Content Marketing Institute
APRIL 25, 2023
Short-term agility and speed could spell trouble for the long-term success of an innovative content marketing project. You focus too much on the content and not enough on the internal communication plan.
Litmus
APRIL 24, 2023
Words bring your email campaigns to life! But the actual writing for email part can leave even the most seasoned writers scratching their head. What’s the ideal character count for email subject lines ? Should I go for short or long copy? Do my subscribers prefer more straightforward copy or more personality? Email copywriting is a bit of nuanced art—and a science, too!
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Aspiration Marketing
APRIL 25, 2023
A call to action (CTA) is a button, link, or phrase that prompts the user to take a specific action and "drive a conversion." This could be a purchase, sign-up, download, share, or any other action a business wants users to take. CTAs are a crucial component of digital marketing and serve as the next step for the user after reading or viewing content.
Businesses Grow
APRIL 24, 2023
I was recently a guest on the James Kennedy podcast and James, who fronts a UK rock band, issued a challenge. He wanted me to explain marketing to his audience of musicians in five minutes. Cool. Challenge accepted. I transcribed my answer on the show, and I hope it helps you (with some editing for brevity and clarity). Describing the marketing process in five minutes or less?
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Rock Content
APRIL 25, 2023
People are looking for you. They want what your company has to offer. They believe that YOUR product or service has a very good chance of solving their problems and relieving their pain points. So how do they find you? How do you make yourself visible to prospective clients, to those people who are looking for you? That is why copywriting is a pretty significant part of a business’s digital marketing.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Chief Martec
APRIL 24, 2023
What an amazing time to be working in marketing and martech! Our entire industry is blossoming like the wildflower “super bloom” happening in California this spring, fed by the rain, rivers, and sunshine of generative AI, universal cloud data warehouses, and software composability. There’s literally gold flowing down from the mountains in California — and figuratively from the rush of AI-powered innovation flooding the Valley.
Practical eCommerce - Marketing
APRIL 23, 2023
Entrepreneur Gary V called YouTube Shorts an "underpriced" marketing channel. Here's our overview, with examples and promotion options. The post YouTube Shorts Are an Underpriced Opportunity appeared first on Practical Ecommerce.
Social Media Examiner
APRIL 24, 2023
Need to update your Instagram marketing? Wondering which types of content are working best right now? In this article, you’ll discover which Instagram content types will improve organic reach, engagement, and lead generation. 3 Themes to Shape Your Instagram Content Strategy To design a successful Instagram content strategy, you need to know how the algorithm […] The post Instagram Organic Content Strategy: What Works in 2023 appeared first on Social Media Examiner.
Buffer Marketing
APRIL 26, 2023
We’re in an era where if you are trying to create a personal brand online or share your work, you do that by creating content — and creating content is a fantastic way to build your brand, make new connections, and level up your knowledge. When you add it all up, though, it can be a lot of content to create, even with the right tools in place.
Speaker: Steve Worthy, MBA
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
Aspiration Marketing
APRIL 27, 2023
Have you ever sat through a webinar, counting the minutes until it's over? Unfortunately, it's more common than one might hope. To help you avoid the mistakes of others, we're going to share some thoughts on creating informative and engaging webinars. The key to a successful webinar isn't just about having great content but also about how you deliver that content.
Hootsuite
APRIL 28, 2023
If you’re the sort of person who likes to both work hard and play hard, LinkedIn groups are going to be right up your alley. While your LinkedIn page or profile is a place to get down to business, LinkedIn groups are a chance to (digitally) mix and mingle. This is where you loosen your digital tie and kick back with industry colleagues or like-minded entrepreneurs to collect wisdom, share your own two cents, or get into a spirited online debate.
Hubspot Marketing
APRIL 28, 2023
There's no one-size-fits-all solution for calls-to-action (CTAs) , especially when you have multiple audiences perusing your website at any given time. Visitors, leads, customers, and promoters are likely to visit your site, so you'll need several types of CTAs to get them to accomplish different goals. To help you turn visitors into leads, leads to customers, and customers to promoters, I've put together a list of CTAs to use for each audience.
Sprout Social
APRIL 24, 2023
Influencers are a powerful force. Well-planned influencer campaigns are an excellent source of publicity. Consumers transfer their feelings about influencers onto your brand, whether that’s trust, excitement or relatability. It’s no wonder that influencer marketing is one of the most popular forms of social media marketing. The influencer-consumer relationship is evolving right alongside social media (and just as rapidly as the networks themselves).
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Kevin Indig
APRIL 25, 2023
Wish you could get more traffic from Google? Half the battle is understanding WHAT you need to fix on your site. This is the power of Ahrefs Webmaster Tools! A cost-friendlier alternative to expensive audits. AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. Imagine what this could do for your business… Visit ahrefs.com/webmaster-tools for this free tool.
Social Media Examiner
APRIL 25, 2023
Want to improve your YouTube Shorts content? Wondering which shorts get the best audience retention? In this article, you’ll discover how to use the latest YouTube analytics to analyze the performance of your Shorts videos. Why YouTube’s New Shorts Analytics Matter for Marketers Since YouTube launched Shorts in September 2020, this short-form video format has […] The post How to Analyze Your YouTube Shorts appeared first on Social Media Examiner.
Content Marketing Institute
APRIL 28, 2023
The PR Council this week published guidelines on how brands and agencies should act ethically when using AI content tools. Meanwhile, another survey highlights some problematic thinking about AI. Robert Rose explains it all today.
Hootsuite
APRIL 26, 2023
Ask any marketer what they wish their superpower was, and they would tell you: “To read minds.” To know exactly what people want is a marketer’s dream. After all, understanding your audience’s preferences and needs is the key to business success. Having accurate, insightful information gives you the chance to deliver the best products, write the best messages, and build engagement and customer loyalty.
Speaker: Speakers:
Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Hubspot Marketing
APRIL 25, 2023
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Many YouTube viewers click “skip ad” as soon as possible , but Nissan figured out how to keep viewers engaged for four hours without reaching for the “skip” button. Keep reading to learn how. The automotive industry is ripe for marketing innovation.
Social Media Examiner
APRIL 28, 2023
Wondering how Web3 can drive more business and improve customer loyalty? Curious how larger brands are approaching NFTs? In this article, you’ll find inspiration to integrate NFTs into your business and marketing. Why Early Adoption of Web3 Matters to Businesses There’s a reason brands such as Budweiser and Johnny Walker have existed for centuries. There’s […] The post How Brands Are Embracing Web3 appeared first on Social Media Examiner.
Sprout Social
APRIL 26, 2023
LinkedIn has become a different kind of social space. What used to be a place to post job openings has become a go-to hub of thought leadership and engaging content for job-seekers, employees, investors and customers alike. This content explosion isn’t imagined. According to LinkedIn, platform members viewed 22% more Feed updates in 2022, year over year.
Marketing Insider Group
APRIL 24, 2023
There are a variety of actions businesses can take in order to boost their SEO strategy. Some of them are relatively straightforward. If your website is outdated and difficult to navigate, of course a redesign can boost your rankings and traffic. But when it comes to long-term SEO results, content is where strategy really comes into play. It’s how you get your information, products, and services in front of the people who need it, so it’s crucial.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Martech
APRIL 28, 2023
As technology and automation evolve, B2B marketers can access tools and information faster than ever. With the rapid adoption of generative AI, that evolution is happening in real time. As B2B marketers, we must embrace and use this technology to our advantage. This article will cover three ways to use generative AI: keyword research, content creation and data analysis.
Social Media Examiner
APRIL 27, 2023
Want to create more effective marketing campaigns? Wondering how buyers make purchase decisions? In this article, you’ll discover how neuroscience can help us become better marketers. Why Marketers Need Neuroscience Each of your followers, subscribers, and customers has a brilliant human brain. While each person has their own history, experience, circumstances, and personality, all of […] The post Neuroscience and Marketing: How to Hack the Buyer’s Brain appeared first on Social Media Exam
Sprout Social
APRIL 24, 2023
The choice between quality and speed gets harder every day. As expectations rise, it’s clear that consumers won’t make any sacrifices on customer service efficiency or quality. They want both, and brands are racing to keep up. It’s a race no one can afford to lose, especially now that social media customer service has pushed 1:1 business-consumer interactions into center stage.
Content Marketing Institute
APRIL 27, 2023
Stop asking questions when you interview content marketing candidates. Yes, that’s right. Kick the Q-and-Q format to the curb. Instead, try this technique to better assess your next content marketing team member.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Hubspot Marketing
APRIL 26, 2023
Creating and managing content is more challenging than ever. With so many channels, keeping track of all of your posts can be cumbersome. Enter social media aggregators. These tools can help you oversee your digital presence and distribute information to your audience. In this post, you’ll learn about the different types of social media aggregators and what they can do for your team.
Search Engine Journal
APRIL 26, 2023
Google’s freemium web analytics and testing tool is being discontinued. Here’s a look at some of your alternatives to Optimize. The post 10 Best Google Optimize Alternatives for 2023 appeared first on Search Engine Journal.
Calvyn Lee Blog
APRIL 24, 2023
LinkedIn is the largest professional network on the internet. It allows companies and professionals seeking to form labor synergies or discover new business opportunities to connect with each other. It is the ideal platform for students, people who run companies, or anyone looking to find a job or advance in their career. LinkedIn offers a basic membership at no cost, to any person who wishes to create and maintain a professional profile online.
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