Hubspot Marketing

SEPTEMBER 16, 2022

Before the days of smartphones — if you can remember such a time — taking a great photo was a labor-intensive process. Now, it’s easy to master how to take good photos with your phone — no fancy cameras or desktop editing software required. Brands are catching on, too — these kinds of visuals remain important to marketing. But make no mistake: Taking a great photo on your smartphone is not as simple as pointing and shooting.

Food 145

Food Manufacturing Place Product 145

Hootsuite

SEPTEMBER 16, 2022

A Twitter bio is where your brand gets to introduce itself, offer an elevator pitch, and set the mood—all in 160 characters or less. What do all of the best Twitter bios have in common? They’re original. Some brands can do this with a single emoji. Others push it to the character limit. But the worst thing you can do is look like everybody else. The words (or emojis!

Communications 145

Communications eCommerce Social Media Marketing Branding 145

Hubspot Marketing

SEPTEMBER 16, 2022

With social media moving at an incredible pace, it always feels like there’s something new around the corner. Wondering where social media is headed in the next few years? Here are our guesses based on recent Gen-Z data and new features from the most popular social media platforms. Search on Social Media Instead of Engines. Nowadays, when I want to search for something – whether it’s a product, a recommendation, or a review, I go right to TikTok.

Gen Z 145

Gen Z Product Place Social Media Marketing 145

Hootsuite

SEPTEMBER 16, 2022

To succeed in a social media, you need the right skills, the right knowledge, the right training — and the right social media marketing tools. Each social media platform operates as a silo. So without third-party social media marketing tools, you’ll waste an incredible amount of time just switching tabs, logging in and out of different social accounts.

Social Media Marketing 143

Social Media Marketing Analytics CRM Marketing 143

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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

Content Marketing Institute

SEPTEMBER 16, 2022

Teamwork makes the dream work. But how does your team do that? Ten experts share how to make your content marketing teams achieve your brand’s goals.

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Content Marketing Marketing Marketers 139

Martech

SEPTEMBER 16, 2022

It’s been said, ad nauseam, that content is king. But these days, a more accurate statement is probably: customer experience is king. And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. . Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility.

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Martech

SEPTEMBER 16, 2022

At the beginning of the pandemic, with restaurants and entertainment venues shut down, New Jersey liquor distributor Allied Beverage saw an opportunity to transform its customer experience, service and e-commerce. Transformation at scale. Allied Beverage is the largest liquor distributor in New Jersey, with annual sales well in excess of $1 billion.

Transform 137

Transform Customer CRM Finance 137

Search Engine Journal

SEPTEMBER 16, 2022

If you're looking for some SEO fundamentals overall for optimizing your medical practice's website for organic search, check out these top tips! The post Healthcare SEO Fundamentals To Grow Your Medical Practice appeared first on Search Engine Journal.

SEO 132

SEO 132

Martech

SEPTEMBER 16, 2022

Amazon is launching Tailored Audiences, a tool that will enable sellers to send free emails to customers and monitor results. The announcement came at Amazon’s Accelerate conference this week. In the past, Amazon has been reluctant to allow third-party merchants to directly contact Amazon customers. Merchants will be able to target recent, repeat and high spending shoppers.

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Customer Shoppers Branding Marketing 137

Hubspot Marketing

SEPTEMBER 16, 2022

A 2022 study by Spotify found that 80% of Gen Z consumers enjoy audio content because it allows them to express their individuality and "explore different sides of their personalities." Though Spotify didn't clarify what it meant by audio content, such as podcasts or audio chats, it's no secret that audio chatrooms have become increasingly popular over the years.

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Gen Z Influencer Marketing Entertainment Marketing 132

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketing

Search Engine Roundtable

SEPTEMBER 16, 2022

Google can show your favicon in the search results next to your search result snippet. Google's John Mueller said Google finds your favicon based on the favicon presented on your home page only.

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Hootsuite

SEPTEMBER 16, 2022

Looking for chatbot examples for your business? Business use cases range from automating your customer service to helping customers further along the sales funnel. We’ve got you covered with the top chatbots 2022 has to offer. We’ve compiled a list of the best chatbot examples, categorized by use case. You’ll see the three best chatbot examples in customer service, sales, marketing, and conversational AI.

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PR Whitepaper eCommerce Retail 124

Scoop.it!

SEPTEMBER 16, 2022

Let’s face it: many bloggers, brand executives, and small business owners find it tough to constantly churn out new, high-quality content for their readers. However, you also have to put out new content consistently if you don’t want your site to slip down Google’s search engine rankings or lose the attention of your target audience. What if there was another way to keep up with content needs without always writing new pieces?

Communications 124

Communications Branding Customer Marketing 124

CopyBlogger

SEPTEMBER 16, 2022

Blogging mistakes happen to all of us. Fired up by a great content idea, you sit down ready to crank. Continue Reading. The post Blogging Mistakes: 10 Signs Your Blog Post Is Going Horribly Wrong appeared first on Copyblogger.

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Copywriting 122

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketing

Martech

SEPTEMBER 16, 2022

HubSpot’s August releases include new ways to find the information you need on CRM records, collaborate in CMS tools and dashboards, compare date ranges in custom reporting, reduce unwanted contacts and schedule workflow actions on exact dates. CRM records improvements. The CRM records received a variety of updates in functionality useful for managers to quickly find the information they need.

