Hubspot Marketing

JULY 14, 2022

Did you know that landing pages have the highest conversion rate at 23% than other types of signup forms? It’s true, but landing pages don't convert visitors to leads all by themselves. If they don’t have attractive and compelling offers behind them, they won't generate the leads your sales team is looking for. That's why it's so important to create valuable content people want to download, and then package it in a way that's visually appealing to your readers.

eBook 145

eBook Education User-Generated Communications 145

Content Marketing Institute

JULY 14, 2022

Don’t believe the hype around AI-generated content. But that doesn’t mean you should ignore its potential. Learn why, plus the benefits and limitations of this real-life experiment.

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145

Hubspot Marketing

JULY 14, 2022

We asked our friends and combed the internet for examples of some of the funniest office pranks, and pulled together this list virtual April Fool's pranks and in office pranks to serve as inspiration for your own. Every company has a story about that funny office prank of yore. Whether you're doing some early April Fool's Day research, or just feeling a little tricksy, it's time to get a prank of your own in the books.

Real Estate 145

Real Estate Food Management SEO 145

Search Engine Journal

JULY 14, 2022

Discover the 10 best tips to write posts that attract and engage your audience on any social media platform. The post Tips For Writing Social Media Interaction Posts That Get Noticed appeared first on Search Engine Journal.

SEO 144

SEO 144

Advertisement

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

Hubspot Marketing

JULY 14, 2022

Many businesses find creating a social media strategy overwhelming. There are so many networks available, and they’re constantly adding new features to learn and integrate into your plan. If you don’t have a full-time team of social media experts at your disposal, it’s even harder. But the fact is that your success depends on having a sensible and straightforward strategy that fits your resources and goals.

Social Media Marketing 145

Social Media Marketing Real Estate Key Performance Indicator Promotion 145

CopyBlogger

JULY 14, 2022

If you want to write about anything you’d like, as often as you’d like, there’s a place for that: Your. Continue Reading. The post How to Pitch an Article (and Get an Enthusiastic Response) appeared first on Copyblogger.

Place 141

Place Content Marketing Marketers Marketing 141

Search Engine Journal

JULY 14, 2022

In this helpful guide, we’ll give you a step-by-step approach to developing, implementing, and optimizing your very own data-driven content strategy. The post 7 Data-Driven Content Strategy Tips For Improving Conversions appeared first on Search Engine Journal.

Analytics 128

Analytics 128

Martech

JULY 14, 2022

Amazon Prime Day, a two-day event held this year on July 12 and 13, outperformed last year’s event by 8.5%, according to the Adobe Digital Economy Index. Total U.S. online sales came in at $6 billion the first day, and $5.9 billion the second day. This comes against the background of a three-month slowdown in online inflation, also reported by Adobe.

Shoppers 127

Shoppers Retail Price Promotion 127

Litmus

JULY 14, 2022

Email marketing often gets overlooked in the wake of new and flashier digital marketing platforms. But email still works—and it continues to be unmatched when it comes to return on investment (ROI), resulting in a $36 return for every $1 spent. And when we asked the email community surveyed as part of our 2021 State of Email report , 79% of respondents ranked email as their top three most impactful marketing channels.

Market Trends 113

Market Trends Email Marketing Marketing Marketers 113

Martech

JULY 14, 2022

B2B marketers have employed account-based marketing (ABM) for well over a decade, of course, but the space has evolved rapidly over the past two to three years. Factors driving changes in ABM include shifts in buyer preferences and pre-purchase behavior, as well as the development of more sophisticated technology and data products that enable marketers to analyze behavior, identify in-market audiences, and craft experiences for a buying group or its individual members.

Direct Mail 123

Direct Mail Customer Acquisition Marketing Marketers 123

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketers

Search Engine Roundtable

JULY 14, 2022

Google is testing adding a videos section to the popular products feature in Google Search. Personally, I do not yet see this, but Punit shared screenshots of this on Twitter.

Product 103

Product 103

Martech

JULY 14, 2022

Marketers tend to think of account-based marketing (ABM) as though it is one technique or approach. It isn’t. It changes depending on the type of product you’re selling and the market you are pursuing. Gil Canare, VP of Global Digital Marketing at Genpact, offers a guide to how you can analyze your ABM needs and build a cohesive plan to meet them. ABM allows you to create and manage campaigns that specifically target a set of accounts.

eCommerce 123

eCommerce Health CRM Digital Marketing 123

Zumvu

JULY 14, 2022

Artificial intelligence (AI) - it’s here, it’s there, it’s everywhere. Businesses in every vertical – retail, finance, healthcare, manufacturing, transport, supply chain, entertainment, and technology – use AI.

Manufacturing 101

Manufacturing Finance Entertainment Retail 101

Martech

JULY 14, 2022

We recently introduced you to Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. The navigator has four major components: Collaborative Planning Workshop, Launch Cycle, Key Practices and Roles. Within these categories, there are several sub-pieces for implementation.

