Aspiration Marketing

MARCH 26, 2025

Have you ever crafted the perfect marketing campaign only to be met with silence? The problem might not be your message but who you're sending it to. Understanding your target audience is crucial for effective marketing. This blog post will differentiate buyer personas and ideal customer profilestwo powerful tools that can help you pinpoint your ideal customer and amplify your marketing success.

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Martech

MARCH 26, 2025

A new report found that 41% of brands now use AI for video creation, up from 18% in 2024. Wistias 2025 State of Video Report data comes from over 14 million videos and surveys of 1,300 professionals. It also addressed video engagement and budget trends. The report attributes the surge in the use of AI for video to the increasing accessibility of AI tools, empowering marketers to streamline production and enhance video quality.

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Branding User-Generated Place Product 117

Buffer Marketing

MARCH 26, 2025

In January 2025, we held our fourth (!) edition of Creator Camp — a free 30-day challenge to help participants build consistent social media habits. I led and participated, sharing resources and prompts. Each participant selected a platform, format, and posting cadence. Me? I went for videos on LinkedIn five to seven days per week. By the time the Camp was over, I had published 25 posts in 31 days.

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Transform User-Generated Entertainment Branding 105

Martech

MARCH 26, 2025

Imagine you’re sitting in a lunchtime webinar that promised “actionable” insights. Those insights are so “actionable” that you’re having trouble keeping your eyes open. Why? The topic isn’t all that fresh, or worse, it’s a disguised sales pitch. Now, imagine the panelists are talking with you instead of at you.

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Marketing Marketers Event Marketing Analytics 117

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketing

Hubspot Marketing

MARCH 26, 2025

In TikToks early days of mostly dance challenges and lip-syncing exchanges, Shola West , a Gen Z career advocate, speaker and educator, spotted a gap. I decided I wanted to come on the platform to share tips and tricks from my career working in the media industry, she says. Now affectionately known as the Big Sis to Young Creatives with accolades including Forbes 30 Under 30 West is building a digital brand around providing career advice to rising professionals.

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Gen Z User-Generated eCommerce Promotion 103

SmartBrief - Marketing

MARCH 26, 2025

Marketing leaders face a critical paradox in 2025 that threatens their strategic influence and organizational standing. Boathouse Groups fourth annual CEO Study on Marketing and the CMO surveying 150 CEOs across diverse industries reveals a troubling disconnect: While chief marketing officers have successfully built stronger relationships with their CEOs and demonstrated increased understanding of business objectives, their perceived ability to drive tangible financial outcomes continues to

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CMO Transform Analytics Communications 92

Sprout Social

MARCH 26, 2025

Is your brand struggling to get the traction you expected from your social media strategy? Do you wonder when is the best time to post on social media in the UK? We have the answer. Understanding the optimal moments to engage your audience is key, and for the first time, we have UK-specific data to guide you. Whether you’re aiming to boost engagement, drive conversions or grow your following, using the right posting times can significantly improve your social media performance.

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Entertainment Gen Z Millennials User-Generated 97

Backlinko

MARCH 26, 2025

What people say about your brand online shapes your reputation. This could be reviews, social mentions, or business listings. Keeping up with all of them takes A LOT of time and effort. Online reputation management (ORM) tools help you monitor brand mentions, manage reviews, and keep business details consistent across directories. But each tool has its specialties.

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PR Price Real Estate Management 87

Sprout Social

MARCH 26, 2025

Are you struggling to make an impact with your Australian social media strategy and wondering when the best time to post is? We have the answers you need. For the first time, Sprout has analysed 50 million engagements from 17,000 Australian profiles to identify the best times to post by network. These localised insights matter for Australian businesses, because the majority of similar data is from the US and Europe.

Entertainment 82

Entertainment Retail Branding Product 82

Backlinko

MARCH 26, 2025

If you publish writing, youd be crazy not to use artificial intelligence. Its like telling a carpenter not to use a drill. You can build a deck without one. But why would you? Writers have always embraced new tools to improve their craft. The challenge with AI, or any technology, is that we want the easy way out. We hope the tech will magically automate everything.

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eCommerce Shipping Transform User-Generated 79

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketing

Businesses Grow

MARCH 26, 2025

I have been going around the world giving two new speeches. One on “Harnessing AI for Your Business” and a new one based on my new book Audacious. In the AI speech I make an important point — The rate of change will impact us as individuals and businesses as much as the change itself. To thrive we need to adopt a new mindset, a mindset of continuous change at a scale that is unprecedented in the history of our planet.

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Marketing Marketers Email Marketing Customer 66

Backlinko

MARCH 26, 2025

If youve ever run an ad campaign, you know that keyword costs can quickly eat up your budget. This is especially true if you’re not strategic about your selections. Of course, you can’t control all the factors that determine pricing. But you can reduce costs by choosing the right keywords and creating experiences that convert. Take digital marketing agency Turn Key Lead, for example.

