How Color Psychology Plays a Powerful Role in Your Marketing Strategies
Calvyn Lee Blog
NOVEMBER 26, 2023
Color is an extremely influential, yet often overlooked element that plays a critical role in marketing. Color psychology explores how different colors affect human perception and decision making in powerful ways that marketers can utilize. In this article, we will examine various colors and the psychology behind them to help you better target audiences and influence behavior through your marketing campaigns and branding.