Neil Patel
FEBRUARY 26, 2021
Coming up with Google advertising ideas is challenging. However, it’s well worth it to have a solid strategy. With around 3.5 billion searches per day , Google gives you an incredible opportunity to get in front of the right audience. Of course, you first need to know what you’re doing. If you’ve been looking for ways to get the most out of your Google ad campaigns, this article is just for you.
Hootsuite
FEBRUARY 25, 2021
For brands trying to reach shoppers interested in trying new things, or those making purchases or starting new projects , Pinterest could be a great platform for your brand. And that also means a Pinterest scheduler is essential. Using Pinterest for business makes more sense than ever. In fact, as of February 2021, 459 million people use Pinterest each month and more than 200 billion Pins have been saved.
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Content Marketing Institute
FEBRUARY 22, 2021
Compel your audience to convert with these five tips to create more engaging content, from headlines to CTAs. Continue reading → The post How to Create High-Converting Content appeared first on Content Marketing Institute.
Marketing Insider Group
FEBRUARY 22, 2021
Content is king. You need content. Gotta have that content. You hear people singing the praises of content marketing all the time but, really, why should you care? Why should you bother with the investment anyways? Well, most companies say they use content marketing to either create brand awareness or build trust: Content Marketing Institute. Great, but how do you even get to those end goals?
Speaker: Speakers:
Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.
Sprout Social
FEBRUARY 24, 2021
YouTube video covers and titles might be what grab your attention but descriptions are where the search engine shines. YouTube SEO is quite similar in concept to how you would write for a blog post or website page: titles are important but so are the details. The more you understand video SEO, the more likely your video will show up in the search results.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Neil Patel
FEBRUARY 24, 2021
While the terms B2B (business-to-business) and B2C (business-to-consumer) marketing may sound similar, they differ vastly in practice, especially when it comes to paid social media. Areas like content, objectives, best practices, and which platforms to use can impact the most effective strategies in paid social media. This chart outlines a few of the main differences.
Hootsuite
FEBRUARY 24, 2021
Your Instagram bio is your chance to introduce your brand on Instagram. It’s a small space, but when used effectively it can be very powerful. In this post we’ll look at some great Instagram bio examples and give you all the tips you need to create one of your own. Bonus: Unlock 25 inspiring social media bio templates to create your own in seconds and stand out from the crowd.
Content Marketing Institute
FEBRUARY 10, 2021
What social media tool is your all-time, desert-island, can’t-live-without favorite? Here are the ones picked by 50 big names in online marketing, content marketing, and e-commerce. Continue reading → The post 50 of the Best Social Media Tools Selected by Top Marketers appeared first on Content Marketing Institute.
Marketing Insider Group
FEBRUARY 15, 2021
Let’s be frank—there is a saturation of content marketing. Almost every brand is producing content, and competition to rank is fierce. However, it’s not all bad news because a lot of content out there is surface level—it’s generic and has no new angle or point of view. To stand out, brands are focusing on 10x content, which is content that’s 10 times better than the content ranking highest for a keyword.
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Sprout Social
FEBRUARY 2, 2021
What does it mean to be a “market leader”? You might say a market leader is a brand that moves fast and is known for innovation. A brand that creates best-in-class products that solve customer problems in a unique way. Or even a brand that goes beyond participating in culture, but actively defines and shapes the cultural conversation. Market leaders aren’t just the businesses we buy from; they’re the brands we aspire to become.
Litmus
FEBRUARY 23, 2021
As an email marketer, you’re always trying to improve your campaigns through the use of copy, design, and images. But with so much competition for subscribers’ attention, it’s no surprise you might want something to set you apart—enticing readers to click through and care about your message. One way to do this? Animated GIFs. Adding animation might be just the thing you need to increase subscriber engagement.
Neil Patel
FEBRUARY 24, 2021
967225_15ExamplesofSuccessfulBannerAdvertising_021621. Banner advertising is everywhere. So prolific on so many pages of the internet you probably visit regularly, you may hardly notice them. Which is kind of the point. Banner ads are a type of paid ad designed to sit seamlessly on the top, sides, or bottom of a website. In many cases, they fit so well they look right at home.
Hootsuite
FEBRUARY 18, 2021
Sometimes it’s nice to take a break from endlessly scrolling through your feed — and endlessly scroll through someone’s individual Instagram page instead. Welcome to The Grid. Lined up neat rows of three, each Instagram post suddenly is part of a bigger picture. A peek into a user’s soul… or at least their content strategy. And Instagram power users know just how to work this viewpoint to their advantage, with artfully planned posts that, together, create a gorgeous Instagram grid layout.
Speaker: Steve Worthy, MBA
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
Content Marketing Institute
FEBRUARY 1, 2021
Social media can be a tough nut to crack. Opportunities, audiences, and value propositions vary greatly from one channel to another. To conquer it, you need a social media channel plan. Here’s how to do it. Continue reading → The post Take Control of Your Social Media Success With This Plan appeared first on Content Marketing Institute.
Marketing Insider Group
FEBRUARY 11, 2021
Marketing trends come and go faster than a Nascar driver through a pitstop these days. It’s challenging enough to keep track of them all, let alone decide which ones to implement yourself. Luckily, a few stand out from the rest and can be put to immediate use to grow your business. Most trends can be found on a national or even global scale, but those same trends can have an impact on local marketing.
Sprout Social
FEBRUARY 22, 2021
Creating captivating B2B social media post ideas can be… challenging. Let’s be honest. If you’re in B2B social, you know it has a bit of a reputation of being kind of dull. One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. Don’t let this misconception turn you off of B2B social.
Litmus
FEBRUARY 5, 2021
In-person or virtual events revolve around getting to know other people and learning from one another. Because email is such a personal channel, it’s the ideal medium to build excitement for events and send reminders. To ensure that guests actually show up, it can be useful to include an “Add to Calendar” link in your event emails. With that, subscribers can add the events to their own calendars, making it easier to avoid calendar conflicts and allowing them to set up their own reminders.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Neil Patel
FEBRUARY 23, 2021
Every new generation brings new customs, behaviors, and cultural phenomena that shape the world as we know it. Baby boomers brought significant economic influence. Millennials taught us new ways of viewing our socio-political world. Generation Z showed us what the intersection of technology and humanity looks like. Now, we have Generation Alpha, a demographic of tech-savvy, racially diverse, and unapologetically influential children who will start entering adulthood at the end of the 2020s.
Hootsuite
FEBRUARY 10, 2021
Why use Facebook Messenger ads? As more and more people turn to private messaging on social media —and since FB combined its messaging backend with Instagram — Messenger ads have never been more relevant. More than one billion people use Messenger every month, including the 78% of smartphone users who are sending messages. Meanwhile, businesses exchange more than 20 billion messages monthly with Messenger users.
Content Marketing Institute
FEBRUARY 5, 2021
Brands are turning up the volume this week. A new TikTok video celebrates the #SeaShanty trend, Mastercard amps up its sonic brand identity, and a video book review tells a charmingly experimental tale. Continue reading → The post 3 Brands Crank Up the Volume [Content Marketing Examples] appeared first on Content Marketing Institute.
Marketing Insider Group
FEBRUARY 9, 2021
What’s the goal of content marketing ? The answer depends on what you want to achieve in your business. For most companies the goal of content marketing is to get business results – outcomes that drive profitable action. Remember that content marketing is a long-term strategy – a marathon, not a sprint. You likely won’t see instant results. But if you’re patient and consistent, you should get substantial results that make a big difference in your business.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Sprout Social
FEBRUARY 18, 2021
Social media is more than a platform for brand marketing and advertising. It is also a critical customer service channel that enables customers to communicate with brands in real-time and vice versa. According to the Sprout Social Index™ , 74% of consumers will reach out to the brands they follow on social for customer service, making social customer care a priority for any business.
Rock Content
FEBRUARY 5, 2021
Unless you’ve been living under a rock for the past 40 years, you’ll know how content, and digital content , in particular, is getting better and better. Videos are becoming more eye-catching. Infographics can sum up information better. And memes are going more viral. The power behind digital content is nothing to argue about. According to Statista , almost 4.66 billion people were active internet users as of October 2020.
Neil Patel
FEBRUARY 21, 2021
Your SEO company could be hurting your business. I know a lot of small businesses who have placed their trust in an SEO agency, only to have their sites all but destroyed through black hat techniques. I’ve seen struggling online startups spend thousands of dollars trying to “skyrocket in the rankings,” and then realize they’ve been scammed. I don’t want that to happen to you.
Hootsuite
FEBRUARY 16, 2021
Hootsuite has all sorts of hidden gems and neat ways to save you time and increase your brand’s social ROI. The main problem is that there are so many Hootsuite hacks it’s hard to know where to start. For this article we quizzed the Hootsuite customer success team—people who spend their days deep in the gears of everyone’s favourite dashboard—about what little-known, under-appreciated features they pass on to social media managers day in and day out.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Content Marketing Institute
FEBRUARY 3, 2021
A half-billion people use Instagram Stories every day. Businesses create one-third of the most viewed Stories. You can’t ignore Stories. Consider these seven ideas on how to do them well. Continue reading → The post How to Use Instagram Stories to Get More Followers appeared first on Content Marketing Institute.
Marketing Insider Group
FEBRUARY 17, 2021
Do Digital Ads work? I want to share some data showing you that brands like P&G, Chase Bank, and Uber slashed their ad budgets during the pandemic and saw exactly ZERO impact on their sales revenue. 20-40% of the clicks on paid ads are fraudulent. Venture capital investment in ad tech is declining by an average of 10% each of the last 5 years. Even CEOs from the most recognized brand s know that digital ads are a waste money.
Sprout Social
FEBRUARY 16, 2021
We’ve all experienced it: the dreaded customer service phone call. You stay on the line, listening to elevator music and playing the waiting game until a person finally serves you. Fortunately, social media has revolutionized the customer service game, making it more immediate, simple and accessible. Customer service is also a differentiator for brands, and 44% of consumers say that strong customer service is what makes a brand’s social best in class.
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