CMO Network

DECEMBER 5, 2023

What would happen if CMOs and marketers stopped marketing? Like the "Got Milk" campaign, could a deprivation strategy help CEOs better see marketing's value?

Marketing 117

Marketing Marketers CMO 117

Content Marketing Institute

DECEMBER 6, 2023

What’s ahead in content and marketing for 2024? AI gets a lot of attention in these predictions, but in surprising ways. Plus, these experts forecast the impact of social media and world turmoil and give a healthy dose of hope.

Content Marketing 141

Content Marketing Marketing Marketers 141

Martech

DECEMBER 4, 2023

As a general rule, marketers should major in the majors. We should pay attention to the things that make a significant difference. We don’t want to waste time trying to solve “edge cases” that nip at the periphery. But sometimes, these “edge cases” are more important than we realize, and they can expose issues flying under the radar. It’s wise to take a second look and ensure you’re not missing something.

Marketing Strategy 125

Marketing Strategy Marketing Marketers Market Segmentation 125

Calvyn Lee Blog

DECEMBER 6, 2023

Search engine optimization (SEO) may seem complex and intimidating at first glance. However, mastering a few core concepts can help unlock the full potential of SEO for driving targeted organic traffic, boosting conversions, and maximizing revenue for your business. This comprehensive guide breaks down the key elements of SEO into bite-sized, actionable strategies SEO for beginners.

SEO 130

SEO Customer Acquisition Analytics Management 130

Advertisement

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

Hubspot Marketing

DECEMBER 5, 2023

Welcome to The Creative, a series that gives content creators actionable advice from professionals in the creator economy. Whether you're a seasoned creator or just starting out, read The Creative to learn how to grow your platform, improve your content, and stay ahead in the ever-shifting creator landscape. If you're anything like me, you're probably still racking your brain trying to find the perfect gift for your loved ones this holiday season.

Price 139

Price Finance Management Place 139

Kuno Creative

DECEMBER 7, 2023

Stanley tumblers were already having a moment before they shot to even higher viral fame a few weeks ago in a dazzling example of branding strategy.

Branding 105

Branding Digital Marketing Marketers Marketing 105

Search Engine Land

DECEMBER 6, 2023

Google Analytics 4 audiences can now be easily created and applied directly within Google Ads. Marketers now have the capability to build Analytics audiences, including predictive audiences, using the Audience Manager feature and during the campaign creation process Why we care. This new capability helps marketers understand their audience better through Google Ads.

Analytics 126

Analytics Promotion Search Marketers Customer 126

CMO Network

DECEMBER 5, 2023

Musk sent a message to advertisers fleeing X that he may have also given himself the same message. Brand safety and guidelines are more important than ever.

Advertisers 98

Advertisers Advertising Branding CMO 98

Scoop.it!

DECEMBER 7, 2023

Today, businesses widely recognize the importance of content creation and marketing. In fact, it’s mainstream now. However, the shocking fact is that a whopping 70% of the content goes unseen , despite the tremendous effort put into its development. Even more of an issue is that 86% of businesses find their content marketing efforts don’t provide any value they can measure.

Whitepaper 104

Whitepaper Millennials User-Generated Content Marketing 104

Aspiration Marketing

DECEMBER 6, 2023

Web traffic is the lifeblood of online success. Among the various sources of this invaluable traffic, organic search stands out as a beacon of opportunity for modern businesses. Here to guide you through digital marketing success, this blog will shed light on organic search and why it's crucial for your business.

Digital Marketing 264

Digital Marketing Inbound Marketing Marketing Marketers 264

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketing

Social Media Examiner

DECEMBER 5, 2023

Are you up to date on changes from TikTok? Wondering which recent TikTok updates are important to marketers and business owners? In this article, we explore TikTok changes that affect your marketing. #1: TikTok Feed TikTok Launches New Feed Customization Tool TikTok has introduced a new “Customize Feed” option that lets users provide text guidance […] The post TikTok Updates: Custom FYP, Ads Features and Tools, Effect Editor, and More appeared first on Social Media Examiner.

