Adobe Experience Cloud Blog

JANUARY 28, 2015

'Author: Guy Kawasaki Ideas that spread, win. ~Seth Godin. A few years ago, blogging and social media were separate. Blogging was long-form, serious, and crafted. Social media was short-form, personal, and spontaneous. Some people predicted that social media would replace blogging because of declining attention spans. Now blogging and social media not only amicably coexist; they complement each other.

Thought Leadership 134

Thought Leadership Promotion Branding Customer 134

Marketing Insider Group

JANUARY 26, 2015

'In the last two weeks I’ve had about 10 people ask me “ what are the best marketing conferences? ” It must be that time of year when we start to plan out which marketing events we want to attend. Getting out of the office allows us to learn from some of the most innovative minds in our industry, and provides a great opportunity for learning and networking that can pay dividends for years to come.

Marketing 111

Marketing Marketers Digital Marketing Social Media Marketing 111

Duct Tape Marketing

JANUARY 23, 2015

'6 Key Tactics Agencies Use to Help Local Businesses Rank Higher in Google written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing, and today’s guest post is from Dan Olson – Enjoy! photos credit: Business strategy with seo concept © Ximagination | Dreamstime.com. Small businesses today, more than ever, rely on agencies to help with organic search and local results to drive business in their local markets.

Real Estate 78

Real Estate Thought Leadership Inbound Marketing SEO 78

Adobe Experience Cloud Blog

JANUARY 27, 2015

'Author: Sanjay Dholakia As we reach our final interview in a series of conversations the EIU has held with six visionaries on the next era of marketing , I hope you’ve learned as much as I have along the way about the importance of finding a truth and sharing it , judging your brand as you would judge a healthy relationship and the power of narrative.

Analytics 134

Analytics Transform Marketing Marketers 134

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

Marketing

Adobe Experience Cloud Blog

JANUARY 26, 2015

'Author: Lou Pelosi A number of my colleagues have recently asked whether the pace of innovation driving the marketing technology boom is subsiding or showing signs of fatigue. My answer—not yet, and I don’t think we should expect it to in 2015. By almost any measure—including the growth in the number of companies focused on selling to marketers and the number and size of investments flowing into this category—the story remains as it has been over the last several years… MarTech is hot.

Thought Leadership 134

Thought Leadership Energy Customer Journey Analytics 134

Adobe Experience Cloud Blog

JANUARY 21, 2015

'Author: Joe Cox The term ‘negative SEO’ has been thrown around with increasing frequency over the last few months. Negative SEO negatively impacts rankings by acquiring bad links, blatantly purchasing links, or creating an otherwise unnatural and manipulated looking link profile. Some companies even go so far as to try and negatively impact the rankings of rival websites by scraping and duplicating freshly posted content, in the hopes that their bots will catch the content before the search spi

SEO 134

SEO Thought Leadership eBook Digital Marketing 134

Adobe Experience Cloud Blog

JANUARY 19, 2015

'Author: Dayna Rothman We’ve been hearing it for some time now—marketers need to earn a seat at the revenue table. But how do you go about doing that? It all comes down to proving—and improving—marketing’s contribution to the bottom line using metrics that matter. For too long, marketing has been seen as more of a cost center and has traditionally struggled to quantify return on their marketing spend.

eBook 134

eBook Key Performance Indicator Thought Leadership Marketing 134

Adobe Experience Cloud Blog

JANUARY 15, 2015

'Author: David Cain As marketing professionals we’re often at the center of a variety of critical cross-functional initiatives, which gives us the rewarding opportunity to work with nearly every department in an organization. At a software company like Marketo, the Marketing Team works with the Product Team to help inform the future product roadmap, and of course to take all the great new products they build to market.

Finance 134

Finance Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

JANUARY 14, 2015

'Author: Matt Zilli Email marketing has gotten so sophisticated and competitive over the past half decade that it’s crucial for a marketer to find the right tools and strategy to carry campaigns forward and reach the right audience at the right time. Depending on how fast you’re hoping to reach your ultimate marketing goals—and how deeply you aim to connect with each and every potential customer—there are four types of email vehicles you can choose to drive. 1) Batch emails.

Email Marketing 134

Email Marketing Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

JANUARY 13, 2015

'Author: Sanjay Dholakia I’m now about halfway through a series of conversations the Economist Intelligence Unit had with six marketing pundits who have shared with us their thoughts on everything from the changing roles of marketers , new ROI metrics , and the power of authentic, continuous relationships. And I hope you’ve found these as insightful and helpful as I have.

Transform 134

Transform Marketing Marketers Thought Leadership 134

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Customer

Adobe Experience Cloud Blog

JANUARY 12, 2015

'Author: Justin Gray Well, hello there. Welcome to another blog about marketing automation. You probably had no problem finding this or endless other blogs about marketing automation (MA) and there’s a pretty good reason for that. Marketing automation has completely changed the way we approach sales and marketing. It’s given the power of systems and analytics that were once the domain of business giants to all the little guys out there just trying to have a successful business and a happy life.

Thought Leadership 134

Thought Leadership Marketing Automation Platform Education Health 134

Adobe Experience Cloud Blog

JANUARY 8, 2015

'Author: Jason Clark At the exact moment we realize we are separate beings from everyone else with our own distinct emotions and motives, we begin our lifelong journey to define ourselves. This journey involves constantly seeking opportunities for self-discovery and attempting to categorize exactly who we are within the realm of the billions of people we share the earth with.

Entertainment 134

Entertainment Thought Leadership User-Generated Digital Marketing 134

Adobe Experience Cloud Blog

JANUARY 7, 2015

'Author: Yoav Vilner All of this talk of New Years Resolutions, and what I’m going to do differently for 2015 has got me thinking about improvement. How can I work toward overcoming the biggest online marketing challenges? There is good news about your 2014 challenges; they can turn into your 2015 successes. Every marketing team or business has their own shortcomings, there’s always room for optimizing and improvement.

Transform 134

Transform Whitepaper Thought Leadership User-Generated 134

Adobe Experience Cloud Blog

JANUARY 5, 2015

'Author: Matt Zilli According to dictionary.com, the standard definition of “to activate” means “to make active ; cause to function or act.” Or in the realm of Physics (a realm marketers rarely get to consider), it means “to render more reactive ; excite.”. As a marketer, I long for the day when all of my customers are active. I yearn for them to react to my offers.

Customer 134

Customer eBook Thought Leadership Market Trends 134

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

Customer Journey

Adobe Experience Cloud Blog

JANUARY 2, 2015

'Author: Heidi Bullock Demand generation is a vital aspect of any marketing organization. With the New Year, I’d like to share the big trends I see for 2015—starting with a growing and continual focus on demand generation. The formal role of a demand generation marketer did not exist 10 years ago and I think the notion of marketers as responsible for driving and forecasting revenue is not only more prevalent today, but an increasing number of companies now require marketing to demonstrate its im

Thought Leadership 134

Thought Leadership Energy Communications Digital Marketing 134

Adobe Experience Cloud Blog

JANUARY 29, 2015

'Author: Mike Moeller If you think that marketing has been transformed in the past five years – you ain’t seen nothin’ yet—in fact, hang on to your hats. For the past three months, Marketo and the Economist Intelligence Unit have teamed up to uncover exactly what is on the minds of the marketers around the world, and where they think marketing is going.

Transform 134

Transform Thought Leadership CMO Marketing 134

Marketing Insider Group

JANUARY 15, 2015

'Did you know that every day on the internet: There are 4.75 Billion pieces of content shared. There are 1.8 Billion photos uploaded. There are 700 Million Snapchats. There are 500 Million tweets. Marketing, as we know it, is being transformed right in front of our eyes. More and more messages are being promoted every day, on more channels, and as a result, consumers are learning to simply tune out the noise.

Marketing Strategy 111

Marketing Strategy Content Marketing Transform Marketing 111

Marketing Insider Group

JANUARY 19, 2015

'As a student of marketing and social media, I am always looking for the best examples of content out there. Some of my own most popular posts include lists of my favorite slideshares , articles , videos , events and people. Here is a compilation of the best slideshares, videos, vines and more from the past year. Which are your favorite? And which ones did I miss?

Gen Z 111

Gen Z Millennials Content Marketing Advertising 111

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

Email Marketing

Marketing Insider Group

JANUARY 28, 2015

'We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. Click the link above to our blog post summary of the most important stats, quotes, slides, templates and also to download the presentation and the templates. We believe that content marketing is starting to have a dramatic impact inside marketing organizations for business both large and small.

Marketing Strategy 111

Marketing Strategy Content Marketing Real Estate Marketing 111

Marketing Insider Group

JANUARY 5, 2015

'By NewsCred Contributor, Dawn Papandrea. If you’re an aspiring entrepreneur, chances are you enjoy reading about successful business owners who were once starting out like you. Through their stories, you can find inspiration and score some start-up advice. Better yet, if you really want to think like an entrepreneur, you should tap into the sources that inspire, motivate, educate, and inform them on a daily basis, and make them part of your required reading as well.

Transform 111

Transform CMO Education Digital Marketing 111

Marketing Insider Group

JANUARY 12, 2015

'One of the biggest issues we see in the brands who are struggling with content marketing, no – in the brands who are struggling with marketing overall – is culture. Marketing at many B2B brands emerged out of the sales team’s need for more leads. Marketing generally started in the field, hosting events, hanging logos and grabbing business cards.

CMO 111

CMO B2C Entertainment Content Marketing 111

Marketing Insider Group

JANUARY 2, 2015

'By NewsCred Social Media Strategist Alexa Biale ( @ Alexa_Biale ). Last year we created 50 Stats You Need to Know About Content Marketing , which garnered over 200,000 views on slideshare and was one of our best performing blog posts of all time. This year we’re taking it a step further, demonstrating not only why you should invest in Content Marketing, but why you need to as well.

Content Marketing 111

Content Marketing Customer Acquisition User-Generated Retail 111

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Marketing

Marketing Insider Group

JANUARY 21, 2015

'Marketing (As We Know It) Is Doomed! This is the title of a new book by my good friend Daniel Newman and his co-author Hessie Jones. (It’s only $9.99, is chock full of brilliance, and ships in two weeks. So just go order it!). I was honored to contribute to this effort, and they are allowing me to provide this sneak peak of my contribution for free.

Telemarketing 111

Telemarketing Entertainment Shipping Advertisers 111

Marketing Insider Group

JANUARY 14, 2015

'Ann Handley – writing in her “Tiny Little House” A few years ago I went to a MarketingProfs event and met someone who literally changed my life. It wasn’t Steve Jobs or Barrack Obama or anyone my Mom ever heard of. It was Ann Handley who was speaking on a panel about this up and coming thing called “content marketing.” I fought my social anxiety, walked up to her, and introduced myself.

Outbound Marketing 104

Outbound Marketing Inbound Marketing Entertainment Content Marketing 104

Duct Tape Marketing

JANUARY 23, 2015

'The Power of Gratitude in Marketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing, and today’s guest post is from Nicole Kohler – Enjoy! photo credit: pixabay. As a business owner, you probably say the phrase “thank you” multiple times a day without thinking about it.

Shipping 78

Shipping Marketing Marketers eCommerce 78

Duct Tape Marketing

JANUARY 21, 2015

'5 Tools that Changed the Way I Do Business written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. I write about lots of tools, but mostly tools that help you do a better job with marketing or social media or SEO. Today I want to spend some time sharing tools I use to run my business. Like so many folks these days, I’ve assembled a team that includes in office staff, remote staff and third party collaborators for projects and specific business services

Communications 78

Communications Management Marketing Strategy SEO 78

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Duct Tape Marketing

JANUARY 15, 2015

'5 Ways to Get The Most Out of Your Social Media Marketing This Year written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing, and today’s guest post is from our newest team member – Alex Boyer – Enjoy! photo credit: shutterstock. You have always been told your business needs a presence on social media sites like Facebook and Twitter, but you have yet to see tangible results.

Social Media Marketing 78

Social Media Marketing Copywriting Marketing Marketers 78

Duct Tape Marketing

JANUARY 13, 2015

'5 Reasons to Hire a Marketing Consultant Even Though You Don’t Want To written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. photo credit: inneedofhelp08 via photopin cc. I’m a marketing consultant, so the title of this post may not appear too shocking, but let me start off with why not to hire a consultant. Consultants aren’t magicians.

Marketing 78

Marketing Marketers Marketing Plan Marketing Strategy 78

Duct Tape Marketing

JANUARY 6, 2015

'How to Promote Every Piece of Content You Create written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. You’ve written a series of useful blog posts and done everything you’ve told to optimize that content for your most important keyword phrases. Now it’s time to post it to your social media profiles and sit back and enjoy the rush of traffic.

Promotion 78

Promotion eBook CRM Market Segmentation 78

Duct Tape Marketing

JANUARY 9, 2015

'Using Large Business Tactics on a Small Business Budget written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing, and today’s guest post is from Jesse Aaron – Enjoy! You won’t find your local pizza shop in the Super Bowl advertising line-up, but you will find Papa John’s there.

Advertisers 78

Advertisers Advertising Social Media Marketing Price 78

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

Customer