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by Jason Miller As marketers plan for 2013 it’s important that they stay abreast of the most relevant marketing conferences. Whether attending, sponsoring, or simply looking for inspiration around your own events, now is the time to start your planning. Events and conferences are essential tools for the modern day marketer and can be vital to achieving your overall business goals in the New Year.
Most corporate websites serve as platforms for brands to talk about themselves. Social Media? Amplification of what brands say about themselves and maybe what positive things others are saying about the brand. These are not conversations. They are content marketing echo chambers. What is the content marketing echo chamber? Brand noise. By the brand, about the brand, for the brand, and constantly being reverberated across platforms.
Look, it’s the last day of 2012 and you are likely either thinking about what you’re gonna do to make next year better or you’re sick of hearing people talk about what you should do to make next year better. Either way, the notion of resolutions has surely occurred at some level. But, here’s the deal, and we all know this by now, resolutions are a sucker’s game.
by Jason Miller Our friends over at MarketingProfs and the Content Marketing Institute recently released The State of B2B Content Marketing in North America. It’s a fascinating report revealing insights into how B2B marketers are using content marketing techniques and the biggest challenges they face. The results reveal that B2B marketers are spending more, using more tactics, and distributing their content on more social networks than they have in the past.
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
by Jason Miller What is the best holiday gift for a Marketer? With less than 5 shopping days left until Christmas, there is still time to get the marketer in your life a thoughtful gift. We decided to have a little fun this Holiday season and give our favorite marketing thought leaders the gift of a customized Foldable Me. We mailed them out and then asked each of them what they think is the best gift idea for a marketer (besides the gift of marketing automation of course).
by Jason Miller A few weeks ago I went to see Guns N Roses perform in Las Vegas. It was an amazing show and brought me back to the days when I used to celebrate this band’s entire catalog. Axl Rose has kept Guns n Roses going for more than 20 years, and they are just as popular now as they were in their heyday. Their marketing skills both online and off, combined with their dedication to blow their fans minds and exceed expectations, leads me to think that there are lessons a good content
by Jason Miller A few weeks ago I went to see Guns N Roses perform in Las Vegas. It was an amazing show and brought me back to the days when I used to celebrate this band’s entire catalog. Axl Rose has kept Guns n Roses going for more than 20 years, and they are just as popular now as they were in their heyday. Their marketing skills both online and off, combined with their dedication to blow their fans minds and exceed expectations, leads me to think that there are lessons a good content
by Jason Miller Think of Twitter as the water cooler for B2B marketing professionals: It’s a vibrant community where businesses can prospect leads and congregate as thought leaders to discuss relevant industry topics. B2B marketers are always striving to provide good content in an easily digestible and timely format. On Twitter, it is easy to quickly compose Tweets and messages aimed at those interested in your company or product.
by Jon Miller I recently wrote about how to build a data-driven marketing team. But what metrics should that team track? There are literally hundreds if not thousands of possible marketing management metrics to choose from, and almost all of them measure something of some kind of value. The problem is that most of them relate very little to the revenue and profitability metrics that concern the CEO, CFO and the board.
by Jon Miller Inbound marketing is: The process of helping potential customers find your company – often before they are even looking to make a purchase – and then turning that early awareness into brand preference and, ultimately, into leads. With inbound marketing, companies build their own audience and attract their own attention. They do this by creating relevant and compelling content to attract and convert leads.
by Dayna Rothman A persona is a research-based profile of an archetypal customer that represents needs of many. Personas work for B2B because they bring focus, empathy, and consensus to your campaigns. When designing a campaign, for example, the tendency is to be broad about what you are going after, but a bigger audience + more targets = less focus.
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
by Heidi Bullock With the current year coming to a close, it is often a time for reflection. Many of us think about what we can do better in the New Year. I for one personally think about how I am going to run more during the week (running in my pjs for 10 minutes in my bedroom is not cutting it), cut out one of my six cups of coffee during the day, and be better about excessive Amazon shopping (even though I have Prime and save on shipping!).
by Shonal Narayan As more and more businesses embark on the social movement, many learn right away that it is quite taxing to achieve the right mix of content, promotion and engagement. Some businesses are great at promotion and content creation, but struggle with initiating conversations with their followers. The problem is that many businesses think their social presence and regular communications are enough to maintain a healthy diet of social engagement.
by Jason Miller Following up on our earlier post , I am still reveling in the thought leadership bliss and overflow of insights from last week’s Blueglass X Internet Marketing Conference. My social chops are sharpened, my SEO refined, and my network expanded with the addition of some amazing people. Here are five more key takeaways for marketers from my favorite marketing conference of the year. 6.
by Jason Miller Ekaterina Walter is a social innovator for Intel and author of the upcoming book “Think Like Zuck” She is the author of the top blog Building Social Bridges, and is an expert on how companies can connect with their consumers using a variety of online tactics. I was lucky enough to be able to catch up with Ekaterina and she took the time to answer some very important questions facing social media marketers and I also go her to talk about her upcoming book.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
by Dayna Rothman Our Good to Great Virtual Event was a huge success! Many thanks to all of our esteemed panelists for their hard work. Unfortunately, the 30 minutes per panel time slot was not enough time to answer all of your great questions. For today’s blog we welcome Ryan McDermott, Director of Business Development at AdRoll , as he answers some pressing questions brought up on his panel: “Online Ads are the Cheese to Your Campaign’s Macaroni” There are observers who say we’
by Dayna Rothman Making sure of proper event follow-up will set you apart from the competition and keep you fresh in the minds of your prospects. Just remember to always plan your follow-up strategy before the event begins. All email marketing follow-ups should be written before the event takes place. Reading the event synopsis, session descriptions, and blog posts will give you a good understanding of the event and help you craft a compelling message that leaves a lasting impression.
by Dayna Rothman Last week I attended the BlueGlassX conference in Tampa, FL. This intimate, 125 person conference was jam packed with 2 days of sessions run by the best and brightest thought leaders in the internet marketing industry. The execution was flawless, and not only did I get to see some killer sessions, but I also got to spend time networking with fellow marketing enthusiasts.
by Theresa Vu Last month Jon Miller wrote a detailed blog post on why you need a marketing automation platform , especially if you already have a CRM system. I’m assuming that you all have gone out, selected a platform, and you’re on your way to better marketing with marketing automation! But for those of you still in the search phase, there are a few things you should consider in addition to the software platform itself. 1.
Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
by Dayna Rothman There is always so much going on around the Holidays! Your weekends are packed with parties and at work you are trying to get everything done before the New Year. And like most marketers, you are trying to determine what your 2013 event schedule will look like, and plan your accompanying strategy. We know that on average, marketers spend 20% of their marketing budget on events, which is a sizeable amount.
by Jason Miller David Taber is a CRM expert and the author of the book, “Salesforce.com Secrets of Success,” which covers the people, policy, and process issues surrounding effective CRM solutions. He is the CEO of SalesLogistix , a specialist Salesforce.com implementer focused on improving business processes for Sales and Marketing alignment and effectiveness.
“Data is the new oil.” That was one of my favorite quotes from a conference I attended earlier this year. The businesses that can harvest and take advantage of big data will prosper and win in today’s hyper-competitive, social-driven and mobile-accessed economy. For marketers, this presents a massive challenge: first, we need to cover the cost of gathering and storing the data.
The social revolution has officially arrived at most corporate headquarters. Your company has Facebook and Twitter accounts, you’re schmoozing on LinkedIn, and your marketing department is uploading compelling content to your YouTube channel. These practices, however, are de rigueur in the age of social media. If you want to stay competitive, you have to become a true Social Business.
Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
By Brian Kardon - CMO, Lattice Engines. I vividly remember a lunch with my friend, David Meerman Scott – author, digital, speaker extraordinaire and recovering CMO. At the time, David was working out some ideas for his soon-to-be best-seller Real-Time Marketing & PR and I was chief marketing officer at Eloqua. Together, over some delicious chicken vindaloo and naan at David’s favorite Indian restaurant, we riffed on the future of marketing.
Source: Business Insider. I’m a sucker for a great Mary Meeker presentation. Recently, Mary updated her famous slide deck on Internet trends and the state of Digital Media with some new information. After some of the standard content on the rapid rise of mobile internet access, she included a slide covering a Nielsen study on what American kids want for Christmas.
Last week I wrote the Top 10 Marketing Posts of 2012 from Business 2 Community, the social news site I co-founded with Brian Rice and Dan Criel. This week, I am happy to bring you my Top B2B Marketing Insider Posts of 2012. Interestingly, all the top B2B Marketing Insider posts boil down to 3 main topics: The future of Marketing, the role of Content Strategy and the Social Business imperative.
As we come to the end of another year I wanted to send a very simple message of thanks. There’s no Holiday Sale, free shipping or act now call to action in today’s post. Today I just want to share the short video above that I hope you find contains some inspiration. I firmly believe that small businesses and entrepreneurs hold some very natural advantages and my message in this video is to urge you to take advantage of your awesomeness.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Thursday is guest post day here at Duct Tape Marketing and today’s guest is from Ross Kimbarovsky – Enjoy! A brand is the sum total of the experiences your customers and potential customers have with your company. A strong brand communicates what your company does, how it does it, and at the same time, establishes trust and credibility. Your brand lives in everyday interactions with your customers, the images you share, the messages you post on your website, the content of your marketing mater
When I think about the work I do these days very little of it actually needs to be done on a “real” computer. Writing a post like this, creating a PowerPoint deck or maybe editing a video are things that are still best done by me using lots of computing power and a large screen or two. Just about everything else – managing email, reading blog posts, participating in social media and consuming content in various forms – can be done, sometimes much more conveniently, using a mobi
Thursday is guest post day here at Duct Tape Marketing and today’s guest is from DJ Waldow – Enjoy! You can have the best offer, the most compelling copy, sent from a trusted source, using a subject line that has been optimized for your audience … and yet, if you don’t have a list of email addresses to send to, none of it matters. Without a list of email addresses in your database, email marketing can be quite challenging.
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