Customer 145

Customer Social Media Marketing Marketing Marketers 145

Buffer Marketing

DECEMBER 7, 2023

Think about five content creators you admire. Regardless of who they are, there's a common thread: consistency.  Now, consistency might sound simple, but let's be real—it's tough. I know firsthand because I struggled with it myself. Before 2019, I was a freelance writer trying to make a name for myself. I joined LinkedIn hoping for opportunities, but my sporadic and lackluster posts went unnoticed, and my online presence was, to put it bluntly, a flop.

Energy 143

Energy Transform Social Media Marketing Law 143

CMO Network

DECEMBER 4, 2023

An MIT study showed human subjects rated AI-generated content as better than that created by professional writers.

CMO 143

CMO 143

Aspiration Marketing

DECEMBER 5, 2023

A well-structured and user-friendly website is the cornerstone of a successful online presence. It serves as your business's virtual storefront, making the right impression on visitors and converting them into customers. HubSpot CMS Hub stands out as a robust solution that empowers companies to manage their websites effectively. Whether you're a seasoned marketer or a newcomer to website management, this how-to guide will equip you with the knowledge and tools to harness the full potential of Hu

Management 255

Management Customer Marketing Marketers 255

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketing

Social Media Examiner

DECEMBER 6, 2023

Want to position your agency as an industry leader? Wondering how hosting a live event can help? In this article, you’ll discover how producing live events can yield results for your marketing agency. Lessons From an Agency Owner and Conference Host In the ultra-competitive world of marketing agencies, sustaining a business for more than 26 […] The post How to Improve Your Marketing Agency’s Reputation With Live Events appeared first on Social Media Examiner.

Marketing 144

Marketing Marketers 144

Sprout Social

DECEMBER 6, 2023

Every member of a procurement team is more than just a professional—they’re people. Parents, pickleball players, podcast enthusiasts—and those are just the P’s. On and off the clock, they research potential purchases just as everyone else might. There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience.

Influencer Marketing 142

Influencer Marketing Branding B2C Marketing 142

Martech

DECEMBER 8, 2023

In this two-part feature, Jade Bunke offers a step-by-step guide to building a successful brand. A brand is an organization’s most valuable asset. The art of capturing the hearts and minds of your customers starts with crafting a brand strategy that evokes emotions and behaviors that benefit your company. Brand is more than a collection of logos and colors — it’s the personification of your organization.

Branding 141

Branding Energy Customer Product 141

Hubspot Marketing

DECEMBER 4, 2023

Remember when being a “creator” was a laughable teen pastime? Now, consumers are largely trusting influencers over brands , creators are taking over brand marketing teams , and the industry is only growing bigger. In 2023, we’ve seen the so-called Creator Economy grow to 50 million creators globally , with a market size of $250 billion. By 2027, this number is expected to reach $480 billion.

User-Generated 138

User-Generated Analytics Place Product 138

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

Marketing

Social Media Examiner

DECEMBER 7, 2023

Are you thinking of integrating AI into your business? Wondering if you should cut headcount or increase expected output of your staff? In this article, we’ll explore how to adopt AI inside your business. Why Should Businesses Consider Taking Advantage of AI? Artificial intelligence (AI) is rapidly changing the capabilities of businesses across industries, especially […] The post Adopting AI Inside Your Business: Getting Your Team Ready for Change appeared first on Social Media Examiner.

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Buffer Marketing

DECEMBER 6, 2023

Anyone trying to grow a personal brand online eventually has to choose which social media platforms to focus on and why. For me, it was LinkedIn and X (formerly Twitter).  Since then, I’ve been posting, engaging, commenting, sharing, messaging, and interacting on a near-daily basis — slowly but steadily attracting my tribe of B2B marketers.

