Sat.Jul 01, 2023 - Fri.Jul 07, 2023

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This Barbie is a Marketing Genius: Unveiling the New Movie’s Phenomenon

Rock Content

It’s a Barbie world — even the marketing one. The Barbie movie is just a few days away from its official launch on July 21st, and its promotion continues to be a shining marketing example. The campaign has all the ingredients to shine your eyes. I’m talking about the clever utilization of one of the most recognizable brand colors worldwide, tons and tons of product partnerships, and even the use of AI and interactivity.

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Why Conversational Marketing Should Be a Priority in 2023

Six & Flow

In recent years, the landscape of marketing has undergone a significant shift. As consumers become increasingly informed and discerning, traditional marketing techniques are no longer as effective as they once were. In response to this, many businesses have turned to a new approach: conversational marketing. In this article, we'll explore what conversational marketing is, its key principles and components, and the benefits it can offer businesses today.

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9 GA4 training courses to help confused marketers

Search Engine Land

Marketers have been pulling their hair out trying to get to grips with Google Analytics 4 – fortunately, we’ve got some good news. There are a bunch of incredible courses and resources available that’ll boost your confidence and understanding of how to use the new platform. Here, we’ve compiled a list of 9 Google Analytics 4 training courses that you may want to consider. 1.

Analytics 100
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What Is Brand Perception? How to Measure It and 4 Examples

Hubspot Marketing

Take a second to think about your shopping habits — why do you make some purchases and not others? In all likelihood, you buy a product based on your brand perception, or the thoughts and feelings associated with a company. You're not the only one — 62% of customers feel emotionally connected to brands they buy from. And once consumers adopt an attitude about a brand, it's tough to change.

Branding 120
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How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

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5 Ways Marketing Strategy Will Set You Free

Digital Marketer

Imagine this: You’re a marketer, and you’re constantly chasing the next big thing. You’re always on the lookout for the latest trend, the newest platform, the freshest idea. You’re running on a hamster wheel of “on-demand” marketing, and it’s exhausting. You’re always reacting, never planning. You’re always behind, never ahead.

More Trending

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Harness the Power of AI: Create Winning Jasper Campaigns

DIY Marketers

Imagine revolutionizing your marketing efforts with the power of AI. Enter Jasper.ai campaigns, the game-changer that’s transforming the way businesses create marketing strategies. Get ready for a deep dive into this innovative tool and discover how it can supercharge your marketing efforts. Short Summary Harness the power of AI to create winning Jasper.ai campaigns tailored to fit your brand’s identity, voice and style.

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21 Powerful Analytics Tools for Digital Marketing

Sachs Marketing Group

Digital marketing analytics tools are software applications that help marketers track, gather, and analyze data related to their online marketing campaigns. These tools provide insights into the performance of content, user behavior, and ROI, and can include features for tracking website traffic, social media engagement, and keyword rankings. Are you struggling to make sense of the vast amount of data generated from your digital marketing efforts?

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How Content Marketing is Like a First Date

Digital Marketer

It’s Friday. You’re finally going out with that person you met online. You’ve been talking for weeks, and you’re excited to see them in person at last. The outfit you’ve chosen is perfect. That fresh haircut is serving you well. One spritz of perfume, and then you’re out the door. Only, when you get to the bar, your date isn’t who you thought they were.

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How to handle changes in agile marketing

Martech

Agile marketing is all about change, but how do we balance agility and chaos? Let’s explore three components of the Agile Marketing Navigator framework the Guidepoint, Blueprint and Marketing Backlog — and where frequent change is acceptable and what areas to keep change to a minimum. Changing the Guidepoint The Guidepoint is the “big win” for an agile team that’s decided either quarterly or based on a major project or campaign.

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AI In The Aisles: The Executive's Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

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The Role of Content Marketing in SEO [Video]

Aspiration Marketing

When every business is fighting for a spot on the first page of Google, content marketing has proven to be a must-have weapon in our SEO arsenal. But what exactly is content marketing, and why is it so important? Content marketing isn't just about creating random blog posts or social media updates. It's about creating valuable, relevant, and engaging content to attract, retain, and convert potential customers into loyal ones.

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How to collect and mine your social media data for growth

Sprout Social

Virtually all business leaders believe social media data and insights have a profound impact on top business priorities, according to The 2023 State of Social Media report. From building brand reputation to understanding customers and improving competitive positioning, social data is the missing piece you need to solve your leadership team’s most pressing challenges.

Analytics 145
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5 AI Social Media Tools to Boost Productivity

Practical eCommerce - Marketing

Integrations with ChatGPT and other AI chatbots are seriously streamlining social media management. The post 5 AI Social Media Tools to Boost Productivity appeared first on Practical Ecommerce.

Product 142
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23+ Content Marketing Skills You Need for Today and the Next Five Years

Content Marketing Institute

Ready to improve your skills for short- and long-term content marketing success but not sure which ones? Almost two dozen Content Marketing World presenters offer advice with unique twists, unexpected advice, and helpful reminders.

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Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

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How to Choose an Inbound Marketing Agency

Aspiration Marketing

An effective inbound marketing strategy can make all the difference in today's competitive digital landscape. But, not all companies have the means or skills to conduct their marketing in-house. As such, they seek to partner with an inbound marketing agency. Still, finding the right agency is a big decision. Choosing the right inbound marketing agency is crucial for businesses seeking to drive growth and achieve online success.

