This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Simplify Your Marketing: How the Marketing Snapshot Can Transform Your Business written by John Jantsch read more at Duct Tape Marketing Marketing is a word that can stir up a lot of emotions for business owners. For some, it’s excitement – the thrill of attracting new customers and watching your business grow. But for many, it’s more like frustration, confusion, and even dread.
Artificial Intelligence (AI) has rapidly evolved from a theoretical concept to a powerful force driving innovation across industries. Its ability to mimic human intelligence, from problem-solving to language understanding, has opened up endless possibilities. AI is now an indispensable tool in marketing, revolutionizing everything from data analysis to customer engagement.
Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Creating an Instagram account or working with an influencer now gives businesses access to millions of people right away. Going global effectively requires investing in a carefully crafted social media marketing strategy.
How do you know if your social strategy is working? Is an average of 15 comments per post a win, or is it just average? And when is the best time to publish your content? There is no universal answer — it all depends on factors like your sector, the platforms you’re using, your audience demographics, and more. That’s where social media benchmarks come in.
Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
On my fridge, I’ve got a magnet my parents gave me that says, "Hold on… Let me overthink this." So today's marketing master's third lesson really hits home for me. Jenna Kutcher is a digital marketer, podcast host, and author. As the founder of a multi-million dollar brand, she thinks marketers are overcomplicating it. Keep reading to learn her three favorite tips for marketers looking to get ahead during a time of such intense search volatility.
If you’re using social media for marketing and communications at a bank, credit union, or other financial institution, you might find reporting on your progress tricky. How do you know if your strategy is working? Is an average of 100 comments per week good, or is it just average? And when is the best time to publish your content? There is no universal answer — it all depends on factors like your sector, the platforms you’re using, your audience demographics, and more.
While it’s always a good time to watch TikToks — the average viewer streams 24 hours of content a month on the app — figuring out the best time to post a TikTok is a bit more complicated. And yet, knowing when to post on TikTok can be a game-changer for content creators and small business owners alike. After all, you work hard on your content, so it makes sense to schedule your posts during peak times.
While it’s always a good time to watch TikToks — the average viewer streams 24 hours of content a month on the app — figuring out the best time to post a TikTok is a bit more complicated. And yet, knowing when to post on TikTok can be a game-changer for content creators and small business owners alike. After all, you work hard on your content, so it makes sense to schedule your posts during peak times.
Google will launch campaign-level negative keywords in Performance Max (PMax) later this year. This will help brands better fine-tune ad targeting on Search. In addition, Demand Gen campaigns are getting omnichannel bidding and increased flexibility. Why we care. It’s finally here! Instead of having to go through a form or ask your Google account manager, you will have more control over negative keyword exclusions and how your ads appear, ensuring better alignment with brand and audience p
Today (Sept. 18) marks the UN’s International Equal Pay Day , which spotlights the organization’s efforts to realize “equal pay for work of equal value.” According to UN figures, the gender pay gap is estimated at around 20% across industries globally. In the marketing and advertising sector specifically, a 2024 survey in the UK-based Marketing Week found that, on average, female marketers’ full-time pay was 16% less than that of men working full-time in the sector.
Backlinks are still essential in SEO today, but there’s a stronger focus on their quality and strategic placement. The approach to acquiring links now mixes traditional methods with new strategies, resulting in a more natural online presence. One example of this blended technique is podcast link building , which moves away from the typical transactional nature of link buying and fosters a natural link attraction through engaging and value-driven podcast content.
The 2024 U.S. presidential election is set to break records for political ad spending, with projections estimating a monumental $12 billion by election day — more than a 30% increase compared to 2020. And it is not just traditional ad spending. Digital media costs will soar. Brands will be pushed to either spend more than they want and/or optimize so they are smarter about their deployment of digital marketing strategies.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Discover actionable insights to optimize your Google Ads campaigns and achieve maximum ROI. This new guide from Instapage offers advice on: Improving Quality Score and ad relevance Targeting the right audience with precision Optimizing bidding strategies for maximum efficiency Creating high-converting landing pages Download the Guide to Cost-Effective Google Advertising today and start implementing these strategies to boost your Google Ads performance and drive more conversions.
Attention spans are shrinking and customers now have instant access to information. Marketers must capture “micro-moments” — those brief times when people turn to their devices for quick answers or decisions. Whether they’re searching for a last-minute gift, checking restaurant reviews or looking up how to fix a leaky faucet, these moments offer key opportunities for engagement and conversion.
By Andy Crestodina There are thousands of articles about WHY visitors become leads. We’ve written many ourselves. But there aren’t many articles about WHEN visitors become leads. Can you answer these questions? What day of week do my visitors become leads? What time of day do my visitors become leads? How many days does it take for my visitors to convert into leads?