Copywriting 137

Copywriting SEO User-Generated Social Media Marketing 137

Sprout Social

DECEMBER 5, 2023

“Who do consumers think runs brand accounts?” That’s the question we set out to answer when we surveyed 1,623 consumers from the US and the UK. The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%).

Millennials 137

Millennials Education Social Media Marketing Management 137

Hubspot Marketing

DECEMBER 8, 2023

Backlinks continue to be an important ranking factor in 2023 — and it seems it never changes. But what kind of backlinks matter most in SEO? Editorial links, pillar links, sitewide links? What’s the difference between them? Which are worth the effort? In this guide, I’ll share 20 different types of backlinks in SEO with examples. Additionally, you’ll read some expert tips and tricks to acquire high-quality links and gain better search visibility.

SEO 136

SEO User-Generated Thought Leadership Education 136

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

Marketing

CMO Network

DECEMBER 6, 2023

The generations that proudly wear the labels of tech-savvy, socially conscious, and effortlessly unconventional have, unsurprisingly, ushered in a new era of coffee.

Gen Z 136

Gen Z CMO 136

Buffer Marketing

DECEMBER 4, 2023

If you fail to plan, you plan to fail. As a super Type-A person, that’s a favorite expression of mine. And — having spent many years managing various social media platforms in marketing and media — I’ve learned the hard way that this is one area where you absolutely cannot wing it. Especially if you’re managing multiple channels.

Management 137

Management Social Media Marketing Analytics Product 137

Martech

DECEMBER 5, 2023

The martech landscape is expanding and AI is the prime driving force. That’s the topline news from the “Martech 2024” report released today. And, while that will get the headline, the report contains much more. Since the release of the most recent Martech Landscape in May 2023, 2,042 new marketing technology tools have surfaced, bringing the total to 13,080 — an 18.5% increase.

Manufacturing 136

Manufacturing Marketing Marketers User-Generated 136

Hubspot Marketing

DECEMBER 5, 2023

Let‘s talk AI. We’ve all dabbled in it, been awed by its potential, and maybe even been a bit overwhelmed. Our State of AI Report found that one in five business professionals use AI and/or automation in their role. In marketing, it’s even higher. But here‘s the catch: AI isn’t just about algorithms and automation. It‘s about creating genuine, transparent connections.

Transform 135

Transform Communications Management Branding 135

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Sprout Social

DECEMBER 6, 2023

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. As Florence explains, “Social is a non-negotiable part of driving brand awareness and building connections with patients, physicians and community members. But it can be a challenge for the marketing teams on the digital front lines to overcome the concerns of security and privacy teams—especially at the int

Health 135

Health Law Education Branding 135

Marketing Insider Group

DECEMBER 4, 2023

Imagine a world where machines pen our stories – sounds like sci-fi, right? Well, that future might be closer than we think. At Marketing Insider Group, we teamed up with Renegade.com and CMO Huddles for a groundbreaking study: ‘Man vs. Machine.’ We wanted to see how AI, like ChatGPT-3.5, measures up against the creativity of human writers.

User-Generated 131

User-Generated CMO SEO Product 131

Martech

DECEMBER 6, 2023

This February, Google and Yahoo will begin enforcing new requirements for bulk email senders. The guidelines largely focus on three areas: authentication of outgoing emails, reported spam rates and the ability to easily unsubscribe from email lists. Google defined bulk senders in an early-October announcement as “those who send more than 5,000 messages to Gmail addresses in one day,” which caught the attention of email marketers in both B2B and B2C circles.

Email Marketing 135

Email Marketing B2C User-Generated Education 135

Buffer Marketing

DECEMBER 5, 2023

My mom taught me a neat trick when I went to college: Take the leftover veggies from dinner, chop some fine onion, add some hot sauce, and use it as your sandwich spread. I used the hack all the time — sometimes for breakfast on busy mornings and other times for snacking in late evenings. I was always surprised at how different yet familiar the sandwich tasted.

eBook 130

eBook Influencer Marketing Whitepaper Promotion 130

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Branding