Agency experts offer insights on Super Bowl LIII advertising
Adams & Knight Marketing
FEBRUARY 5, 2019
“Over the past 10 years, only 6.5 percent of Super Bowl Ads were purpose-driven,” says Reem Nouh , Strategic Services SVP at Adams & Knight in Connecticut. But that’s changing with the crop of TV commercials airing during Super Bowl LIII. “Today, consumers want a brand to stand for something that they believe in,” says Nouh.
Let's personalize your content