Thu.Jul 25, 2024

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UGC Strategy: Boosting Visibility and Sales With Customer Content

Social Media Examiner

Wish you could easily get great content for your social platforms? Wondering how to leverage user-generated content (UGC) in your marketing? In this article, we’ll explore UGC strategy What Is User-Generated Content? In today's digital age, UGC has become a powerful tool for businesses to connect with their audience and build brand loyalty. UGC is […] The post UGC Strategy: Boosting Visibility and Sales With Customer Content appeared first on Social Media Examiner.

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How behavioral economics can be the marketer’s secret weapon

Martech

In marketing, understanding what drives consumer behavior separates the strategic from the box-checkers. Behavioral economics, which combines insights from psychology and economics, provides the most valuable tools for marketers, second only to understanding the exact individuals they aspire to market to. By understanding how and why people make decisions, you can craft strategies that resonate deeply with their audience, leading to better engagement and increased conversions.

Price 126
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Disruptive AI Video Trends that are Transforming Marketing in 2024

Hubspot Marketing

AI-generated video content is turning the marketing world on its head. But what trends should marketers be focusing on to stay ahead of the competition? If you've been following the latest buzz in AI marketing trends — and you should be — you know that AI video tools are at the forefront of this change. Whether it’s trained ad avatars or hyper-personalized video scripts, these technologies are irreversibly changing how we create content and engage with our audiences.

Transform 130
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OpenAI starts testing SearchGPT prototype, here’s what it looks like

Search Engine Land

OpenAI today announced SearchGPT, its long-awaited search product. SearchGPT is a “temporary prototype” and limited to just 10,000 users and publishers at launch. OpenAI plans to integrate the “best” parts of the new search features directly within ChatGPT in the future. How SearchGPT works. SearchGPT responds to queries using its AI models plus information pulled from the web.

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How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

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5 tactics to build customers’ trust

SmartBrief - Marketing

Whitmer (Mosaicx) Research clearly illustrates the value consumers place on personalization. One report found that 84% of customers say being treated like a person – instead of a number – is crucial to winning their business. This isn’t confined to any one industry. From retail to finance to enter tainment, every industry has benefited from personalization, fostering deeper engagement and significantly boosting satisfaction rates.

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More Trending

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What You Need to Know About LinkedIn Newsletters

Buffer Marketing

If you’ve been publishing LinkedIn posts regularly but want to find ways to level up your content on the platform, this article is for you. A LinkedIn newsletter is similar to an email newsletter, but it's distributed directly through LinkedIn to your network. This functionality allows you to share valuable insights, updates, and content consistently with your followers, establishing you as a thought leader in your industry.

Analytics 120
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How to START building a modern digital marketing plan

Search Engine Land

It doesn’t take a lot of sentences to cover the number of disruptions in search marketing in the season (or era?) that we’re in. Right now, Google is rapidly changing organic and paid search, causing excitement and confusion. New AI Overviews , leaked information and potential OpenAI search engines are creating distractions in our careers. Additionally, changing privacy laws and attribution challenges add to the complexity.

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AI Experiment: Hacking HubSpot Chat to Improve the Customer Experience

Hubspot Marketing

We integrated AI into our website chat and our KPIs flew off the charts. Here’s exactly how we did it and what we learned along the way. Key Outcomes: 43% increase in chat conversion rates >50% improvement in the value per chat CSAT scores matched human-led interactions I like to joke that one of my dumbest moments in early HubSpot history was realizing that potential customers preferred to talk or chat to us directly about buying our product, instead of filling out forms or sending emails.

Customer 103
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How to manage SEO campaigns during economic downturns

Search Engine Land

Economic downturns create uncertainty and changes in user behavior that impact markets and forecasts. They also affect the approach and resources allocated to marketing activities. Because no two recessions or economic downsturns are the same, marketers operate in uncharted waters every time one occurs. This article can help marketers manage SEO campaigns and show the value of their efforts despite a recession, during periods of market uncertainty, or during periods when external factors greatly

SEO 108
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AI In The Aisles: The Executive's Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

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AI-powered martech news and releases: July 25

Martech

Welcome to The Olympics, now with AI! Earlier this year, the International Olympic Committee (which definitely no longer has any problems with corruption) released the Olympic AI Agenda. It promises to use AI to “foster an ethos of integrity,…deliver impact that reduces barriers to participation,” increase solidarity and improve sustainability and the role of sport in society.

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Empowering Your Sales Team: A B2B Guide to Sales Enablement Content

The LeadG2 Blog

If your sales team is on the battlefield of the modern marketplace, what are they armed with? If they're equipped with nothing but a winning smile and a firm handshake, they might as well be bringing a knife to a gunfight. This is where sales enablement content comes in and separates the sales victors from the vanquished. Sales enablement content is the arsenal that can make or break your sales cycle.

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Phygital agency NEWU is here to surprise you

Martech

The long line of young women curled around the corner from the iconic Casa Magazines store on 8th Avenue in New York City and stretched along West 12th Street. They were there to eat popsicles in the warm sunshine, pick up gift bags from the high-end fashion brand Miu Miu and accept free copies of books Miu Miu had selected as “Summer Reads.” The books were not an afterthought.

Transform 117
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The History of Podcasts: Then and Now

Aspiration Marketing

Podcasts have become popular in recent years, offering a universe of content accessible anytime, anywhere. But how did podcasts become the go-to entertainment and information source they are today? In this blog, we'll dive into the captivating history of podcasts, from their quirky beginnings in the late 1990s to the powerhouse industry they are today.

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Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

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Brand Protection: The complete guide by Adthena

Search Engine Land

The strongest paid search strategy builds on your brand’s unique value. Here, you control the customer experience and messaging, driving traffic that converts from search, via Google Ads. Your brand terms, message and unique selling points are yours to leverage – and in paid search, they should be your safe haven. But with fierce competition, protecting your brand in paid search is crucial.

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In-House vs. Outsourced RevOps Solutions

Kuno Creative

Your organization’s revenue operations (RevOps) can make or break your ability to reach revenue goals. These processes create alignment between your sales, marketing and customer success teams, shattering departmental silos for more reliable revenue-building and business growth. Without this alignment, teams often fail to cooperate —instead working toward independent goals with little visibility into other departments’ efforts or data.

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Want a New Role? What Hiring Managers Look for in Content and Marketing Job Seekers

Content Marketing Institute

Securing a new role in content marketing is challenging. To make it easier, follow the advice of these hiring marketers to craft compelling resumes, ace interviews, and make your application shine.

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What Are Productized Services? Strategy And Examples

CopyBlogger

Service businesses are excellent for generating cash flow, but they can be difficult to scale and require extensive client communication. Continue Reading The post What Are Productized Services? Strategy And Examples appeared first on Copyblogger.

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B2B SEO vs. LMO: Whats the Difference and Why It Matters

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

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What You Need to Know About LinkedIn Newsletters

Buffer Marketing

If you’ve been publishing LinkedIn posts regularly but want to find ways to level up your content on the platform, this article is for you. A LinkedIn newsletter is similar to an email newsletter, but it's distributed directly through LinkedIn to your network. This functionality allows you to share valuable insights, updates, and content consistently with your followers, establishing you as a thought leader in your industry.

Analytics 101
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How to Reach New Customers in a Digital Age with Direct Mail Marketing

Whos Mailing What

Technology has significantly influenced how organizations do their marketing strategies in today’s rapidly advancing digital age.

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5 Ways to Accelerate Your Revenue Growth

yorCMO

We’ll cover five steps you should take to accelerate your revenue trajectory, and then we’ll close things out with a real-world story.

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How to Reach New Customers in a Digital Age with Direct Mail Marketing

Whos Mailing What

Technology has significantly influenced how organizations do their marketing strategies in today’s rapidly advancing digital age.

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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More Than Half of Marketers Don’t Track Creator Retention or Churn, Leaving Brand Loyalists on the Table, According to Traackr Study

Traackr

Influencer Marketing Platform Traackr Launches Creator Lifecycle – New Insights on Creator Acquisition, Retention and Churn to Maximize Strongest Partnerships

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Digital out-of-home advertising: a quick guide

illumin

Curious to learn more about digital out-of-home advertising? Check out our handy guide on how to step up your DOOH game. If you’ve ever seen any of digital billboards when walking the streets or an LED board at the side of a bus stop that has an advertisement on it, you may wonder how those ads come to be. Out-of-home advertising or OOH has been around for decades.

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Traackr's New Creator Lifecycle Feature Helps Brands Sustainably Scale Creator Communities

Traackr

Sustainably scale your creator community with top performers utilizing Traackr’s insights on your brand’s acquired, retained, and churned creators.

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Embracing Mortality: How to Live a Life Without Regret

Duct Tape Marketing

Embracing Mortality: How to Live a Life Without Regret written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Jodi Wellman In this episode of the Duct Tape Marketing Podcast, I interviewed Jodi Wellman, an expert in positive psychology and author of You Only Die Once: How to Make it to the End with No Regrets. Wellman is known for her unique approach to living a life free from regrets by embracing our mortality and using it as a catalyst for meaningful chan

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Aligning Sales & Marketing to Drive Demand & Build Pipeline

Speaker: Speakers:

Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.

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Email automation best practices for highly engaging campaigns

AWeber

Creating an automated email campaign can seem daunting. You have to consider multiple factors that can make or break your conversions. At the same time, you have to do this while balancing your customers’ needs. Then there’s the need to ensure your automated email series addresses every stage of the buyer’s journey. To make the process easier, we’ve put together this guide.