Sat.Feb 11, 2023 - Fri.Feb 17, 2023

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The Future of Digital Marketing: AI and Automation (6 Tips)

Jeff Bullas

ChatGPT, a generative A.I. tool, has accomplished something unprecedented. In just two months, it has amassed 100 million active users , making it the fastest-growing consumer platform in history. To put this into perspective, it took Facebook almost five years , Instagram two years, and TikTok nine months to reach this milestone. Why it matters We live in a world of accelerated magic enabled by technology.

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The Ultimate Guide to Social Media Marketing (2023 Edition)

Jeff Bullas

Perhaps one of the biggest human flaws is that we tend to be a bit impatient. We speed date, eat fast food, use emojis instead of words, pay for overnight shipping, and get started with social media without knowing why or what to expect. I get it. The world is moving faster than ever before. New trends and technology seem to appear overnight, and it’s becoming increasingly difficult to keep pace.

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What Does the De-influencing Trend Mean for Influencer Marketing?

Hubspot Marketing

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Is influencing on its way out? In recent weeks, a new trend called de-influencing has taken over TikTok with the hashtag #deinfluencing racking up over 160 million videos. The initial de-influencing videos that began circulating in January featured social media users talking about the viral products they wouldn’t recommend to discourage ove

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Clever Email Subjects For Your Next Email Marketing Campaign

Vertical Response

Email marketing is a powerful tool for reaching potential customers and growing your business. But with so many companies vying for people’s attention, it’s important to craft compelling, attention-grabbing emails that stand out in the inbox. According to a recent study by Hubspot , subject lines with 6-10 words had an open rate that was nearly 21% higher compared to subject lines with fewer than 6 words.

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Aligning Sales & Marketing to Drive Demand & Build Pipeline

Speaker: Speakers:

Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.

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AMP for Email: Should You Love or Leave this Email Marketing Trend?

Litmus

Year after year, Accelerated Mobile Pages (AMP) for email—an open-source technology that enables email marketers to create and send interactive emails—has made the list of trends for email marketers to watch. 1 But should email marketers embrace or ignore this trend? Read on for a deeper look at AMP for email, and our thoughts on whether it’s right for your email marketing campaigns. 8 Email Marketing & Design Trends to Know (And 1 to Ignore) Discover the eight email marketing and design tr

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Don't Ignore Email Marketing

SMA Marketing

Have you ever scrolled through your inbox and had an emotional reaction while reading an email subject line? This happened to me the other day. The email subject said, "Want to know why your 6-month-old puppy stopped listening?" Why did this simple question evoke an emotional reaction ? Because just a few days earlier, our 6-month-old puppy had stopped listening to our training commands.

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How Employer Branding Fuels Business Growth

Aspiration Marketing

A strong employer brand is a powerful tool for attracting and retaining top talent. It helps to differentiate a business in the marketplace, facilitates trust with potential employees, and improves team member engagement, leading to increased productivity and a better work environment. As a result, a strong employer brand significantly impacts a business's bottom line.

Branding 130
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Leverage Your LinkedIn Profile with PPC

Aspiration Marketing

Wise businesses value the potential of social media marketing. Similar to other facets of marketing and efforts for lead generation, those who are most successful in marketing on social media platforms develop a plan based on well-defined goals and strategies. Creating a large advertising budget and developing a traditional outbound marketing effort to flood the market will not generate the intended leads or revenue.

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Are Brands Investing in Social Media Communities in 2023? We Asked 1,200+ Marketers

Hubspot Marketing

The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. If your followers don't engage with your posts, they won’t engage with your business. And a sure way to boost engagement is by fostering a tight-knit social media community. Social media communities are incubators for brand awareness, loyalty, and trust.

Branding 145
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Will A.I. Unleash Our Creativity or Crush it?

Jeff Bullas

I feel constrained and limited by my history. I know there is much more opportunity that lies beyond. But trying to unlock my creativity feels restrained by my hardwiring. So…I sit at my desk wanting to break the shackles of a lifetime and decades of caged thinking that seem to keep me in a box of the past. I see many things through my parents’ panorama and society’s shackles.

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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The 12 Top Benefits of Chatbots in 2023

Hootsuite

The benefits of chatbots for businesses are well documented. These robot sidekicks do wonders for customer service, sales, and brand loyalty. And they’re just getting started. The size of the chatbot market worldwide is expected to hit a whopping $1.25 billion in 2025. And Gartner predicts that they’re going to be a primary customer service aid for 25% of organizations not long after that.

Retail 145
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SWOT Analysis: The Key to Unlocking Your Marketing Potential

Aspiration Marketing

As a marketer, you're always looking for ways to improve marketing strategies and make the most of your efforts. A SWOT analysis is a powerful tool that can help you do just that. But what exactly is a SWOT analysis, and why is it so crucial for your marketing efforts?

Marketing 246
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Which Social Media Channels See the Most ROI? [New Data + Expert Tips]

Hubspot Marketing

As any marketer knows, social media is an undeniably powerful tool to reach new audiences and connect with existing customers. However, while it's important to meet your audience where they are, it's equally critical to know which social media channels offer the best ROI for your business. Here, we'll explore which channels provided marketers with the highest ROI in 2023.

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How to Choose the Right Keyword Tool

Jeff Bullas

Google is always insisting that SEO marketers should pay more attention to the user’s needs rather than keywords. And while that’s true, search still largely depends on keywords and your site — and ranking for specific search queries. I’d say that it’s not like keywords are now less important, it’s just that the very nature of keyword research has changed.

SEO 293
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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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Another Unconfirmed Google Search Ranking Algorithm Update Around February 14th

Search Engine Roundtable

Here we go again; yet another Google search ranking algorithm update seems to have touched down on February 14th, maybe as early as February 13th, and seems to be continuing to shake things up throughout today. We previously covered unconfirmed updates on the 8th/9th and also the 4th.

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How Employer Branding Fuels Business Growth

Aspiration Marketing

A strong employer brand is a powerful tool for attracting and retaining top talent. It helps to differentiate a business in the marketplace, facilitates trust with potential employees, and improves team member engagement, leading to increased productivity and a better work environment. As a result, a strong employer brand significantly impacts a business's bottom line.

Branding 246
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How to do a Content Marketing Audit in GA4: 9-Steps for Discovering SEO, Email and Social Performance

Orbit Media Studios

It’s the 80/20 rule of content marketing: 80% of results come from 20% of your content. This is true for every website and for every content audit I’ve ever done. A small handful of articles pull in a big percentage of traffic and conversions. Just look at your own data. A report of your top posts by traffic probably looks something like this. A few posts bring in a lot of traffic, while most articles drive little or no traffic.

SEO 145
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FREE Instagram Followers: 5 Best Sites 2023

Jeff Bullas

Instagram is a social media platform that has quickly become a major player in the world of business and influencer marketing. So is going after free Instagram followers worth it? Let’s find out! With over one billion active users, Instagram offers a unique and dynamic platform for businesses and influencers to connect with a massive audience, promote their products and services, and build their personal and brand reputations.

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Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

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How ChatGPT, Bard, and AI Will Impact Search

Neil Patel

It’s so funny how many people are concerned about ChatGPT and Bard. Not necessarily from a content creation standpoint but more so how it is going to kill search. When Google announced Bard, their stock fell 7%. It cost them more than 100 billion dollars… that’s a lot of money. Why such a big drop in their stock price ? Google’s ad showed an incorrect description of the telescope used to take the first pictures of a planet outside our solar system, for example.

SEO 145
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How to Drive More Local Foot Traffic With Instagram

Social Media Examiner

Wondering how to get your business in front of local customers or tourists? Looking for a plan and examples to model? In this article, you’ll discover an effective Instagram strategy to drive foot traffic to your local business. Optimize Your Instagram Profile for Local Business Before you dive into creating paid and organic content, set […] The post How to Drive More Local Foot Traffic With Instagram appeared first on Social Media Examiner.

Customer 145
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8 Methods to Writing Creative Email Subject Lines [With 72 Examples]

Marketing Insider Group

Email isn’t going anywhere anytime soon, and making sure your message stands out is becoming harder and harder to do. The average person receives 121 emails per day. That’s a lot of stuff to comb through, and the trash button is typically the quickest way to declutter. One third of email recipients open an email based on the subject line alone and 69% of email recipients report email as spam based solely on the subject line.

Gen Z 144
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10 Low-Cost Side Hustles You Can Start With Almost No Money

Jeff Bullas

When I first started receiving pocket money as a child, I got just 10 cents a week. As I grew older it rose to a staggering 50 cents. Finally, my allowance verged on almost millionaire levels at $1 every seven days. Nothing like a bit of passive income. Well, it wasn’t really passive as I had to wash the dishes and make my bed. According to recent research the average kid’s allowance per week today is a very specific $7.17.

Shoppers 249
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Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

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Writer Ends 10-Year Relationship With HARO To Keep Trusted Relationship With Audience

Content Marketing Institute

A content writer ends her 10-year relationship with HARO, once her go-to for sources. Her experience offers a lesson in vetting and verifying for all content marketers.

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‘AI-powered’ search is off to a problematic start. Can Google and Bing fix it?

Econsultancy

The era of AI-generated conversational search is, apparently, here. On 16 th December I published a piece about whether ChatGPT could pose a threat to Google, as many were already suggesting that it might, just two and a half weeks on from the chatbot’s release. At the time of writing, neither Google nor Microsoft – a major backer of ChatGPT’s parent organisation, OpenAI – had indicated any plans.

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11 Reasons We Love Content Marketing

Marketing Insider Group

At Marketing Insider Group, we love content marketing. Are we biased? Maybe. But we also have a good reason for it. Content marketing is one of the most effective ways to grow your audience, encourage engagement and build your brand’s image. Every business needs a content marketing strategy to reach their target market and establish a presence in their industry.

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51 Online Side Hustle Ideas – Start Making Money Now!

Jeff Bullas

There are 9.5 million Amazon sellers globally, and on average, they make revenue of $26,000 to $810,000 annually with $300 billion in gross sales. Why it matters Starting an e-commerce store on Amazon is one of the easiest online businesses to start, as you can use the platform to research the best product to sell and find that product. Amazon can also store and deliver your products globally without you having to worry about logistics or storage.

Logistics 180
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Unlocking the Power of Martech for the Non-Technical Marketing Leader

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

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Get Common First If You Want To Develop a Great Content Strategy [Rose-Colored Glasses]

Content Marketing Institute

Does your business have a good handle on what you mean by an e-book, white paper, video, etc.? What about a common understanding of thought leadership, advertising, and sales content? If not, your content strategy likely won’t work.

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Unlocking the Power of Curated Content for Your Business

Businesses Grow

For more than a decade, I’ve been teaching about the power of curated content, and it occurred to me that I’ve never written about it on this blog. If you’re trying to find a powerful new way to stand out in this very noisy world, this might be an exceptional opportunity for you. Today, I’ll cover: What is curated content? The business case for curated content An inspirational case study The future of curated content What is curated content?

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What Is B2B Marketing?

Marketing Insider Group

I’ve been working in B2B Marketing long enough to remember how we started as the folks who work the booths at trade shows and created brochures for sales. B2B Marketing has certainly evolved from those simple beginnings. Soon B2B marketing industry is expected to be worth almost $19 billion by 2027, meaning that this growing digital space is full of opportunity for all of us.

B2C 137
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New Google SEO Link Best Practices

Search Engine Roundtable

Google has published a new, or vastly revamped, document on SEO link best practices. The previous document was just on how to make your links crawlable but the new one adds tips on anchor text placements, how to write good anchor text, internal links within your content and external links from other sites.

SEO 135
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.