Heidi Cohen
FEBRUARY 7, 2023
Want to romance your audience with content marketing? Then use these 14 tips to win your audience over with content marketing. Includes examples. The post 14 Ways To Romance Your Audience With Content Marketing appeared first on Heidi Cohen.
Practical eCommerce
FEBRUARY 6, 2023
First impressions are important for dating and for recipients of marketing emails. Three email components — "From," subject line, preheader — are critical. The post Email Marketing Is Like Dating appeared first on Practical Ecommerce. Email Marketing
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Jeff Bullas
FEBRUARY 13, 2023
ChatGPT, a generative A.I. tool, has accomplished something unprecedented. In just two months, it has amassed 100 million active users , making it the fastest-growing consumer platform in history.
Content Marketing Institute
FEBRUARY 2, 2023
Now that Twitter’s “new normal” has taken hold, brand reaction is evolving. To what degree? Marketers share what they’re doing (and not doing) – and they don’t all agree. Continue reading → Company News
Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense
In this webinar, you will learn how a digital buying experience can maintain the feel of an in-person buying experience, how to leverage first-party data for better brand experiences, and how to achieve seamless marketing-to-sales handoffs at scale.
The Next CMO
FEBRUARY 27, 2023
CMO Guide for Hiring New Members of Your Marketing Team As a marketing leader, hiring the right team members can make a huge difference in success.
Jeff Bullas
FEBRUARY 13, 2023
Perhaps one of the biggest human flaws is that we tend to be a bit impatient. We speed date, eat fast food, use emojis instead of words, pay for overnight shipping, and get started with social media without knowing why or what to expect. I get it. The world is moving faster than ever before.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Content Marketing Institute
FEBRUARY 23, 2023
Before you ever tap a social media influencer for a marketing campaign, you need the right metrics. And once you engage them, you must scrutinize the analytics even more. Here are six metrics to assess and some tools to help you do so. Continue reading → Company News
The Next CMO
FEBRUARY 6, 2023
Performance Marketing is a form of marketing that brings measurable results, only paying when a specific result occurs. marketing plan Social Media ROI operational marketing
Ann Handley
FEBRUARY 25, 2023
Source : Grosset & Dunlap A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer.
Adams & Knight Marketing
FEBRUARY 21, 2023
Excerpt from PRWeek. Click here for the complete article. Healthcare experts outline the importance of an overabundance of communication in the 60 days before the end of the public health and national emergency for COVID-19.
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People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.
Jeff Bullas
FEBRUARY 23, 2023
Whether you’re a writer looking for established outlets to spread your word or you’re a guest blogger looking to promote your brand and get traffic , you can get paid to write articles.
Aspiration Marketing
FEBRUARY 28, 2023
You know the importance of search engine optimization (SEO) to your company's marketing efforts, but you can't implement your strategy if you don't know what your customers are searching for.
Search Engine Roundtable
FEBRUARY 15, 2023
Here we go again; yet another Google search ranking algorithm update seems to have touched down on February 14th, maybe as early as February 13th, and seems to be continuing to shake things up throughout today. We previously covered unconfirmed updates on the 8th/9th and also the 4th
Businesses Grow
FEBRUARY 20, 2023
In the earliest days of this blog, I wrote a post called “10 Benefits of Blogging Even if Nobody is Reading It.” ” This was a significant article for me because back in 2009, blogging was all creators had to work with.
Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller
In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.
Ann Handley
FEBRUARY 9, 2023
Actual footage from the party tent. A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer.
Adams & Knight Marketing
FEBRUARY 9, 2023
Super Bowl Sunday is not just a big night for sports fans, but a huge night for the advertising industry.
Jeff Bullas
FEBRUARY 14, 2023
It’s hard to believe that Instagram has been around for less than a decade, given its massive presence in the social media market. Instagram was born from the idea that people wanted to post picture-perfect photographs online for their followers to see.