CRM 119

CRM Law Communications Management 119

Search Engine Roundtable

SEPTEMBER 16, 2022

Google Search Console may have improved the URL inspection tools view inspected page screenshot feature to show more of the page. Now it seems with the mobile view, Google is showing a rendering twice as long.

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Martech

SEPTEMBER 16, 2022

Salesforce unveiled an array of new automation features for its marketing, commerce, service and sales offerings this week. Marketing Cloud’s Account Engagement API enhancements are designed to automate personalization and engagement. It does this with new integrations for the company’s CDP and external segmentation tools. . Users can now create and share segments within the CDP , enhance them with additional account attributes for personalization and activate engagement across channels.

Shipping 113

Shipping Retail Marketing Marketers 113

Search Engine Roundtable

SEPTEMBER 16, 2022

Earlier this month, Google said it might remove the word count reference from the best practices for your article pages help document in the Search Console news errors page. Well, it did, it removed the whole section and error around "article too short.

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Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

Marketing

Martech

SEPTEMBER 16, 2022

Marketer’s today are in charge of dozens of martech applications to manage, analyze and act on a growing volume of first-party customer data. But despite increasing efficiency, the proliferation of marketing software applications has created problems with data redundancy, accuracy and integration. Automating customer data accuracy and integration through a Customer Data Platform (CDP) provides important benefits to marketers.

Market Trends 109

Market Trends Analytics Customer Management 109

Search Engine Journal

SEPTEMBER 16, 2022

Improve your organic performance by creating a user-friendly experience for shoppers using JavaScript. Learn the JS basics for SEO here. The post Basics Of JavaScript SEO For Ecommerce: What You Need To Know appeared first on Search Engine Journal.

eCommerce 107

eCommerce SEO Shoppers 107

Sachs Marketing Group

SEPTEMBER 16, 2022

Finding the best keywords for your website isn’t as simple as throwing a dart at a list of potential keywords and picking the one that sticks. To ensure that your website is visible to people searching for the products or services you offer, you need to know how to find (and select) the best keyword for your goals. In this article, you will discover the importance of keyword research and how to find the best keywords for SEO.

SEO 105

SEO User-Generated Advertising Advertisers 105

Search Engine Roundtable

SEPTEMBER 16, 2022

Google's John Mueller said on Twitter this morning that word count is not a sign or factor for what Google considers to be thin content or unhelpful content. John wrote, "Word count is not a sign that a page is thin content.

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Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

Marketing

Search Engine Journal

SEPTEMBER 16, 2022

Google's Danny Sullivan explained the reason why the September Core Update closely followed the Helpful Content Update, saying they could have released simultaneously. The post Google: Timing Of September Core Update After HCU Not Coincidental appeared first on Search Engine Journal.

SEO 98

SEO 98

Content Marketing Institute

SEPTEMBER 16, 2022

Don’t throw everything into a zero-click SEO strategy. And don’t give up on earning higher rankings in search engine results. Reflect on these 10 ideas to operate in the modern Google search environment.

SEO 98

SEO 98

Quikly

SEPTEMBER 16, 2022

As a newfound lover of all things consumer psychology , it doesn’t take long for me to recognize instances involving brain science and brand marketing. When INBOUND 2022 began this year, I noticed a pattern immediately: Session leaders were discussing psychological principles, indirectly and directly.

Branding 97

Branding Marketing Marketers B2C 97

Search Engine Journal

SEPTEMBER 16, 2022

In an announcement timed to coincide with its quarterly earnings report, Adobe reported via press release it was going to buy the online collaborative design software company Figma. The deal, which is reportedly worth $20 billion in cash and stock, will expand Adobe’s collaboration-focused offerings as it seeks to capture market share in the remote/hybrid work era.

Product 97

Product Marketing Marketers 97

Speaker: Speakers:

Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.

Transform

Search Engine Roundtable

SEPTEMBER 16, 2022

There is an interesting response from John Mueller of Google on what to do with URLs that may appear duplicated because of URL parameters, like UTMs, at the end of the URLs. John said definitely don't 404 those URLs, which I think no one would argue with. But he also said you can use the rel=canonical because that was what it was made for. The kicker is he said it probably doesn't matter either way for SEO.

SEO 97

SEO 97

Lynton Web

SEPTEMBER 16, 2022

INBOUND 2022 has come and gone! HubSpot’s INBOUND 2022 conference was both in-person and virtual and attended by more than 60,000 people worldwide. It was full of informative sessions and product updates, all designed to make us better marketers, sales reps, implementers, developers, and more. In the Day 1 opening keynote (you can rewatch it here if you were a registered attendee), we were introduced to loads of new products and features that we wanted to make sure we recap because they’re about

Product 95

Product CRM Customer Journey Analytics 95

Search Engine Roundtable

SEPTEMBER 16, 2022

Google announced it has renamed the Google Ads extensions to "assets" plus it has released new workflows, tools and reports to "make it easy for you to deliver more engaging ads and provide you with helpful, actionable information about their performance.

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Search Engine Journal

SEPTEMBER 16, 2022

Leave no room for doubt when it comes to proving that your business truly exists. Successfully verify your Profile with video on Google Business Profile. The post Google Business Profile Video Verification Best Practices appeared first on Search Engine Journal.

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Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing