Adobe Experience Cloud Blog
MARCH 5, 2021
How do you forecast anything after a year like 2020? Traditional forecasting and planning – using prior years’ data to predict the next 12 months – is well-established. But in 2020 it has been tough. Impossible, even. If the impact of COVID-19 wasn’t enough, Brexit uncertainty added to the doubt. For many, 2020’s data is too skewed to be of much use in 2021.
Neil Patel
MARCH 30, 2021
I was reading an article from my buddy the other day and he had an interesting trend. 14.1% of all searches on Google are in the form of a question. Here’s the breakdown within the United States: How – 8.07% What – 3.4% Where – 88% Why – 82% Who – 6% Which – 33%. Because we have over a billion keywords globally in Ubersuggest and we already have a questions section, I thought it would be fun to see what it would look like worldwide.
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Hootsuite
MARCH 30, 2021
Social media and ecommerce are a match made in heaven. Marketers have been using social platforms to connect with ecommerce customers for a while now. And for a good reason — more and more internet users shop online and use social media to research brands. Take a look at these recent stats: 76.8% of global internet users purchased a product online in 2020. 44.8% of global internet users use social media to search for brand-related information.
Marketing Insider Group
MARCH 29, 2021
You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Quick Takeaways: Conduct a market analysis to identify target segments. Expand your team to handle the larger content workload.
Speaker: Speakers:
Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.
Hubspot Marketing
MARCH 25, 2021
In our 2021 Executive Marketing Leadership Survey , 20% of marketing leaders described company blogs as one of their "most important channels" for hitting goals. The enduring importance placed on blogging isn't shocking. Not only can blogs boost your SEO, overall site traffic, and online presence , but they can also help prospects learn more about your industry, brand, product, or service.
Sprout Social
MARCH 24, 2021
As a marketer, you have so many routes to pursuing your goals of generating brand awareness and getting more and more customers in the pipeline. There are so many different strategies and platforms to test for your brand, and multichannel marketing is just one of the ways you can manage your presence across them. Multichannel marketing is a strategy that allows you to go after your customers and build your brand across many different platforms and utilizing many different tactics.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Neil Patel
MARCH 15, 2021
The hardest part about SEO is link building. Everyone says if you just email people begging for links, you’ll get them. And although that’s somewhat true, it doesn’t make it easier. Because what you’ll find is that if you send 100 emails you may get 2 or 3 links. So, I decided to change things up and make things easier for you by releasing a few new features in Ubersuggest to help you get more links.
Hootsuite
MARCH 24, 2021
Digital marketing produces a ton of data. A social media report is the best way to track and analyze that data so you can learn from your efforts and prove your social media ROI. . Research from Google and Forrester found half of marketers are struggling to manage their data. A social media report can help. In this post, we’ll look at: . what data you should include in your social media report. where to find that data. how to present your data effectively to various stakeholders. .
Marketing Insider Group
MARCH 24, 2021
Marketing success boils down to one thing: your audience’s trust. When you humanize your brand with authentic content, you can build the kind of trust that makes your company the go-to authority in its field. Gone are the days when a catchy commercial was all a brand needed to win a consumer’s business. In fact, even in the glory days of Madison Avenue, the most successful agencies published authentic content that informed and humanized even as it entertained.
Hubspot Marketing
MARCH 16, 2021
To consider the importance of visual search in 2021, let's start with an example. The other day, I Googled "how to conduct a vlookup in Excel". I skimmed a few articles but still felt dissatisfied — I didn't want to read about vlookups, I wanted to see it. Enter: The power of images. Once I clicked on "Images", I found what I needed quickly: I know I'm not alone.
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Sprout Social
MARCH 22, 2021
Reality check: B2B social media is here to stay. In fact, recent statistics note that social advertising is practiced by a staggering 83% of B2B marketers and is second only to search engines in terms of success. From nurturing customers to flexing your industry influence, the social space has a ton to offer B2B brands. But there’s no denying that B2B social media is tricky.
Content Marketing Institute
MARCH 18, 2021
Add a few of these woman-written books on content, marketing, business, and psychology and persuasion to your library during Women’s History Month. Each title earned a place on the list thanks to recommendations from your fellow marketers. Continue reading → The post 24+ Must-Read Marketing Books (That Happen to be Written by Women) appeared first on Content Marketing Institute.
Neil Patel
MARCH 10, 2021
Whether you’re just starting out or are an old pro, who doesn’t want to be a more successful entrepreneur? Owning a business gives you a sense of freedom and empowerment. You can build things and watch them grow. Entrepreneurs make decisions for themselves, realize their creative visions, and develop lasting relationships with other entrepreneurs, customers, and vendors.
Hootsuite
MARCH 16, 2021
From swapping faces on Snapchat to sharing water cooler moments on LinkedIn , Stories have made their mark on most, if not all, of today’s leading social platforms. Facebook Stories is no exception. The visual, immersive appeal of Stories has won over a wide range of demographics, including those who continue to use Facebook as one of their go-to social media channels.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Marketing Insider Group
MARCH 30, 2021
When you hear the phrase “product marketing,” what are some of the first brands that come to mind? You might think of Coca-Cola, Apple, Nike, or Dove – each one a giant in its respective industry. Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. They must see themselves as the protagonist in your story and feel like you’re speaking directly to them through marketing and advertising.
Hubspot Marketing
MARCH 22, 2021
At HubSpot, customer experience comes first. Always. Whether our marketing team is selecting a time at which to send an email or our web team team is choosing the size and location of a button on our homepage, the question we always go back to is: “Will this be a good experience for our customers?”. As HubSpot's Chief Product Officer, this customer-first principle is my guiding light when it comes to product development.
Sprout Social
MARCH 30, 2021
Social listening is a social media superpower. And with the right tool, you can wield that power for the good of your brand. Sprout Social’s Listening solution lets you create highly customized Topics that surface conversations that matter most to your brand and answers to your burning questions. Read on to discover how Sprout customers and employees have used Listening to answer nine brand-critical questions. 1.
Content Marketing Institute
MARCH 15, 2021
Lots of brick-and-mortar businesses have had to digitize their operations to allow online booking, buying, and even services. But other than Google Local, how can you get found? Here are some ways. Continue reading → The post How to Create an Effective SEO Strategy for Your Local Business appeared first on Content Marketing Institute.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Neil Patel
MARCH 11, 2021
If a user clicks through to a page on your website and finds themself waiting more than a few seconds for your page to load, they are likely to leave your page and can cost you a conversion. Luckily there’s a remedy to increase page speed, but it involves the identification of the issue or issues causing slow lead times. Since it can be difficult to pinpoint what’s wrong, you can use tools such as Google’s PageSpeed Insights to help.
Hootsuite
MARCH 18, 2021
With 2.74 million monthly active users , Facebook is by far the largest social network. Yet within that huge potential audience, it can sometimes feel tricky to find your target market. Using the Facebook Boost Post button is the simplest way to expand your reach with just a few clicks and a small investment. You know that your potential fans and customers are on Facebook.
Marketing Insider Group
MARCH 16, 2021
Every business wants more customers and leads, but many aren’t sure about the best way to get them. While many marketing tactics can generate quantifiable business results, some do it better than others. In the big picture, you want to ensure a high ROI (return on investment), no matter what you do. When it comes to driving value, content marketing beats advertising (almost) every time.
Hubspot Marketing
MARCH 10, 2021
The irony doesn't escape me that I'm currently writing a "How to" guide on … "How to" guides. Fortunately, I've had my fair share of experiences writing How to guides for HubSpot over the years — some of my favorites include How to Give a Persuasive Presentation , How to Develop a Content Strategy: A Start-to-Finish Guide , and How to Write a Request for Proposal.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Sprout Social
MARCH 29, 2021
As the widest-reaching social network around, Facebook boasts nearly 2.8 billion monthly active users. But given the continuous changes to the Facebook algorithm and the platform’s shifting demographics, many marketers are stuck scratching their heads when it comes to their future on the platform. “How can I make sure my posts aren’t getting buried?”.
Content Marketing Institute
MARCH 22, 2021
We all know the dream, right? We create and distribute amazing, engaging content because we had: Sufficient time to develop it Effortless collaboration Efficient processes We all know the reality, right? We endure strict deadlines, spend way too long getting … Continue reading → The post 5 Fixes to Help Avoid Content Bottlenecks appeared first on Content Marketing Institute.
Neil Patel
MARCH 8, 2021
Did you know the average person checks their phone 160 times a day ? Which is just one of the reasons SMS marketing no longer sucks. Forty-six percent of people say they check their phones before they even get out of bed. The point is that people keep their phones handy and are always ready to use them to find information or check the latest social media updates.
Hootsuite
MARCH 15, 2021
If someone mentions your name in conversation, maybe your curiosity is piqued a little — but you should be more than a little curious when it’s your brand that’s getting Twitter mentions. Twitter mentions are a key way customers interact with brands on the platform. Customers use them to share positive opinions or express disappointment in the less-than-positive experiences they’ve had with brands.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Marketing Insider Group
MARCH 8, 2021
Everyone knows they need content. That’s not the problem. In fact, I’d argue that most brands publish far too much mediocre or low-quality content. According to WordPress’s own numbers, websites publish over 70 million new posts each month. WordPress (Here’s the live link for the interactive map.). Run a search for your target keyword and you’ll see that you’re competing with millions or billions of results: Google.
Hubspot Marketing
MARCH 8, 2021
When the COVID-19 pandemic began, many consumers raced online to buy products they couldn't get in-store. And, by July 2020, global retail ecommerce sites cumulatively saw a record 22 billion monthly visits. As brands scrambled to offer more products and services online , social media platforms -- such as Facebook, Instagram, and WhatsApp --began rolling out ecommerce tools to help businesses sell more items directly from their social pages.
Sprout Social
MARCH 23, 2021
For years now we’ve heard about the impending digital transformation—the slow-rolling wave of businesses removing non-digital, manual processes in favor of technology that improves efficiency, data collection and analysis, team collaboration and, ultimately, return on investments. Digital transformation was always coming. But due to COVID-19, what would have been a gradual transformation happened virtually overnight.
Content Marketing Institute
MARCH 2, 2021
The antidote to monotone content? Conversational writing. It feels more personal, less academic. More importantly, it’s effective. That said, let’s talk. Continue reading → The post Write Like You Talk: 12 Tips for Conversational Content appeared first on Content Marketing Institute.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
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