Aspiration Marketing
FEBRUARY 22, 2023
Outbound marketing strategies, unsurprisingly, are techniques for reaching out to potential customers. In contrast to inbound marketing, which focuses on attracting prospects to you, outbound marketing concentrates on the customer who might have a problem but isn't looking for a solution.
Speaker: Kate Marx, VP of State Street Global Advisors; Tara Quehl, Marketing Director at Demandbase; Lee Zucker, Global Head of GTM & Revenue Strategy at Drift
In this webinar, financial services marketing professionals will teach you how to refocus your marketing efforts on a digital-first client experience by humanizing visits to your website, boosting the effectiveness of your client-facing teams.
Search Engine Roundtable
FEBRUARY 28, 2023
Gary Illyes from Google gave a keynote and a Q&A session yesterday at PubCon and while the keynote was pretty vanilla stuff, the Q&A did reconfirm a lot of what has been said in the past around authorship, links and disavowing links
Buffer Marketing
FEBRUARY 23, 2023
For the last six years, we’ve published the State of Remote Work report. We use this report to do a deep dive into the experience of remote workers around the world, their work structure, their struggles, and their career growth and pay.
Ann Handley
FEBRUARY 10, 2023
A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox ; you’ll love it. * * * This is a story about AI Writing and typewriters.
Orbit Media Studios
FEBRUARY 14, 2023
It’s the 80/20 rule of content marketing: 80% of results come from 20% of your content. This is true for every website and for every content audit I’ve ever done. A small handful of articles pull in a big percentage of traffic and conversions. Just look at your own data.
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What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.
Jeff Bullas
FEBRUARY 23, 2023
Performing an SEO analysis of your website gives you deep insights into the areas that may need some improvement. You will learn what changes can be made to keep your website up-to-date. It is important to perform an SEO analysis on a regular basis as the industry keeps evolving quickly.
Aspiration Marketing
FEBRUARY 23, 2023
Defining the pricing model for a SaaS product needs to be part of your overall marketing strategy. It requires careful consideration to ensure it aligns with the needs of your customers, the value your solution provides, and your business objectives.
Search Engine Roundtable
FEBRUARY 3, 2023
Last night I reported on Search Engine Land, based on the earnings report and earnings call, that Google's CEO Sundar Pichai has confirmed the search company will release a chat based search feature based on its own AI, LaMDA, in the coming weeks and months.
Dreamgrow
FEBRUARY 7, 2023
Trying to decide between InstaPage vs. ClickFunnels? It’s way easier than you think. They’re both. Read more The post Instapage vs ClickFunnels – The Easiest Decision Ever appeared first on Dreamgrow. Tools
Advertiser: ZoomInfo
ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. It’s clear there’s a maturity gap in ABM strategies, so how can marketers start closing it?
Marketing Sherpa
FEBRUARY 2, 2023
Flint McGlaughlin and I conducted live optimization of landing pages in a recent LiveClass with the MECLABS SuperFunnel Research Cohort (MECLABS is parent organization of MarketingSherpa).
Learn Hub | G2
FEBRUARY 21, 2023
Think about buying a physical product. What would sell it better - seeing, touching, and trying it out or just hearing about it? You guessed it right, it’s the former. Guest Post Marketing
Jeff Bullas
FEBRUARY 19, 2023
Businesses all over the world are following work-from-home policies due to the pandemic that has impacted the globe. Because of the current situation, business owners and entrepreneurs are finding different ways to run their business.
Aspiration Marketing
FEBRUARY 16, 2023
As a marketer, you're always looking for ways to improve marketing strategies and make the most of your efforts. A SWOT analysis is a powerful tool that can help you do just that. But what exactly is a SWOT analysis, and why is it so crucial for your marketing efforts?
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Onboarding is more than simply sending out a welcome packet and adding the new member to your association’s email list — it’s a strategic process. Get the step- by-step onboarding schedule now.
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