August, 2023

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8+ Presentation Skills Every Marketer Needs

Hubspot Marketing

Marketers play a crucial role in attracting customers and driving success for their brands. And today, presentation skills are a key tool in your marketing toolbox. Strong presentations help you better communicate and make an impression on your audience. Whether you‘re a seasoned professional or a budding marketer eager to make a lasting impact, there’s always room to improve.

Marketing 116
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The surprising truth about how to achieve your marketing goals

Martech

Forget about your customers — really, because the key to growth may not be what you think it is. In today’s environment, most companies have a singular and relentless focus on growth. And often, growth at all costs. However, we haven’t stopped to think about what really drives growth. What is the key to growth ? What is the biggest factor in whether or not we hit our targets and achieve our goals?

Marketing 123
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Top Trends for Digital Marketing: Staying Ahead of the Curve in 2024

Aspiration Marketing

In the ever-evolving world of digital marketing, staying ahead of the curve is essential for success. Marketing leaders constantly seek ways to build better customer experience, run effective campaigns, and drive revenue. However, a common challenge lies in navigating the complexities of disconnected tech stacks. In this blog, we'll explore the top growth marketing trends shaping the digital landscape this year–and how they can help businesses consolidate their tech stack for maximized success.

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Google introduces new Limited Ads Serving policy

Search Engine Land

Google Ads is introducing a new policy to combat scams and help prevent misleading ads. The platform will now have a “get-to-know-you” period for advertisers it doesn’t know well. During this time, Google Ads may limit how many impressions unfamiliar advertisers receive. The Limited Ads Serving policy will apply when an advertiser targets specific brands in their campaign but the relationship between the ad and brand is unclear, Google said.

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2025 Association Survey Results Report

GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta

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How To Put AI To Work for Better Content Marketing

Content Marketing Institute

Technological disruption is par for the course in content marketing. But generative AI hits differently and closer to home. These versatile tools can speed up tedious production tasks and spare writers the frustration of staring at a blank page. But you can’t just plug them in and sit back while they do all the work. The value of AI tools depends on the effort you put into them.

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LinkedIn Changes That Affect Marketers

Social Media Examiner

Are you up to date on changes from LinkedIn? Wondering which LinkedIn updates are important to marketers? In this article, we explore LinkedIn changes that affect your marketing. #1: Monetization on LinkedIn Brand Partnership Label To increase transparency between creators and their audiences, LinkedIn has rolled out a Brand Partnerships label that can be toggled […] The post LinkedIn Changes That Affect Marketers appeared first on Social Media Examiner.

Marketing 133

More Trending

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The Key to Improving the Economy? Marketing to Women

Hubspot Marketing

It’s been a summer for the girls, at least from an economic perspective. Content that drew predominantly female audiences has ruled the box office and live events space: Greta Gerwig’s Barbie has earned over $1.28B at the box office since its release in July Beyoncé’s Renaissance tour impacted inflation rates in the U.K. and Sweden and is expected to bring in over $2B , the highest generated by a female act Taylor Swift’s Eras tour has already earned $1B and is expected to help circulate $5B acr

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GA4 is still stressing out marketers: Here’s why

Martech

Having a tough time with the transition from Universal Analytics (UA) to Google Analytics 4 (GA4)? You’re not alone, says Alex Lirtsman, co-founder of the marketing agency Ready Set Rocket and founder and CEO of marketing/BI platform Corral Data. As such, he has seen how big and small companies are handling the switchover. We sat down with Alex and asked him about that and other things related to GA4. ( Interview edited for length and clarity.

Analytics 113
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Will AI Make Marketing Teams Stronger or Cover Their Weaknesses?

Content Marketing Institute

Can generative AI help your marketing and content teams if you don’t have a documented creation process? And if you do, should AI play to your strengths or weaknesses? Let’s explore the answers.

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Webinar vs. Podcast: Which One Should You Choose?

Aspiration Marketing

Both webinars and podcasts can be powerful tools for building brand awareness, generating leads, and engaging with your audience. But which one is the best fit for your brand? Whether you're a seasoned marketer or just starting, selecting the best format is crucial for creating engaging content that resonates with your audience. So, let's dive in and discover which format reigns supreme in the marketing world - webinars or podcasts?

Branding 248
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AI in Marketing & Sales: Today’s Tools, Tomorrow’s Potential

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

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Leveraging the LinkedIn Algorithm for Maximum Exposure

Social Media Examiner

Want more people to see your LinkedIn content? Wondering which signals the LinkedIn algorithm uses to assess and rank your content in the feed? In this article, you’ll discover how to take advantage of the LinkedIn algorithm to maximize your exposure. Why Is LinkedIn So Important for Business? For a lot of people, LinkedIn is […] The post Leveraging the LinkedIn Algorithm for Maximum Exposure appeared first on Social Media Examiner.

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L.L.Bean’s social team went off the grid: Here’s how you can do it, too

Sprout Social

What would your boss say if you proposed taking a month off of social media? At L.L.Bean, the answer was yes. Though the idea might seem infeasible for many social marketers, the L.L.Bean team went “off the grid” for the second year in a row this May in honor of Mental Health Awareness Month. This initiative was prompted by the desire to embody their brand values, and look out for the well-being of their employees.

Health 138
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How to Cite Sources

Hubspot Marketing

The best content marketers aren't afraid to share. Share content. Share links. Share ideas. Share data. That said, you're also supposed to give credit where credit is due. Learning how to properly cite sources will avoid any confusion and ensure you (and anyone you do business with) is following generally accepted internet sharing etiquette. Below is a quick guide to help you navigate citing sources in essays and across the internet.

Education 140
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An SEO guide to optimizing your Google Publisher Center account

Search Engine Land

You see Google News surfaces every day. Top stories carousels, the Google news tab, site or app. But how do you get your content to consistently show on these surfaces? There is no one silver bullet for Google News optimization. But your content will only reach its full potential across Google News surfaces if a well-optimized Google Publisher Center account backs it.

SEO 133
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Campaigns that Click: Practical Personalization Strategies to Boost ROI

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

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Five Reasons Not to Trust AI to Write Your Content

Trade Press Services Newsletter

Individuals and businesses are leveraging artificial intelligence (AI) to improve productivity, streamline operations, and enhance customer service. In fact, research shows that more than half of organizations use some form of AI to automate various aspects of their companies. As artificial intelligence technology revolutionizes numerous sectors, content creation is no exception.

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What is the HubSpot Operations Hub, and How Can I Use It?

Aspiration Marketing

Efficient operations are vital for businesses to thrive in today's competitive landscape. But, as businesses grow, they often face issues such as disconnected systems, data silos, and inefficient processes. Fortunately, HubSpot Operations Hub can help companies to overcome these challenges. The Operations Hub offers a centralized platform that synchronizes and unifies data, automates workflows, and provides robust reporting and analytics capabilities.

Analytics 237
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This Creator Grew to 20k+ YouTube Subscribers – Then She Started From Scratch

Buffer Marketing

When Aprilynne Alter started her YouTube channel in 2021, she didn’t expect it to grow the way it did. Her content about learning how NFTs work and documenting her progress in creating them attracted an audience of more than 22,000 subscribers. In the process, she learned how to grow on YouTube and gained an appreciation for the medium. But NFTs and the broader web3 space weren’t Aprilynne’s topic of choice.

Education 127
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11 Real Social Media Trends for 2023: What Insiders Won’t Tell You

Marketing Insider Group

Change is the only constant in the world of digital marketing –especially when it comes to social media trends. Gone are the days of generic, one-size-fits-all content. The current expectation of users leans heavily towards authentic, community-driven campaigns. As we navigate these shifting sands, understanding the latest social media trends is more important than ever.

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Top B2B Email Marketing Tactics to Drive Engagement and Pipeline in 2025

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

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How to Send a Calendar Invite with Google Calendar, Apple Calendar & Outlook

Hubspot Marketing

As a marketer, few things are more frustrating than half the registrants for an event you promoted never showing up. Fortunately, you're about to learn how to send a calendar invite via Google Calendar, Apple Calendar, or Outlook, so registrants can add the event to their calendars and be less likely to forget about your event. Get instant access to our free meeting scheduling software.

