Martech
OCTOBER 30, 2023
Personalization is not just a marketing buzzword. It’s a driving force behind effective consumer engagement. It has come a long way from its origins in the 1990s and is now powered by advanced technology, behavioral data and a plethora of marketing tools. However, as personalization becomes a baseline expectation for consumers, it presents new challenges for chief marketing officers (CMOs).
CMO Network
OCTOBER 30, 2023
As I was bombarded with Madonna's latest Celebration Tour posts on Insta, what I was truly witnessing was a seismic shift in her brand—a fierce embrace of nostalgia.
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Search Engine Land
OCTOBER 30, 2023
Google Bard , the conversational AI tool by Google, can now respond to your questions in real-time. You can turn it off and tell Bard to only respond once the answer is complete, but now, by default, Bard writes out the response in real time. Default on. By default, Google has turned on real-time responses, so you can see Bard typing the answer as it figures out the response.
Businesses Grow
OCTOBER 30, 2023
Many times in my career, I’ve used a variation of this phrase: “I want this (product / content / service) to be so good people are addicted to it!” In a way, that’s the ultimate dream. Sergio Zyman , ex-CMO for Coca-Cola, used to tell me the goal of marketing was to “sell more stuff, to more people, more often, for more money.” The idea of being addicted to what you sell seems like an elegant goal that would make you strive to be the best at everything you do,
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Search Engine Land
OCTOBER 30, 2023
Google knew as far back as 2010 that Google Chrome would help drive more Google searches. We learned some exact figures today during testimony from Alphabet and Google CEO Sundar Pichai at the ongoing U.S. vs. Google antitrust trial. Users who switched to Chrome from Microsoft’s Internet Explorer performed 48% more Google searches. Users who switched to Chrome from Mozilla’s Firefox performed 27% more Google searches.
Hubspot Marketing
OCTOBER 30, 2023
As a social media-obsessed content creator, I am familiar with TikTok. I often create TikTok videos to promote my work, express an idea or opinion, or share funny anecdotes. As much as I enjoy TikTok, creating content consistently for the platform can feel overwhelming. TikTok suggests posting content at least 1-4 times per day to boost views and followers.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
OCTOBER 30, 2023
We are grateful to Kath Pay and Ryan Phelan for their assistance with this guide. Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. Whether it’s content in the form of a weekly newsletter, a personalized promotion or an important account update, marketers need to trust that their message will be delivered and that they’ve optimized those messages to get maximum engagement.
Search Engine Land
OCTOBER 30, 2023
In July, Google released a massive update to the Knowledge Graph. We named it the E-E-A-T Knowledge Graph update and gave it the codename “Killer Whale” because it made a splash in the SERPs twice: In real time between July 14 and 18. As part of the September helpful content update. A Knowledge Graph (Vault) update rarely occurs simultaneously with a ranking update, core or otherwise.
Martech
OCTOBER 30, 2023
Meta is rolling out ad-free subscriptions for Facebook and Instagram users in Europe. It is also putting a “temporary” ban on ads to those under 18. People over 18 in the EU, EEA and Switzerland will be given the choice to either continue using these platforms with personalized ads or pay a fee to remove sponsored posts completely starting in November.
Search Engine Land
OCTOBER 30, 2023
Pinterest’s third-quarter revenue jumped 11% to $763 million in Q3, 2023. Ad earnings surged as the platform’s global monthly active users increased by 8% year-on-year to 482 million. The company credited its success in part to “Its ability to attract and retain advertisers and effectively measure advertising campaigns.” Why we care.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Hootsuite
OCTOBER 30, 2023
We don’t just do social media experiments to kill time over here at Hootsuite HQ: we do them to serve the people. So when one of our readers asks us to figure out how many hashtags to use for Reels, we get to work. Reels continue to be one of Instagram’s top-performing formats … but there’s no harm in getting a little hashtag help to reach even further, right?
Search Engine Land
OCTOBER 30, 2023
Instagram Reminder Ads are rolling out new features to help advertisers reach a wider audience: Instagram Stories visibility : Reminder Ads can now be featured within Instagram Stories, allowing businesses to increase visibility and improve efficiency. Ads Manager set up : Reminder ads can now be created directly in Ads Manager, which removes the previous requirement of only using organic posts to create a reminder ad.
