Rock Content
APRIL 11, 2024
Humans and machines can contribute to each other in different ways to produce great content. But how can we do it in the most effective way possible? There are some questions you need to consider: What’s the healthy and effective balance between AI and human content creation? What should we be aware of to make the best use of the available resources?
Aspiration Marketing
APRIL 11, 2024
Acquiring new customers doesn't come cheap (or easily), and customer relationships extend far beyond a single transaction. This is where customer lifetime value (CLV) comes in. By maintaining and nurturing customer relationships, businesses can maximize the value of their customers and keep them coming back.
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Social Media Examiner
APRIL 11, 2024
Need to grow substantial YouTube reach? Wondering what’s working in 2024? In this article, we’ll explore creating viral reach on YouTube. Why Should Marketers Pay Attention to YouTube? In today's digital age, YouTube has become an essential platform for businesses, marketers, and content creators looking to expand their reach and engage with their target audience. […] The post Creating Viral Reach on YouTube Even if You’re Brand New appeared first on Social Media Examiner.
Martech
APRIL 11, 2024
In our zeal to harness the tech part of martech, the ops part of MOps and the automation part of marketing automation, MOps professionals have failed to accomplish the most important part of the equation — marketing. B2B marketing is suffering from an effectiveness crisis, having chased efficiency gains for years. Effectiveness should be mastered and constantly invested in ahead of efficiency.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
CopyBlogger
APRIL 11, 2024
Email marketing is one of the most popular marketing channels because it’s relatively easy to use, highly effective, and cheap. Continue Reading The post The Ultimate Guide To Email Marketing appeared first on Copyblogger.
Martech
APRIL 11, 2024
“What marketing technologies should a (fill in the industry) company have in their martech stack?” That’s a question I’m asked regularly, likely because all companies are curious about their competitors. So I thought I’d use it to test Google Gemini, OpenAI ChatGPT and Perplexity AI. Gemini (formerly Bard) and ChatGPT returned similar content in a similar format to my query, “What marketing technologies should a luxury retailer have in their martech stack?
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Buffer Marketing
APRIL 11, 2024
Think nonprofits and Silicon Valley startups have nothing in common? Think again. I started my career working in a nonprofit setting, and now I’m a fractional marketing director for nonprofits. From higher education to arts and literacy organizations, I’ve seen it all. As a tech writer and editor, I’ve also steeped in the “rocket fuel” of the startup world.
Content Marketing Institute
APRIL 11, 2024
Content creation gets a lot of attention. But it can’t attract an audience without all the behind-the-scenes work that goes into content publishing. Walk step by step through a content production process that has worked well for over 10 years.
Martech
APRIL 11, 2024
A marketing campaign using AI to help dogs in shelters get adopted? You better believe I’m writing about that. The Adoptable campaign from PEDIGREE pet products combines AI technology with the brand’s global ad reach to create picture-perfect and location-specific ads for dogs needing a home. The Adoptable technology, from Nexus Studios, takes amateur dog photos from shelter workers and creates a digital dog double with information about the pose and general characteristics of the dog.
Lynton Web
APRIL 11, 2024
Blogging can help you achieve your goals, whether you're looking to establish yourself as a thought leader in your industry, drive traffic to your website, or share your thoughts and ideas with the world. In this guide, we'll explore the ins and outs of blogging, from the basics to advanced strategies, to help you become an expert blogger. What is Blogging, and How Do You Do It?
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
yorCMO
APRIL 11, 2024
We’ll cover common entrepreneurial methods, narrow in one strategy and discuss how the right leadership can help you achieve your goals. The post Think Like an Entrepreneur! Break Through The Growth Stall appeared first on yorCMO.
AWeber
APRIL 11, 2024
Social media brand awareness can deliver huge advantages to businesses. A successful brand awareness strategy can expand your reach, improve your credibility, and dramatically increase your conversions, web traffic, and sales. With the right approach , all those benefits can translate to big profits and a healthy ROI for your business. But in a world where nearly 5 billion people upload 2 billion photographs and videos to social media daily, finding a way to stand out can be challenging.
Search Engine Land
APRIL 11, 2024
When Performance Max first came onto the scene, it was a bit of a “Wild West” in testing and sentiment. Some were thrilled about the opportunity to access greater visual inventory without carving out a separate budget, while others bemoaned the loss of control and reporting. Now that Performance Max has been around for a while, advertisers have begun settling into workflow/campaign structure norms.
Scoop.it!
APRIL 11, 2024
A webinar is a virtual seminar. It is any workshop, tutorial, or demonstration taking place online. These digital sessions can be pre-recorded messages or live events broadcast to educate a specific audience. Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. According to On24 , 66% of marketers say their sales teams prioritize leads generated by varied webinar strategies.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Search Engine Land
APRIL 11, 2024
Google Search will continue to evolve in the direction of Search Generative Experience. That’s according to Alphabet/Google CEO Sundar Pichai, who recently spoke about AI, Search and more at the 2024 Business, Government & Society Forum at Stanford University. The future of information and answers. AI has been transforming Google Search for years.