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Price Finance Shipping Real Estate 76

Lynton Web

MARCH 26, 2025

Todays rapidly evolving digital landscape requires efficient communication with channel partners. In fact, it is essential for maintaining strong relationships and ensuring that marketing initiatives run smoothly. As organizations increasingly look for ways to streamline their processes, email workflow automation has become a key tool in optimizing these interactions.

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Transform Key Performance Indicator CRM Communications 52

Duct Tape Marketing

MARCH 26, 2025

Why AI Isnt Replacing YouIts Freeing You written by Jarret Redding read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Keith Lauver In this episode of the Duct Tape Marketing Podcast , I interviewed Keith Lauver, a serial entrepreneur, product launch expert, and founder of Atomic Elevatoran AI-powered marketing company behind Ella, a high-definition marketing platform.

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Transform Copywriting B2C Product 54

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

Marketing

Use Insider

MARCH 26, 2025

What is Agent One ? Agent One brings together purpose-built AI experts (aka agents) to help you deliver superior customer engagement through emotionally resonant conversations and autonomous decision-making. The result? Desired outcomes. Superior results. Powered by Agentic AI, Agent One represents the next step in AI evolutionoutcome-obsessed intelligence that doesnt wait for prompts but proactively identifies opportunities, solves problems, and strengthens customer relationships.

Transform 52

Transform Customer Shoppers Customer Journey 52

Martech

MARCH 26, 2025

Despite the widespread adoption of social media and the rise in SMS and RCS messaging, email remains a vitally important channel for reaching customers and prospects. Research by SAP Emarsys and Deloitte found email was the preferred channel for consumers to interact with brands (chosen by 40% of respondents), well ahead of brand websites (28%), mobile apps (24%) and SMS (21%).

User-Generated 55

User-Generated Email Marketing Analytics Management 55

SocialPilot

MARCH 26, 2025

Every minute, billions of conversations occur online globally , and your brand has a choice. You can choose to lead the conversation narratives or be swallowed by the fierce competition from competing brands. Brands that dominate the share of voice in their market don’t just steer conversations. They dominate the industry. Most strikingly, those with at least 10% extra share of voice grow rapidly compared to their counterparts.

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PR Whitepaper User-Generated Advertisers 45

Content Marketing Institute

MARCH 26, 2025

From Everybody Writes (Ann Handley) to the Velveteen Rabbit (Margery Williams), these books all written by women will inspire, help, and grow your content and marketing skills. Its a great way to celebrate Womens History Month.

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Marketing Marketers 113

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

Marketing

SocialPilot

MARCH 26, 2025

Do you think your job is done once you have successfully collected online customer reviews? You are wrong! You should know that responding to both positive and negative customer feedback also helps you to build a loyal customer base and attract new customers to your business. Approximately 93% of customers expect businesses to respond to their online reviews.

Real Estate 77

Real Estate Customer loyalty Communications Price 77

Practical eCommerce - Marketing

MARCH 26, 2025

The best blogs do more than drive traffic they fuel other marketing campaigns. The post Top Ecommerce Blogs Are More Than Blogs appeared first on Practical Ecommerce.

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eCommerce Marketing Marketers Content Marketing 68

David Meerman Scott

MARCH 26, 2025

A fabulous analysis in The Atlantic by Alex Reisner The Unbelievable Scale of AIs Pirated-Books Problem shows how employees at Meta, all the way up to MZ (presumably Zuckerberg), chose to steal 7.5 million books and 81 million research papers to train its flagship AI model, Llama 3.

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Zumvu

MARCH 26, 2025

Digital business cards have become a trend in networking because of its fast interaction sharing and real-time editing capabilities.

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Speaker: Speakers:

Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.

Transform

Six & Flow

MARCH 26, 2025

Well, the sales landscape continues to evolve. You're probably already feeling the pressure to do more with less, to squeeze every last drop of potential from your team.

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Zumvu

MARCH 26, 2025

Did you know that by the end of 2025, 82% of internet traffic will be video content—AI avatar generators such as VidAvatar AI are transforming our content creation as video rules the digital landscape.

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Transform 52

DirectMail2.0

MARCH 26, 2025

This webinar is an exclusive deep dive into “Delivering Performance: Direct, Digital, and the Dynamics Shaping the Future of Omnichannel Marketing,” the latest white paper from Winterberry Group and the United States Postal Service. This comprehensive report explores omnichannel marketing, highlighting key trends, data-driven insights, and the strategies that are driving success.

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Whitepaper Direct Mail Marketing Marketers 52