Kevin Indig
OCTOBER 30, 2023
JetOctopus has a state-of-the-art Google Search Console SEO Insight Extractor with more than hundreds of data sets and visualization charts. SERP dynamics. Watch the percentage change in impressions, clicks, CTR, active pages, and ranking in dynamics. Find out which URLs have grown or dropped over time. Keywords. View the performance of all the keywords, new and lost keywords, zero-click keywords, along with winners and losers (by impressions, clicks, CTR, and positio
Search Engine Land
OCTOBER 30, 2023
Meta is rolling out no ads subscriptions for Facebook and Instagram users in Europe. People in the EU, EEA and Switzerland will be given the choice to either continue using these platforms with personalised ads, or pay a fee to remove sponsored posts completely from November. Users that opt to pay for a subscription, which will cost €9.99 per month on the web or €12.99 per month on iOS and Android, will not have their information used for ads.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
illumin
OCTOBER 30, 2023
Halloween has been growing in recent years, and now sits as the second-biggest retail holiday. Only the holiday season is a bigger income generator. This means that Halloween ads are more important, and more exciting, than ever before. This year advertisers aren’t shying away from creative and ghoulish ads – showing off their own Halloween spirit. Most 2023 Halloween ads are specifically for seasonal drinks or shows.
Martech
OCTOBER 30, 2023
Marketo’s October releases are all improvements to existing features. Updates include improved report filtering, the ability to write Excel-style formulas in Adobe’s I/O Runtime and expanded features available with Marketo Engage’s Interactive Webinars. In addition to the bevy of updates Adobe continues to make to Marketo functions, it sunsetted two apps, Marketo Events and Marketo Moments.
Practical eCommerce - Marketing
OCTOBER 30, 2023
Google's new targeting feature allows advertisers to finetune a target audience, improving performance. The post New ‘Search Themes’ Boost Performance Max Ads appeared first on Practical Ecommerce.
Search Engine Land
OCTOBER 30, 2023
Marketers often work at a distance from frontline operations. We may not directly build the product, deal with angry customer phone calls, or be out in the field selling. We might even be at an agency, an additional level removed from the shop floor or direct interactions with the target customer. How, then, can you: Know what to write about? Insert meaningful insights into your landing pages or ad creative?
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Hubspot Marketing
OCTOBER 30, 2023
If you fell off the bandwagon of sticking to your New Year's Resolution to become a content creator, you’re not too late. Fall is the best time of year to get started, so I want to walk you through my step-by-step process for planning out the next four months of content. This process is the same one I've used to grow my brand, Modern Millie — it's helped me achieve over 350K subscribers on my YouTube channel, and over 140K followers on Instagram.
Search Engine Land
OCTOBER 30, 2023
In July, Google released a massive update to the Knowledge Graph. We named it the E-E-A-T Knowledge Graph update and gave it the codename “Killer Whale” because it made a splash in the SERPs twice: In real time between July 14 and 18. As part of the September helpful content update. A Knowledge Graph (Vault) update rarely occurs simultaneously with a ranking update, core or otherwise.
Martech
OCTOBER 30, 2023
Best of the Bot showcases MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech layered on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for marketing technology professionals.
Search Engine Land
OCTOBER 30, 2023
Today, actionable data is key. Yet, drowning in a sea of information from various sources can be overwhelming. How do you prove your campaigns are hitting the mark and contributing to the bottom line? Automation can elevate your marketing game by freeing time so you can focus on innovative strategies rather than wrestling with data. Join marketing analytics automation experts to learn how to impact the bottom line and prove your campaigns succeed Register and attend “Become a Data Champion
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Martech
OCTOBER 30, 2023
Today, actionable data is key. Yet, drowning in a sea of information from various sources can be overwhelming. How do you prove your campaigns are hitting the mark and contributing to the bottom line? Automation can elevate your marketing game by freeing time so you can focus on innovative strategies rather than wrestling with data. Join marketing analytics automation experts to learn how to impact the bottom line and prove your campaigns succeed Register and attend “Become a Data Champion
Hubspot Marketing
OCTOBER 30, 2023
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.
yorCMO
OCTOBER 30, 2023
Maximize business potential by understanding best practices in client data storage and effectively documenting emerging marketing opportunities.
CMO Network
OCTOBER 30, 2023
CREYENTES is not just another creative agency; it is a strategic powerhouse aimed at solving business challenges while uplifting the US Latino community.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Tiecas
OCTOBER 30, 2023
Do you believe that industrial email marketing for manufacturers is outdated and ineffective? Think again! While it’s true that open and click-through rates have seen a downward trend over the years, email marketing continues to be among the highest-performing industrial marketing strategies. Table of Contents The Power of Industrial Email Marketing Tip 1: Maintaining email list hygiene: an essential prerequisite for effective industrial email marketing Tip 2: Rented email lists vs. in-house lis
CMO Network
OCTOBER 30, 2023
I would have never expected a picture of Kim Kardashian and Adam Silver together announcing a marketing deal.
SmartBrief - Marketing
OCTOBER 30, 2023
Over the past decade, digital marketing, in particular social media marketing, has been noticeably transformed by the rise of the social media influencer. Whether it’s Facebook, Instagram, YouTube, TikTok or one of countless other social media platforms, there are always influencers sharing their opinions and expertise with their enthusiastic followers.
CMO Network
OCTOBER 30, 2023
Today, however, the driving force of Halloween’s festivities has little to do with the spiritual realm and everything to do with the dynamics of social living.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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