Hubspot Marketing
OCTOBER 31, 2017
If you're anything like most people, you can probably rattle off 100 different things you'd rather do than dig through your inbox. It starts to feel like a chore, because what's in there isn't very interesting. In fact, only 21% of consumers reported that they've received a memorable promotional email in the past two months, according to a study by Litmus.
Adobe Experience Cloud Blog
OCTOBER 31, 2017
Like any good company, Facebook is constantly adapting and changing to the world around us. And while some of the changes leave me standing on my front porch, yelling at kids to get off of my lawn, many have me excited, both as a user and as a marketer. Whenever a new update comes out, I instantly go into pro-active problem-solver mode : “How will this change things for our team?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Content Marketing Institute
OCTOBER 22, 2017
Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . Content marketing has been moving at the speed of light in recent years. Why? Consumers are fed up with in-your-face advertising and sales tactics that feel cheap, slimy, or underhanded.
Marketing Insider Group
OCTOBER 30, 2017
As we turn the corner to 2018, the evolution of video marketing isn’t slowing down. In fact, with one more year of technological innovation and creativity behind the camera, the world is in for more captivating video content over the next year. From virtual reality to live streaming, marketers are going immersive. Consumers can step into both […].
Speaker: Speakers:
Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.
Traackr
OCTOBER 5, 2017
Take a stroll through the evolution of influencer marketing in B2B technology, and go deep into the specific challenges and solutions for technology brands.
Rock Content
OCTOBER 19, 2017
There used to be a time when I didn’t fully understand what Project Managers actually did within content projects! Your job is to tell others to stay on track, right? I’m a Project Manager in the dad part of my life, I guess. Seriously, though, having worked with some fantastic Project Managers throughout my career in content marketing and technology, I now know their importance to, really, all content marketing projects – large or small.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Adobe Experience Cloud Blog
OCTOBER 23, 2017
We are continually obsessing over our marketing campaigns, but how often do we stop to work out precisely what this means and how to succeed step by step. Typically, a marketing campaign is a planned sequence of activities and processes which promote an individual product, service, or resources. A multitude of channels are used and coordinated to deliver effective results.
Content Marketing Institute
OCTOBER 20, 2017
How many times have you pondered over which images to use in a paragraph, blog post, web page, etc.? I struggle choosing a visual for my content. Yet, it’s important, as frequently cited research shows that images attract more people to the content and help people retain the content they consume longer. Knowing images are crucial to the success of the post, I focus on the matter even more.
Marketing Insider Group
OCTOBER 12, 2017
This article has been updated, expanded, and republished. As audience expectations rise, marketing technology gets more sophisticated, and the number of channels we need to reach keeps growing, marketers are discovering that their tried and true ways of working just don’t cut it anymore. Fortunately, Agile marketing holds the key to making marketing work in […].
Traackr
OCTOBER 17, 2017
Gain insight into the ever-evolving state of marketing from Mark Schaefer. Watch now and learn how to overcome your biggest marketing hurdle.
Advertisement
Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Duct Tape Marketing
OCTOBER 12, 2017
How to Optimize Your Event Marketing Campaigns: Before, During and After Events written by Guest Post read more at Duct Tape Marketing. Frost and Sullivan report that the live events industry is worth around $512 billion. Alon Alroy, CMO of Bizzabo, explains how event marketers can measure and optimize their event marketing campaigns before during and after the event process.
Hubspot Marketing
OCTOBER 12, 2017
When was the last time you ran a competitive analysis for your brand? If you're not sure, or if the last "analysis" you ran was a quick perusal of a competitor's website and social media presence, you're likely missing out on important intelligence that could help your brand grow. To help you get started with competitive analysis the right way, we're breaking down everything you'll want to look for below.
Adobe Experience Cloud Blog
OCTOBER 20, 2017
A digital marketing strategy is a marketing plan that draws on insights from almost every department within a company to design and implement seamless brand communications across every digital channel. Popular digital marketing channels include the company website, organic search, paid search, social media, and email. But digital technology is evolving at a rapid pace, and taking everything else with it.
Content Marketing Institute
OCTOBER 23, 2017
What’s the first step to creating unique, differentiated content? Analyze the content created in your market. You need to know what your neighbors, friends, and competitors are publishing to ensure that you’re creating the most engaging, differentiated content. Completing a competitive content analysis helps you stay one step ahead in your content marketing strategy and use your competitors’ efforts to your advantage.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Marketing Insider Group
OCTOBER 31, 2017
Social selling refers to the use of social media communities in your sales strategies. However, despite their similarities, social selling is not exactly like social media marketing. Social media marketing is about delivering content to a particular community or segment, whereas social selling refers to the meaningful interaction between salespeople and individual prospects.
Traackr
OCTOBER 11, 2017
From identification to compensation to measurement, get your questions about influencer marketing for B2B technology organizations answered in this post.
