Sprout Social
SEPTEMBER 12, 2023
Social media has become deeply ingrained in our daily lives, evolving from a novel tool to connect with friends into a central hub for entertainment, news, community building and discovery. Audiences are more receptive than ever to seeing businesses in their feed, but their expectations shift rapidly. The rules of audience-brand engagement are different than they were even a year ago.
Search Engine Land
SEPTEMBER 14, 2023
Who loves your brand the most? No matter what you sell, you probably have customers who: Truly care about your company, products or services and content. Find your products valuable and also see your business as an extension of themselves. See their own sense of being reflected in your brand. Sounds great, doesn’t it? If you have fans who sincerely love your brand, they are a lot less likely to churn and leave you for a competitor.
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Search Engine Land
SEPTEMBER 12, 2023
Q4 is almost here, along with the holiday shopping season. Rather than focus on ecommerce holiday SEO strategies and campaigns – which you should (hopefully) already have nailed down – now is a good time to start thinking ahead to next year. 1. Learn from last year Start by reviewing last year’s campaign wrap-ups to identify any missing data or insights.
Social Media Examiner
SEPTEMBER 12, 2023
Are you up to date on changes from Instagram? Wondering which Instagram updates are important to marketers? In this article, we explore Instagram changes that affect your marketing. #1: Instagram Carousels Instagram has introduced the ability to add music to carousel posts, opening up more creative options beyond just photos and videos. Our Take: In […] The post Instagram Changes That Affect Marketers appeared first on Social Media Examiner.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Search Engine Land
SEPTEMBER 11, 2023
While SEO can be highly effective, it’s not a one-size-fits-all solution for all businesses. SEO might not be the immediate answer to your digital marketing needs. Here’s why SEO may not be the best fit for a business, with alternatives and insights into when it may be a more valuable investment. 1. You require fast results Do you need fast results for your business and a way to attract tons of visitors to your website in no time?
CMO Network
SEPTEMBER 12, 2023
Coca-Cola's "neutral" marketing strategy is outdated & harmful. Consumers want brands to take a stand on social issues. Coke needs to be authentic for its consumers.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
CMO Network
SEPTEMBER 13, 2023
Given the murkiness of the CMO role, shoring up blind spots is essential to navigating a company’s big bets, creating buzzwords and dousing fires.
Aspiration Marketing
SEPTEMBER 13, 2023
In today's fiercely competitive market, establishing a strong and recognizable brand is crucial for businesses aiming to thrive and stand out. Branding guidelines are fundamental in achieving this goal by providing a blueprint for creating a consistent and cohesive brand identity. From defining key components to outlining the process of developing practical branding guidelines, we'll explore how these guidelines can help establish trust, enhance brand recognition, and streamline decision-making
Martech
SEPTEMBER 14, 2023
CMOs are more likely to be responsible for AI adoption than other C-suite executives, but less likely to understand it, according to a new survey. CMOs are most likely to say they have a beginner’s understanding of AI (30%) and least likely to say they have an advanced understanding (10%), according to the survey by the Marketing AI Institute and AI-driven conversational marketing platform Drift.
Search Engine Land
SEPTEMBER 14, 2023
Google has begun to push out an update to its helpful content system , the last helpful content system update was the December 2022 helpful content update. The update started on September 14 and should take about two weeks to fully roll out. What is new. Google said , “The September 2023 helpful content update is rolling out with an improved classifier.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
CMO Network
SEPTEMBER 12, 2023
When Brenner, a Hollywood insider, talks about getting used to being "comfortable with being uncomfortable," she isn’t just referring to herself but to Mattel’s variou.
Aspiration Marketing
SEPTEMBER 11, 2023
Artificial intelligence (AI) chatbots are becoming increasingly popular as a way to support and automate customer service tasks. But are they right for every business? We will discuss the benefits and drawbacks of AI Chatbots, look at a bunch of numbers, and some options to explore. Beta Version - (marked) parts of this content are in still development and will be updated on an regular basis.
Martech
SEPTEMBER 11, 2023
Organizations that want happier customers should look holistically at the entire customer journey. It’s not enough to target individual touchpoints for improvements. Marketers need the big picture when it comes to customer experiences. “The ability to focus on customer journeys and reorient your organization around customer journeys is the great ‘unlock’ for companies that are struggling, perhaps, to make progress with their customer experience scores and their programs,” said Joana de Quintanil
Search Engine Land
SEPTEMBER 12, 2023
Now that the Google August 2023 Core Update is done rolling out , we wanted to take a deeper dive on how this core update differed from previous Google core updates, specifically the March 2023 broad core update. This update was indeed a big one, and caused a lot of ranking volatility across many verticals in the Google search results. But this update was also surrounded by a very volatile set of weeks prior to the update, making the update itself feel a bit more muted than previous updates.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Buffer Marketing
SEPTEMBER 11, 2023
Having a strong LinkedIn game is no longer an option. What we’re witnessing in today’s tough economy is the inevitable rise of social selling. This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP.
Aspiration Marketing
SEPTEMBER 12, 2023
Are you looking to build or upgrade your website? The HubSpot CMS Hub is a powerful facilitator of content management built on one of the industry-leading CRM solutions. It offers a meaningful way to streamline, organize, and optimize your website's content while involving team members across the organization. How can it revolutionize your content management efforts?
Martech
SEPTEMBER 13, 2023
Leading analytics and data management provider SAS will integrate generative AI capabilities with its Customer Intelligence 360 marketing solution. Customers will be able to choose which generative AI providers to integrate into their SAS instance, including popular models like ChatGPT, open source models and their own proprietary models. Marketers will be able to use these capabilities to create marketing plans and build audience segments as well as generate personalized text content.
Search Engine Land
SEPTEMBER 15, 2023
Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. The U.S. Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. These multibillion-dollar deals gave Google an unfair advantage, the DOJ alleges, making it nearly impossible for rival companies to compete.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Sprout Social
SEPTEMBER 14, 2023
In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. But it’s all too easy to get so wrapped up in reaching and acquiring new customers that your current customer base gets left in the dust. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base.
Hubspot Marketing
SEPTEMBER 12, 2023
In 2023, Google’s no longer the only search engine. In just one scrolling session, you might search Instagram for makeup tips, Facebook for products, or even TikTok for something niche — like bat videos. @lubeebatconservancy big yawn #bats #lubeebats #cute ♬ Love You So - The King Khan & BBQ Show In HubSpot’s recent Consumer Trends survey , we discovered nearly one-third of consumers use social media apps to search for information.
Martech
SEPTEMBER 11, 2023
I attended an amazing workshop over the weekend on AI and the future of creativity and once again had a “‘HOLY SH*T’ “holy sh*t” AI moment. During an online brainstorming session, I stumbled upon a plugin for the text-to-image creation tool, Midjourney, that would allow me to update any of the portraits created on the platform (and even ones not created on the platform) with the facial features of someone I knew.
Search Engine Land
SEPTEMBER 12, 2023
The multibillion-dollar question right now is whether the Search Generative Experience (SGE) will blow up Google’s Search business model. Based on early testing, Google CEO Sundar Pichai is “confident” that won’t happen. “It’s important to us to connect users with what’s out on the web, and we are working deeply to make sure that continues to work well,” Pichai told Steven Levy in a Q&A published on Wired.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Social Media Examiner
SEPTEMBER 14, 2023
Want your brand to stand out on Instagram? Wondering how to create content that stays in people’s minds? In this article, you’ll discover how to be more creative with your Instagram content. Why Is Creativity So Important on Instagram? Think of classic ads you've seen. They stick in your mind because they're original, fresh, and […] The post How to Be More Creative With Your Instagram Content appeared first on Social Media Examiner.
Content Marketing Institute
SEPTEMBER 14, 2023
The social media landscape has changed. X, formerly known as Twitter, faces mercurial changes. TikTok bans are discussed. YouTube added Shorts to compete with TikTok. Meta added Threads. Should your social media strategy respond?
Martech
SEPTEMBER 13, 2023
On average, Americans now check their phones 262 times a day and daily screen time averages over five hours per day. People are using their phones more frequently, for longer periods of time, and are shopping from their phones more than ever before. With 54% of web traffic coming from mobile, adding text messaging (also known as SMS) to your ecommerce stack can help your team reach more customers faster—while maintaining a seamless customer experience.
Search Engine Land
SEPTEMBER 14, 2023
Google Search stopped showing How-to rich results on desktop yesterday. Google’s announcement. In an update to an Aug. 8 blog post about the reduction of visibility for HowTo and FAQ results , Google announced: “Continuing our efforts to simplify Google’s search results, we’re extending the How-to change to desktop as well. As of September 13, Google Search no longer shows How-to rich results on desktop, which means this result type is now deprecated.” “This c
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Social Media Examiner
SEPTEMBER 11, 2023
Want to show up more often in users’ Instagram feeds? Wondering what type of Instagram content exposes you to new audiences and which is shown to your followers? In this article, you'll learn how the Instagram algorithm works in 2023 so you can improve your content strategy. Why Marketers Need to Know How the Instagram […] The post How the Instagram Algorithm Works in 2023 appeared first on Social Media Examiner.
CMO Network
SEPTEMBER 14, 2023
It’s been a busy year in automotive technology and IAA Mobility 2023 proved more big advancements are on the way. A look at 5 standout announcements at IAA Mobility 2023.
Martech
SEPTEMBER 12, 2023
Evaluating which generative AI tools are right for your company isn’t easy. To help with that process, Trust Insights’s CEO and co-founder Katie Robbert, and co-founder/Chief Data Scientist Christopher Penn, have created a two-by-two matrix for executives, which they outlined in a recent video. “Every job will be impacted in some way by large language models and generative AI,” said Penn.
Search Engine Land
SEPTEMBER 11, 2023
Google Search Console is rolling out new reports within the Shopping tab listings section with deeper integration with Google Merchant Center. Google is rolling out two new reports, one that shows you issues that are causing your products not to show in the Google Shopping tab and the other that shows you increases or decreases in clicks and rankings of your products in Google Search.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
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