Rock Content
APRIL 11, 2024
In the last four years, several events have transformed the way we generate, consume, and interact with content—from a global pandemic to the popularization of Artificial Intelligence. These changes have also been reflected in digital marketing and SEO strategies. Google’s recent updates seek to ensure that the algorithm aligns with the new user needs and delivers the best response to search intent.
Search Engine Land
APRIL 11, 2024
Google is trialing a new People Also Consider badge on ads served within branded search results. The label appears as a grey box positioned underneath the company name, logo and URL as demonstrated in the screenshot below: The feature is not clickable, and so the purpose of it is causing confusion amongst PPC marketers. First spotted. The new ad badge was first spotted by Anthony Higman, CEO of online advertising agency Adsquire.
Backlinko
APRIL 11, 2024
Threads is a microblogging app, new X (Twitter) rival operated by Meta. Launched in July 2023, Threads gained 2 million signups in 2 hours since its launch. By day 5 since launch, Threads already had crossed a milestone of 100 million signups. Following the initial interest in new social media, Threads growth has declined but it still generates over 26 monthly million downloads in 2024 and has a 130 million monthly active user base.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Search Engine Land
APRIL 11, 2024
Many local service clients struggle to track their success with Google Ads and understand the quality of leads generated. Some still use outdated methods to gauge their campaign performance. This article explores three ways to effectively track the performance of Google Ads lead gen campaigns for local service clients, including: Standard lead form tracking.
The LeadG2 Blog
APRIL 11, 2024
In the constantly evolving landscape of sales and marketing, content stands as the cornerstone of success. The quality of content plays a pivotal role in lead generation, with the ability to attract, engage, and ultimately convert potential clients. Crafting the perfect content involves a strategic blend of creativity, market research, and understanding consumer behavior.
Search Engine Land
APRIL 11, 2024
Google has updated its structured data carousels (beta) help documentation to clarify where your markup should go within summary pages that link out to other detail pages. Google also added the feature availability of this new structured data carousels (beta). The Google structured data carousels (beta) is several weeks old , it was introduced when Google began releasing DMA changes in the European Economic Area (EEA) countries.
Customers.ai
APRIL 11, 2024
Over the last several years, marketers have struggled to overcome a rapid rollback in the tools that revealed key visitor insights. Insights into who was visiting your site and how they behaved once they got there are the data backbone of any effective digital marketing strategy. It’s been especially difficult recently as third-party cookies rapidly disappear, making many of the prominent pixels ineffective.
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
Search Engine Land
APRIL 11, 2024
TikTok introduced two new controls to give advertisers more choice regarding where their content appears: Category Exclusion. Vertical Sensitivity controls. Additionally, the social media platform is merging account-level controls for all brand safety and suitability solutions within TikTok Ads Manager (TTAM) to make using these new tools even easier.
Set Up
APRIL 11, 2024
The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up President, Amanda Thompson , spoke with Alex Cwirko-Godycki , the Chief Marketing Officer of Human Capital and the Head of Digital Marketing at Aon, about his problem solving skills, the power of simplicity, United Airlines’ relatable motto, and more. “ At the end of the day, simplicity was the lesson.
Customers.ai
APRIL 11, 2024
Over the last several years, marketers have struggled to overcome a rapid rollback in the tools that revealed key visitor insights. Insights into who was visiting your site and how they behaved once they got there are the data backbone of any effective digital marketing strategy. It’s been especially difficult recently as third-party cookies rapidly disappear, making many of the prominent pixels ineffective.
Bannerflow
APRIL 11, 2024
Programmatic advertising has been a game-changer in the marketing industry, transforming how businesses reach their target audience. With its precise targeting capabilities and automation, programmatic advertising allows for more effective campaigns and better ROI. Today, it's way beyond the online ads — there’s also connected TV, digital out-of-home, and audio.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Zumvu
APRIL 11, 2024
Let's be honest - running a business is not easy and is not something anyone can do. There's always so much to think about - developing your products or services, managing operations, dealing with finances and so on.
Lusha
APRIL 11, 2024
Sales has a real efficiency problem: reps spend only 28% of their week selling. And it’s a trend that’s only gotten worse over the last few years, not better. Six years ago, that percentage was 34%, meaning that salespeople spend 6% less time selling than just half a decade ago. Every salesperson wants to sell more (and better). To help, we’re starting a blog series to give you tips and advice to make every step of the sales process more efficient so you can do more with less.
Zumvu
APRIL 11, 2024
Have you noticed how artificial intelligence (AI) is slowly integrating into, well, everything? Then it won’t surprise you to hear that it’s also infiltrated content marketing.
Backlinko
APRIL 11, 2024
Over 1.9 billion websites make up the internet. However, a select few dominate online traffic. According to the latest data from Semrush’s Traffic Analytics tool , the 100 most visited sites range from search engines and social media to e-commerce and news. The table below ranks the web’s top destinations by monthly visits. It offers a fascinating look at where people spend their time online.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
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