Aspiration Marketing
MAY 20, 2025
Are your marketing efforts falling flat? Perhaps you're seeing website visitors, but they're not sticking around. Or maybe you're generating leads, but they're not converting into customers. This disconnect often stems from a misalignment between your marketing strategy and the customer's natural journey. That's where the AIDA modelAttention, Interest, Desire, Actioncomes into play.
Hubspot Marketing
MAY 20, 2025
One of the biggest reasons Im a late(r) convert to AI is that AI-generated content usually has some tells. And while Im a little closer to it than most, when I spot social media content thats a direct copy-paste from GPT, it feels canned and inauthentic, and I lose trust in the person or brand. While I firmly believe that authenticity is important everywhere you market your business , its especially important when it comes to making connections and growing relationships on social media.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Buffer Marketing
MAY 20, 2025
If you’ve been around here a while, you’ll know that crunching the numbers to figure out the best time to post on all major social media platforms is basically our love language. And now we have enough data to add Threads to our roster, too! Because even though Threads uses an algorithm to decide what you (and your target audience) sees in the feed, when you post still has an impact.
Martech
MAY 20, 2025
Creative professionals are intrigued by AI, but most are still figuring out where it fits. While the hype suggests a fast-moving revolution, the reality is more measured. Many teams are experimenting with new tools and exploring ways to boost efficiency, but at a measured pace. Why creative AI adoption feels familiar I still remember the first ATM I ever saw.
Speaker: Speakers:
Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.
The CMO Survey
MAY 20, 2025
The post The Top Challenges Facing Senior Marketers in 2025 appeared first on The CMO Survey.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Sprout Social
MAY 20, 2025
Gen Z and younger millennials are eschewing traditional financial advisors in favor of advice from social media. According to the Q2 2025 Sprout Pulse Survey, 71% of Gen Z and 68% of Millennials say social media has had a positive impact on their financial decisions. TikTok has a thriving niche community, known as FinTok, which features approachable micro- and macro-influencers who are offering younger generations free financial education in the form of bite-sized videos.
Martech
MAY 20, 2025
Despite the increasing adoption of AI, 64% of marketing teams don’t have an AI roadmap or strategy, according to a new study from the AI Marketing Institute. That reflects an enterprise-wide problem. More than half the companies implementing AI haven’t instituted the policies, procedures and oversight to operate the technology safely. According to the 2025 State of Marketing AI Report: 55% of respondents say their company doesn’t have policies guiding the use of AI. 51% donR
Hubspot Marketing
MAY 20, 2025
Growth is the mandate for brands each year. One way to grow? Create offerings that appeal to a wider group of people. Thats where inclusive marketing comes in. Inclusive marketing is all about acknowledging the many ways people are different. Brands that do inclusive marketing well authentically infuse the identities theyve chosen to serve throughout all parts of their marketing mix to ensure those consumers feel like they belong and that the brand is for people like them.
Marketing Insider Group
MAY 20, 2025
Small business marketing in 2025 isnt about doing everything you possibly can its about doing the right things strategically. If youre running a small business, you dont have a bottomless budget and a massive team, so spending time and money on the wrong marketing strategies can hurt you. However, you dont need to spend a fortune like the big corporations.
Advertisement
Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Martech
MAY 20, 2025
“Head of marketing” is the non-committal title a startup CEO often gives their early-choice marketing leader. It sounds promising strategic, important, even executive-adjacent. You accept it eagerly, believing it’s only a matter of time before you prove yourself and earn that VP title. All you need to do is work hard, make smart decisions and show you deserve a seat at the table so you wait and wait.
Set Up
MAY 20, 2025
The beauty industry is no longer just about surface-level aestheticsits about science, self-expression, and substance. Consumers are smarter, more value-driven, and demanding more than flawless packaging and influencer hype. They want brands that understand them, speak with empathy, and prove their products work. Brands like MONPURE are ahead of the curve.
Kuno Creative
MAY 20, 2025
Marketers talk a lot about personalization. B2B account-based marketing (ABM) is a space where it comes to life. When sales and marketing teams know which companies and people are the best fit for their product or service, ABM offers a way to speak to them directly with relevant messaging and offers they care about. Whether youre considering investments in ABM or have already taken that first step, its worth a pause to assess the lay of the land.
Whos Mailing What
MAY 20, 2025
Brochures often do the heavy lifting in direct mail.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Welcome Software
MAY 20, 2025
Package contents: 1x customizable framework for your content supply chain 1x Optimizely Opal (batteries included) Time required : About 40% less than your current process Difficulty level : Simple (with Optimizely Opal) Tools needed : The creative mind of a marketer Make sure all your content pieces fit together perfectly with our full instruction manual - check it out.
Social Media Examiner
MAY 20, 2025
Worried your AI-generated content sounds robotic or off-brand? Wondering how to maintain your voice and style as you scale your content creation efforts with AI? In this article, you'll discover how to align AI tools with your unique brand voiceso you can produce high-quality, on-brand content at scale without sacrificing authenticity or creative control.
verse.ai
MAY 20, 2025
How to Use Data to Close More Deals Although we have access to more data than ever before, the majority of decisions are still not made based on data. When developing a data-driven lead generation strategy, you must distill your data in order to make informed decisions around whats working and whats not. But, when you have mountains of data at your disposal, it can often feel overwhelming and messy rather than informative.
SocialPilot
MAY 20, 2025
Review gating is the practice in which negative feedback is filtered out while positive feedback is allowed. This practice is good for maintaining a business’s high ratings and strong online presence, but it has its own drawbacks. Yelp and Google do not allow review gating. Reviews found to have been gated can be deleted, and the business’s profile can be blocked permanently.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Use Insider
MAY 20, 2025
If Generative AI helped marketers move fasterby automating repetitive tasks, generating content in seconds, and freeing up precious hoursAgentic AI takes it a step further. Because speed was never the endgame. The real goal? Smarter campaigns. Deeper customer connections. Business outcomes that dont just look good in a report, but drive actual growth.
The Marketing Operations Leader
MAY 20, 2025
In this edition: When to Use a CDP Versus a Data Warehouse Podcast Episode - Going From Startup to Enterprise Marketing Operations POLL: The Best Channel To Generate Quality Leads in 2025 Exclusive For Paid Subscribers : Why It’s Difficult To Find A New Operations Job Today And What to Do About It 73% of GTM Leaders find most reports and forecasts useless.
Use Insider
MAY 20, 2025
For most marketers, the daily grind feels like trying to navigate a maze with a flickering flashlight. You pore over past campaign performance, desperately trying to diagnose what went wrong, identify areas for improvement, and drive more value to strategize for next quarter or year. But let’s be honest: By the time those insights translate into action, customer preferences have already shifted, and your competitors are busy testing completely new strategies.
Hubspot Marketing
MAY 20, 2025
Do you ever look at CEOs and wonder, What makes them so successful? Ill tell you their secret: Its not what they know, it's who they know. Every great leader has a board of directors smart people who challenge their thinking. But, what if you dont have a board of directors? Well, with AI, you can build your own, entirely for free. Your AI board of directors can help you transform your decision-making processes and get unstuck in minutes.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Use Insider
MAY 20, 2025
Ensuring a deeply personalized, context-aware experience for customers spread across multiple channels requires flexibility and coordination, much like an octopus managing multiple tasks simultaneously. But between catching up with mounting expectations and duct-taping disjointed solutions, customer-facing teams feel stretched too thin. The result? Customer experiences fall flat.
Expert insights. Personalized for you.
165 
Let's personalize your content