Promotion 120
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Discover the benefits of consent-based marketing: Privacy and personalization by Cynthia Ramsaran

Search Engine Land

In the age of data privacy regulations and increasing consumer concerns, brands must find ways to use first-party data while protecting consumer rights. Join experts who will dive into the power of first-party data and how to use it in a privacy-first manner. The panel will explore the importance of transparency, consent, and data security and offer practical tips for implementing responsible data practices.

Marketing 128
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Discover the benefits of consent-based marketing: Privacy and personalization

Martech

In the age of data privacy regulations and increasing consumer concerns, brands must find ways to use first-party data while protecting consumer rights. Join experts who will dive into the power of first-party data and how to use it in a privacy-first manner. The panel will explore the importance of transparency, consent, and data security and offer practical tips for implementing responsible data practices.

Marketing 116
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Maximizing Your SEO Results with Google Analytics

Aspiration Marketing

SEO is a critical component of digital marketing for businesses of all sizes. Optimizing your website for search engines can improve your website's visibility and drive more traffic to your website, ultimately leading to increased sales and revenue. However, to effectively optimize your website for search engines, it is paramount to understand how it performs and what changes you can make to improve its performance.

Analytics 230
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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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How Buffer’s Content Team Collaborates + Our Content Calendar Template

Buffer Marketing

The world of social media and content marketing is a fast-moving space. Any individuals or teams working in those worlds know how essential it is to have the right tools in place to make everyday work flow more smoothly. At Buffer, not only are we writing and publishing blog and social media posts every day, we’re also a fully remote and distributed company.

SEO 116
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A Guide to Content Curation Workflow: Why Do You Need One?

Scoop.it!

Did you know 82% of companies use content marketing to fuel their operations? Content is king. It enables you to connect with the right audience and generate traction for your brand. However, for content to work its magic, you should be consistent in creating it. This can be easier said than done, as content creation is an intricate and time-consuming process.

Fashion 116
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How HubSpot's Email Team is Responding to iOS 15

Hubspot Marketing

As email marketers, one of the key metrics we use to determine if our audience is actually reading our content is the open rate. Tracking email opens allows us to determine whether our subject lines are resonating with our audience. If we can't get them to open an email, we can't get them to click and move further along the buyer's journey. With the rollout of Apple iOS 15's new privacy protection features , our open rates are in jeopardy.

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85% of titles feature keywords in Positions 1-5 of Google

Search Engine Land

Title tags that include keywords rank in the top 5 positions of Google 85% of the time. That’s according to new research on title tags and meta descriptions shared with Search Engine Land by enterprise SEO platform BrightEdge. Why we care. While you probably won’t find that 85% number too shocking, it’s always good to revisit fundamental SEO elements like title tags and meta descriptions to confirm whether your data indicates keyword usage (or lack of) could possibly be impacti

Finance 128
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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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ChatGPT goes enterprise and other AI martech releases this week

Martech

Here are this week’s AI-powered marketing technology releases: OpenAI ‘s ChatGPT Enterprise is a business-grade AI chatbot that offers enterprise-grade security and privacy, unlimited higher-speed GPT-4 access, longer context windows and free credits to use the API. It also includes advanced data analysis capabilities and can be customized to meet specific organizational needs.

Shoppers 113
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How to Create a Webinar Series That Keeps Your Audience Coming Back

Aspiration Marketing

Webinars have become a powerful tool for engaging and educating your target audience. But how do you create a webinar series that stands out? Keeping your audience captivated can take more effort than you think, especially when building a webinar series instead of a stand-alone webinar. But not to worry, we're here to help you captivate, educate, and conquer the webinar world with these tips and tricks.

Education 229
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All-In-One Platforms and Inbound Marketing Solutions | Kuno Creative

Kuno Creative

Sales and marketing teams have their hands in many pots — all of which tie back to the larger goal of connecting with target audiences and fueling business growth. On any given day, these inbound marketing solutions could include tracking leads and customers, publishing new website content to boost traffic and drive engagement, and sending emails to segmented contact lists to promote said content.

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How to Optimize Video SEO for Better Discoverability

Zumvu

With more and more people choosing videos over text to understand a product or service, the importance of prioritizing video SEO cannot be overstated.

SEO 105
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How to Create a Community Your Members Cant Get Enough Of

Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.