Martech
AUGUST 22, 2024
Marketers are starting to think big about AI in marketing. Different organizations will take various routes to achieve their goals. Some will hire expensive consultants and embark on a massive AI transformation. Based on my experience watching companies undertake similar transformations, whether in agile marketing or digital transformation , this “big bang” approach is almost certainly doomed to failure.
Social Media Examiner
AUGUST 22, 2024
Are you struggling to get results with your Facebook ads? Wondering how to create ads that convert? In this article, we’ll explore how marketers can embrace emotions in their ads to improve their results. Why Emotions Matter in Advertising Facebook advertising remains a crucial tool for businesses looking to reach their target audience. But with […] The post Leveraging Emotions in Your Facebook Ads for Better Results appeared first on Social Media Examiner.
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Martech
AUGUST 22, 2024
It’s iOS update season again, and email marketers need to get ready. The good news is that while iOS 18 is expected to be released in mid to late September, similar to previous years, the changes affecting Apple Mail aren’t available in beta yet. This likely means they won’t be part of the initial update. (Don’t take my word for it. Apple’s preview mentioned that the changes are “ coming later this year ,” which, to me, makes it more likely they’ll be released separately and at a later date.
SocialPilot
AUGUST 22, 2024
Threads or Instagram Threads is the latest entrant in the roundup of social media channels and caused quite a stir when it was launched in 2023. In the initial phase of its release, Threads gained 100 million users, making it the fastest-growing app, surpassing even Chat-GPT. This made many realize how impactful Instagram Threads is going to become in the near future.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Martech
AUGUST 22, 2024
Can your AI smell better? That’s the goal of Osmo, a startup using artificial intelligence technology to help computers “generate smells like we generate images and sounds,” according to the company’s website. CEO and co-founder Alex Wiltschko believes giving computers the ability to process scent can help with healthcare. “We’ve known that smell contains information we can use to detect disease, but computers can’t speak that language and can’t interpret that data yet,” he told CNBC.
Aspiration Marketing
AUGUST 22, 2024
In today's interconnected world, businesses are no longer confined by geographical borders. The internet has opened doors to a global marketplace, teeming with potential customers who speak a multitude of languages. To tap into this vast pool of opportunity, brands need to embrace multilingual marketing.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
illumin
AUGUST 22, 2024
2024’s US presidential race is forecast to generate a record-breaking $12 billion in ad spend. This includes a whopping $9 billion spent on down-ballot races alone. Advertisers across America are keen to join the chorus of voices and win the day. With so much competition, advertisers looking to make a difference need to stand out. They need to ensure their data measurement is up to date and ready to go – leveraging the latest techniques and technology to reach the right audience and have
Martech
AUGUST 22, 2024
Are you tired of your email campaigns falling short? It’s time to level up your game! Join us for our upcoming webinar, Mastering Email Campaign Execution , where we’ll dive deep into the strategies and technologies that can help you achieve outstanding results. In this webinar, our panel will discuss: The critical role of execution in email campaigns Technology and innovation in email marketing Future trends in email marketing A Haggar clothing success story Don’t miss this op
Search Engine Land
AUGUST 22, 2024
The advent of large language models (LLMs) marks the most significant shift in the search experience since the rise of mobile technology. Google’s SERPs are evolving beyond the traditional 10 blue links, introducing AI Overviews and other enhanced features. The full impact on brands and consumers is still unfolding This article explores the hypothesis that the integration of LLMs into everyday life will fundamentally change how people search.
Duct Tape Marketing
AUGUST 22, 2024
Are You Ready to Be a Fractional CMO? written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO. As businesses increasingly seek scalable marketing leadership, the demand for fractional CMOs has surged.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
The LeadG2 Blog
AUGUST 22, 2024
As dedicated inbound marketers, we are passionate about creating opportunities for our sales teams. We constantly enhance our content, study trends, perfect our SEO strategies, and engage with our audience on social media to attract the right visitors to our website and transform them into valuable leads. However, we understand the importance of avoiding critical mistakes that could hinder the successful closure of these leads as they progress through the sales funnel.
Backlinko
AUGUST 22, 2024
Online reviews have become an integral part of the buyer journey. From physical products to hotels and restaurants, customers increasingly rely on user-generated content to make informed decisions. In this blog post, you’ll find up-to-date online review statistics, where we’ll uncover the importance of customer reviews, highlight the most popular online review platforms, and cover some insights about fake reviews.
Search Engine Land
AUGUST 22, 2024
Google is updating its advertising policies for financial products, specifically focusing on cryptocurrencies. The new rules will take effect on Sept. 20. Why it matters: The new policy clarifies Google’s stance on cryptocurrency-related ads in Switzerland, aiming to ensure that only compliant and licensed entities can promote their services. What’s new: Crypto exchanges and wallets: Advertisers offering cryptocurrency exchanges or software wallets in Switzerland can now run ads if t
Content Marketing Institute
AUGUST 22, 2024
Building a consistent content experience across all possible touch points (social, website, chat, etc.) takes research, empathy, and collaboration across internal teams. It’s not easy, but the results are worth it. Here’s how to start.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Search Engine Land
AUGUST 22, 2024
When setting up Performance Max or Shopping campaigns, structure and segmentation are often among the first considerations. Your approach depends on the account’s size, conversion volume and overall business objectives. This article explores the advantages and disadvantages of the most common campaign segmentation methods, including: A single “one size fits all” campaign.
Duct Tape Marketing
AUGUST 22, 2024
Are You Ready to Be a Fractional CMO? written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO. As businesses increasingly seek scalable marketing leadership, the demand for fractional CMOs has surged.
Search Engine Land
AUGUST 22, 2024
Google is launching a beta program that allows advertisers to activate Microsoft automated bidding within Search Ads 360 bid strategies. Why we care. Enterprise advertisers can now optimize their campaigns across multiple search engines more effectively, potentially increasing conversions by 5%. How it works: Microsoft automated bidding optimizes bids at the auction level in real-time.
yorCMO
AUGUST 22, 2024
Explore the significance of strategic leadership, how the fractional marketing model help you unlock potential and ensure long-term growth.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Search Engine Land
AUGUST 22, 2024
Are you tired of your email campaigns falling short? It’s time to level up your game! Join us for our upcoming webinar, Mastering Email Campaign Execution , where we’ll dive deep into the strategies and technologies that can help you achieve outstanding results. In this webinar, our panel will discuss: The critical role of execution in email campaigns Technology and innovation in email marketing Future trends in email marketing A Haggar clothing success story Don’t miss this op
Spiralytics
AUGUST 22, 2024
Singapore, recognized as a hub of innovation and technology, sees businesses of all sizes vying for digital prominence. The local e-commerce market is expected to grow at a robust 13.70% CAGR from 2024 to 2032 , driven by high internet penetration, a tech-savvy population, and a strong preference for online shopping. This surge in online activity underscores the need for businesses to be visible and accessible to their target audience.
Hubspot Marketing
AUGUST 22, 2024
There’s no debate that when it comes to succeeding in digital content, mastering SEO is a must. When I first became a content writer, most of the advice I received was about keywords, backlinks, relevancy, and improving user experience. However, as technology has advanced, SEO has changed. We’re entering a new era of search — the AI age — and, with it, a new type of digital content technique.
Search Engine Land
AUGUST 22, 2024
SEO can seem overwhelming, with so much information and numerous tools available. In less experienced hands, the masses of recommendations from these tools can often waste a lot of time while delivering little in the way of results. Fortunately, Google Search Console (GSC) offers accurate diagnostic information about your website, including rankings and traffic.
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
Buffer Marketing
AUGUST 22, 2024
SEO is an amazing long-term marketing tool for small business owners. Unlike channels like social media and paid ads that stop working when you stop engaging or paying, search engine optimization continues to build on itself if you do it correctly. As an SEO consultant, I’ve loved helping hundreds of clients and students get their websites and content on the first page of Google.
Backlinko
AUGUST 22, 2024
If you have a website, keyword mapping should be a priority. Why? Because it can help you get more visitors, leads, and conversions. Noticeably more. At Backlinko, keyword mapping helps us reach 500k+ organic sessions every month. In this step-by-step guide, you’ll find everything you need to get started with keyword mapping. Plus, a free keyword mapping template.
Search Engine Land
AUGUST 22, 2024
Google rolled out version 202408 of its Ad Manager API, introducing new capabilities for advertisers and publishers. Why we care. The update enhances contextual targeting options and provides new tools for managing and analyzing ad supply chains, potentially improving ad relevance and transparency. Key features: Contextual targeting: Advertisers can now use ContentLabelTargeting and VerticalTargeting for more precise ad placement.
Kuno Creative
AUGUST 22, 2024
Finding the right industrial manufacturing marketing agency can be challenging. As a manufacturer, your marketing needs differ greatly from those of a consumer-facing business. Industrial products are often complex. In your marketing materials, you need to speak to a technical audience using industry-specific terminology. You also need to demonstrate the value of your product and how it solves common problems in your industry — and you need to do that with data and evidence, such as customer sto
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Spiralytics
AUGUST 22, 2024
Singapore, recognized as a hub of innovation and technology, sees businesses of all sizes vying for digital prominence. The local e-commerce market is expected to grow at a robust 13.70% CAGR from 2024 to 2032 , driven by high internet penetration, a tech-savvy population, and a strong preference for online shopping. This surge in online activity underscores the need for businesses to be visible and accessible to their target audience.
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