January, 2016

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99 Amazing Content Marketing Hub Examples

Marketing Insider Group

One of the best way to show a business the importance of content marketing is to show them all the great examples of companies who are already doing it right. I like to lead my own content marketing proposals with a few statements. Like these: Imagine you own the website for the generic category searches […]. The post 99 Amazing Content Marketing Hub Examples appeared first on Marketing Insider Group.

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4 Marketing Lessons from YouTube Giants

Adobe Experience Cloud Blog

Author: Raymond Coppinger Did you catch the video about the crazy guys snowboarding through New York that went viral just hours after it was posted on YouTube? New York filmmaker Casey Neistat created it with his friends, and its 2 minutes and 41 seconds are pure perfection. The video marries the simple story of friends having fun in the snow, with an underlying theme of it being a love letter to New York, where anything is possible (including skiing down Broadway)!

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Visually + ScribbleLiveThe Future of Content Marketing

Rock Content

As traditional, interruption-based advertising becomes less effective, marketers are under increased pressure to create engaging, high-quality content that stands out from the competition. Visually has met these needs for the past four years by pairing brands with top creative talent, and giving them the tools they need to make content creation fast and affordable.

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Is Remarketing the New Free?

Duct Tape Marketing

Is Remarketing the New Free? written by John Jantsch read more at Duct Tape Marketing. Let’s face it, we’ve become increasingly numb to the lead capture bait for email address exchange. In fact, I think it’s become so bad that while people still sign up for the free thing, they often don’t even bother to download, rarely if ever actually read it or watch it, and unfortunately, don’t represent the opportunity for marketers that they once did.

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How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

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10 Ways To Turn Visitors Into Customers

Marketing Insider Group

Watching the number of visitors to your site grow is pretty awesome – who wouldn’t want to see results like this? But, visits alone do not equate to a successful business. To make money, you’ve got to convert at least some of those visitors and turn them into customers. Thankfully, there’s plenty that you can […]. The post 10 Ways To Turn Visitors Into Customers appeared first on Marketing Insider Group.

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The Brand Resolution That You Can’t Skip

Adobe Experience Cloud Blog

Author: Ellen Gomes It’s a new year, which means it’s time to get started on making your resolutions a reality (both personally and professionally). If you’ve set personal goals already (like seeing the inside of 24 Hour Fitness more than once a week), but you’re looking for a professional goal that will make a tangible impact on your brand and organization, you’ve come to the right place.

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5 Psychology Tips for Salespeople That Would Have Made Freud Buy

Adobe Experience Cloud Blog

Author: Chris Gillespie And how does that make you feel?… This ain’t your grandmother’s psychotherapy. Despite all of his cultural preeminence, psychoanalyst Sigmund Freud is now completely outdated and out of favor. Our favorite father of modern psychology has been sidelined, with almost all of his theories disproven by science. So what’s the appeal of Freud and why do we still think of him when it comes to psychology?

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Less is More: 4 Reasons Why Twitter’s Character Limit is a Good Thing

Adobe Experience Cloud Blog

Author: Elaine Ip Last week, a little bird told us that Twitter is considering increasing their 140 character limit count to 10,000 characters, and then the news spread like wildfire across (you guessed it) social media. Twitter’s CEO Jack Dorsey acknowledged these rumors with a long tweet of his own, about how people have already been getting around the character limit by screenshotting text (which he duly demonstrated).

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3 Strategies for Maximizing Email Deliverability

Adobe Experience Cloud Blog

Author: Mike Madden Let’s get one thing straight: deliverability is sexy. Don’t let anyone tell you otherwise. It’s the only way your emails get seen, opened, and clicked on. And if you can increase your deliverability by even just 1%, it can have a significant impact on your ROI. But achieving high deliverability rates that could make even a mailman jealous doesn’t come easy.

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AI In The Aisles: The Executives Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

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Five Things You Should Know About Marketing to Millennials

Adobe Experience Cloud Blog

Author: Marissa Lyman I have a confession. Up until a few months ago, I didn’t realize I was a millennial. I know. That seems horrifically unaware. It’s just that millennials get a bad rap, and my parents instilled so much self-worth in me that I thought the negative millennial descriptors couldn’t possibly apply, right? Oh, my parents building me up to think I’m great is a tell-tale millennial attribute?

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Sales Checklist: 10 Ways to Keep Yourself in Check Each Quarter

Adobe Experience Cloud Blog

Author: Chris Gillespie Have you ever photocopied a piece of paper so many times that the copies faded and became hard to read? This is called a transcription error, and it happens when little mistakes add up over time to make a big difference. This also happens in sales when you repeat your pitch over and over again until small details get lost, the delivery gets muddied, and your pitch loses its edge and effectiveness.

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Bringing Back the Old School: Why Phone Conversations are the Missing Link in Personalization

Adobe Experience Cloud Blog

Author: Amber Tiffany The most personal conversations happen offline. While a personalized digital experience is certainly enticing and powerful, to really get to know a prospect—their interests, burning questions, and biggest challenges—you talk to them. And what better way to talk to someone than over the phone, where chances for misinterpretation are greatly reduced.

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5 Marketing Predictions & How To Prepare For Them

Adobe Experience Cloud Blog

Author: Lizzy Funk No matter how deeply you gaze into the crystal ball pondering what next year has in store for you, the only thing you’ll know for sure is that despite your careful planning, some things will change. But what if you could have a better idea of the changes 2016 has in store for marketers? We were curious so we asked Marketo employees to take a moment to look forward and share their marketing predictions.

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Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

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How Paid Media Performance Improves with Predictive Marketing and 1st Party Data

Adobe Experience Cloud Blog

Author: Mike Stocker Digital marketing has undergone significant changes over the past two decades, and I have been lucky enough to have a front row seat. I was able to work with some of the first ad servers and at one of the earliest programmatic paid media companies, Right Media, spending several million dollars per month acquiring paid media. It’s been really exciting to see the vast growth and development in technology supporting paid media acquisition.

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How Abraham Lincoln Can Help You Build A Better Team

Adobe Experience Cloud Blog

Author: Chris Gillespie They say that those who do not learn from history are doomed to repeat it. How many wheels can your team afford to reinvent? As a student of history, I see the present as just another iteration in the core human struggle to make things better. Whether it’s with a spear-thrower or an iPhone, we’ve been working on improving things for a very long time.

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6 Words That Might Expire in 2016

Adobe Experience Cloud Blog

Author: Ellen Gomes Words have an enormous impact on how we communicate with each other. Words communicate more than their textbook definition, they communicate subtleties and connotations that help you (as the reader) understand context—emotion, time and place. For marketers, words are our most powerful tool (followed closely by visuals). There are terms that stick around, whether they offer real value to a sentence (or to the reader) or not.

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5 Lead Generation Lessons You Learned in Kindergarten

Adobe Experience Cloud Blog

Author: Cori Pearce Let’s take it back to the old school–elementary school. Demand generation marketers spend their careers building out complex lead acquisition and engagement engines, but sometimes it’s good to take it back to the basics—way back–as in, back to the things we learned in kindergarten that still hold true in today’s marketing landscape.

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B2B SEO vs. LMO: Whats the Difference and Why It Matters

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

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Consumers Weigh in on the Efficacy of Inbound Marketing

Adobe Experience Cloud Blog

Author: Andrea Lehr Ads are everywhere, and this can feel especially true when you’re trying to avoid them. And believe me, people try their hardest to do just that: Nearly 200 million people worldwide admit to employing some sort of ad blocking software, according to the 2015 PageFair Ad Blocking Report. Consumers don’t want interruptions, and the ability to block ads has fundamentally changed the consumer/brand relationship.

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The Keys to a Five Star Review Program

Adobe Experience Cloud Blog

Author: Katie Pope There’s really nothing like the smell of the ocean breeze—except maybe the ocean breeze and the perfect meal. Recently, on a trip to Monterey, CA, I started craving some fresh seafood. Naturally, I opened up my Yelp! app and searched for “seafood” near Monterey within the “$$” range. Why? First, I wanted to discover restaurants in the area.

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5 AdWords Hacks to Ramp Up Your Display Ads

Adobe Experience Cloud Blog

Author: Johnathan Dane Have you ever been so good at something that that everyone looked at you jealously while binging on Ben & Jerry’s? In this blog, I’ll share some effective AdWords Display tricks with you that not many people know about. These are the tricks that you can implement today. But before we get into how you can create your own AdWords Display Network plan , you need to understand the key difference between AdWords Search and AdWords Display.

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Happy 10th Birthday, Marketo!

Adobe Experience Cloud Blog

Author: Sanjay Dholakia Ten years ago this month, Phil Fernandez, David Morandi, and Jon Miller founded Marketo with one idea: to create a new kind of enterprise software company, one dedicated solely to the needs and mission of today’s marketing professional. There have been dozens of important milestones in Marketo’s quest to help brands market better, but we wanted to share a few of our favorites with you – the Marketo Marketing Nation – because we couldn’t have made it here without you.

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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How to Evolve Your Prospect Management in a Predictive World

Adobe Experience Cloud Blog

Author: Sean Zinsmeister It used to be that prospect management meant dolling out “ Glengarry Leads ” to add to your Rolodex, keeping a spreadsheet of top prospects, or most recently populating an empty CRM database with leads that seem to “look good.” But as the predictive sales and marketing landscape has flourished (with new vendors emerging and $242 million in venture capital funding last year alone), old school definitions of prospect management are quickly losing their relevancy.

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Influencer Marketing: 10 Strategies for Getting It Right

Marketing Insider Group

Consumers trust recommendations from people they know above all else. This usually means friends, family, and colleagues. However the growth of platforms like YouTube and Instagram has led to a massive wave of new influencers in all manner of niche industries, many of whom boast huge followings. Their recommendations are dictating what lots of us. The post Influencer Marketing: 10 Strategies for Getting It Right appeared first on Marketing Insider Group.

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10 Time-Saving Content Marketing Tools to Add to Your Arsenal

Marketing Insider Group

There are few better ways of building brand buzz than content marketing. In short: done well, it works. But that’s easier said than done. Great content takes time and is hard work. Thankfully, there’s no shortage of tools that can help you create better content and get better results, faster. Here are 10 of them: […]. The post 10 Time-Saving Content Marketing Tools to Add to Your Arsenal appeared first on Marketing Insider Group.

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What’s the Ideal Length for Social Media and Web Content?

Marketing Insider Group

What’s the optimal length for your tweet, Facebook post, or your blog headline? What will actually get people to click through and engage with your content? A while ago two of my favorite social media tools SumAll and Buffer partnered together and looked into this, and this is what they found about the ideal lengths […]. The post What’s the Ideal Length for Social Media and Web Content?

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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Marketing to Generation X [Infographic]

Rock Content

America has four living generations that marketers may be called upon to address. Each poses its own opportunities and challenges, but this four-part series of infographics is designed to create a point of entry to understand a little more about Millennials , Gen X, Baby Boomers, and Traditionalists. Here’s what marketers need to know about Generation X: Though they once had the reputation of being slackers, Generation X is now technologically savvy and is responsible for founding companies such

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How To Create A Content Marketing Editorial Calendar

Marketing Insider Group

Surprisingly (or not), many content marketers aren’t the best planners. We scramble last minute to fulfill our publishing commitments or worse yet, lag behind and go radio silent on our readers. As a result or poor planning, our content marketing strategies become a reactive efforts of throwing together what ultimately becomes disconnected pile of assets.… More How to Create a Content Marketing Editorial Calendar.

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Top 16 Digital Trends of 2016

Marketing Insider Group

Marketing has undergone a major transformation in the last few years, responding to new technologies and changes in consumer behaviors and attitudes. Digital marketing and automation are just some of the new skills and technologies successful marketers need to learn today to better understand and help their consumers. So what do marketers must know to […].