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How LinkedIn’s Algorithm Works in 2023, According to The LinkedIn Team

Buffer Marketing

LinkedIn’s algorithm has always been a bit of a mystery – until now. The algorithm recently underwent some key changes, and the team (through Dan Roth, editor-in-chief, and Alice Xiong, a product management director) sat down with Entrepreneur to explain them. In this article, we’ll highlight the key points from the team’s interview about the LinkedIn algorithm and share practical tips for applying this knowledge to your content.

Place 135
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Reinforce Your Personal Brand: Three Tips for a Stronger Resume

Trade Press Services Newsletter

Whether you are looking for a new job, seeking professional speaking opportunities or applying for industry awards, a resume is a critical element of a personal branding strategy. If it’s been a few years since you’ve updated your resume, or if you are lucky enough not to have needed one lately, you may not be aware of how much they’ve changed. Today’s resumes are more than a laundry list of past jobs and responsibilities.

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Beware: Automated AI-Generated Content Can Ruin Everything for Marketers

Content Marketing Institute

Marketers in your industry will weaponize automated AI-created content to come after your search traffic and tell your brand’s story. Are you prepared for the fight?

Marketers 133
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B2B SEO vs. LMO: Whats the Difference and Why It Matters

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

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What is the HubSpot Academy, and How Can I Use It?

Aspiration Marketing

In a faster-than-ever-changing world of business and marketing, continuous professional development and upskilling have become indispensable. Adapting to the latest trends and acquiring new skills is paramount to staying competitive. This is where HubSpot Academy has established itself as an invaluable source of knowledge for Marketing, Sales, And Customer Service, going beyond teaching HubSpot Marketing Software itself.

Customer 130
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How to Use Customer Success Stories on Instagram

Social Media Examiner

Want to use more social proof in your marketing? Wondering how to share and promote testimonials on Instagram? In this article, you’ll discover how to use Instagram posts, reels, and stories to share real use cases from genuine customers. Why Customer Success Stories Matter for Marketers Curious how important customer testimonials really are to your […] The post How to Use Customer Success Stories on Instagram appeared first on Social Media Examiner.

Customer 129
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How To Find Current Trending Topics for Content Creation: The 10 Best Tools

Marketing Insider Group

Good search engine optimization isn’t just about ranking high for keywords. You need to rank for current trending topics that lead to conversions. However, searching for current content ideas can be time-consuming. You’d surely appreciate any shortcuts you can find. Don’t worry — we’re here to help you out. Investigate our list of resources for discovering current trending topics that keep your content relevant.

Health 128
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Audiences Don’t Care If AI Created Your Brand’s Content

Content Marketing Institute

Given the voluminous conversations around AI-generated content, you would think authorship matters. But it usually doesn’t for the most critical group in your content marketing strategy.

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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How to Write AI Art Prompts [Examples + Templates]

Hootsuite

Ever feel like crafting AI art prompts requires secrets and magic? How are all of these creative professionals creating stunning, mind-blowing visuals in tools like Midjourney and DALL-E when all of your prompts fall flat? The reality is that creating cool AI art prompts isn’t as complicated as it might seem. With the right knowledge, you can use simple keywords and formulas to generate high-quality AI art.

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How AI in analytics is transforming the way marketers work

Unbounce

Ever wonder how Netflix knows what shows to recommend? Or how Google Docs can finish your sentences? The answer: AI, baby. Specifically, AI analytics. Both Netflix and Google have collected boatloads of data from the millions of people using their products. Netflix keeps tabs on what you watch and how you rate it, then based on all the information it’s accumulated, it’s able to make predictive recommendations (usually darned good ones) on what it thinks you might like.

Transform 126
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Barbenheimer: The Stark Marketing Differences Between This Summer’s Biggest Blockbusters

Hubspot Marketing

It’s shaping up to be a big month at the box office as the highly anticipated films Barbie and Oppenheimer gear up for release on July 21. When the initial Barbie trailer dropped this spring, we covered why the film’s online selfie generator was a nod to nostalgia marketing. As we get closer to the release date, the film’s marketing engine has gone into overdrive leaning heavily into partnerships and experiential marketing.

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7 key email metrics to track beyond opens and clicks

Martech

How many email metrics do you and your email marketing team track to measure how your email program is performing? The top five metrics marketers use to measure success — opens, clicks, unsubscribe, click to open and bounces — are all activity-based, the 2021 State of Email Analytics report from Litmus revealed. Those metrics all have their uses, mainly as trend indicators.

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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4 Research Methods to Find Unique Angles Outside The First Page of Google

Buffer Marketing

My content and keyword research was limited to what I saw on search engine results pages (SERPs) for a long time, especially at the beginning of my content writing journey. For instance, I would look at the content ranking for a specific keyword and try to emulate it in my content. But, as I progressed, I realized a pattern. In addition to being similar to existing top pages, the content needed more expertise and unique perspectives.

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Targeting Your Competitors’ Audiences on YouTube: A Strategy for Success

Social Media Examiner

Want more people to see your YouTube content? Wondering how to get your content in front of the people who watch your competitors’ videos? In this article, you’ll discover a step-by-step strategy to effectively and ethically target your competitors’ audiences. #1: Research Your Competitors on YouTube Whether you already have competitors in mind or you […] The post Targeting Your Competitors’ Audiences on YouTube: A Strategy for Success appeared first on Social Media Examiner.

Analytics 114
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Google Updates Privacy Policy To Collect Public Data For AI Training via @sejournal, @MattGSouthern

Search Engine Journal

Google's updated privacy policy allows the company to scrape public data to improve its AI models. The post Google Updates Privacy Policy To Collect Public Data For AI Training appeared first on Search Engine Journal.

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