This year, viewers are watching more CTV in longer sessions. Viewership now approaches pandemic-era levels after pulling back in recent years, according to a new study, “The CTV Trends Report 2024,” released by Wurl, an AppLovin company. Average daily hours of CTV viewing are up 5% year over year, according to the study, which draws on Wurl’s insights from more than 4,000 channels and 1 billion monthly viewing hours through its CTV marketing platform.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Rubric is our most extensive theme yet when it comes to customization capability. We wanted to create a theme that users could use to build a website completely unique to them, so we pulled out all the stops with Rubric. This theme lets users alter every little styling detail in a module, add custom classes and CSS, customize sections beyond HubSpot's built-in capabilities, and even add custom search engine optimizations on a page-by-page basis.
As CMOs, we’re constantly trying to balance driving growth with the fact that marketing is often seen as a cost center. But what if we could change the narrative? What if marketing were viewed as a revenue driver instead of a budget drain? One of the most effective ways to shift this perception is by using customer experience. Below, I’ll share strategic insights on how customer experience can transform your marketing department into a profit center.
As we gear up for the holidays and brace for the election season, ad inventory is tighter than ever and ROAS might be a little more unpredictable. That means it’s time to prep your BFCM strategy and get your Meta Ads game in top shape. Our latest Meta Ads Holiday eBook is packed with actionable, fast-launch optimizations and strategies to make sure you’re ready to compete.
Affiliate marketing has become a cornerstone of digital marketing strategies for many businesses in today’s e-commerce landscape. This performance-based marketing model enables companies to expand their reach and increase revenue through partnerships with affiliates.
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
The Senior Living Marketing Boom and How to Get Smart(er) with Your Strategy written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Debbie Howard In this episode of the Duct Tape Marketing Podcast , I interviewed Debbie Howard. Howard is the co-founder and CEO of Senior Living SMART, a full-service marketing agency serving the senior housing industry.
HubSpot opened its Inbound conference today by unveiling Breeze, the AI powering its customer platform. “Until now, we haven’t seen a complete AI solution for businesses,” said Andy Pitre, EVP of product at HubSpot. “There are consumer AI solutions that are super accessible and give results in seconds, but they aren’t connected to your business or your data.
There’s a lot you can do to increase your chances of success on social media — think optimizing your content for engagement , sharing at the best times to post , or using strong hooks. All these tactics are well and good, but even they don’t guarantee success. Few things do when it comes the navigating the ever-changing labyrinths of social media algorithms.
Google Ads is rolling out significant updates to Performance Max, aiming to give you deeper insights and more efficient tools for optimizing creative assets. Why we care. The new features, like conversion metrics for individual assets and asset coverage reporting, give a clearer understanding of what’s driving performance and specific recommendations for improving underperforming assets.
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
As we gear up for the holidays and brace for the election season, ad inventory is tighter than ever and ROAS might be a little more unpredictable. That means it’s time to prep your BFCM strategy and get your Meta Ads game in top shape. Our latest Meta Ads Holiday eBook is packed with actionable, fast-launch optimizations and strategies to make sure you’re ready to compete.
Are your SEO efforts not delivering the results you expect, and you can’t figure out why? Traditional SEO tactics are becoming less effective by the day. While you’re focusing on keywords and backlinks, Google’s AI is evolving rapidly, fundamentally changing how search results are ranked. This shift is happening behind the scenes, making it increasingly difficult to understand why your content isn’t performing as well as it should.
The sports streaming platform introduced its very own proprietary CTV advertising format. Here’s how advertisers will benefit. Sports advertising could see a shake-up as Fubo introduces a new initiative that could completely change the face of sports streaming advertising. FuboTV Inc. or Fubo, is an American sports-first live TV streaming platform intended to replace cable TV.
YouTube recently analyzed over 8,000 top ads using AI to identify current trends in advertising. According to Anne Marie Nelson-Bogle , VP of Ads Marketing, key findings include: Increased representation : Brands are featuring more diverse characters and perspectives. Celebration of self-expression: Ads are focused on individuality and unique styles.
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
Google successfully challenged a €1.49 billion ($1.66 billion) antitrust fine imposed by the European Union in 2019. The EU’s General Court annulled the fine, citing the European Commission’s failure to consider all relevant circumstances. Why we care. This ruling marks a significant victory for Google in its ongoing legal battles with EU regulators and highlights the challenges faced by antitrust enforcers in their efforts to rein in Big Tech.
The 2024 U.S. presidential election is set to break records for political ad spending, with projections estimating a monumental $12 billion by election day — more than a 30% increase compared to 2020. And it is not just traditional ad spending. Digital media costs will soar. Brands will be pushed to either spend more than they want and/or optimize so they are smarter about their deployment of digital marketing strategies.
We organize all of the trending information in your field so you don't have to. Join 143,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
90 
Let's personalize your content