsletters other users are subscribed to, helping users discover new content and stay up-to-date on industry trends. The post LinkedIn’s New Feature Can Help You Find Must-Read Newsletters appeared first on Search Engine Journal.

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What are Reels on Facebook and How Do You Make Them?

Hubspot Marketing

Short-form video is everywhere online and after letting TikTok and Instagram Reels run the show, Facebook finally joined the party with Facebook Reels. What are Reels on Facebook, how do you make them, and how do they differ from other short-form video platforms? We’ll cover that and more below. Facebook first introduced Reels in September 2021, then launched it globally in February 2022.

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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Mobile SEO: How To Optimize Your Site For Any Device via @sejournal, @Brian_W_Gareth

Search Engine Journal

Learn the top 8 ways to make your site mobile-friendly so you can reduce your bounce rate and increase your ranking on SERPs. The post Mobile SEO: How To Optimize Your Site For Any Device appeared first on Search Engine Journal.

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Content Marketing Metrics that Matter: Are You Tracking These?

Neil Patel

I get this question a lot: “How do I measure content marketing success?” I like this question because I can give a concrete answer. It’s a much better question than, “ when will my content marketing work ?” or “what are some good content marketing examples ?” So often, people working in content marketing think that performance is subjective. It’s not.

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Feds finally file anti-monopoly suit over Google’s adtech

Martech

The Department of Justice has filed its long-threatened antitrust lawsuit against Google, accusing the company of using its adtech to create a monopoly. The suit seeks to force the tech giant get rid of its ad businesses and stop the company from engaging in allegedly anticompetitive practices. “Having inserted itself into all aspects of the digital advertising marketplace, Google has used anticompetitive, exclusionary, and unlawful means to eliminate or severely diminish any threat to its domin

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Top 10 TikTok Influencers in 2023 [+ How to Become One]

Hootsuite

Have you ever wanted to become a TikTok influencer? You’re not alone. Some of TikTok’s top influencers make thousands of dollars daily with sponsored posts and featured content. Not to mention, they’re inspiring the entire social media platform’s community with their creativity. What is the fastest way to become an influencer?

Fashion 117
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Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

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The Fast and Easy Way to Generate Leads on LinkedIn

Social Media Examiner

Do you need more quality leads? Wondering how to connect with prospects on LinkedIn without being spammy? In this article, you’ll learn how to easily generate leads using LinkedIn, including tactics for your company page and your team’s personal profiles. #1: Optimize Your Linkedin Company Page and Profile for Lead Generation LinkedIn offers unique lead […] The post The Fast and Easy Way to Generate Leads on LinkedIn appeared first on Social Media Examiner.

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How To Avoid Plagiarism: Don’t Devastate Your Writing Career via @sejournal, @ronlieback

Search Engine Journal

Most cases of plagiarism are by accident. Here are practical tips to avoid plagiarism in your content. The post How To Avoid Plagiarism: Don’t Devastate Your Writing Career appeared first on Search Engine Journal.

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Planning Your Email Strategy for 2023: How to Get Maximum ROI

Scoop.it!

According to Statista, 347.3 emails will be sent and received per day in 2023. This goes to show that email will continue to be the most popular communication channel as well as marketing platform. Despite the mushrooming of messaging apps, marketers love email as it is a permission-based channel and allows them to send personalized communications. To make it work, you must keep evolving your strategy and incorporate new tactics to woo your subscribers.

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Top 5 Essential SEO Reporting Tools For Agencies via @sejournal, @SEOBrock

Search Engine Journal

There are many quality SEO reporting tools on the market. Find the right SEO reporting tool for you and your team with this list. The post Top 5 Essential SEO Reporting Tools For Agencies appeared first on Search Engine Journal.

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Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

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Backlash Or Marketing Savvy? M&Ms And The Perils Of Brands Playing The Culture Wars

CMO Network

If Mars was trying to be inclusive with its latest M&M's campaign, why fold when faced with predictable insults from the usual suspects? The result is a lesson in ham-handed branding.

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Yoast SEO 20.0 Update Makes Big Changes via @sejournal, @martinibuster

Search Engine Journal

Yoast SEO 20.0 WordPress plugin introduces bold design updates that will change how users interact with the plugin The post Yoast SEO 20.0 Update Makes Big Changes appeared first on Search Engine Journal.

SEO 101
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Report: Google Pushing Advertisers To Use Agencies & Third Party Resellers

Search Engine Roundtable

Digiday reported that with the mass Google layoffs, Google advertisers are being encouraged to work with third-party resellers, like agencies, directly as it seeks to reduce its overheads related to advertising services.

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Google Merchant Listing Experiences: Tips For Optimizing Product Pages via @sejournal, @MattGSouthern

Search Engine Journal

Google's Developer Advocate Alan Kent shares ways to optimize product pages to ensure eligibility for merchant listing experiences in search results. The post Google Merchant Listing Experiences: Tips For Optimizing Product Pages appeared first on Search Engine Journal.

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Unlocking the Power of Martech for the Non-Technical Marketing Leader

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

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4 Tips For a Better Lifecycle Marketing Strategy

Zumvu

Lifecycle marketing is a customer-centric approach that businesses use to nurture their leads and customers throughout the entire buyer's journey.

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12 Social Media Posts For Real Estate Inspiration via @sejournal, @atuljindal01

Search Engine Journal

Create social media posts that'll establish yourself as an area expert and inspire your customers. Here's a guide to do just that. The post 12 Social Media Posts For Real Estate Inspiration appeared first on Search Engine Journal.

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Google updates image SEO best practices and Google Discover docs

Search Engine Land

Google has made a couple of tweaks to two of its SEO-related help documents. The changes include specifying that the title and link elements are most important for the RSS feed follow in Google Discover and that Google parses img elements even within other elements, such as the picture element. Google Discover RSS Feed follow Google added a new line to the Get On Discover documentation under the feed guidelines for the Follow feature in Google Discover.

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Google: Include Your Canonical URLs In Your Sitemap File

Search Engine Roundtable

Google's Gary Illyes said on LinkedIn this morning that you should "include the URLs that you would want to see as canonical in your sitemaps." This is not necessarily new advice, Google has said this numerous times, but Gary had a reason to repeat this advice for some reason.

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The AI Revolution: Why B2B Buyers Expect More than Just a Website

Speaker: Speakers:

Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.