Thu.Mar 06, 2025

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The Future of Resumes: How to Optimize Your Resume for 2025

Trade Press Services Newsletter

With recent news of widespread layoffs and rapid advancements in AI, keeping your resume up-to-date and enhanced for the modern job search has never been more critical. Whether looking for a new opportunity, seeking a promotion, or showcasing your thought leadership accomplishments, optimizing your resume can help you stand out in a competitive marketplace.

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Beyond Demographics: Why Psychographics Matter in Buyer Personas

Aspiration Marketing

Ever felt like your marketing messages were falling on deaf ears despite targeting the "right" demographics? The truth is, demographics alone paint an incomplete picture. To truly connect with your audience, you need to understand their inner worldtheir motivations, aspirations, and pain points. While demographics provide a basic understanding, psychographics delve deeper, enabling marketers to create truly resonant campaigns that turn prospects into customers.

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AI-powered martech news and releases: March 6

Martech

Want to make your product seem like its on the cutting edge of trendy? Add agent to its name. Demandbase (see below) just launched Agentbase. Salesforce is 100% into Agentforce. No doubt AgentSpot, AgentCanva, AgentZapier and AgentAlgolia are on the way, Marketers love a bandwagon, and this one definitely has wheels. The nice thing about trends like this is they make life easy for anthropologists to date technologies.

CRM 109
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350+ Instagram Caption Ideas to Make Your Own (+ Write Yours with AI)

Buffer Marketing

Ever wondered how to increase your reach and engagement and, in turn, grow your following on Instagram? Your Instagram captions could hold the key. Yes, Instagram is a visual social media platform , but your caption carries more weight in the Instagram algorithm than you think.  A strong visual can catch users' attention, but carefully thought-out Instagram captions can do more heavy lifting when it comes to growing your following on Instagram.

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Aligning Sales & Marketing to Drive Demand & Build Pipeline

Speaker: Speakers:

Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.

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4 expert-backed ways to get more from HubSpot AI

Martech

We see it all the time our clients invest in HubSpot but barely tap into its AI capabilities. Its like buying a high-performance car and leaving it in the garage. If your team is still doing things the hard way, youre missing out on easy wins. HubSpots AI tools are making workflows faster and more efficient. From contact records to workflows, AI removes tedious tasks so you can focus on what really matters.

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Salesforce & Microsoft square off with new AI sales agents

Martech

Salesforce and Microsoft unveiled new AI sales agents yesterday, fueling a fiery corporate grudge match. Salesforce announced the upgraded Agentforce 2dx, while Microsoft introduced its AI Accelerator for Sales alongside new Sales Agent and Sales Chat agents. While all these tools aim to boost sales productivity and efficiency, they have distinctly different strategic approaches.

CRM 93
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Tiny Offers: How Low-Ticket Offers Can Accelerate Your Growth

Social Media Examiner

Are you tired of giving away free content that doesnt convert? Do you want to attract buyers instead of freebie seekers? Discover how to create high-converting tiny offerslow-ticket digital products designed to build an audience of engaged buyers and generate consistent revenue. Why Tiny Offers Help Marketers, Coaches, and Service Providers A tiny offer is […] The post Tiny Offers: How Low-Ticket Offers Can Accelerate Your Growth appeared first on Social Media Examiner.

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Managing complex marketing campaigns by Edna Chavira

Martech

This webinar explores a structured approach to managing marketing campaigns from start to finish, focusing on practical tools and techniques that drive efficiency and impact. Ideal for marketing campaign managers and project leads, the session covers best practices for planning, executing, and measuring campaigns, with an emphasis on collaboration. Join us on Thursday, March 13th for From Strategy to Execution: Managing Complex Marketing Campaigns , and learn how to integrate key tools and metho

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Tax season is heating up

illumin

Its that time of the year when households and businesses prepare and file their tax returns. How are advertisers in the tax preparation industry getting their return on advertising? Find out more. If you are one of those individuals or those business owners who have the obligation to file your taxes annually, you may often find the activity tedious, intimidating, and daunting.

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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Kyle Coleman (copy.ai) on Building Trust at Scale with AI-Synthesized Content

Animalz blog

Not all conversations on AI and content marketing feel inspiring. This one does. Kyle Coleman, CMO at copy.ai, brings clarity and wisdom that will energize you. His perspective is positive, practical, and backed by results: over $50 million in pipeline for copy.ai with just $37,000 spent on demand generation. Kyle articulates a vision of content’s purpose that resonates: “building trust at scale.” He demonstrates how AI tools can create more thoughtful content workflows and imp

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7 Steps to Determine Authentic User-Generated Content (UGC)

Scoop.it!

Leveraging user-generated content is a proven tactic to generate awareness about your brand and generate traction online. Here, its not you promoting your solutions and justifying why the intended audience should prefer you over other alternatives. Its the users of your products or services sharing their experiences and convincing others to take your solutions for a spin.

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How to Delete Google Reviews (Even the Tricky Ones!)

SocialPilot

Have you ever come across a situation where you had to wonder how to delete a Google review that is harming your business reputation? You are not alone. Whether you are a small business owner or run a local business, fake or negative reviews can come up unexpectedly and have a big impact. Did you know that around 11% of Google reviews are fake? While you cant remove every bad review with the click of a button, there are ways to tackle those that break Googles Prohibited and Restricted content po

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Agency Growth Starts with Existing Clients

Duct Tape Marketing

Agency Growth Starts with Existing Clients written by Jarret Redding read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Max Traylor In this episode of the Duct Tape Marketing Podcast, I interviewed Max Traylor, consultant, author of The Agency Survival Guide , and host of Beers with Max. Max helps marketing agencies rethink their approach to agency growth by focusing on agency upselling, client retention, and long-term relationship strategies.

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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AI-Enhanced Content That Adds Value

SMA Marketing

AI tools are taking the digital world by storm, reshaping how companies create, optimize, and distribute content. From generating blog post outlines to analyzing audience sentiment, AI offers you a powerful way to work faster and smarter. CMOs can use AI to speed up production without sacrificing creativity or originality. By harnessing AI to enhance.

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BrightLocal Reviews: Pricing, Features & User Feedback

SocialPilot

Jimit Bagadiya Mar 6, 2025 12 Mins. to read BrightLocal The all-in-one local marketing platform Best For : Small Businesses, Mid Size Businesses, Agencies and Marketers Pricing: $299 Visit Website About Reviews Features Pricing Alternatives Quick Summary BrightLocal is a comprehensive local marketing platform designed to help businesses enhance their online presence through local SEO tools, citation builders, and reputation management services.

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Freelance or Full-Scale Agency? How To Choose the Right Path for You [Video]

Content Marketing Institute

Dont launch a new agency or any brand before listening to advice from someone whos done it and even written a book about building brands that break barriers.

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Is Your Data Ready for AI? How to Build a Foundation for AI Success

Six & Flow

Build a foundation for AI success by first asking, is your data ready for AI? Learn how to optimise your data processes for accurate, impactful AI insights and decisions.

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Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

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Why modern ABX is the future of enterprise GTM

Martech

In B2B, the account-based strategies that delivered results just a few years ago are now table stakes. In a world where buyers expect authentic, personalized experiences at every touchpoint, static target account lists, surface-level personalization and overreliance on third-party data no longer cut it. The truth is uncomfortable but necessary: Traditional ABM is becoming a commodity, not because it doesn’t work, but because everyone is doing it.

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