Duct Tape Marketing
OCTOBER 20, 2017
10 Offline Marketing Tips to Boost Your Online Brand written by Guest Post read more at Duct Tape Marketing. Just because the world wide web has become a place where brands get a chance at massive growth doesn’t mean offline strategies no longer work. In fact, learning how to effectively market your business to regular passersby or people not hooked to their mobile devices helps you maximize your efforts.
Hubspot Marketing
OCTOBER 11, 2017
Let's say you've come to the difficult realization that quite frankly your brand -- if you can even call it that -- is all over the place. Or perhaps worse, you have a defined brand, but you're noticing that it just doesn't seem to mesh with who you really are and what you really do. Don't panic. Before you get all hung up on what shade of green to use for your logo or what tone you're going to use when engaging with people on Twitter, you need to step back and take a look at the big picture.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Adobe Experience Cloud Blog
OCTOBER 19, 2017
As a modern marketer, you know all too well how challenging it is to satisfy today’s demanding buyers. You’re doing your best to meet their ever-growing expectations for personalized and relevant experiences in the moment. It’s clear that marketers who shift from volume-based, one-size-fits-most communication to engaging segments of one with high-value experiences will be the ones who win over the hearts and minds of their customers.
Content Marketing Institute
OCTOBER 15, 2017
How do you identify an effective space in the content arena for your brand? Take a journey with your audience. We developed the audience journey as a tool for content marketers. Its sole purpose is to align your brand’s content with the needs of your audience. It is based on the hero’s journey – a model commonly used in storytelling to attract and retain the attention of the audience throughout a narrative.
Marketing Insider Group
OCTOBER 26, 2017
These days, it seems like everyone has a blog site. In fact, WordPress blogs alone are read by over 400 million people every month, with users creating over 80 million new posts, 44 million comments and 23 billion page views each and every month. But despite that, many old school businessmen question whether they should […]. The post 5 Reasons to Write a Blog For Small Business appeared first on Marketing Insider Group.
Traackr
OCTOBER 18, 2017
In response to Harvard Business Review’s The Trouble with CMOs, Traackr’s CEO divulges five attributes companies should seek in a long-lasting CMO.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Rock Content
OCTOBER 16, 2017
Culture is what makes an organization unique – the character, personality, and sum of its values, traditions, beliefs, interactions, behaviors, and attitudes. In our Culture Corner series, we’ll be raising the curtain on the company culture here at ScribbleLive and sharing our journey. This is where you’ll also get insight into what to expect from the day-to-day Scribbler life and advice on how to be successful during the recruitment process.
Duct Tape Marketing
OCTOBER 3, 2017
How to Make Your Business More Referable written by John Jantsch read more at Duct Tape Marketing. “How can I make my business more referable?” I get asked this question all the time but the question people should be asking is “who do people refer?” Having the answer to that question will better prepare you to take advantage of this powerful marketing tactic.
Adobe Experience Cloud Blog
OCTOBER 18, 2017
Many marketers understand the power of implementing automated drip campaigns to turn leads into customers by moving them through the sales cycle. Truly successful marketers know the best bang for your marketing buck comes from using drip campaigns to nurture existing customers. Why? Smart marketers know that it’s easier and more cost effective to sell to existing customers than it is to cultivate new leads.
Content Marketing Institute
OCTOBER 18, 2017
Have you been attracted to headlines like these? 50 Tips to Help You Get 50,000 Email Subscribers for Your List. 20 Ridiculously Easy Ways to Get More Email Subscribers. How to Build an Email Marketing List as Quickly as Possible. 10 Irresistible Incentives That Will Grow Your Email List—Fast. Of course you have, and I understand why: For us content marketers, eyeballs are everything.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Marketing Insider Group
OCTOBER 24, 2017
There’s a flaw in the world of digital marketing. We’re living in a post-digital world! Adopting new marketing technology, expanding digital assets and shifting those advertising dollars to social media advertising and PPC are all part of the digital approach. But the world we’re marketing within has already moved on. And the result? We’re missing the […].
Traackr
OCTOBER 5, 2017
Identifying which beauty influencers you want to work with can be challenging. Here are 3 ways to find influencers based on contextually relevant topics.
Rock Content
OCTOBER 12, 2017
Digital marketing can be done a number of different ways. Slow or fast. Set or iterative. Right or wrong to a degree (of course, there are many different right answers to digital marketing issues). Authentically or trickery. I’m a big fan of running digital marketing in a fast way that’s iterative and actually allows me to figure out the right way for specific audiences.
Duct Tape Marketing
OCTOBER 2, 2017
10 Reasons Podcast Guesting is the #1 Killer Content Marketing Tactic of All Time written by John Jantsch read more at Duct Tape Marketing. Whoa. This is a bold statement, but hear me out. I have been earning a living from search engine optimization for over 12 years and I’ve tried every tactic at one time or another. Ever since Google started dropping algorithmic bombs around 2011 (think Panda, Penguin, and so on), SEO industry behavior has changed.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Expert insights. Personalized for you.
145 
Let's personalize your content