Marketing 112

Marketing Marketers Communications Digital Marketing 112

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketers

Buffer Marketing

JULY 14, 2022

Question: I’m trying to grow the social media accounts for my small business, but I’ve heard that using scheduling tools can cause low engagement and reach. Is this true? The short answer is: no. Consistency is more likely to raise your reach and audience engagement — which is the primary service offered by third-party scheduling tools.

Social Media Marketing 101

Social Media Marketing Customer Product Branding 101

Martech

JULY 14, 2022

Netflix has named Microsoft as adtech partner for a new ad-supported offering. In April, Netflix teased the move to an ad-supported tier in response to fleeing subscribers. The streamer shed 600,000 subscribers in 1Q and expects to lose another 2 million in the most recent quarter. How we got here. Microsoft strengthened its position in the adtech game by acquiring Xandr from AT&T late last year.

Advertisers 110

Advertisers Advertising Price Digital Marketing 110

yorCMO

JULY 14, 2022

The post The Key To Getting Ahead of Your Competition…With Half the Effort appeared first on yorCMO.

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98

Kuno Creative

JULY 14, 2022

The business world is enamored with thought leaders. They engage thousands of users through LinkedIn posts and earn invitations to speak on panels, podcasts and international conference stages. From an employer’s perspective, their personal brand helps fill the company’s content marketing pipeline and keeps the organization top-of-mind. But you and other leaders at your company also have charisma, knowledge and valuable advice to share.

Content Marketing 98

Content Marketing Branding Inbound Marketing Marketing 98

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

Marketers

Duct Tape Marketing

JULY 14, 2022

Automating Your Webinars The Engaging And Delightful Way written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Melissa Kwan. In this episode of the Duct Tape Marketing Podcast , I interview Melissa Kwan. Melissa is the CEO and Co-founder of Webinar. She has spent twelve years in startups and built three successful companies without venture capital backing.

Real Estate 96

Real Estate Customer Journey Product Customer 96

OnPassive Marketing

JULY 14, 2022

As the number of content marketers and consumers on the internet continues to grow, we are seeing a significant shift in how consumers see our industry. The changing consumer landscape has produced many new content marketing statistics that can help you stay ahead of the curve. According to recent surveys, content marketing is one of the most effective ways to reach your target audience.

Content Marketing 95

Content Marketing Marketing Marketers B2C 95

Search Engine Journal

JULY 14, 2022

Planning to enter the biggest online market in the world? Discover Chinese search habits and learn about the top 5 Chinese search engines first. The post Top 5 Chinese Search Engines & How They Work appeared first on Search Engine Journal.

Marketing 94

Marketing Marketers SEO 94

Search Engine Roundtable

JULY 14, 2022

Earlier this week, Google Analytics 4 posted that it has gained additional metrics and dimensions to all Google Analytics 4 accounts. These new metrics and dimensions include UTM term, UTM content, conversion, and bounce rate.

Analytics 92

Analytics 92

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

Marketers

CMO Network

JULY 14, 2022

CRM systems are being replaced at a high rate, according to a new survey. If you're thinking of doing the same, consider these three lessons.

CRM 86

CRM CMO 86

Search Engine Roundtable

JULY 14, 2022

Google is testing a new layout for celebrity names and other similar queries that show these portal-like rich cards at the top of the Google Search results. For a search on [oprah winfrey] you can see a large image slider, her net worth, news boxes, videos, and more.

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Marketing Blogo

JULY 14, 2022

Originally posted on September 23, 2021 @ 7:56 pmHow to write a blog post is the first thing that comes to your mind after starting a blog either for personal use or for a business. This is your 9-step process for writing a great blog post that will host tons of traffic to your blog.

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Search Engine Roundtable

JULY 14, 2022

Google has updated the user agent string for the AdsBot Mobile Web crawler. Google said if you hard-coded the old user agent string, you will want to make sure to update that in your code.

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Speaker: Speakers:

Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.

Transform

Scoop.it!

JULY 14, 2022

No matter how good your brand’s content or story is, they will simply pass by the customers if you don’t market them strategically and quickly. And rightly, many industry experts and marketers rely on content marketing to expand their brand’s awareness. Numbers corroborate this claim; as per the 2021 marketing report by Hubspot , 82 percent of marketers actively use content marketing to scale their brand presence.

Content Marketing 59

Content Marketing User-Generated Marketing Marketers 59

Search Engine Roundtable

JULY 14, 2022

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Analytics 4 added new metrics such as UTM term, UTM content, conversion.

Analytics 85

Analytics 85

Welcome Software

JULY 14, 2022

Back in 1931, a Polish scientist stated that “the word is not the thing.” This sounds superficially silly, stay with me – the word we use for something is not the actual thing itself. Representations of a thing are not the thing. When we say, “I found your house on a map,” we don’t actually mean that, of course. What we mean is that we found a representation of a house on a piece of paper, which is a representation of some physical territory.

Communications 40

Communications Management Place Product 40

Search Engine Roundtable

JULY 14, 2022

There are a number of complaints in the Local Search Forums with the Google Business Profile Manager. Supposedly in some cases, listing and other details are being hidden or just disappearing.

Management 84

Management 84

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketers