Sat.Feb 10, 2024 - Fri.Feb 16, 2024

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7 Notable Marketing Lessons from Super Bowl LVIII Ads

Set Up

The year of 2024 brought us Super Bowl LVIII and, with that, Taylor Swift x Travis Kelce with the Kansas City Chiefs vs. the San Francisco 49ers. This clash of the titans brings some of the best (and most expensive) commercials every year, and 2024 is no exception. Evan Rosenthal , Set up ’s Business Development Manager and the team’s biggest football fan, shares some of his favorite Super Bowl ads from this year.

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Influencer marketing is hitting a dead end

Businesses Grow

One of my clients built his business entirely on influencer marketing. His revenue has grown explosively through a combination of both paid and organic relationships with powerful influencers who specialize in “un-boxing” and product reviews. “We’re in trouble,” he told me. “Influencer marketing is hitting a dead end.

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Why is There a Lack of Understanding of AI in Marketing?

yorCMO

If you’re not already using AI, you’re likely lagging behind your competitors. But with new technologies comes some friction, learn how it can be applied effectively and the effects it can have on your marketing efforts. Marketers can be hesitant about using AI for a variety of reasons, The post Why is There a Lack of Understanding of AI in Marketing?

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How to Create a Marketing Plan to Grow Your Business

Aspiration Marketing

Every entrepreneur dreams of scaling their business to new heights. But how do you translate that dream and create a digital marketing plan to grow and get your marketing team and company to achieve your goals? Using a relatable example, we'll show you how to write an effective marketing plan and guide to growth marketing. The $10 Million Dream: Begin with a clear goal, like reaching a specific monthly revenue target.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Gmail spam updates are here: What now?

Martech

Starting in April, Google will enforce new rules for brands sending over 5,000 emails daily to Gmail addresses. The goal is to cut down on spam by enforcing specific requirements around authentication, ease of unsubscribing and relevancy of messaging. For marketers relying heavily on email campaigns and communications, this policy will require quick action to ensure deliverability doesn’t take a hit.

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10 Steps to a Successful Website Design

Aspiration Marketing

As our world becomes increasingly digital, businesses must create websites that attract visitors and encourage them to take action. However, with tough competition in every industry, many businesses struggle to generate interest and boost conversions within a specific timeframe. This is where a well-executed digital marketing strategy can give you an edge over your competitors.

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Mastering SEO in the Age of AI

Duct Tape Marketing

Mastering SEO in the Age of AI written by Tosin Jerugba read more at Duct Tape Marketing  The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Stephan Spencer, an acclaimed SEO expert and founder of net Concepts, an interactive agency specializing in search engine optimization. Stephan is also a bestselling author, serial entrepreneur, and host of two popular podcasts, “Get Yourself Optimized” and “Marketing Speak.

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Oscar Buzz: Marketing Insights Beyond the Red Carpet

Rock Content

The movie industry isn’t just about entertainment and fashion. It’s also about marketing. There’s a lot that business owners can learn from directors, actors, and movie marketers. Oscar winners don’t earn prize money. What they get is even better. Studios that want an Oscar nomination can spend up to $15 million on lobbying campaigns.

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I Tried 10 AI Project Management Tools to See if They’re Worth It (Results & Recommendations)

Hubspot Marketing

AI project management tools simplify decision-making, keep projects rolling, and streamline communications. Pick the right project management tool, and you could save hundreds — even thousands — per year. I started in digital project management nine years ago, and AI project management tools were unheard of. The project management role was different than it is today.

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What is an Ideal Customer Profile and Why Should My Business Have One?

Aspiration Marketing

Ever feel like your marketing efforts are hitting the wrong audience? You pour resources into attracting customers, only to find most aren't a good fit. Budgets bleed on campaigns that fall flat. Sound familiar? Enter the Ideal Customer Profile (ICP) – your secret weapon for attracting high-quality leads who convert.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Google says it took down 45% more fake reviews in 2023 thanks to new algorithm

Search Engine Land

Google has a new review algorithm that the search company says it better anf faster at taking down fake reviews from local listings in Google Search and Google Maps. “In 2023, this new algorithm helped us take down 45% more fake reviews than the year before ,” Google announced. Google receives a lot of contributions to its Google Maps and local listings, this includes reviews, photos, updates to listings and more.

Marketing 142
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5 Super Bowl LVIII takeaways for marketers

Martech

As the Kansas City Chiefs mounted a late-game charge to become repeat champions (three titles in five years!), Super Bowl LVIII proved to be a victory for fans, brands and the city of Las Vegas. Digital channels provided more options for audiences to engage with the Big Game, including an inventive stream on Nickelodeon called by SpongeBob SquarePants and friends.

Transform 122
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How Luxury Brands Market and What You Can Learn

Hubspot Marketing

I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. In that case, I transform from someone who ignores ads to someone who needs that head-turning perfume as soon as possible. Do I really need it? Not at all. Do I still put it in my shopping cart?

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9 Actions You Can Take To Get Better Content Results Without Spending More

Content Marketing Institute

Just because you have no more budget or a smaller team doesn’t mean you can’t up your content and marketing game. Follow these nine tips to strengthen your marketing success without asking for another dollar or marketing person to help.

Marketing 121
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Report: OpenAI working on web search product

Search Engine Land

OpenAI has been developing a web search product, partly powered by Microsoft Bing, a source told The Information. This shouldn’t be too surprising, considering: OpenAI has a web crawler, GPTBot. ChatGPT Plus users can also use Browse with Bing to search the web. Microsoft Bing is uses OpenAI’s GPT-4 , customized for search. Why we care. OpenAI has created a popular product in ChatGPT and I’ve seen much anecdotal evidence that some people use it similarly to a search engine.

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Why AI will have the faults of human intelligence

Martech

Artificial intelligence (AI) has come a long way over the past decade, from early chatbots to today’s virtual assistants that integrate with multiple applications to “learn” about us. However, as impressive as modern AI systems seem, they still have a long way to go before achieving true human-level intelligence. This article chronicles my experiences building various AI tools to assist with business functions and looks at what’s in store for marketers.

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4 Phishing Email Examples Even I Could Fall For (& How to Spot Them)

Hubspot Marketing

Last year, I received an email from my “bank” alerting me to suspicious activity on my account. The layout and logo matched other official communications I had received from the bank, and I was naturally alarmed. But a few things just didn’t add up. Instead of using my name, it addressed me as “Dear valued customer.” After that, I was supposed to verify my account details, which seemed contrary to bank security advice.

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5+ Real Ways AI Can Benefit Your Content and Marketing Today

Content Marketing Institute

Welcome AI onto your content and marketing teams. It can transform your data, SEO, idea generation, and research into bigger and better results for your strategy and audience.

Transform 112
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Google Analytics 4 adds new consent mode setting section

Search Engine Land

Google Analytics 4 has a new consent setting section that is now available to all users globally. The platform added this feature in preparation for the enforcement of Google’s EU User Consent Policy (EU UCP), which will require advertisers to send it verifiable consent signals if they want to serve personalized ads in the UK and European Economic Area (EEA).

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EU Digital Services Act now applies to all but the smallest businesses

Martech

The European Union’s Digital Services Act, aimed at preventing the spreading of illegal goods, services or content online, originally governed only very large online platforms reaching 10% or more of the E.U.’s population. That is now changing with all but the very smallest businesses coming under the jurisdiction of the Act. Businesses with fewer than 50 employees and less than 10 million euros in annual revenue will continue to be exempt.

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Behavioral Economics: How Understanding the Brain Can Build Your Business

Social Media Examiner

Do you want to increase your conversions? Wondering how to leverage behavioral science to improve your results? In this article, we’ll explore how understanding the brain can help your business. What is Behavioral Economics, and Why Does it Matter to Marketers? Behavioral economics offers powerful insights into consumer decision-making processes that can help marketers reach […] The post Behavioral Economics: How Understanding the Brain Can Build Your Business appeared first on Social Medi

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The best Super Bowl ads of 2024

illumin

Super Bowl Sunday has come and gone and that means it’s time to wrap up some of the best ads of the big game. Every marketer knows that the Super Bowl is the biggest showcase for advertisers in the US, making for some of the most exciting and entertaining ads of the year. Super Bowl LVIII had a massive audience As the San Francisco 49ers and the Kansas City Chiefs kicked off on Sunday in front of 65,000 football fans, advertisers were getting their game faces on, ready to reach the predi

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Meta apologizes after ad error causes campaigns to overspend by ‘thousands’

Search Engine Land

Meta issued an apology to advertisers following an Ads Delivery outage that resulted in campaigns overspending by “thousands.” The tech giant confirmed that services are now restored and expressed regret for any inconvenience caused to advertisers. Refunds, anticipated to take between four and eight weeks, are now awaited by affected parties.

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How TD Bank connects customer experience with sound

Martech

When customer experience works, customers receive a consistent and seamless interaction with a business from touchpoint to touchpoint. An often overlooked feature of CX is sound. TD Bank sees it as key to connecting with customers, colleagues and communities they serve. That’s why the company created a new sonic identity, rolling out to digital touchpoints and physical locations (such as ATMs), to knit together key points in the customer journey with a familiar theme aimed at building an e

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Audience engagement: What it is and tips to improve it

Sprout Social

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. In general, audience engagement, and social media engagement in particular, isn’t easy to come by. Social media users’ feeds are flooded with content competing for their attention. But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following.

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How Healthcare Businesses are Using Automation

Hubspot Marketing

Healthcare businesses use AI and automation to provide a better experience for their customers, patients, and care providers. The healthcare industry has been through one of its busiest and most challenging periods, leaving healthcare professionals and companies burnt out. With automation and AI, healthcare businesses are streamlining processes, reducing the workload for their team, and improving patient experiences.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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6 Amazon marketing strategies to implement in 2024

Search Engine Land

Amazon’s reign as the king of ecommerce won’t end any time soon. There were over 15 billion worldwide visits to Amazon.com in 2023. The continued flood of purchase-ready visitors makes Amazon lucrative for sellers who can stand out and generate sales from the platform. This year, Amazon’s core belief behind its algorithm remains straightforward. They want customers to continue buying.

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How AI is making identity resolution platforms more effective

Martech

Consumer expectations for highly personalized marketing interactions have reached an all-time high. Eighty percent say the experience a company provides is as important as its products and services, 73% expect better personalization as technology advances and 65% expect companies to adapt to their changing needs and preferences, according to Salesforce’s “State of the Connected Customer” report.

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The benefits of influencer marketing (+ what the C-Suite cares about)

Sprout Social

When it comes to influencer marketing , C-suite execs want more than just good engagement. They expect a positive return on investment (ROI), incremental growth contributions and strategic alignment. While the impact of influencers in shaping consumer behavior is undeniable, translating it into benefits that resonate with the top brass is key to getting the budgets you need for your influencer program.

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Google's Head of Technology Platforms On How First-Party Data & AI Will Transform The Ad Industry — For The Better

Hubspot Marketing

Welcome to HubSpot's Expert Edge Series , where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry. Earlier this month, Google Chrome took another step in its plans to phase-out third-party cookies. And yet HubSpot Blog Research reports that 83% of marketers are still leveraging third-party cookies in some capacity.

Transform 103
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission