Sprout Social
JULY 6, 2016
Whether it’s new filters, video editing tools or a refreshed design, there’s a lot to keep up to date with on with Instagram. With so many changes coming to the platform, there’s a reason why it’s difficult to stay on top of all the latest Instagram trends. Slowly but surely, Instagram is nibbling away at Facebook’s popularity. This is even more relevant when you see Instagram has reached more than 500 million active users.
Marketing Insider Group
JULY 4, 2016
The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. A quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. However, not all of your online searches will yield helpful results. […].
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Adobe Experience Cloud Blog
JULY 8, 2016
Author: Patrick Groover I’ve a feeling we’re not in Kansas anymore. The marketing landscape has changed rapidly in the past few years and continues to evolve with new technologies and channels. While email remains a valuable source for communication, many companies are struggling to extend their reach on other channels, such as mobile, without increasing the strain on their already over-extended marketing resources.
Rock Content
JULY 5, 2016
In 2014 the number of mobile users eclipsed desktop users. Since then, mobile technology has continued to change the way we browse the web and connect with brands. “The latest data shows that we are now well past the tipping point.” says Smart Insights , as “mobile digital media time in the US is now significantly higher at 51% compared to desktop (42%).” Image Source.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Sprout Social
JULY 5, 2016
When it comes to Twitter marketing , one of the key metrics brands measure is engagement. If people aren’t retweeting, liking or clicking your Tweets, there’s a good chance your message is falling on deaf ears. Tweeting without any engagement is like shouting your thoughts to an empty room. While it’s true that engagement is extremely important, there’s another metric that goes hand in hand with it.
Marketing Insider Group
JULY 4, 2016
If you have a business of any size or type, you already know that you must have a website if you are going to be successful. In this age of information and the Internet, people expect to find businesses online. Some business owners have a list of reasons why they don’t think they need a […]. The post Top 10 Essential Features Every Small Business Website Must Have appeared first on Marketing Insider Group.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Duct Tape Marketing
JULY 6, 2016
The Invisible Influences that Surround Us written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jonah Berger. Most of us believe we are in charge of the decisions we make throughout each day. To some extent we certainly are, but many of the decisions we make – what to wear, what to eat, what to buy, what to say – are driven by forces at the subconscious level.
Sprout Social
JULY 7, 2016
With 1.09 billion people logging in daily, Facebook is a huge resource for your business. The marketing potential is high, but how do you maximize it? Facebook Business Pages need to be treated differently from your personal profiles. There’s plenty of competition for attention on Facebook, but that means a lot of opportunity for inspiration too.
Marketing Insider Group
JULY 6, 2016
Successful content marketers are constantly looking for strategies to improve their marketing performance, everything from content strategy to writing, graphic design and social media marketing. While it’s great to get social shares and new leads from your content, if they don’t ultimately convert into actual sales and revenue for your company, your marketing ROI just […].
Adobe Experience Cloud Blog
JULY 6, 2016
Author: Lisa Marcyes There’s never been a more exciting time to be a marketer. Social media platforms are constantly changing in new and exciting ways, allowing us to connect with our audience on a whole new level. However, with the adoption of social platforms in people’s everyday lives, buyer expectations are concurrently changing. The lines are merging as users, who are interacting with friends and family around the clock, naturally expect brands to react in a similar fashion.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Duct Tape Marketing
JULY 7, 2016
Three Ways PR and SEO Can Be Best Friends written by Guest Post read more at Duct Tape Marketing. photo credit flickr. Not so long ago people would have called you crazy for suggesting that PR and SEO could be friends. After all, SEO was all about gaming the search engine algorithms to push your websites higher than they deserved to go. You did this by finding loopholes in the system.
Sprout Social
JULY 8, 2016
In today’s marketplace, your personal brand matters. For better or worse, how you’re perceived in person and across your social and digital platforms can have an impact on your career opportunities. Building and maintaining a personal brand is a daunting task–even for marketers. We often struggle with where to even start. This week at #SproutChat , we were join by Jeremey Goldman and Ali B.
Marketing Insider Group
JULY 6, 2016
There is tons of potential in a freelance blogging career. If you can write well and you have great ideas for new posts, then you can start making money out of your talent. However, it’s not that easy to launch yourself into this competitive market with success. You need a lot of effort to attract […]. The post 7 Tips on How to Make a Free WordPress Site Look Credible appeared first on Marketing Insider Group.
Adobe Experience Cloud Blog
JULY 5, 2016
Author: Heidi Bullock Often in life, more can be wonderful. For example, I like more tacos. If possible, I would like seven, not two. I would also like more Amazon Prime boxes and more NBA playoffs. Historically in B2B demand generation, more has been better too. More leads? You bet! But wait, let’s go back to college for one second. Remember the law of diminishing returns?
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Zumvu
JULY 7, 2016
A hand-picked list of 10 popular tools that will help you in effectively manage and market your business using Instagram.
Duct Tape Marketing
JULY 8, 2016
PR & eCommerce: A Match Made in Heaven and How to Leverage It to Help Your Business Grow written by Guest Post read more at Duct Tape Marketing. photo credit licdn. Every business craves for publicity, irrespective of its size and stature. If done right, it is an absolute gold for any business, online or otherwise. However, it remains a mystery to most businesses.
Marketing Insider Group
JULY 7, 2016
We know relevance resonates. Content that addresses each audience interest, persona and situation performs better than generic content. So why not create content based on personality profiles? My first “real job” (working since age 9) was for ADP. One year later I moved into sales. I had a good intuitive sense for my buyers. I […]. The post Create relevant content based on personality profiles appeared first on Marketing Insider Group.
Marketing Insider Group
JULY 5, 2016
Is the marketing you’re doing actually what you would want as a consumer? Surprisingly, for many Fortune 1000 marketers the answer is “no.” A live survey conducted with over 1,200 marketers from companies like IBM, Verizon, JPMorgan, Intel and MasterCard at the #ThinkContent Summit earlier this month found that there is a major disconnect between […].
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Marketing Insider Group
JULY 7, 2016
Snapchat has originally been introduced four years ago, in 2011, by Evan Spiegel, Bobby Murphy and Reggie Brown with an idea of exchanging a series of pictures via chat messages. According to the developers the goal was to: “Emulate the best parts of face-to-face conversation. Chat 1.0 was all about the joys of being here […]. The post 7 Things Marketers Need to Know About Snapchat appeared first on Marketing Insider Group.
Marketing Insider Group
JULY 6, 2016
Sometimes, you just don’t know what to make your content about. It’s ok. Writer’s block happens to the best of us. When a novelist hits a block, they’re encouraged to take a walk, read a book, listen to music and to free write. Their only concern is to get their ideas flowing again and resume […]. The post The Marketer’s Approach To Overcoming The Content Writer’s Block appeared first on Marketing Insider Group.
Marketing Insider Group
JULY 6, 2016
By Jennifer Johnson, Marketing Manager, Alexa Looking for an affordable way to boost your brand’s reputation and find new consumers? Search no further. An effective content marketing strategy can create enormous wins and give small companies a chance to compete with larger ones. To see the results of content marketing in action, my team at Alexa […].
Marketing Insider Group
JULY 2, 2016
If you love to tinker on your creative craft, you often feel you’re surrounded by people who “don’t get it.” This causes many of us to long for one thing that we never seem to get: total creative freedom. And, as the logic runs, to achieve creative freedom, we’d need to have our own audience — one that loves our work.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Marketing Insider Group
JULY 8, 2016
Design shares a lot of similarities with Goldilocks and the Three Bears: A healthy dose of experimentation takes place, some lines are crossed, and most importantly, it involves finding a balance that’s “just right.” Some prefer their porridge scalding hot or simply don’t mind that their bed was purchased at PetCo, and that’s okay, too. […]. The post Struggling with Marketing Design?
Marketing Insider Group
JULY 5, 2016
It’s no secret that personalized content gets more attention and better engagement than vague, anonymous messaging. But adding interactive elements to personalized content could be the one-two punch that takes campaigns from good to great. Recently, VentureBeat confirmed what most marketers had long suspected: adding a personalized touch to marketing campaigns meant the difference between […].
Marketing Insider Group
JULY 3, 2016
In this episode, we hear stories about seeing the potential for things to be better, greater, and more creative, despite starting in a place that feels hopeless. When craft-driven creators are at the end of their ropes or they’ve been handed assignments or situations that feel utterly broken, what do they do? In This Episode: First, I wrestle with some leftovers.
Marketing Insider Group
JULY 4, 2016
When it comes to customer facing content, much is written about creative techniques, tools and infrastructure. But there is little thinking or discussion about content process change. By changing your content process for strategy and operations you can leverage resources and assets, accelerate production time to real-time, and scale outputs without compromise.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Zumvu
JULY 6, 2016
The popular Twitter tools that marketers, bloggers and small businesses use to manage their twitter accounts and grow their business.
Duct Tape Marketing
JULY 2, 2016
Weekend Favs July One written by Roxanne Doche read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from online source or one that I took out there on the road.
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